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1、修月禎修月禎 主主 編編清華版清華版等院校旅游與飯店管理專業(yè)規(guī)劃教材等院校旅游與飯店管理專業(yè)規(guī)劃教材vPassage 1New Words & ExpressionsChinese Lunar New Year reservation n.analyst n.appreciation n.venture v.outbound adj.Chinas Exit-Entry Bureauinbound adj.year-on-year中國農(nóng)歷新年預(yù)訂分析家增值;欣賞冒險,敢于開往外地的,出境的中國出入境管理局入境的同比v Passage 2New Words & Expression

2、sstereotypical adj.consecutive adj.domicile n.domestic tourisminbound tourismoutbound tourism internal tourism 陳規(guī)的,典型的連續(xù)的住宅,家國內(nèi)旅游(一國居民在本國內(nèi)旅游)入境旅游出境旅游境內(nèi)旅游(國內(nèi)旅游加上入境旅游)national tourism international tourism國家旅游(國內(nèi)旅游加上出境旅游)國際旅游(入境旅游加上出境旅游)vTreasure Boxreservation n.預(yù)訂(訂票,預(yù)訂座位)I have an open ticket. Now

3、I want to make airline reservations for August 4.我有不定日期的機票,現(xiàn)在我想預(yù)訂八月四號的座位。We have made a reservation for dinner at the restaurant.我們已經(jīng)在飯店訂好座位了。保留(意見)(可數(shù)、不可數(shù))I have no reservation about hiring him.雇用他我沒有任何意見。I am willing to agree to the proposal with one reservation.我很同意這個建議,但有一點保留意見。保留區(qū)The military r

4、eservation was five miles away from here. 軍事保留地距離這里五英里。favorite adj.喜歡的,中意的When you say blue is your favorite color, you can say blue is your color.藍色是你最喜歡的顏色,可以說,藍色是你的顏色。n.喜歡的人(或物)A teacher shouldnt have favorites in the class.教師在班里不應(yīng)該偏愛某些學生。vDialogNew Words & Expressionsthe Lantern Festivalthe

5、 Tomb-Sweeping Daythe Dragon Boat Festivalthe Mid-Autumn Festival scrap v.adjacent izen n.deprive v.entitle vt.heritage n.revise v. revision n.元宵節(jié)清明節(jié)端午節(jié)中秋節(jié)廢棄鄰近的網(wǎng)民奪去給權(quán)利遺產(chǎn)修訂修訂vReferencesAsk for an opinionExpress an opinionWhat do you think of?What is your judgment on?I think (I think that it is a good

6、 idea to revise the holidays.)Have you any comments on?Do you think ?Why do you say ?I feel that I guess I would say thatI would sayThats very true ofI might sayI dont think thatI rather disagree He commented that he thoughtvTreasure Boxremain v. 保持,留下The Spring Festival remains a three-day public h

7、oliday.春節(jié)還是三天假。 n. 殘留物 遺體 The remains of the meal areis in the refrigerator.剩飯在冰箱里。To pay respect to the remains of sb.瞻仰遺容far from 遠離(某地) 遠不是people working far from their hometowns 遠離家鄉(xiāng)工作的人The show was far from being a failure; it was a great success.這個表演不僅沒有失敗,而且是很成功的。entitle v. 給題名,給予權(quán)利be entitle

8、d to do sth.被賦予權(quán)利be entitled to sth.被賦予權(quán)利He entitled the book “ Spring Days”. 他把書題名為春天的日子。All employees of government agencies, enterprises and public-service institutions were entitled to take paid holidays.政府機構(gòu)、企業(yè)和事業(yè)單位的所有職工都享有帶薪休假的權(quán)利。Every child in China is entitled to compulsory education at scho

9、ol.在中國,每一個孩子都有接受義務(wù)教育的權(quán)利。vNotes(1)adjacent to 鄰近的(2)in a row 連續(xù)(3)deprives people working far from their hometowns of the chance to go back home for family gathering. deprives sb. of sth. 剝奪某人做某事的權(quán)利vText ANew Words & Expressionsacquisition n.motivation n.exploration n.emerge v.domesticate v.獲得動機探

