Unit-9-Advertisement--英語基礎模塊下冊

1、Unit 7Unit 9Reading1. Advertising is an important way of promotion in commercial business. 廣告是商品交易中一種重要的促銷手段。2. the public 公眾，社會eg. This museum will be open to the public next week. in public 公開地，當眾Advertisements are used to send commercial information about some commodities or services to the publi

2、c.廣告被用來廣告被用來發(fā)送商業(yè)信息發(fā)送商業(yè)信息關于一些商品和服務關于一些商品和服務給公眾給公眾send sth. to sb. 發(fā)送某物給某人發(fā)送某物給某人廣告被用來向公眾傳遞一些產品和服務的信息。廣告被用來向公眾傳遞一些產品和服務的信息。3. Fashion show 服裝表演4. walk to walk sb.帶領（陪著）某人走 to walk + 動物 趕著（牽著）. eg. The lady is walking her dog. 這位夫人在遛狗。 walk a horse 遛馬5. bring.to the attention of 使引起的注意 eg. The teachers

3、 talk brought the English reading skill to the attention of the students. 6. by means of 通過，借助于eg. We have learnt a lot from foreign countries by means of foreign languageIf a fashion show is to be held on Saturday, and you paint a sign saying “ Fashion Show coming to the Exhibition Center on Saturd

4、ay”, that is an advertisement.如果一場時裝表演將要在星期六被舉行，如果一場時裝表演將要在星期六被舉行，并且你畫了一個牌子并且你畫了一個牌子上面說上面說“時裝秀來展覽中心在星期六時裝秀來展覽中心在星期六”，那就是一個廣告。那就是一個廣告。如果在周六要舉行一場時裝秀，而你畫了一個寫有如果在周六要舉行一場時裝秀，而你畫了一個寫有“周周六將在展覽中心上演一場時裝秀六將在展覽中心上演一場時裝秀”的牌子，那就是一個的牌子，那就是一個牌子。牌子。If you put the sign on the back of an elephant and walk it into tow

5、n, that means you are doing an advertising promotion.如果你放牌子在大象的背上如果你放牌子在大象的背上并且牽它進程，并且牽它進程，那意味著你正在做一個廣告促銷。那意味著你正在做一個廣告促銷。如果你把這個牌子放在一頭大象背上，牽如果你把這個牌子放在一頭大象背上，牽著它進程，那就意味著你在進行廣告促銷。著它進程，那就意味著你在進行廣告促銷。Advertising is bringing products or services to the attention of potential and current customers by means

6、 of sending brochures, flyers or mails, showing posters or newspaper ads, making radio, TV or the Internet commercials and so on.廣告正在把產品和服務帶到潛在的和現(xiàn)有的顧客的注意中廣告正在把產品和服務帶到潛在的和現(xiàn)有的顧客的注意中通過發(fā)送小冊子，廣告?zhèn)鲉位蛘哙]件，展示海報或通過發(fā)送小冊子，廣告?zhèn)鲉位蛘哙]件，展示海報或者報紙廣告，制作收音機，電視或者因特網(wǎng)商業(yè)廣者報紙廣告，制作收音機，電視或者因特網(wǎng)商業(yè)廣告等等。告等等。n. 商業(yè)廣告商業(yè)廣告通過發(fā)送宣傳冊、傳單或郵件，

7、展示海報、報通過發(fā)送宣傳冊、傳單或郵件，展示海報、報紙廣告，做收音機、電視或互聯(lián)網(wǎng)商業(yè)廣告等紙廣告，做收音機、電視或互聯(lián)網(wǎng)商業(yè)廣告等途徑，使某些產品或服務引起潛在的以及現(xiàn)有途徑，使某些產品或服務引起潛在的以及現(xiàn)有的顧客的注意。的顧客的注意。7. a great deal of 大量，許多 +不可數(shù)n. eg. a great deal of work 大量的工作 There is usually a great deal of snow in the mountain area of the Northeast.8. If designed well if (they are ) design

8、ed well 如果他們被設計好的話9. selected customers 經(jīng)過選擇的客戶10. a common way of 一種常見的方法如果設計得好的話，宣傳冊可包含大量信息。郵寄廣告可以直接寄到經(jīng)過選擇的客人手里。 大多數(shù)成年人都讀報紙，所以在報紙上刊登廣告是一種常見的廣告途徑。11. be powerful in 在.方面有力度，有力量12. appear new to sb. 使人耳目一新在顧客能看到的地方，招貼海報是很有力度的。多彩在顧客能看到的地方，招貼海報是很有力度的。多彩有趣的海報會使路人耳目一新。有趣的海報會使路人耳目一新。收音機里的廣告收音機里的廣告的主的主要優(yōu)點

9、是它們比電視廣告便宜，很多人仍然聽收音機要優(yōu)點是它們比電視廣告便宜，很多人仍然聽收音機廣播，比如他們在出租車上或者在開車的時候。廣播，比如他們在出租車上或者在開車的時候。13. It is said that 據(jù)說. eg. It is said that he is rich.14. have a very good effect on 有好影響 eg. Reading practice has a very good effect on our English study.15. more or less 或多或少 eg. She is more or less excited. 她多少有

10、點激動。 I am more or less feeling a little nervous about my future.16. Attitude (to, towards) 對的態(tài)度，看法17. play an important role in. 在中起重要作用eg. It is agreed that women play an important role in economic development.電視廣告通常很貴，但是據(jù)說電視廣告效果很好，因為電視變得越來越流行。廣告或多或少能改變顧客對一些產品和服務的態(tài)度。廣告在商業(yè)中起著很重要的作用。18. It is known t

11、hat 眾所周知.19. In fact 事實上，實際 eg. I thought the work was difficult to do. In fact, it was very easy.20. make sure 查明，確認，確保 eg. Please make sure that all the lights are turned off when you leave.然而，眾所周知，一些廣告也會傳遞虛假的信息來誤導消費者。一些名人會出現(xiàn)在廣告里，說某產品是如何的好，他們幫助商家使我們相信，如果買了他們的產品，我們就會更快樂，更健康，更吸引人，更出名，或者更成功等等。事實上，他們只

12、不過是想讓我們付更多的錢。所以，很有必要搞清楚廣告內容里什么是真的，很有必要搞清楚廣告內容里什么是真的，什么是假的什么是假的。A: Royal Fashion Company, may I help you?B: Id like to have a word with Manager Li?A: Sorry, he isnt in at the moment, but Im his secretary. Can I take a message?B: Of course, thank you. Please tell him to call me as soon as he comes bac

13、k.A: OK, whats your telephone number?B: 6548392.A: Sorry. I cant hear you clearly. Speak louder, please.B: Yes, 6548392.A: Could you leave your name?B: Certainly, Wang Ming, this is Wang Ming speaking.A: Ok, Mr Wang, Ill ask him to call you back.B: Thank you very much. Hello, Xiao li， I found an ad

14、on the internet. It says that in the east street there is an apartment furnished will be rented. There is a room, a kitchen, and a bathroom. Almost all the furniture is prepared. If you are interest in this apartment, you can all Jim 56428176. Youd better call him after 6 pm. XX6:00 p.m. May 30, 2004Dear Mary, We shall go to Chongqing Museum to visit the spaceship Yang Liwei took