05439-2020年1月廣東自考《商務(wù)英語(yǔ)閱讀》試題和答案(總13頁(yè))

1、2020 年1 月廣東省高等教育自學(xué)考試 商務(wù)英語(yǔ)閱讀 試題【課程代碼 05439】I. Translate the following words or phrases into Chinese (10%)1.bearer bond2.debenture bond3.mortgage bond4.accessory (noun)5.IPO6.notary (noun)7.bill of d (verb)9.bill of lading10.vendorII. Translate the following words or phrases into Chinese

2、(10%)11.傭金12.鞏固13.債權(quán)人14.言簡(jiǎn)意賅的15.承兌交單16.包價(jià)旅游17.機(jī)會(huì)成本18.優(yōu)先股19.盈虧平衡點(diǎn)20.流動(dòng)資金III. Choose the best answers to fill in the blanks (10%)21. Which of the following is NOT one of the automated teller machines functions?A. To receive deposits.B. To dispense checks from checking accountsC. To receive payments.D.

3、 To make cash advances on credit card accounts22. The first is a Letter of Intent that _ the agreement reached between partners.A. sets up B. buildsC. creates D. establishes23. Sometimes, visiting the company in person is better: you are there and so cannot be _.A. brushed off B. clearedC. put off D

4、. dropped off24. If marketers _ products while waiting for prices to go up, these products are not part of supply.A. retreat B. reserveC. preserve D. withdraw25. By laying off 550 employees in the headquarters and company field offices, Burger King _ its management hierarchy.A. cut down B. pared dow

5、nC. remodeled D. transformed26. This is why some Chinese firms such as Haier and Lenovo are rapidly _ their foreign counterparts market share.A. eating into B. eatingC. entering into D. entering27. What should a company do first if it is to do business in China?A. It should first find out what to bu

6、y from China.B. It should first find out its own needs.C. It should first find out what to manufacture in China.D. It should first find out what to sell to China.28. Even if the idea is not unique, you can _ in the way you implement it.A. make unique B. make a senseC. make a difference D. make do29.

7、 Many companies have used their own _ stock to acquire other companies.A. inflated B. inflationC. to inflate D. inflating30. The IMF puts Chinas share in the world economy at 12.7%, well _ Japans 7.1% share.A. off B. in line withC. upon D. in excess ofIV. In this part, there are three reading passag

8、es followed by 15 questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best one according to your understanding (30%).Passage 1Last year was a satisfactory year for MacGregors with sales rising by 15% compared to the previous twel

9、ve months. The profit before tax increased by 22% and the after-tax profit showed an increase of 31%. The disparity between the pre-tax and after-tax figures was due to the increase in the proportion of our profits earned overseas. These profits generally attracted a lower rate of tax than the rate

10、charged in the UK.Engineering DivisionThe performance was good not only in relation to previous years but also in comparison with other British engineering companies. The return on capital increased by 31% and the Division, even after capital expenditure of over 2 million, generated in excess of 3 m

11、illion in cash for the group. We intend to implement expansion plans for the Division which include investment in new manufacturing facilities and a major overhaul of some existing equipment.Plastic DivisionDespite the difficulties in the home market, trading levels were maintained as a result of ou

12、r successful concentration on export markets. Our Belgian subsidiary, however, experienced such a low volume of orders that it was unable to do more than contain its losses. This is a company which, it should be noted, has a high break-even point.FinanceThe companys liquidity is so strong that our n

13、et borrowings arc less than 25% of our total share capital and reserves. As a result, we have a borrowing capacity of several million pounds. If we require higher investment as a consequence of an improvement in trade, we intend to obtain funds by bank borrowing which, despite high interest rates, w

14、ould be the cheapest way of raising money. Should additional cash be required for an acquisition, the board will consider the possibility of raising more capital.EarningsThe net worth of our ordinary shares is 154p compared with a market price of half that figure. The earnings are 15.8p per share an

15、d the total dividend for the year amounts to 5.2p.There is every reason to be optimistic about the companys prospect in the current year. The higher the inflation rate, however, the more difficult it will be to maintain our profit position. Last year, I asked you to be realistic in your expectations

16、 and to remember the difficult trading conditions. This year I repeat that advice in view of the world economic recession. 31. We can be certain that the passage is _.A. an introduction to MacGregors CompanyB. a production plan of MacGregors CompanyC. an annual statement by the chairman of MacGregor

17、s CompanyD. a finance statement by the chairman of MacGregors Company32. From the first paragraph we can learn that the tax rate charged on MacGregors profits is _ that in some other countries.A. usually lower in the UK than B. generally higher in the UK thanC. the same in the UK as D. very high bot

18、h in the UK and33. Last year the return on capital of Engineering Division was about _ in cash for the group.A. 1.4 million B. 1.7 millionC. 2 million D. 2.3 million34. This is a company which, it should be noted, has a high break-even point. This sentence tells us that _.A. MacGregors Belgian subsi

