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1、治理從二個起源的食品平安性(1)AdministrateFoodSafetyfromTwoOriginsChenKejianJiangsuYurunFoodGroupCo.,Ltd.Dearleadersandguests,GreatappreciationtotheMinistryofAgriculture,theWorldBank,co-hostingtheWorkshopofAgriculturalFoodSafety.Asafoodprocessingenterprise,weareawareoftheholyresponsibility.Foodenterprisesdeservet

2、heresponsibility,forfoodisinconnectionwithcitizenlifeandhealth.Ihere,intheaimofyoursuggestionstohelpenhancetheestablishmentofoursafetysystem,presentthereportontheimplementationoffoodsafetyprojectaswellasfoodsafetyguaranteesysteminYurun.I.BasicIntroductiontoYurunJiangsuYurunFood(Group)Co.,Ltd.,integr

3、atedinbreeding,scientificresearch,processingandsales,isalarge-scalemeatprocessingenterprise,anationalleadingoneinagriculturalindustrializationaswell.OriginatedinNanjing(Jiangsu)in1993,Yurunhasbeendevelopingrapidlythroughadecadeofefforts.Thetotalcapitalclimbedupto1.83billionin2001fromoriginal3million

4、,turnoverandtaxupto3.1billionand398millionfromoriginal6millionand0.6millionrespectively.Employeesincreasefrom60to11,000.Yurunisnowlisted25thin500non-publicownedenterprisesinChina.Yurungrouphas22subsidiariesnationwide,6brandswithover500varieties.Thesalesvolumeoflow-temperaturemeatproductshasbeentopin

5、domesticmarketsinceJune1996.Yurungainedsuchlaurelsas力“口.mostinfluentialfoodenterprisein21stcentury,“Oneofthe20outstandingfoodenterprisesinChinafoodindustry,ThenationalsatisfyingfoodenterpriseandThebeneficialqualityenterpriseinChinesefoodindustry,wasawardedas“Theenterprisewittoutstandingcontributiont

6、oChinesefoodindustry1998-2001byChinaFoodIndustryAssociationinDecember2001.Mr.ZhuYicai,thepresident,wasawardedas“Oneofthe20outstandingentrepreneurs,etc.Throughourgrowing,wehaverememberedthatproductqualityisthelifelineofenterprise,andthatfoodindustryismoralindustry.Forthesakeofenterpriselifeline,Yurun

7、morality,aswellassafe,wholesome,nutritiousanddeliciousfood,we,originatingfromtwoorientations,havebeenworkingsteadilyonfoodsafetyprojectandfoodsafetyguaranteesystem.II. Establishculturalandmorallineofdefenseoffoodsafetywithpeopleasrootandinsightintotheoriginofhumansoul.Theideaof“foodindustryismoralin

8、dustrymemorizedasthechiefprinciplebyYurunstaff.Anyproductiscreatedbyhumanbeingswhosedeedisdominatedbysoul.Intheprocessoftheimplementationoffoodsafetyprojectandtheestablishmentoffoodsafetyguaranteesystem,Yurun,originatingfromhumansoul,combiningtheset-upofenterpriseculture,bringsforwardtheideaof“foodi

9、ndustryismoralindustry.Pilotedbythisidea,werequireeveryemployeetobasehimselfuponmorality,tokeepsurpassinghimself,tounderstandtheimportanceofproductqualityself-consciouslyandactively,andtofurtherrealizethehistoricalresponsibilityoffoodenterprisestolifeandhealth.Onlykeepingthenotionthatconsumersaregod

10、doweofferconsumerssafefoodandfulfillthemoralresponsibilitywhichfoodprocessingenterprisesshouldundertake.Thequalityandmoralpre-worktrainingisnecessaryfornewemployees.Weinvestperyearmillionsinemployeetrainingandemployingexpertsandprofessorstoshapenew-typetalents.Webelievethatouremployeesmusthaveprofou

11、ndsenseofqualityandgoodmorality.Thepurposeoftrainingistoupdateemployeeconceptandskill.AYurunemployee,previouslylaidofffromastate-ownedenterprise,toldhisstoryin“tellwordsinthemind.Hehadbeenindespairalaid-offandashamedoffacinghiswifeanddaughter,complainingthedestiny.EmployedbyYurun,heobtainedtheopport

12、unitytore-workandre-study,understoodmoralindustry,howtobecomestrong,andhowtoreciprocatefavors.Around4,000laid-offs,trainedbyYurun,nowbecomeprecioushumanresources,changingtheirconceptandimprovingtheirskills.Yurunsqualityadministrationisalwaysunderdeepeningandinnovation.YurunimplementedISO9000Internat

