2019年12月英語四級(jí)作文話題及范文：廣告

1、2019 年 12 月英語四級(jí)作文話題及范文：廣告2018 年 12月英語四級(jí)作文話題及范文匯總英語四級(jí)作文話題及范文：廣告是否讓人民變得不一樣題目是： Advertisements discourage us from being different individuals and make us become what they want us to be and look the same. Do you agree or disagree?Advertisements discourage us from being different individuals and make us

2、become what they want us to be and look the same. Do you agree or disagree?廣告阻止我們成為不同的個(gè)體，使我們成為他們想要我們成為的 樣子，看起來都一樣。你同意或不同意嗎 ?思路解析：1. 廣告讓人們變得個(gè)性化。舉例，大量的廣告標(biāo)語，如“的”， “特別的”，“的”，“不一樣的”，都是在暗示人們?nèi)ベ徺I那些不 那么大眾化的產(chǎn)品來突出自我。2. 但是，廣告的基本功能卻是協(xié)助大公司壟斷市場。舉例，投 入巨資打造的閃亮廣告能持續(xù)鞏固那些大品牌在大眾中的形象，這吸 引了越來越多的人來購買同樣的產(chǎn)品。相反，那些小公司卻因?yàn)槿狈?資金做

3、廣告而陷入破產(chǎn)邊緣。最終，整個(gè)市場會(huì)被單一品牌壟斷。3. 廣告的另外一個(gè)作用是制造流行趨勢，這刺激了人們對(duì)同一 個(gè)時(shí)尚實(shí)行盲目的購買。舉例，在大廠商的廣告誘 惑之下，很多的人 們總是購買同一個(gè)品牌的衣服，鞋子，包包，這讓她們的外表缺乏區(qū) 別。參考范文：Nowadays, the overwhelming influence of advertisements on media has made too many controversial social issues. Some people argue that advertisements make the audience have th

4、e similar look by driving them to buy products of the same brand. Personally, I fundamentally agree with this assertion, and my reasons will be explored as below.Admittedly, the literal intention of advertisements is to sharpen the concept of individualism. For the purpose of distinguishing brand na

5、mes, slogans and testimonials in advertisement are always full of very personalized words, including "new", "innovation", "uniqueness", "revolution", "the best", "the only", "the first". It is clear that core values of these words

6、 bring people a motivation to change, and a desire to try something distinctive. Consequently, the gap between people can be broadened, because any individual is stimulated by advertisements to express their personalities by buy different items, instead of following common tastes.However, when consi

7、dering practical effects of advertisements on the society, I strongly believe they play a role of depersonalizing the audience, and the first reason is that commercials are the key tool for big companies to monopolize the market. One hand, many big companies invest billions of dollars annually in ma

8、king fascinating and prepossessing advertisements to attract the public, which consistently maintains the loyalty of patrons, and cultivate good impressions of potential customers on their brands. On the other hand, small companies have too limited financial ability to afford these costly publicity

9、campaigns, so that their names and influences continue to fade and lose consumer groups. That is to say, advertisements, an expensive privilege only for rich and big companies, help these companies exclusively occupy the market, as well as reducing the diversity of brands. In this situation, people

10、definitely look the same, because they have no other options but buy the same-brand food, clothes and devices produced by a dominating company.Another reason supporting this assertion lies on the fact that exposure to advertisements standardizes thoughts and tastes among audiences, especially in ter

11、ms of their appearance. A typical example comes from fashion, cosmetic and shampoo commercials which highlight the close-up of images of certain model or celebrity. This is a strong brainwash by implying that images of these actors are common standards of human beauty, and then triggering massive pu

12、blic imitation shows round by round. In too many cases, large groups of hypnotized people, regardless of ages, careers and races, blindly follow and chase so-called iconic figures in an advertisement, mainly through buying and using the same lipstick and perfume, wearing same clothes, watch, ornaments and bag, even copying the same hair style.In conclusion, I believe the main social influence of advertisements is to make people have the similar images apparently. Although slogans of advertisements tend to individualize the audienc