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1、Unit 1Lesson 2 . Arrange the following information in the form of a letter.Changzhou Wanlong Knitwear Co., Ltd.18 Changzhou Textile Industrial ParkChangzhou, Jiangsu, ChinaTel:ax:ay 13, 2013May Flower Imp. & Exp. Co. Ltd.148 West Street, Barcelona, SpainAttention: Expor
2、t Dept.Dear Sirs,Kids -shirtsTThank you for your enquiry in your letter of May 11 for our Kids -shirts. T The attached are the latest quotation of our products. And the pricelist will also be sentto you by air, and we are sure that you will be satisfied with our products and the reasonable prices.We
3、 are eagerly awaiting your reply.Yours faithfully,Richard LiSales managerII. Address an envelop according to the following informationStampJack LiAD Trading Companylimited123 Chaoyang Road, shanghai, ChinaTim SmithLafa Import and Export Inc.456 High Street, California, USARegisteredIII. Write the fo
4、llowing dates correctly for business letters. 1. Aug. 23, 20132. Mar. 5, 20103. June 7, 20114. Sept. 28, 20121 . Encircle the best answer in the following questions.1. c2. d3. b4. dLesson 3 . Comprehension questions.1. In order to achieve Completeness in a business letter, what kind of questions can
5、 you ask?If you want to achieve completeness of the informationin a business letter, you may askyourself whether you have stated clearly about the questions likere, when,“who,whywhat, wheand how” These. questions may be of great help to achieve completeness.2. Why do we say“ Consideration” is a very
6、 important principle?Consideration is a very important principle because only when you consider your partner inyour mind and write the letter by respecting your cooperative partner, sharing your readerof view, keeping the reader s needs in your mind, and achieving the balance of interests of bothpar
7、ties, can you make the communication go smoothly.3. In order to achieve Clarity, what kind of statements and expressions should you avoid?In order to achieve Clarity, the following two statements and expressions should be avoided. First, ambiguous words or rarely used words are forbidden. Second, wo
8、rds which may contain different meanings on their own should be avoided.4. Is it harmful to write a general and vague letter? Why?Yes, a general and vague letter is not sufficient to express the sender s ideas becauseinformative.Thus, specific, definite and vivid words are preferred to show the conc
9、reteness toexpress the senders ideas.5. Does courtesy mean politeness? What is the difference between them?No, even though both courtesy and politeness mean no offensive and irritating statements or facts in the letter, courtesy is not mere politeness.Politeness means that you should show your regar
10、d for others in the letter, etc. But in order to achieve courtesy, you should always bear a You-attitude in your mind which means you should always stand in the coo perators position and think from their stands.6. What strategies can you use to achieve“ conciseness” in a business letter?There are tw
11、o possible ways we have to follow during the process of our writing. First, make a long sentence or phrase short and avoid using too wordy expressions. Second, avoid repetition.7. What aspects should be correct in a business letter? And how would you guarantee that every aspect is correct?On one han
12、d, from the perspective of writing, a business letter should be perfect in grammar, punctuation, spelling of words, and a business letter should also use standard language, proper2Registered Capital Target Markets OEM/ODM Availability Export Percentage Annual OutputNo. of EmployeesNo. of QC Staffsst
13、atements and accurate figures.On the other hand, from the perspective of business, the following points can guarantee that every aspect is correct:a. make sure that no grammar mistakes occur in business writing; b. choose only accurate and correct facts, words and figures;c. take a matter-of-fact at
14、titude when you are talking about everything in the letter ; never overstate or understate;d. use correct commercial terms;e. remember the circumstances when capital letters are used in business writing, and use them properly.II. Rewrite the following sentences to make them in a correct and polite w
15、ay.1.For the discount mentioned in the letter o f April 5, we feel very sorry to say that we can t cutour price because we have to guarantee the good quality and the best pattern and in fact, wehave offered you the most favorable price.2.We are very pleased to receive your enquiry about our products
16、, and your early order will behighly appreciated.3.We are sorry that we didn t make ourselves clear.4. We take the pleasure of providing you at the most favorable price.5. We request immediate payment for youUnit2Lesson 1 Close the following company profile in English with the given Chinese.1. estab
17、lished in2. registered capital3. are specialized in4. for over ten years5. sell well/enjoy great popularity6. welcome/are looking forward to your inquiry . Fill in the basic information according to the text of Lesson 1.Company profileBasic informationCompany NameShanghai Baiyun Knitwear Co., Ltd.Co
18、mpany LocationShanghai, ChinaYear of Establishment1998Product Rangeknittingfabrics andapparelsincluding purecottonknittingf abrics,children swear, T-shirts,sweaters, women s dress, andetc.USD 550,000Europe and North America available 61% - 70%5,000 tons of knitting fabrics and 3,000,000PCS of variou
