三大B2BSEO策略重點(diǎn)頁(yè)分析

1、三大b2b seo策略重點(diǎn)頁(yè)分析說(shuō)明：本文檔并沒(méi)有對(duì)b2b進(jìn)行而而俱到的分析跟研究，只針對(duì)b2b里繪巫要的引流頁(yè)面進(jìn)行了分析，詳 細(xì)說(shuō)明請(qǐng)見(jiàn)引文b2b大型網(wǎng)站seo優(yōu)化策略。代表重要程度環(huán)球資源 gl obal sources, com老牌b2b環(huán)球資源以?xún)蓚€(gè)熱門(mén)關(guān)鍵詞"manuf act urers"、"suppl i ersh為主，長(zhǎng)尾詞集中抓収“產(chǎn)品 名+ manufacturers/suppliern,并進(jìn)一步將產(chǎn)品屬性細(xì)分、地區(qū)細(xì)分抓収manufacturers與 suppl i er s長(zhǎng)尾流量。1、行業(yè)頻道關(guān)鍵詞部署 comput er pr odu

2、c t s manufacturers & suppl i er sh 11 d ： / / www. comduteroroducts gl obal sources com/行業(yè)頻道采用二級(jí)域名規(guī)劃，關(guān)鍵詞部署為比較廣泛的分類(lèi)名，為更為細(xì)分詞頁(yè)面提供了訪(fǎng)問(wèn)入口與穩(wěn)健 的內(nèi)部鏈接。如 led manufacturers 頁(yè) gl obal sources / manufacturers/l ed. htmlfeatured hot products123 floppy dr血 floppy disc disc cd cabinet diskette corrwuter cleanin

3、g cleaning gloues cleaning supply kpyboarci cleaner monitor cleanermade in china productscomputer productscommunications and networking computer peridherals comriuter subsystems, parts & sen/ices corwuters，industrial computers & accessories internet communicaticms2、產(chǎn)品分類(lèi)目錄關(guān)鍵詞部署 auto part &

4、; accessory manufacturers & suppliers from mainland china, hong kong, taiwan & worldwideht t d： / / www. gl obal sources com/gsol / i/ al 丨 manufactures/b/2000000003844/30000001 4968 1/ -1.htm產(chǎn)品目錄的地址規(guī)劃的比較長(zhǎng)，對(duì)中國(guó)大陸、香港、臺(tái)灣等地區(qū)的manufacturers & suppliers長(zhǎng)尾詞做 了一個(gè)補(bǔ)充抓取。3> manufacturers 目錄頁(yè) 關(guān)

5、鍵詞部署comput er cl eani ng manufacturers & suppl i er sh 11 d : / / www. gl obal sources .com/manufacturers/comduter ci eani ng. html環(huán)球資源中的url規(guī)劃相比其他幾大b2b顯得非常混亂,唯有他們的重點(diǎn)排名頁(yè)manuf act urers規(guī)劃 的尤為清晰。搜索引擎中“產(chǎn)品«+manuf acturers"組合關(guān)鍵詞的排名幾乎全部由這部分規(guī)劃的url 獲得。另外，更為細(xì)化的產(chǎn)品屬性詞語(yǔ)也規(guī)劃在這類(lèi)url中，見(jiàn)范例computer “oduct

6、s索引頁(yè),里 面列舉了所有computer pr oduct s的細(xì)分屬性。directory of computer froduct supplierspath: top products homm >> (computer products suppliersbrowse through the latest computer product products available from leading suppliers: 0-9abcdefghijklmnoporstuvwxyzommcomputer products1 4 inch cmos camera1 din1

7、din bluetooth1 din gps1 gb compact flash1 gb compact flash card1 gb ddr memory1 gb ddr2 sdram1 gb digital card"1 gb flash drive1 gb graphics card1 gb microsd card1 gb ram1 gb ram memow1 gb usb flash drives memory1 inch hdd enclosure1 inch hard disk1 inch microdrive1 inch usb h651 micro drive100

8、0m media con verier1000vv powerloom 巳uetooth adaptor 1ixmhz loomlink1024x768 monitor1066mhz sdram108mbps wir正ss pci adapter109 key flexible kboarm 10cm cleaninq dustermm mini hub10w power adapter lobase t10u server rack110 wiring block110c110v vacuum12 in 1 card reader12 inch lcd12 inch lcd monitor其