19、diary usually suffers great lossesB. the cost of MacGregors Belgian subsidiary is very highC. the income of MacGregors Belgian subsidiary is very largeD. MacGregors Belgian subsidiary maintains high balance income and its expenditure35. The market price of MacGregors ordinary shares is about _.A. 77

20、p B. 154pC. 231p D. 308pPassage 2Some suppliers have discount policies that give certain customers a reduced price for goods. Trade discounts are discounts offered to middlemen. For example, the retail price of a shirt may be $10; the manufacturer may sell it to the retailer at a 40 percent discount

21、 from this price, or $6. Trade discounts permit middlemen to make a profit by performing special marketing functions.Quantity discounts encourage customers to buy in large amounts. A hardware dealer who buys a truckload of lawn mowers will pay a lower price per lawn mower than the dealer who buys on

22、ly a few machines. Some firms offer cumulative quantity discounts. These permit a customer to total up consecutive orders to qualify for a discount. For example, let us assume that an order of forty typewriters qualified for a 10 percent discount. An office equipment store might order twenty-five, t

23、hen ten, and then another five. Since the cumulative total would be forty, the store would be entitled to take 10 percent off its entire bill.Cash discounts are given in order to encourage prompt payment. Cash discount terms are stated on the bill that accompanies the merchandise. For example, two/t

24、en, net 30 means that a customer who pays within ten days of receiving the merchandise can take 2 percent off the bill. The customer has the choice of paying in ten days and taking the discount, or waiting the full thirty days and paying the net, or full, amount of the bill.Seasonal discounts are so

25、metimes given by firms that sell seasonal items like air conditioners or ski equipment. A company that installs central home air conditioning may offer customers a 10 percent discount on work done in the fall and winter. A ski shop may give discounts on equipment purchased during the summer. Compani

26、es offer seasonal discounts to spread out their sales into those times of the year when business is slow.36. Which of the following is the most appropriate topic of the passage?A. Suppliers and discount policies.B. Types of discounts.C. Customers and discounts.D. Buying at a lower price.37. Retailer

27、s can make a profit _.A. by getting a 40 percent discount from the manufacturersB. by performing special marketing functionsC. by expanding their businessD, by getting trade discounts38. Quantity discounts are granted to those _.A. who buy hardware goods in large amountsB. who buy a large quantity o

28、f goods at a timeC. who buy a truckload of lawn mowersD. who buy machines39. According to the passage, if a school bought 30 footballs on May 4th, 20 on May 5th and another 10 on May 7th in the same store, it would be entitled to _.A. cumulative quantity discounts of 10 percentB. quantity discountsC

29、. cumulative quantity discount of a certain percentageD. a certain percentage of quantity discount40. Cash discounts are given _.A. if a customer makes a quick or timely paymentB. if a customer pays the bill in cashC. if a customer pays the bill within ten days of receiving the merchandiseD. if a cu

30、stomer wants to pay the net amount of the billPassage 3Retail sales and consumer prices had record declines in Japan last year, the government said, indicating that weak personal spending continues to cripple the worlds second-largest economy.Sales fell at the nations retailers for an unprecedented

31、fourth straight year, with sales dropping 1.7% to 132.87 trillion yen ($1.132 trillion), the Ministry of Economy, Trade and Industry announced.Reflecting that trend, Japans consumer prices took their biggest tumble, falling 0.7% to 101.5 points from 102.2 points.Retail sales have been sliding since

32、1997, when the Japanese government raised the sales tax to 5% from 3% in an ill-timed effort to rebuild its finances.Though the economy recently has shown signs of pulling out of its deepest slump in decades, consumers worried about job and wage security remain reluctant to spend.That has forced Jap

33、ans retailers art other consumer industries ta lower prices and move away from their time-honored practice of focusing on good service alone to keep consumers satisfied.The Japanese government has tried to give deflation a positive image, stressing that failing prices are partially a result of compa

34、nies becoming more productive as once-regulated markets have been thrown open to competition.But one of the nations senior economic policy makers rejected that view at a recent news conference.Japan is only major country to have falling consumer prices, said Taro Aso, minister for economic and fisca

35、l policy and information technology, was quoted as saying by Dow James Newswries. But I cant imagine that Japan is the only nation to be experiencing productivity increases.Weighing most heavily on Japans consumer prices last year were declines in the prices of food and household items such as furni

36、ture, the Ministry of Public Management, Home Affairs and Posts and Telecommunications said in its preliminary report.Other government statistics suggested that there are more economic challenges ahead for Japan, even though the conservative coalition government has spent record amounts of taxpayers

37、 money trying boost the economy.Yokyo-area consumer prices, closely watched by analysts as an indicator of trends for the rest of the country, fell 0.4% in January from a year earlier, marking a record 17 consecutive months of decline.Falling rents and fierce competition among retailers and provider

38、s of telecommunications services were primarily responsible for lower prices, the government said.41. What does the passage mainly talk about?A. Japans current economic situation.B. The economic slump in Japan.C. Record declines in prices and retail sales in Japan.D. The reasons why Japanese consume

