商務(wù)英語寫作 chapter 4

1、Objectives To learn ways of submitting an order. To learn useful terms and expressions for orders. To practice writing letters for orders.第1頁/共46頁Steps of business transaction Inquiry 詢盤 Offer 報(bào)盤、發(fā)盤 Counter-offer 還盤 Acceptance 接受 Sign the contract 簽合同第2頁/共46頁What is an order letter? It is a request

2、by a customer for a company to supply goods or services. In the letter, you should be definite and complete so that the reader feels exactly what the writer wishes for.第3頁/共46頁 Clear Concise Sufficient information An order letter should be as accurate and clear as possible, because any error may cau

3、se unexpected trouble.第4頁/共46頁 The quality and specifications of goodsIndicate the name of the product, the model or article numbers, the Indicate the name of the product, the model or article numbers, the quantity of each item, and the price.quantity of each item, and the price. The packing and the

4、 price of goods Terms of payment Time of shipmentWhat should be included?第5頁/共46頁 訂單或訂購信函應(yīng)包含： 1. 詳細(xì)的說明、數(shù)量、價(jià)格以及貨號等 2. 說明包裝方式、目的港以及裝運(yùn)期 3. 確認(rèn)在初期洽談時(shí)所同意的付款條件第6頁/共46頁Writing steps of an Order letter1. Open with referring to some previous contacts such as catalogs, phone calls or trade fairs.2. Describe th

5、e order3. Mention payment and delivery4. Express courtesy第7頁/共46頁 1. Placing Orders 1) to place an order with sb.for sth.跟某人下訂單 We thank you for your quotation of May 20 and now place an order with you for the following items. 貴方5月20日報(bào)價(jià)函已收到，謝謝。現(xiàn)向貴方訂購下列商品。Expressions for Order Letters第8頁/共46頁 若貴方能保證在

6、10月9日之前將貨物由上海運(yùn)至新加坡，則我方樂于向貴方訂購下列貨物. We are pleased to place the following orders with you if you can guarantee shipment from Shanghai to Singapore by October 9.第9頁/共46頁 2) to place (enclose) a trial order = to order as a trial 下（附寄）試訂單 We find both quality and prices of your products satisfactory and

7、 enclose our trial order for prompt supply. 我方對貴方產(chǎn)品的質(zhì)量和價(jià)格均感滿意，現(xiàn)寄去試訂單，請供應(yīng)現(xiàn)貨。第10頁/共46頁 3)to send (give)sb.ones order for sth. 向某人下訂單 We are pleased to find that your material appear to be fine quality. As a trial, we are delighted to send you a small order for 2,500 dozen Rubber Shoes. 我方很高興發(fā)現(xiàn)貴方原料品質(zhì)優(yōu)良

8、，現(xiàn)寄去2500打膠鞋小額訂單，作為試購。第11頁/共46頁l4)to order sth.at a price按價(jià)格訂購lWe have received your catalogue and price list, and now we order the following goods at the prices named.l已收到貴方產(chǎn)品目錄和價(jià)格表?，F(xiàn)按所示價(jià)格訂購下列貨物。第12頁/共46頁Sample on page 56, 57-58第13頁/共46頁 After a contract is concluded between a buyer and a seller, th

9、e buyers bank supplies a letter of credit to the seller.L/C第14頁/共46頁Seller consigns the goods to a carrier in exchange for a bill of lading.B/LGoods 第15頁/共46頁Seller provides the B/L to bank in exchange for payment. Sellers bank then provides the bill to buyers bank, who provides the bill to buyer.B/

10、LB/LB/Lpayment第16頁/共46頁Buyer provides the B/L to carrier and takes delivery of the goods.B/LGoods第17頁/共46頁Order forms Specially-designed order form enclosed in catalogs, brochures sent to potential customers If interested, a customer only needs to fill in the form, which is much more convenient and

11、easier than writing a complete order letter Effective in avoiding mistakes第18頁/共46頁第19頁/共46頁第20頁/共46頁第21頁/共46頁lHas this customer ordered before?lWhat is his number?lWhat did he order?lHow long will the pizza be delivered?lYes.l 5557868l Large spicy beef pizza and a 2-liter bottle of cola.l In 35 min

12、utes. 第22頁/共46頁Listening exercise Listen and fill in the form on your own After the second listening, please discuss the answer with your group members and submit ONE paper to the teacher第23頁/共46頁Name: Initials Address: Postcode: Date: GoodsCode No.Color QuantitySizeUnit PricePostage Tracksuit DIY T