19、s apparels 500 203Lesson 2 . Close the following letter with appropriate words.(1) introduce(2) as(3) range(4)learned(5) market(6) enclosed(7)latest(8) available(9) interesting(10) early/ favorable reply. . Translate the following sentences into English.1. We are one of the leading exporters of text
20、iles in China and now writing you for the establishment of business relations.2. We have been engaged in the import and export of Medical Instruments for many years, and our products enjoy great popularity in many countries.3. In order to acquaint you with our products, we are enclosing a copy of ou
21、r electronic catalogue.4. As to our credit standing, we are permitted to mention Bank of Tokyo, Japan, as a reference./For our credit standing, please refer to the following bank:Bank of Tokyo, (address)5.We obtain your name and address from the Commercial CounselorOffice of our Embassy inNew York a
22、nd would like to take this opportunity to establish business relations with you.Lesson 3 . Close the following letter with appropriate words.(1) owe(2) in(3) leading/major(4)handling(5) about/over(6) hope(7) enlarge(8) with(9) covering(10) appreciatedII. Translate the following sentences into Englis
23、h.1. We are the largest retailer here and have extensive connections with all the major dealers in this area.2. We feel sure we can sell large quantities of knitting garments if we get your offers at competitive prices.3. Any enquiry from you will receive our prompt and careful attention.4. We are g
24、lad to know/note that you are desirous of entering into business relations with us. This happens to coincide with our desire.5. We enclose hereby a copy of our latest catalogue and a price list giving the details you asked for.Writing practice:I. Write a letter, based on the following instructions,
25、to a company asking for establishing business relations.Dear Sirs:We have learned, from A, that you are an experienced professional garment supplier in Changzhou, China, specializing in making various textiles including shirts, T-shirts, jeans, women sdress, etc. As these items fall within the scope
26、 of our business activities, we shall be pleased to enter into business relations with you.We are one of the largest importers of Chinese textiles in our area and have been in this line for over 10 years. We are very well connected with all the major dealers here of textiles and feel sure we can sel
27、l large quantities of Chinese textiles if we get your offers at competitive prices.4For our credit standing, please refer to Bank of Boston, Massachusetts.Please let us have all necessary information about your products available at present.Yours faithfully,ChristinaChina Source CO., Ltd.II. Suppose
28、 you are Li Ming (Richard Li), a sales representative of Changzhou Delonghi Garments CO., Ltd. Write a reply to the letter you received from Christina.Dear Christina,We are glad to note from your letter of May15, 20_ _ that, as importers of Chinese Textiles, you are desirous of entering into busines
29、s relations with us. This happens to coincide with our desire.This is Li Ming, a sales representative of Changzhou Delong Garments CO., Ltd. I will follow up your orders from now on and offer you best service with my 10 years of professional experience. Ienclose hereby a copy of our latest catalogue
30、 and a price list giving the details you asked for.Should any of the ite ms be of interest to you, please let me know. We ll surely offer you the bestprice.We look forward to your specific enquiry and please be assured that it will receive our prompt and careful attention.Best regards,Richard LiChan
31、gzhou Delonghi Garments CO., LtdUnit 3Lesson one . Choose the best answer.1. c2. d3.d4.b5.c6.b7.b8.b9.b . Translate the following letter into English.Gentlemen:We have been informed of your company and address through Bank of China in HongKong.Right now, we are interested in various knitted garments
32、 for sales in U.S. and Canadian Market.It would be helpful if you could send us your latest catalogue and price list. We trust that you will make an effort to quote us most favorable terms for large quantities.Looking forward to establishing direct business relations with you. Yours truly,Lesson 2 .
33、 Close the following letter with appropriate words or phrases.5(1) quotation(2) satisfactory(3) order(4) in urgent need of(5) delivery(6) Sales Confirmation(7) ASAP . Translate the following sentences into Chinese.1 請(qǐng)寄樣品目錄和詳細(xì)報(bào)價(jià)。2 請(qǐng)按照我方詢價(jià)單報(bào)最低價(jià)并說(shuō)明最早交貨期。3 若質(zhì)量好且價(jià)格適合我方市場(chǎng)的話,我們?cè)缚紤]與你方簽署一項(xiàng)長(zhǎng)期合同。4 我們想得到兒童T-shi
34、rt 的最低報(bào)價(jià)。5 我們對(duì)你商品目錄中的真絲有興趣。Lesson 3 . Close the following letter with appropriate words.(1) For (2) In (3) irrevocable (4) at (5) note (6) subject to (7) demand (8) recommend . Translate the following sentences into English.1. We shall be very glad to place our order with you if your quotation is co
35、mpetitive and delivery date acceptable.2. We would appreciate your sending us the latest samples with your most favorable prices.3. We would like to have your lowest quotations C.I.F. Vancouver.4. We shall make you our most favorable quotations CFR Lagos upon receipt of your specific enquiry.5. As t
36、here is a growing demand for this article, we have to ask you for a special discount. . Translate the following letter into English.Dear Sirs,Re: TextilesThis company is one of the largest textile importers in Chicago. We hope to establish direct business relations with you so as to promote trade be