10、險,探索出現(xiàn),形成馴養(yǎng)stabilize v.accommodation n.establishment n.retail n.hospitality n.temporary adj.destination n.undertake v.穩(wěn)定住宿公司,企業(yè)零售殷勤好客暫時的,臨時的目的地承擔vNew Words & Expressionscater v.host v. & n.psychic adj.jurisdiction n. expenditure n.imprecise adj.subset n.exertion n.hybrid n.facet n.trekking n

11、.alternative adj.sustainable adj.consumptive adj.tangible adj.artifact n.backpacking n.迎合,投合做主人招待;主人精神的,心靈的管轄區(qū)花費,開銷不精確的子集努力,盡力 混合物(事物的)方面長途跋涉選擇性的可持續(xù)的消費的,消耗性的可觸知的人造物品背著包徒步旅行TourismTourismSince the beginning of time humans have traveled. Food, water, safety or acquisition of resources (trade) were the

12、 early travel motivations. But the idea of travel for pleasure or exploration soon emerged. Travel has always depended upon technology to provide the means or mode of travel(1). The earliest travelers walked or rode domesticated animals. The invention of the wheel and the sail provided new modes of

13、transportation. Each improvement in technology increased individuals opportunities to travel. As roads were improved and governments stabilized, interest in travel increased for education, sightseeing, and religious purposes. Tourism is a collection of activities, services and industries that delive

14、rs a travel experience, including transportation, accommodations, eating and drinking establishments, retail shops, entertainment businesses, activity facilities and other hospitality services provided for individuals or groups traveling away from home. Mathieson and Wall (1982)(2) created a good wo

15、rking definition of tourism as “the temporary movement of people to destinations outside their normal places of work and residence, the activities undertaken during their stay in those destinations, and the facilities created to cater to(3) their needs.” According to Macintosh and Goeldner (1986)(4)

16、 tourism is “the sum of the phenomena and relationships arising from(5) the interaction of tourists, business suppliers, host(6) governments and host communities in the process of attracting and hosting these tourists and other visitors.”Any attempt to define tourism and to describe its scope fully

17、must consider the various groups that participate in and are affected by this industry. Their perspectives are vital to the development of a comprehensive definition. Four different perspectives of tourism can be identified:1. The tourist. The tourist seeks various psychic and physical experiences a

18、nd satisfactions. The nature of these will largely determine the destinations chosen and the activities enjoyed. (7)2. The businesses providing tourist goods and services. Business people see tourism as an opportunity to make a profit(8) by supplying the goods and services that the tourist market de

19、mands. 3. The government of the host community or area. Politicians view tourism as a wealth factor in the economy of their jurisdictions. Their perspective is related to the incomes their citizens can earn from this business. Politicians also consider the foreign exchange receipts from internationa

20、l tourism as well as the tax receipts collected from tourist expenditures, either directly or indirectly.4. The host community. Local people usually see tourism as a cultural and employment factor. Of importance to this group, for example, is the effect of the interaction between large of internatio

21、nal visitors and residents. This effect may be beneficial or harmful, or both.Thus, tourism may be defined as the sum of the phenomena and relationships arising from the interaction of tourists, business suppliers, host governments, and host communities in the process of attracting and hosting these

22、 tourists and other visitors.On March 4, 1993, the World Tourism Organization (UNWTO)(9) recommended that “Tourism comprises the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.”

23、(10)Necessarily the definition of tourism will continue to be imprecise because so many businesses, governments, and researchers are involved, and because of the rapid changes taking place in the travel world. Tourism TypesvNature-based tourism. Any type of tourism that relies on attractions directl

24、y related to the natural environment. Ecotourism is a subset of nature-based tourism.(11)vCultural tourism. Cultural tourisms focus is on the cultural aspects of a visitors experience.vAdventure tourism. This includes an element of risk, a higher level of physical exertion, and a need for specialize

25、d skills to participate successfully and safely in the activity.vHybrids. These forms of tourism address complex and multi-faceted visitor experiences.(12) They include trekking, ACE tourism (adventure, culture and ecotourism); and NEAT (nature-based, ecotourism, and adventure tourism).vSustainable

26、tourism. An area of sustainable tourism that includes all ecotourism, most of alternative tourism and mass tourism.vConsumptive and non-consumptive tourism. Consumptive tourism involves tangible products or materials removed from the natural environment (artifact collecting, hunting and fishing). No

27、n-consumptive tourism involves visitors experiences such as bird watching, whale watching, backpacking, etc.vNotes(1)the means or mode of travel 旅行方式或交通工具(2)Mathieson and Wall. Tourism: economic, physical and social impacts M. London: Longman, 1982.(3)cater to 迎合,投合例如:The cartoons cater to children.