13、ionalQualitySystemQualification,ISO14000EnvironmentQualification,andHACCPRiskAnalysisandKeyReferencePointQualification.WeimportedinternationallyadvancedproductionandprocessingfacilitiesfromGermany,Denmark,Netherlands,etc.,adoptedadvancedlow-temperaturemeatprocessingtechnology.Withtheconceptofhighlev

14、el,highstandardandhighquality,wesupplyconsumerswithnutritious,freshandhigh-qualitymeatproducts.Yurunersnotonlywinindefinitehonoratdefiniteprice,butdedicatedeliciousfoodandhealthtoChinesepeople.III. Originatingfrombreeding,establishsystematicfoodsafetysystemandextendsafefoodindustrychainAtthebeginnin

15、gofnewcentury,thewaveoffoodsafetyaccompaniedbyeconomyglobalizationuprising,Yurunisreadyandputtheestablishmentoffoodsafetyguaranteesystemonthetopofagenda.Aimedatthestrategicadjustmentofmeatproductsinabroadanddomesticmarketwiththetransferfromquantitytoqualityemphasis,frompreliminarytoadvancedprocessin

16、g,theprojectexploitsnewways,whereYurunkeepspaceswithtimes,playsplentyroleofbridgeanddemonstrationasanationalleadingenterprise,increasesthespeedandstrengthofagriculturalindustrializationoperation,promotesthestrategicadjustmentofstockbreedingstructure,intensifiesscientificcreation,satisfiestherequirem

17、entsofmultiplayer,diversificationandhighquality,especiallyofsafetyandnutrition,furtherupgradesthebrandandenterpriseoverallquality,achievesthesustainabledevelopmentinnewcentury.Tofulfillthisgoal,wewillfurtherimprovesixsystemconstruction.a. EstablishbreedingandpopularizationsystemoffinestrainsWeinvest

18、ed23millionatthebeginningof2000intheestablishmentofYurunresearchcenteroflivestockfinestrainsatXishanBridgeinNanjingsuburb.InthecooperationwithNanjingAgriculturalUniversity,thecenter,combiningChinesetraditionalandimportedinternationalfinestrains,cultivatednewimprovedswinewithcharacteristicsoffreshand

19、deliciousmeatandhighbreedingrate.b. EstablishsafematerialproductionbaseYurunstartedestablishingsafeswinematerialproductionbasesince1997.Supportedbylocalgovernmentandbanksections,YurunatFuyang(AnHui)invested20milliontocarryouttheprojectof100,000farmerscultivatemillionsofswineand100,000cattle(111proje

20、ct)withthecoreoffinestrainspopularizationandsafeswinebreeding.Theprojectcomplieswiththestandardsofsafefoodproductionbase.1.Carryoutbreedingprojectinnon-appointedepidemicareasqualifiedbynation.2.Establishandimprovestandardstockbreedingveterinaryepidemic-preventionnetwork.3.Establishbreedingfarmoffine

21、strainswine(111project).4.Establishfeedstufffactorytoshapesafeandcontamination-freefeedstuffprocessinganddistributionnetwork.5.Figureoutscientificanduniformbreedingadministrationmeasures.6.Purchasebaseswineatslightlyhigherpricethanmarket,bytheprincipleofgoodquality,favorableprice.Yurunestablishessaf

22、ebreedingfarmof10,000swineinDonghai(Jiangsu),establishesanddevelopsbreedingplotsconsistentwithrisk-freebasestandardaswell.YurunadoptstheprincipleofFourinone,oneprotection,theformer,unifythesupplyofswineseed,unifythedistributionoffeedstuff,unifythediseasepreventionandcure,andunifythepurchaseofswine,t

23、helatter,purchasetheswineofbasefarmersatprotectivepriceandtoboostfarmersinterestinbreeding.c. EstablishtechnologyguaranteeandservicesystemThepurposeoftheestablishmentofYurunsafeswinebaseistorealizeprofessionalizedproduction,regionalizeddistribution,enterprisedadministrationandindustrializedoperation

24、,which,excepttheestablishmentofseedfarms,propagatingfarms,packinghouse,alsodealswithbreedingplots,professionalfarmers,seedswine,breeding,feedstuff,veterinarydrug,diseaseprevention,transportation,processing,etc.It,therefore,isnecessarytoestablishall-roundtechnologyguaranteeandservicesystem.YurunGroup