9、中1/41 nch cmos camera的地址如下: ht t d： / / www. gl obal sources .com/manufacturers/1 4丨 nch cmos camer a ht ml小結(jié):環(huán)球資源的核心關(guān)鍵詞"manufacturers"在整個(gè)站點(diǎn)的部署都非常徹底,甚至連公司頁(yè)的域名 都貫穿其中，如八manuf act ur er. gl obal sour ces. com,這是其seo策略最大的特點(diǎn)，并且能 夠?qū)a(chǎn)品細(xì)分屬性的詞都抓住。不足的是地區(qū)類(lèi)的詞的頁(yè)面規(guī)劃的不夠，某些頁(yè)面url規(guī)劃也比較混亂。阿里巴巴a阿里巴巴作為目前b2b行業(yè)的

10、龍頭，首先關(guān)鍵詞當(dāng)仁不讓地選擇了熱門(mén)的行業(yè)關(guān)鍵詞，除了搶占熱門(mén)詞外, 在各類(lèi)長(zhǎng)尾詞的抓取廣度上顯示了其背后強(qiáng)人的技術(shù)實(shí)力。其產(chǎn)品屈性除了細(xì)分以外，還能相互z間進(jìn)行 屬性混合，甚至還能增加到地區(qū)混合。1、產(chǎn)品分類(lèi)目錄關(guān)鍵詞部署 wallets holders - wallets holders and more 803/ha ndbags_wallets.purses.html關(guān)鍵詞部署的是最激烈的產(chǎn)品名，title寫(xiě)的比較簡(jiǎn)單不像其seo的戰(zhàn)略重心，此頁(yè)面重點(diǎn)為匹配的 的 wholesale wallets holders 類(lèi)熨關(guān)鍵詞做支撐。2、公司目錄關(guān)鍵詞部署 brush cutters

11、suppliers - brush cutters, grass cutters, gasoline brush cutters and morehttp:/www.al nies/cid/1 250301 / brush_cutters html重點(diǎn)部署了”產(chǎn)品名+suppliersm關(guān)鍵訕 后面采用了相關(guān)性很強(qiáng)的屬性進(jìn)行描述，此種描述方式具冇兒人 b2b沒(méi)有的創(chuàng)新性，得益丁阿里提前對(duì)產(chǎn)品分類(lèi)增加屈性項(xiàng)，同時(shí)對(duì)丁程序的要求也有所提高。3、展廳 showroom 產(chǎn)品細(xì)分屬性關(guān)鍵詞部署 wiite rice-white ri ce manufacturers, suppl i er s and

12、 ex por t er s on al i baba .comh11 d: / / www. al i baba. com/ s howr oonv s howr oom. ht mlagriculture阿里巴巴seo長(zhǎng)尾策略的重點(diǎn)頻道。以產(chǎn)品分類(lèi)形式進(jìn)行瀏覽，關(guān)鍵詞增加更為詳細(xì)的屬性插入其中，并 且能夠混合屬性再結(jié)合地區(qū)進(jìn)行瀏覽。select countrybrowse by keywords0 00110-deacetylbaccatin iii100% ganoderma lucidum0.011hy d roxyc a m ptoth e c i nextracts0.0510-

13、hy d roxyc a m ptoth e c i ne100% long grain rice0.1100 %broken rice100% natural extract0.2 trading companies100 avocado oil100% nettle0.25 providers100 broken100% organic oil000 association100 broken rice100% pure palm oil001 providers100 broken white rice100% pure rice011 mobile100 chicken100% ric

14、e1 5 p100 coco fiber100% rice from pakistan1 can chickpeas100 coconut100% sortex rice1 coffee arabica100 cooking oil100% vegetable candle1 oil seeds100 corn oil100% white rice1 pure white garlic snow white100 fresh seeds10ooot steel silogarlic super white100 ganoderma lucidum extracts1000t1-deoxynoj

15、irimycin hydrochloride100 italian oil1000t steel silo1-dnj100 jatropha oil10097-84-41.5 plastic bottle100 leaves10og peeled chest nut在細(xì)分的showroom列表頁(yè)中還匹配了屬性更為細(xì)致的相關(guān)搜索，這個(gè)對(duì)于技術(shù)要求非常的高:buy unnne八【丨耗人home > showroom > search : white lice . is pi h ii letsrelated sealches: white lice price, long grain

16、white lice, round rice, short grain white rice, basmati rice, jasmine rice, sushi rice, -ice, short gr round grain rig white round grain rice, sun white rice, white round rice, wholesale rice, brown rice, thai rice q view less國(guó)家地區(qū)搜索在國(guó)家地區(qū)中還進(jìn)行了 product、suppliers、importers分類(lèi)，抓取的關(guān)鍵詞更為全面。 un trvsearch/c

