產品設計CMF-課件PPT

1、2021/8/261CMFColor , Material , Finishing 2021/8/262Design Process 3DDesign refinementIdea sketchesDesign directionAppearance modelMarketing testHF checkPrototypeCMF variation2DRnD co-designToolingProject BriefMass productionAnalysisCompetitorSocial TrendTech trendMappingUserSelling pointsCMF trend

2、2D renderingSketch model3D modeling3D rendering3D CAMCMF draftProduct Graphics2021/8/263CMF Missions 2021/8/264CMF Missions-Getting noticed first on the shelf-Create Differentiation (Tier/segmentation /zone/feature)-Key design competence in a fashion based market- Maintain and create the unique Bran

3、d image 2021/8/265CMF Process 2021/8/2663DDesign refinementIdea sketchesDesign directionAppearance modelMarketing testHF checkPrototypeCMF variation2DRnD co-designToolingProject BriefMass productionCMF Process AnalysisConsumer Trends(Research)CMF strategy(planning)CMF solutions(implementation)2021/8

4、/2672021/8/2682021/8/2692021/8/2610Source ListView On ColorPeriodical oncolor and cultural trendsColor Marketing Groupcolor forecasting associationPremier Visionfashion color and textile forecastingColor Marketing GroupForbesInternational Color AuthorityMargit Publication NewslettersNew York TimesPa

5、ntone ViewSTrend MonitorTWall Street JournalWGSN Worth Global Style Network WIRED Gadget LabView On ColorViewpointWorth Style Global Networkfashion and cultural trendsPantone Color forecasting plannersNEOCONContract Furnishing Fairs2021/8/2611What do they provide: membership to a network of color pr

6、ofessionals around the world, seasonal color palettes and trend directionsIndustry participation: fashion, electronics, home interior, architecture, automotive, sporting goodsColor and Material Sources2021/8/2612What do they provide: periodicals on consumer trends in fashion, color and marketing Ind

7、ustry participation: fashion, electronics, home interior, architecture, automotive, marketing and advertising, color forecastingColor and Material Sources2021/8/2613Conferences and SymposiumsWhat do they provide: color and material trends in consumer soft goodsIndustry participation: fashion, electr

8、onics, home interior, architecture, automotive, sporting goods2021/8/2614FashionAutomotiveHome InteriorConsumer GoodsColor Trend Progression2021/8/26152021/8/26162021/8/2617Gray actual true gray and metallic, from silver to platinum, metals are strong, the effect should be soft, not garish, hammered

9、 and textured, aged rather than newBrown replacing black, chalkier, and gray-cast, or somewhat more sophisticated and darkerWhite emphasis on texture, important to create surface interestcolor trends2021/8/2618Orangea sunbaked orange, more reddened and rusty, this color works well with shades of red

10、, looks fresh when combined with grayRedblue-reds, berries, plum ,wine colors color trends2021/8/2619Bluethe whole range of blues from cobalts to pale sky with darker/brighter hues , crossing over into the blues new when combined with other blue-related colors such as aubergine and plumGreenminty/gr

11、assy mixes, particularly well with turquoisecolor trends2021/8/2620fragmentationlightbrings life away from inanimate objectsfractions and structuresmaterial trends2021/8/2621unpredictablematerials are used in new waysmaterial trendsarchitectureenvironment and architecture become one2021/8/2622soft/h

12、ard decorativeform before functionWhat Looks Soft is Hard Whats Hard is Softmaterial trends2021/8/2623surfacestelling stories through time and historylatticeetched or woven material trends2021/8/2624rawmonotight pallets suggest worlds unexploredan evolution away from more polished surfaces to material in its raw form. There is an honesty in stripping away artificial resins, revealing an appreciation for pure nature, even accepting actual twigs and other roug