25、setsupindustrializationofficetoappointpersonsinchargeoftheestablishmentofsafesystem.Employingbreedingandveterinaryexpertsandcooperatingwithlocaldisease-preventionandlivestockadministrationoffices,Yurunestablishestechnologyguaranteeandservicesystemtoensuresafebaseproject.d. Establishsafebutcheringand

26、meatprocessingsystemThepackinghousesandmeatprocessingenterprises,whoseestablishmentandtechnologyimprovementaccordwithinternationalstandards,withadvancedandcomprehensivefacilities,performmanufacturingandoperationbasedupontheenterpriseconceptandadministrationmodetoensurethesmoothoperationofsafefoodind

27、ustrychain.e. EstablishsafeandimmediatemarketingsystemThroughtenyearsofefforts,Yurunestablishesanationwidemarketingnetwork,withcentralcitiesindevelopedregionsasmainmarket,extendingtosmalltomediumcities.1.Allmarketingnodeshaveaccesstointranet,whosesalesvarietiesandquantityperdaycanfeedbackquicklytohe

28、adquarter.2.Yurunestablishesitsownrefrigeratingtransportationsystem,withmorethan200high-levelcompletelycloserefrigeratorvanstofacilitateasafeandimmediatetransportation.3.Persistintheprincipleofimmediatemarketing.Allmarketedproductsaredistributeddirectlytosupermarketsandstoresfromlocalrepresentativeo

29、fficestoensuretheirfreshness,safetyandsanitation.Presently,toservicepeoplemoreimmediately,chainstoresarebeingestablishedinNanjing,Shanghai,Lianyungang,etc.f. EstablishsafefoodinspectionsystemAllofYurunspackinghousesandprocessingenterprisesestablishoverallqualityinspectionsystembynationalstandards.In

30、2022Yuruninvested3.5milliontoinstallexportedinspectionequipmentandimprovedthefacilitiesofmeatinspectioncenter.Basedonwhich,finestrainbreedingfarms,packinghousesorprocessingenterprisesnationwide,feedstuffproductionandsupplyareundereffectivemonitoring,tofacilitateproductqualityandsanitationandtoensure

31、productsafety.IV.ForthcomingtasksThereremainsalottodothoughYurunachievedquiteafewintheestablishmentoffoodsafetyguaranteesystem.Weendeavortocoverfouraspectsasfollowsthroughthisworkshop.a. ContinuetoincreaseinvestmentandthelevelofscienceandtechnologycreationYuruninvests2%ofturnoverperyearintheresearch

32、anddevelopmentofsafeandnovelfood,theupgradeofsafematerialbase.Intermsoftechnologycreation,we,relyingonourselvesaswellasuniversities,graduallyresearchanddevelopsuchhi-techtechnologiesasmicro-electronics,biologicalengineering,enzyme,radiationandphysicalfresh-keeping,refrigeratingdesiccation,microwave,

33、remoteinfrared,superhighpressureprocessing,andapplythetechnologiestomeatfurtherprocessingandcomprehensivedevelopment.b. ImplementHACCPsystemfromallaspectsHACCPisasystematicplanningcoveringfullprocessofmanufacturing,processingandmarketing,asproductdesign,materialpurchase,productmanufacturing,packinga

34、ndstoring,transportationandcirculation,etc.Besides,thesystemanalyses,controlsandeliminatesriskfactororigins,andworkoutsafe,sanitaryandhigh-levelmeatfood.Onlywelearnfromadvancedexperience,intensifytrainingandimplementprojectfromallaspectscanweensurethesuccessandgrown-upofsafefoodguaranteesystem,andth

35、eimprovementoffoodsafetyproject.c. Ledbyagricultureindustrialization,bymeansofsystemandmechanismcreation,strengthenmaterialbaseestablishmentWithagricultureindustrializationoperationasleadingprincipleandimpetus,Yurunshapesintegratedoperationofmanufacturing,processingandmarketing,newmanufacturingandop

36、erationpatternofleadingenterpriseplusmanufacturingbaseplusprofessionalfarmers,andultimatelyshapesagreenindustrychainofprofessionalizedproduction,regionalizedbreeding,integratedoperationandenterprisedadministration.d.Increaseinvestmentinintellectualcapital,reinforceinformationconstruction,andtrainnewcenturyYurunersKeepinginmindtheenterpriseconceptthatfoodindustryismoralindustry,strengtheningmoralandskilltraining,wewillbringoutmanycreativeandchallengingYu

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