13、ool Kit Ladies watch Total: Tel No: Grand Total:Payment:CashCredit CardCheck Time Limit for Delivery: 第24頁/共46頁Name:Mrs. Granger Initials G.S.Address:Millhouse, Salisbury Road, Little Afton, Farnbury Postcode:N/A Date:June 15th GoodsCode No.Color QuantitySizeUnit PricePostage Tracksuit SP 302 White

14、1 M 18 2DIY Tool Kit WK15 1 21 Ladies watch TM431Red1 15 Total:54 Tel No:3623624 Grand Total: 56PaymentCashCredit CardCheck No: 0582 / 74343 / 512 Time Limit for Delivery: in a fortnight 第25頁/共46頁Exercise III on p66第26頁/共46頁Answer Inquiring Popularity Opportunity Guarantee Quality Enclosed Expect De

15、termining Appreciate serving第27頁/共46頁第28頁/共46頁What is a confirmation letter? A confirmation letter is written to acknowledge and confirm details.第29頁/共46頁Writing steps: Thanks for the order Favorable comment on the items required Assurance of the best attention Other items which attract the customer

16、 Hope for further orders第30頁/共46頁 Thank you for your Order No.123. We accept it and will dispatch the goods early June. 貴方123號訂單已收到，謝謝。我們接受此訂單并將于6月初交貨。Expressions for confirmation letters第31頁/共46頁 We are pleased to receive your order and confirm acceptance of it. 很高興接到你方訂單，現(xiàn)確認(rèn)予以接受。 We have pleasure

17、in informing you that we have booked your order No.234. We are sending you our Sales Confirmation No.789 in duplicate, one copy of which. please sign and return for our file 我們很高興地告知已接受你方第234號訂單?，F(xiàn)寄上第789號銷售確認(rèn)書一式兩份，請簽退一份供我方存檔。第32頁/共46頁 As the goods you ordered are now in stock, we will ship them witho

18、ut fail as early as possible. 因?yàn)橘F方訂貨尚有存貨，本公司將一定盡快發(fā)運(yùn)。 I am sorry, but that product is out of stock at the moment. 很抱歉，該商品目前已沒有存貨了。第33頁/共46頁Sample on page 56, 59第34頁/共46頁 有時(shí)因所要求的貨物無貨可供或價(jià)格和 規(guī)格已經(jīng)改變，賣方不能接受買方的訂單。在這種情況下，拒絕接受訂單的信函必須非常仔細(xì)的繕寫，而且要為友誼和今后交易留有余地。最好介紹一些合適的代替貨品，提出還盤及勸說買方接受。第35頁/共46頁Decline the order

19、p Thanks for the orderp Proper reasons to decline the order with regretp Recommendation of other items as a replacementp Hope for serving the customer in the future 第36頁/共46頁Declining an OrderDear Sir,We thank you for the order for a 60 x 30 fish tank which we recently received. The order form you s

20、ent us is from our 2014 catalogue which lists the tank at $450.00. Unfortunately, this particularly fish tank is a discontinued item and we have no more in stock. I have enclosed our newest (2015) catalogue and have marked the relevant pages for fish tanks. I would particularly recommend the Underwa

21、ter Garden for $425.00 on page 62 as being comparable to the tank you originally ordered. 第37頁/共46頁To order please call 698-8475 and charge your purchase to your credit card (most major credit cards accepted). Most orders are delivered within three working days to your home. We value your business a

22、nd hope to be of service to you in the future.Yours truly,第38頁/共46頁第39頁/共46頁Choose the appropriate word or words.1) We are arranging for the punctual (shipment, shipping) of the ( ordered, order ) goods.2) Our offer is (firm， work ) subject to your reply (for, in, within ) one week.3) Any delay (in,

23、 about ) shipment will cause us inconvenience.4) Enclosed is our order ( for, on ) 300 sets of Transistor Radio.第40頁/共46頁5) Your (term, terms) are satisfactory and we are pleased to (enclose, place) an order (with , to )you.6) If you cannot (send, give) the goods as per (requirements, specifications), please send us alternates.7) If you do not have Model 105 (from, in) stocks, please (remove, cancel) this order.8) We hope you will (agree, accept, receive, admit) our terms and make (preparation, arrangements) for an early delivery.9) We (admit, acknowledge) with thanks your order of Ju