酒店《競(jìng)爭(zhēng)對(duì)手調(diào)查》培訓(xùn)活動(dòng)綱要

1、A HOTELXXX大酒店TRAINING ACTIVITY OUTLINE培訓(xùn)活動(dòng)綱要Task任務(wù)：COMPETITORS SURVEY 競(jìng)爭(zhēng)對(duì)手調(diào)查Code 序號(hào)：OH-SM-CS-A004Objectives 目的： At the end of this session, each trainee will be able to:培訓(xùn)結(jié)束后，每位受訓(xùn)者應(yīng)能做到：1. Know the main part of competitors survey.了解競(jìng)爭(zhēng)對(duì)手調(diào)查的主要內(nèi)容。2. Record the competitors information.記錄競(jìng)爭(zhēng)對(duì)手調(diào)查信息。Standard

2、 標(biāo)準(zhǔn)：Refer to S&PResources培訓(xùn)器材：Handout培訓(xùn)資料，F(xiàn)lipchart 白板，Example Form例表.Method培訓(xùn)方式Training Steps培訓(xùn)步驟Time時(shí)間In troduct ion介紹Lecture講解Prepare on Flip Chart準(zhǔn)備白板Show表明從此課所能學(xué)到的內(nèi)容（目標(biāo)）Prologue: As a Cateri ng Sales associate, we are not only Need to know our product, but also need aware the product of com

3、petitors. So the objective of this sessi on is:開(kāi)場(chǎng)白：作為宴會(huì)銷(xiāo)售人員，我們不僅需要了解本 本飯店的產(chǎn)品知識(shí)，同時(shí)也需要了解競(jìng)爭(zhēng)對(duì)手的產(chǎn) 品知識(shí)。所以今天我們來(lái)學(xué)習(xí)：The course should be divided into three parts:課程可分為三部份：10mi n5min5minCon te nts課程Prepare Flip Chart 準(zhǔn)備白板Lecture講解Discussi on&Compare 討論及對(duì)比Summary 總結(jié)1. How to determ ine the competitor如何確認(rèn)競(jìng)爭(zhēng)

4、對(duì)手2. Select in formatio n信息收集3. record the in formati on信息記錄Divided train ees into groups to discuss which one is our competitor and what kind of in formati on that we n eed, 0also the way we used to record.分組討論關(guān)于哪家酒店是我們的競(jìng)爭(zhēng)對(duì)手以及什么 樣的信息是我們需要了解的。同時(shí)討論以前所應(yīng)用 的記錄方式。Record the discussi on result on the Flip

5、 Chart.將討論結(jié)果記錄在白板上。Show steps on prepared flipchart. Explain reason for each step. Ask trainees to comment and question on each step.將每一步驟展示在白板上并講解。在每一步驟過(guò)程 中詢(xún)冋受訓(xùn)者意見(jiàn)并提冋。Discussi on the steps that expla in ed, and compare with the old way that what we do it.討論所講解的每一個(gè)步驟，并與之前分組討論出的 結(jié)果進(jìn)行對(duì)比。Review Key Poi nts重溫重點(diǎn)1. Ask for questi ons related to Competitors Survey. 提問(wèn)與競(jìng)爭(zhēng)對(duì)手信息收集相關(guān)的問(wèn)題。2. Summarize critique the method to get in formati on. 總結(jié)評(píng)估收集信息的不同方法。3. The impor