37、tween our two countries.We are enclosing an inquiry note No.345 and looking forwardto receiving your quotation CIFChicago inclusive of our commission of 5% at an early date. While quoting, please state theearliest shipment and quantity available.If your quotation is competitive, we are ready to conc
38、lude substantial business with you.Your early reply will be much appreciated.Yours faithfully,Writing practiceWrite a letter with the following particulars.Dear Sirs,6We are very much interested in importing your “ Swan”Brand Garden Chair displayed at the Canton Fair. Therefore, we would appreciate
39、your sending detailed information on CIF prices, discounts, and delivery date.Please also supply pamphlets or catalogues if you have them available. Please indicate any new items not yet introduced in England and send the samples if possible.We hope this will be a good start for mutual beneficial bu
40、siness relations and assure you that we will give our careful consideration to your offers.Yours faithfully ,Unit 4Lesson 1 Translate the following phrases into English.1.firm offer2.non-firm offer3.The price is on the high side.4.send/make a quotation5.place a trial order6.payment terms/ terms of p
41、ayment7.CIF: Cost, Insurance and Freight8.FOB: Free on Board9.shipment10.goods/ commodities11.CFR: Cost and Freight12.latest catalogue . Fill in the blanks with appropriate words.1. with2. that3. for/of4. in , with5. about . Translate the following letter into English. Dear Sirs,We take delight in r
42、eceiving your letter dated Mar. 21 inquiring about our WomenSpring sJackets.There are altogether three sizes of the jackets, including the large size, the medium size and the small size. Our Women Springs Jackets are 100% polyester and can be washed in the machine, with each piece of the jacket weig
43、hing 1 lb. The minimum quantity of each order is 1000 pieces. The price is US$30.10 per piece CIF Dubai, and we require confirmed, irrevocable Letter of Credit payable by draft at sight as the payment term, with the delivery date being in May.Admittedly, the jackets sell well and are popular recentl
44、y, and our goods are excellent in quality and reasonable in price. So we hope that you could place an order soon.Your early reply will be highly appreciated.7Yours faithfully,Lesson 2 . Translate the following phrases into Chinese.1.收到2.依照,符合3.利潤(rùn)空間4.讓步、妥協(xié)5.電匯6.市場(chǎng)價(jià)7.拒絕報(bào)盤8.還盤9.不可撤銷信用證10.支付條件11.信用證12.有
45、效期II. Complete the following sentences by translating the Chinese into English.1.The quotation is valid only for three days ( 此報(bào)價(jià)僅有效三天 ) because of the heavy demand inthe market.2.For us, $30.5 per piece is the highest price that we can accept. ( 是我們所能接受的最高價(jià)格 ).3.The umbrellas sell well recently, so
46、 we suggest that you place an order soon. ( 你方能夠盡快下定單 ).4.The offer shows that all the orders should be paid by the confirmed, irrevocable L/C at sight.(所有的訂單都必須用不可撤銷的即期信用證支付).5.We are very satisfied with all the terms and conditions in the order ( 我們對(duì)訂單中的條款非常滿意 ) and hope that we can develop the bu
47、siness relations with each other.III. Read the following inquiry carefully and write a reply to the inquirer, sending him an offer or a quotation.Dear Ann,Childre nsT-shirtsWe are in receipt of your enquiry of May. 2 for our Childrens T-shirts. To comply with yourrequest, we are very pleased to give
48、 you an offer as follows:Size:as per attached listColor: red, white, pink, yellow, blue and greenMinimum quantities: 1000 pcsPrice: US$ 8.00 per piece CIF DubaiPayment terms: confirmed, irrevocable Letter of Credit payable by draft at sight to be opened 30 days before the time of shipmentDate of del
49、ivery: 30 days from the date of your orderWe trust the above will satisfy you and your favorable reply will be highly appreciated.Yours faithfully,Lesson 3 A non-firm offer, a counter-offer and a counter-counter offerLesson 3I. Fill in the blanks with appropriate words.81. to2. for, of, for, of3. of
50、, at4. at5. for6. for7. by, at8. from, for9. in10. in11. in12. from, within13. before/until/till14. for/of, allow/give/grant, of . Translate the following sentences into English.1.If you can place an order for three thousand pairs or more of children s gloves, we will allowyou a special discount of
51、3%.2.Please quote us CIF Shanghai for 5,000 pairs of women-heeledsshighoes.3. For the payment terms, we require confirmed, irrevocable L/C at sight.4. We will place a trial order if the commodities can reach us before the end of next month.5. The company had a net profit margin of 30% last year.6. T
52、he favorable price must/will bring large sales to the company.7. If your price is competitive, we will place a large order for the sweaters./Should your price be competitive, .8. Please feel free to tell/contact us if you have any questions on the contract.Writing practice . Write a quotation or an
53、offer covering all the contents below.Dear Sirs,Cross-body BagsWe are in receipt of your enquiry of Mar. 3 for our Cross-body Bags. To comply with your request, we are very pleased to give you an offer as follows :Color: black, red, blue, white and purpleMaterial: 100% genuine leatherPacking: at the
54、 buyer s optionMinimum Quantity: 1000 pcs. If you can place an order of two thousand pieces, we will give you a special discount of 7%.Price: US$ 194 per piece CIF Shanghai, ChinaShipment: MayPayment terms: confirmed, irrevocable Letter of Credit payable by draft at sight to be opened 30 days before the time of shipmentWe have to mention that these commodities are u
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