28、 卡通片迎合孩子的心理。(4)Macintosh and Goeldner. Tourism: Principles, Practices and Philosophies. N.Y.: Wiley, 1986.(5)arise from 由而引起,由而產(chǎn)生例如:The mistakes arise from a basic misunderstanding. 錯誤源于根本的誤解。(6)host 這里指東道國。host既可以作名詞,也可以作動詞。例如:Beijing hosted the Olympic Games in 2008. 北京2008年主辦了奧運會。 He was the host

29、 of yesterdays party. 他是昨天聚會的主人。如果要表示女主人,即用hostess。(7)The nature of these will largely determine the destinations chosen and the activities enjoyed. 這里chosen和enjoyed是過去分詞,作定語。(8)make a profit 獲取利潤(9)UNWTO:The United Nations World Tourism Organization,即聯(lián)合國世界旅游組織。英文縮寫WTO容易和世界貿(mào)易組織縮寫WTO混淆,現(xiàn)以UNWTO來標識。(10

30、)Tourism comprises the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes. 旅游是指人們?yōu)榱诵蓍e、公務(wù)或其他目的離開長住地到其他地方連續(xù)停留不超過一年的活動。(11)Ecotourism is a subset of nature-based tourism. 生態(tài)旅游是自然旅游的一種。(

31、12)These forms of tourism address complex and multi-faceted visitor experiences. 這些形式的旅游主要給予游客多元的多方面的體驗。vText BNew Words & Expressionssponsor n.precede v.發(fā)起人,主辦人在之前,先于ethnic adj.minority n.formulate v.underline v.fragility n.stimulate v.theme n.distribution n.stakeholder n.buy-in n.authentic adj

32、.dweller n.alleviation n.underprivileged adj.種族的少數(shù),少數(shù)民族制定強調(diào)脆弱,虛弱刺激主題分配,分發(fā)股東買到(某企業(yè)或公司的)股權(quán)真實的,可信的居民緩和地位低下的UNWTO Sees a Promising Future for Rural Tourism UNWTO Sees a Promising Future for Rural Tourism Development in ChinaDevelopment in ChinaA successful Rural Tourism Forum took place on 5th and 6th S

33、eptember (2007) in Guiyang, China. It was organized and sponsored by the World Tourism Organization (UNWTO), the China National Tourism Administration, the World Bank, and the Provincial Government of Guizhou Province, and was attended by more that 200 tourist industry representatives and experts fr

34、om 16 countries.The Forum was preceded by a Technical Tour (1), which gave some of the foreign experts a taste of Guizhou Provinces extraordinary rural tourism product a unique mix of spectacular, distinctive scenery and ethnic minority villages(2) which have preserved their very rich cultural herit

35、age of dance, song, costume, handcrafts and traditions. A Forum Declaration was agreed and expert recommendations were formulated. These identified a major opportunity for Guizhou to further develop its rural tourism, but they also underlined the fragility of this unique culture and landscape. Mr. F

36、rancesco Frangialli, Secretary General of the World Tourism Organization, emphasized the importance of conserving Guizhous heritage, noting that rural tourism should be fully implemented in the community, not only to create financial opportunities for local villagers but also to stimulate the overal

37、l economic and cultural development of rural areas. A major theme at the Forum was the importance of local ownership and control, with fair distribution of profits and benefits. It was agreed that Village Tourism Associations have a key role to play in this and that local stakeholders should be full

38、y involved in both planning and implementation. The experts stressed that, without the buy-in of village residents, rural tourism development cannot be successful or sustainable. Other key themes of the conference were as follows: the importance of local products and handcrafts; the need for trainin

39、g, communication, and quality product development; the role of Governments; and the evolving preferences of todays tourists for more active, participatory, and authentic experiences(3). Mr. Xu Jing, UNWTOs Regional Representative for Asia and the Pacific, said: “Rural Tourism can build a mutually be