17、ontinen t.html小結(jié)：阿里巴巴雖然在關(guān)鍵詞上選擇了大量的熱門(mén)關(guān)鍵詞，但策略上憑借其技術(shù)優(yōu)勢(shì)無(wú)限抓取了產(chǎn)品細(xì)分屬性流量與國(guó)家地區(qū)細(xì)分的流昴。最后會(huì)冇一個(gè)橫向的數(shù)據(jù)對(duì)比，該項(xiàng)數(shù)據(jù)菲?？捎^(guān)地顯示了阿里巴巴在這方面的優(yōu)勢(shì)！中國(guó)制造 made-in-中國(guó)制造借助域名包含關(guān)鍵詞“china ”的優(yōu)勢(shì)為整站做“china + keyword ”長(zhǎng)尾詞策略。由于其退 步將地區(qū)限定在中國(guó)地區(qū)(chi na)，所以可以與b2b熱門(mén)關(guān)鍵詞"manuf act ur er s ”、“suppliers” 等進(jìn)行任意組合。但這也并不意味看中國(guó)制造放棄菲中國(guó)地區(qū)類(lèi)的熱門(mén)關(guān)鍵詞，在某些頁(yè)面也部署了非c

18、hi na字眼的熱門(mén)關(guān) 鍵詞，各個(gè)頁(yè)面的關(guān)鍵詞分配既合理乂相互補(bǔ)充，基本不存在重復(fù)與遺漏的情況。1、產(chǎn)品分類(lèi)目錄關(guān)鍵詞部署 chi na handbags, handbags catalog, chi na handbags manuf act urers ht t d： / / www. madei nchi og /handbags, htmlchi na handbags與chi na handbags manuf act ur er s這類(lèi)中國(guó)地區(qū)類(lèi)關(guān)鍵詞是中國(guó)制造首當(dāng)其沖 需要拿下的關(guān)鍵詞，借助域名包含china的優(yōu)勢(shì)可以放心的對(duì)關(guān)鍵詞進(jìn)行組合；第2位置關(guān)鍵詞 handbags 一詞

19、在上一級(jí)分類(lèi)的url規(guī)劃中增加了 cat al og字眼；另外將chi na handbags manufacturers放在第3位置并不意味著其重要性最低，這是出于關(guān)鍵詞密度分配的一種安排。非底層分類(lèi)：做了 qui ck-pr oduct相關(guān)分類(lèi)的數(shù)據(jù)匹配，該qui ck- pr oduct是長(zhǎng)尾關(guān)鍵詞重點(diǎn)部署 的頁(yè)面；另外匹配了相關(guān)的貿(mào)易信息(trade leads)。底層分類(lèi)：默認(rèn)顯示產(chǎn)品列表(cat al og頁(yè))，另個(gè)是下面2的company list頁(yè)。2、公司分類(lèi)目錄關(guān)鍵詞部署 handbags, handbags di rectory, chi na handbags supp

20、l i er sh 11 d ： /! www. niade-in-china.co nv ma n u f a c t u r e r s - d i r e c t o r y / i t e m3 j ha n d b a g s - 1. h t ml 嘗試了熱門(mén)關(guān)鍵詞handbags ,重點(diǎn)詞實(shí)際上是handbags di r ect or y , url中規(guī)劃增加了 / ma nufacturers-di rectory/來(lái)支持這個(gè)關(guān)鍵詞。chi na handbags suppl i er s 是對(duì)對(duì)應(yīng)產(chǎn)詁分類(lèi)頁(yè)(1)的chi na handbags manuf act ur e

21、r s關(guān)鍵詞的一個(gè)補(bǔ)充，兩個(gè)熱門(mén)詞一個(gè)都沒(méi)漏。3、qui ck pr oduct 頁(yè)關(guān)鍵詞部署handbags, chi na handbags, handbags manuf act ur er s, chi na handbags suppl i er sh 11 d : / / www. madei nchi na-products /handbags, htm l從上而范例頁(yè)還看不出qui ck-product頁(yè)的特別z處，返回到它的上一級(jí)qui ck product分類(lèi) 頁(yè)：bags, cases & luggages ,里面進(jìn)行了更為細(xì)致的產(chǎn)品分類(lèi)，其細(xì)分程度遠(yuǎn)大于對(duì)應(yīng)產(chǎn)品