39、rs have been cutting their spending.42. The Japanese economy has recently shown signs of tiding over its deepest slump in decades, and consumers _.A. are now willing to spend more moneyB. still remain reluctant to spend since most of them are laid offC. still do not want to spend more money as they

40、are not sure of their jobsD. are becoming optimistic about their future43. Before the recession, the practice of Japans retailers and consumer industries was _.A. to focus on good service alone to keep consumers satisfiedB. to provide consumers with the best products to keep them satisfiedC. to main

41、tain high prices of the products provided to consumersD. to supply the best quality products at the lowest possible prices44. Tokyo-area consumer prices are closely watched by analysts mainly because _.A. Tokyo is the capital of JapanB. they can serve as an indicator of trends for the rest of JapanC

42、. the area has more people than other areasD. the area is more prosperous than other areas45. In the final analysis, continued lower prices in Japan are caused by _.A. productivity increasesB. fierce competition among retailers and providersC. the wrong policies of the conservative coalition governm

43、entD. insufficient demand for products or services on the part of consumersV. Read the following passages and finish the exercises of each one (40%)Passage 4The more likable a television commercial is, the more persuasive it will be with consumers. Just makes sense, doesnt it? Well, in fact, the poi

44、nt has been hotly debated on Madison Avenue for years.Evidence so far has been sketchy, but a recent study by the Ogilvy Center for Research & Development may show a direct link between likability and persuasiveness. In the study, which included 73 prime-time commercials for products ranging from co

45、ffee to gasoline, Ogilvy interviewed 895 consumers before and after they had watched certain television shows and advertisements in their homes. The conclusion: People who enjoy a commercial are twice as likely to be convinced that the advertised brand is the best. About 16 percent of those who like

46、d an advertisement a lot increased their preference for the brand, while only about 8 percent who were neutral about the advertisement viewed the product more favorably.People have complained that the popular commercial win prizes but dont have an awful lot to do with sales, says the executive direc

47、tor of the Ogilvy Group, an advertising company. Now we can say likeability enhances persuasion and that, at the very least, you dont pay any penalty if people enjoy your ad.Nevertheless, charming commercials are by no means necessary to sell products. Its possible that products for which image is i

48、mportant such as perfumes and soft drinks, will profit more from pleasing ads than will products such as pain relievers.A. Mark the following statements true (T) or false (F) according to the passage (10%)46.The passage talks about prime-time TV commercials.47.For many years it has been firmly belie

49、ved that the more likable a TV commercial is, the more likely consumers will be persuaded into buying the advertised product.48.A recent study conducted by the Ogilvy Center for Research & Development seems to prove that likability is directly related to persuasiveness.49.Ogilvy Group is an advertis

50、ing company.50.charming commercials are by no means necessary to sell products means charming commercials are absolutely necessary to sell products.Passage 5 Today, most of us recognize Wally Famous Amos, the man who gave his name to the original gourmet cookie. (56) The company founded by Amos has

51、achieved nationwide distribution of several flavors of its cookies in stores and has scattered retail stores world-wide, with franchises in Japan, Australia, and Canada, as well as the United States.In 1988, Wally Amos was just another talent agent trying to succeed in Hollywood. However, he soon de

52、veloped another calling. Friends told him that the cookies he made were so good that he should sell them, and eventually Amos took their advice. (57) Some of these friends backed up their advice by investing $25,000 in his venture, the Famous Amos Chocolate Chip Cookie Company, and the worlds first

53、gourmet cookie shop opened in 1988. It was an instant success.News of Famous Amos spread by word of mouth, and in a classic example of great demand, consumers would walk into stores and ask the owners why they did not stock Famous Amos cookies. The company relied solely on this informal sort of mark

54、eting for its first five years.When Amos started his company, he had made no plans for such growth. His first retail hot bake shop appeared to be earning a profit and, after all, in his words, All I wanted to do was make a living. (58) Consumer demand grew and requests began to pour in from other ar

55、eas, but Amos did not have the funds to expand his cookie shop concept into a chain. He also wanted to avoid the risk of expanding through borrowing funds. Then the idea struck him just as it had McDonalds Ray Kroc 30 years earlier: franchising. (59) The firm distributed its frozen dough directly to

56、 the franchised hot bake shops located in suburban shopping centers and downtown walk-in locations.(60) Amos also used other distribution alternatives to set the cookies into supermarkets, convenience outlets, mom-and-pop stores, and gift shops that make up the Famous Amos market, by contracting wit

57、h an independent wholesale distributor. This distribution channel saved the company the cost of starting its own network, while giving it access to an already established distribution system, without which the young company might have failed. Even though many store owners were unhappy about doing business with products offering such a low markup, consumer demand was so strong that retailer complaints soon fell to a trickle and distribution became more widespread.Famous Amos tailored its cookies to its markets. Frozen dough was shipped directly to the firms franchised hot