40、neficial and very necessary bridge between cities and the countryside, offering much needed relaxation to city dwellers and clear tangible and intangible benefits to villagers.” The experts agreed that rural tourism can make a major contribution to UNWTOs key goal of poverty alleviation worldwide, a

41、nd that it can especially help underprivileged sectors of society, for example women, the elderly, children, and the disabled. vNotes(1)a Technical Tour 為專家舉行的專業(yè)旅行(2)ethnic minority villages 少數(shù)民族村落(3)the evolving preferences of todays tourists for more active, participatory, and authentic experience

42、s 當今的游客日益偏愛更加主動的、有參與性的和真實的體驗。Culture NotesAs a country with a long civilized history, China is also one big oriental country full of modern vitality, not to mention its unique, rich and varied tourism resources. Besides the picturesque natural scenery, profound history and extensive culture, China e

43、mbodies the different folk customs of 56 nationalities. Now there are 29 places that have been listed as World Cultural and Natural Heritages sites. Thanks to the further push by the opening up and reform, Chinas modern construction is surging ahead and the cities and the country are experiencing da

44、ily changes. The ancient glory of China and its modern boom add radiance and charm to each other, joining to create most favorable condition for developing our domestic and international tourism.The first 20 years of the 21st century represents an important strategic period for China to achieve all-

45、round construction of a better-off society and to speed up its socialist modernization. It also provides a favorable time for the further development of Chinas tourism industry. We shall bring up tourism as an important industry in Chinas national economy, properly protect and utilize our tourism re

46、sources and try to achieve sustainable tourism development. The Chinese government welcomes all international friends to visit China. We shall do our best to protect their health and safety, and at the same time encourage more Chinese people to go abroad for visit. We are ready to develop extensive

47、cooperation with other countries and contribute to global tourism growth.Writing a Business LetterBusiness envelopes and the standard parts of the letter.v商務(wù)信函是發(fā)往單位外面的信件。信件的外表會在讀者看信件的內(nèi)容之前傳達一種印象, 這種印象將影響讀者對信件內(nèi)容的態(tài)度。要想留下良好的第一印象,必須使用標準的信紙和信封,信函的每個部分和格式要嚴格按照規(guī)定書寫。v1. Envelopes vReturn addresses of the sen

48、ders in the upper left corner of the envelope.vAddressees address in block form and all lines aligned on the left in the following order:1) Name and title of receiver;2) Name of department;3) Name of organization;4) Name of building;5) Street address and suite number or post office box number;6) Cit

49、y, State, and ZIP code; and7) Country ( if letter is being sent out of the country).v2. Standard parts of the lettervLetterhead and date (信首和日期信首和日期)vA letterhead shows where the letter comes from. It is usually printed at the center of the page. You only need to write the date about 2 inches from t

50、he top. Otherwise you need to write your return address, but not your name. Then the date.vInside address (封內(nèi)收信人地址封內(nèi)收信人地址)vThe inside address includes the name and address of the individual or organization to whom you are writing.vSalutation (稱呼稱呼)vThe salutation is typed on the second line below th

51、e inside address, two lines above the body, and even with the left margin.vBody (信文信文)vModified Block Style (部分平頭式)vFull Block Style (完全平頭式)vComplimentary close (信尾套語信尾套語)vSignature area (簽名簽名)vIn this area you can include several identifications: name of your company, your signature, your typewritt

52、en name, and your business title. Your signature is pen-written above your typed name, which appears three to five lines below the company name (if included) and the complimentary close.v商務(wù)信函的各個部分及打印格式不止一種,但一旦采用了其中一種,就要保持通篇信函格式的一致。New Words & Expressionspillar n.set adj.administrative adj.annive

53、rsary n.HKSARinfrastructure n.柱子,棟梁有準備的管理的,行政的周年香港特別行政區(qū)基礎(chǔ)設(shè)施record-setting long-haul short-haul segment n.symphony n.attribute vt.outbreak n.boost v.“zero-fee” tours n.創(chuàng)記錄的長距離的, 長時間的短距離的, 短時間的部分交響樂歸因于(疾病的)發(fā)作推進零費用旅游New Words & ExpressionsTourism Still an Economic Tourism Still an Economic “PillarPillar”Ho

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