電大03任務(wù)廣告創(chuàng)意與策劃小抄

1、專業(yè)好文檔03任務(wù)試卷總分：100 測試時間：- 試卷得分：0一、作品題（共1道試題，共100分。）得分：01. 應(yīng)用題：創(chuàng)意實(shí)踐活動（100分）要求：（1）組織（或參加）一次學(xué)習(xí)小組的創(chuàng)意活動；（2）推選 1 人主持本次活動；事先策劃一個活動方案；（3）可以利用電大在線“廣告創(chuàng)意與表現(xiàn)（1）”課程端“課程論壇”系統(tǒng)；也可以進(jìn)行網(wǎng)下實(shí)地操作；（4）運(yùn)用“默寫式頭腦風(fēng)暴法”進(jìn)行創(chuàng)意的實(shí)際操作；（5）議題：一款新入市的 3g 手機(jī)，品牌自定，媒體自選；（6）將所有創(chuàng)意過程記錄下來；（7）將所有你寫過的 6 張卡片（包括別人寫的設(shè)想）記錄下來；（8）將小組討論結(jié)果記錄下來，即本次活動的最終創(chuàng)意記錄下

2、來默寫式頭腦風(fēng)暴法提示： 一般先由主持人宣布議題, 解答疑問, 然后發(fā)給每人幾張卡片, 每張卡片上標(biāo)有序碼 1,2,3 。在第一個 5 分鐘里, 每人針對議題填寫 3 個設(shè)想, 然后再把卡片傳給另一個人, 在下一個 5 分鐘里, 每個人又在他人的卡片上針對其所提的設(shè)想再提 3 個設(shè)想, 以此類推, 直到卡片傳遞 6 次, 產(chǎn)生 108 個設(shè)想, 再在此基礎(chǔ)上形成創(chuàng)意。 議題：一部新入市的彩電作業(yè)開始：1創(chuàng)意過程：2卡片：3個人討論發(fā)言：提示： （1）對別人的構(gòu)想提出質(zhì)詢； （2）提出自己的構(gòu)想 （3）對別人的質(zhì)詢進(jìn)行答辯；4創(chuàng)意結(jié)果5本次創(chuàng)意活動總結(jié)答：1 創(chuàng)意過程：將這款新入市的手機(jī)擬定為女

3、性手機(jī)，并且在國內(nèi)知名品牌旗下兩點(diǎn)觸控時尚便捷智能全屏手機(jī)，這款手機(jī)設(shè)計(jì)理念和系列名稱為“奢、簡”。奢華、時尚與簡潔的造型結(jié)合在一起，全屏、兩點(diǎn)觸控自由方便。儼然是手機(jī)領(lǐng)域中智能手機(jī)的新領(lǐng)袖。手機(jī)選擇平面媒體、電視媒體、網(wǎng)絡(luò)媒體進(jìn)行廣告創(chuàng)意： 2、卡片序號1：選用走紅8090的實(shí)力偶像進(jìn)行廣告代言，用唯美、時尚、爛漫的畫面與氛圍彰顯這款手機(jī)所散發(fā)出的氣質(zhì)。序號2：直接用手機(jī)進(jìn)行廣告創(chuàng)意，手機(jī)發(fā)出璀璨奪目的光芒。廣告文案：奢：向往品質(zhì)：簡：回歸質(zhì)樸。序號3：將手機(jī)展示在一個寬敞高雅的展柜中，供人欣賞，參觀者無不流露出驚嘆、激動、興奮、歡喜。感慨等多樣的表情。序號4：在一個時尚的papty上，穿著

4、禮服的名媛們期待地列在紅地毯旁等待著神秘嘉賓的出現(xiàn)，最后一位侍者高雅的端上一款奢、簡的手機(jī)。序號5：一堆青年男女圍坐在一起激烈的討論著放在中央讓人無法忽視的手機(jī)。序號6：在繁華的市中心街道上，人頭傳動的都市街道上人來人往，但是所有時尚男女手里都拿著一部手機(jī)，有的在用手機(jī)拍照，有的在用手機(jī)發(fā)微信，發(fā)微薄，有的在用手機(jī)打電話，有的在用手機(jī)聽音樂，有的在用手機(jī)上網(wǎng)，如此靈活多變的運(yùn)用，儼然當(dāng)代已進(jìn)入一個智能手機(jī)控的新時代。winger tuivasa-sheck, who scored two tries in the kiwis 20-18 semi-final win over england,

5、 has been passed fit after a lower-leg injury, while slater has been named at full-back but is still recovering from a knee injury aggravated against usa.both sides boast 100% records heading into the encounter but australia have not conceded a try since josh charnleys effort in their first pool mat

6、ch against england on the opening day.aussie winger jarryd hayne is the competitions top try scorer with nine, closely followed by tuivasa-sheck with eight.but it is recently named rugby league international federation player of the year sonny bill williams who has attracted the most interest in the

7、 tournament so far.the kiwi - with a tournament high 17 offloads - has the chance of becoming the first player to win the world cup in both rugby league and rugby union after triumphing with the all blacks in 2011.id give every award back in a heartbeat just to get across the line this weekend, said

8、 williams.the (lack of) air up there watch mcayman islands-based webb, the head of fifas anti-racism taskforce, is in london for the football associations 150th anniversary celebrations and will attend citys premier league match at chelsea on sunday.i am going to be at the match tomorrow and i have

9、asked to meet yaya toure, he told bbc sport.for me its about how he felt and i would like to speak to him first to find out what his experience was.uefa hasopened disciplinary proceedings against cskafor the racist behaviour of their fans duringcitys 2-1 win.michel platini, president of european foo

10、tballs governing body, has also ordered an immediate investigation into the referees actions.cska said they were surprised and disappointed by toures complaint. in a statement the russian side added: we found no racist insults from fans of cska. baumgartner the disappointing news: mission aborted.th

11、e supersonic descent could happen as early as sunda.the weather plays an important role in this mission. starting at the ground, conditions have to be very calm - winds less than 2 mph, with no precipitation or humidity and limited cloud cover. the balloon, with capsule attached, will move through t

12、he lower level of the atmosphere (the troposphere) where our day-to-day weather lives. it will climb higher than the tip of mount everest (5.5 miles/8.85 kilometers), drifting even higher than the cruising altitude of commercial airliners (5.6 miles/9.17 kilometers) and into the stratosphere. as he

13、crosses the boundary layer (called the tropopause),e can expect a lot of turbulence.the balloon will slowly drift to the edge of space at 120,000 feet ( then, i would assume, he will slowly step out onto something resembling an olympic diving platform.they blew it in 2008 when they got caught cold i

14、n the final and they will not make the same mistake against the kiwis in manchester.five years ago they cruised through to the final and so far history has repeated itself here - the last try they conceded was scored by englands josh charnley in the opening game of the tournament.that could be class

15、ed as a weakness, a team under-cooked - but i have been impressed by the kangaroos focus in their games since then.they have been concentrating on the sort of stuff that wins you tough, even contests - strong defence, especially on their own goal-line, completing sets and a good kick-chase. theyve b

16、een great at all the unglamorous stuff that often goes unnoticed in the stands but not by your team-mates.it is as though their entire tournament has been preparation for the final.in johnathan thurston, cooper cronk, cameron smith and either billy slater or greg inglis at full-back they have a spine that is unmatched in rugby league. they have played in so many high-pressure games - a priceless asset going into saturday.the kiw