22、分類(lèi)目 錄(1)頁(yè)。這是對(duì)于產(chǎn)品細(xì)分屬性長(zhǎng)尾詞的一種策略。home » quick products » bags cases & luggagesbags, cases & luggageshandbagsa piece of small hand luggage.walletaflat pocket-sized folding case, usually made of leather, fccasea container; a receptacle.pursea small bag or pouch for carrying money.tote ba

23、ga large handbag or shopping bag.bagshopping baga container of flexible material, such as paper, plastic, or h bags for shopping.backpacka knapsack, often mounted on a lightweight frame, that is paper boxa box made of paper, sometimes it means a newspaper tgift baggift bags that are bestowed volunta

24、rir and without compeluggagecontainers for a traveler's belongings.woven bagbag made by weaving, such as pe woven bag. pp wovennon woven bagpouchbags made of non-woven cloth.a small bag often closing with a drawstring and used espipp baga bag made of pp material.travel baga bag fortravelling.pac

25、king baga bag usually used for packing.computer bagsbags used to hold notebook(laptop computer).school baga bag for carrying textbooks and school supplies.fashion bagspopular bags.cosmetic baga container of flexible material, such as paper, plastic, or hhand bagcooler baga womarvs purse or a piece o

26、f small hand luggage.a bag used to keep food or drink cool.promotion baga special bag as a promotional item. see also promotionsladies baga bag or handbag often carried by a woman.小結(jié)：中國(guó)制造url規(guī)劃呼應(yīng)了頁(yè)面的部署的關(guān)鍵詞，對(duì)于網(wǎng)站內(nèi)部的鏈接結(jié)構(gòu)非布匝視，各位看管可以通過(guò) yahoo隨便找個(gè)qui ck product中的分類(lèi)頁(yè)面査查他們的內(nèi)部鏈接跟外部鏈接。另外，中國(guó)制造目前只 對(duì)產(chǎn)品進(jìn)行了細(xì)分，但還沒(méi)冇細(xì)分

27、到產(chǎn)品的屬性級(jí)，這點(diǎn)還冇很人的提升空間。長(zhǎng)尾詞抓取能力對(duì)比細(xì)分詞收錄量評(píng)價(jià)備注阿里巴巴3,770,000產(chǎn)品屈性與是地區(qū)都進(jìn)行了細(xì)分。環(huán)球資源128,000對(duì)產(chǎn)品屬性進(jìn)行了細(xì)分。中國(guó)制造504,000對(duì)產(chǎn)品分類(lèi)進(jìn)行了更為細(xì)致的細(xì)分，還 沒(méi)冇細(xì)分到屬性級(jí)。地區(qū)的細(xì)分存在自 身中國(guó)制造的定位限制。指令附表：s i t e: al i baba .com/showroom/si t e: gl obal sources .com/manufacturers/si t e: made i n chi na. com/products searchsite: www. -site: www. trade

28、key. com/htm 262, 000 (不完全細(xì)分)幾大b2b都有這樣一些特點(diǎn)：1、只選擇一到兩個(gè)熱門(mén)關(guān)鍵詞作為自己所側(cè)重的關(guān)鍵詞，除阿里巴巴外環(huán)球資源選擇manufacturers. 中國(guó)制造選擇chi na +產(chǎn)品的關(guān)鍵詞組合。2、都對(duì)產(chǎn)品細(xì)分屬性流量非常重視，在細(xì)分的詞上面他們都選擇了嘗試競(jìng)爭(zhēng)最激烈的產(chǎn)品名。3、進(jìn)入這些產(chǎn)品細(xì)分屬性的索引頁(yè)非常多，這很重要！。對(duì)于2、3點(diǎn)來(lái)說(shuō)都需要技術(shù)上面的支持。討論歡迎人家通過(guò)以下方式進(jìn)行交流跟討論，期待中。emai i : huangqi ang2360bl og: httd：/ seo 思踐行幾大b2b首頁(yè)關(guān)鍵詞附表備注：日本ip, g搜索環(huán)

29、境；波浪線(xiàn)“謎x趙”表示首頁(yè)litle沒(méi)有設(shè)置這個(gè)關(guān)鍵詞網(wǎng)站(websi t e)關(guān)鍵詞(key wor ds)排名(go o g 1 e. c o m)檢索量/月阿里巴巴al i baba commanuf act ur erdi rectory1140,500suppl i er smanuf act ur er s117,480,000cjlloj一mqdu&n1(s i t e ma p)60,500china manufacturers8165,500i mp o r t e r s1 6(buyi ng leads)823,500環(huán)球資源global sour ces commanuf act ur er s57,480,000gl obal sources140,500qhijia"遜 wa4( subd0mai n)60,500chi na manuf id