商務(wù)英語寫作 chapter 4（課堂PPT）

1、 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 1Chapter 4 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 2Objectives To learn ways of submitting an order. To learn useful terms and expressions for orders. To practice writing letters for orders. 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 3Steps of business transaction lInquiry 詢盤詢盤lOffer 報盤、發(fā)盤報盤、發(fā)盤lCounter-offer 還盤還盤lAcce

2、ptance 接受接受lSign the contract 簽合同簽合同 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 4What is an order letter?lIt is a request by a customer for a company to supply goods or services.lIn the letter, you should be definite and complete so that the reader feels exactly what the writer wishes for. 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 5lClearlCo

3、nciselSufficient informationlAn order letter should be as accurate and clear as possible, because any error may cause unexpected trouble. 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 6lThe quality and specifications of goodsIndicate the name of the product, the model or Indicate the name of the product, the model or articl

4、e numbers, the quantity of each item, and article numbers, the quantity of each item, and the price.the price.lThe packing and the price of goodslTerms of paymentlTime of shipmentWhat should be included? 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 7l訂單或訂購信函應(yīng)包含：訂單或訂購信函應(yīng)包含：l1. 詳細的說明、數(shù)量、價格以及貨號等詳細的說明、數(shù)量、價格以及貨號等l2. 說明包裝方式、目的港以

5、及裝運期說明包裝方式、目的港以及裝運期l3. 確認(rèn)在初期洽談時所同意的付款條件確認(rèn)在初期洽談時所同意的付款條件 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 8Writing steps of an Order letterlOpen with referring to some previous contacts such as catalogs, phone calls or trade fairs.lDescribe the orderlMention payment and deliverylExpress courtesy 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 9l1. Placin

6、g Ordersl1) to place an order with sb.for sth.跟某人下訂單lWe thank you for your quotation of May 20 and now place an order with you for the following items.l貴方5月20日報價函已收到，謝謝?，F(xiàn)向貴方訂購下列商品。Expressions for Order Letters 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 10l若貴方能保證在10月9日之前將貨物由上海運至新加坡，則我方樂于向貴方訂購下列貨物.lWe are pleased to place

7、the following orders with you if you can guarantee shipment from Shanghai to Singapore by October 9. 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 11l2) to place (enclose) a trial order = to order as a trial 下（附寄）試訂單lWe find both quality and prices of your products satisfactory and enclose our trial order for prompt supply.

8、l我方對貴方產(chǎn)品的質(zhì)量和價格均感滿意，現(xiàn)寄去試訂單，請供應(yīng)現(xiàn)貨。 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 12l3)to send (give)sb.ones order for sth.l向某人下訂單lWe are pleased to find that your material appear to be fine quality. As a trial, we are delighted to send you a small order for 2,500 dozen Rubber Shoes.l我方很高興發(fā)現(xiàn)貴方原料品質(zhì)優(yōu)良，現(xiàn)寄去2500打膠鞋小額訂單，作為試購。 外語教學(xué)與研

9、究出版社外語教學(xué)與研究出版社 13l4)to order sth.at a price按按價格訂購價格訂購lWe have received your catalogue and price list, and now we order the following goods at the prices named.l已收到貴方產(chǎn)品目錄和價格表?，F(xiàn)按所示價格訂已收到貴方產(chǎn)品目錄和價格表?，F(xiàn)按所示價格訂購下列貨物。購下列貨物。 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 14Sample on page 56, 57-58 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 15lAfter a contr

10、act is concluded between a buyer and a seller, the buyers bank supplies a letter of credit to the seller.L/C 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 16Seller consigns the goods to a carrier in exchange for a bill of lading.B/LGoods 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 17Seller provides the B/L to bank in exchange for payment. Sellers

11、 bank then provides the bill to buyers bank, who provides the bill to buyer.B/LB/LB/Lpayment 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 18Buyer provides the B/L to carrier and takes delivery of the goods.B/LGoods 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 19Order forms lSpecially-designed order form enclosed in catalogs, brochures sent to pot

12、ential customerslIf interested, a customer only needs to fill in the form, which is much more convenient and easier than writing a complete order letterlEffective in avoiding mistakes 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 20 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 21 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 22Exercise 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 23lHas this cus

13、tomer ordered before?lWhat is his number?lWhat did he order?lHow long will the pizza be delivered?lYes.l 5557868l Large spicy beef pizza and a 2-liter bottle of cola.l In 35 minutes. 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 24Listening exerciselListen and fill in the form on your ownlAfter the second listening, please

14、discuss the answer with your group members and submit ONE paper to the teacher 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 25Name: Initials Address: Postcode: Date: GoodsCode No.Color QuantitySizeUnit PricePostage Tracksuit DIY Tool Kit Ladies watch Total: Tel No: Grand Total:Payment:CashCredit CardCheck Time Limit for De

15、livery: 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 26Name:Mrs. Granger Initials G.S.Address:Millhouse, Salisbury Road, Little Afton, Farnbury Postcode:N/A Date:June 15th GoodsCode No.Color QuantitySizeUnit PricePostage Tracksuit SP 302 White 1 M 18 2DIY Tool Kit WK15 1 21 Ladies watch TM431Red1 15 Total:54 Tel No:3623624

16、 Grand Total: 56PaymentCashCredit CardCheck No: 0582 / 74343 / 512 Time Limit for Delivery: in a fortnight 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 27Exercise III on p66 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 28Answer lInquiringlPopularitylOpportunitylGuaranteelQualitylEnclosedlExpectlDetermininglAppreciatelserving 外語教學(xué)與研究出版社外語教學(xué)與研究出版社

17、29 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 30What is a confirmation letter?lA confirmation letter is written to acknowledge and confirm details. 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 31Writing steps:lThanks for the orderlFavorable comment on the items requiredlAssurance of the best attentionlOther items which attract the customerlHope

18、 for further orders 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 32lThank you for your Order No.123. We accept it and will dispatch the goods early June.l貴方123號訂單已收到，謝謝。我們接受此訂單并將于6月初交貨。Expressions for confirmation letters 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 33lWe are pleased to receive your order and confirm acceptance of it.l很高興接到你方訂單，現(xiàn)

19、確認(rèn)予以接受。lWe have pleasure in informing you that we have booked your order No.234. We are sending you our Sales Confirmation No.789 in duplicate, one copy of which. please sign and return for our filel我們很高興地告知已接受你方第234號訂單。現(xiàn)寄上第789號銷售確認(rèn)書一式兩份，請簽退一份供我方存檔。 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 34lAs the goods you ordered a

20、re now in stock, we will ship them without fail as early as possible.l因為貴方訂貨尚有存貨，本公司將一定盡快發(fā)運。lI am sorry, but that product is out of stock at the moment.l很抱歉，該商品目前已沒有存貨了。 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 35Sample on page 56, 59 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 36l有時因所要求的貨物無貨可供或價格和有時因所要求的貨物無貨可供或價格和 規(guī)格規(guī)格已經(jīng)改變，賣方不能接受買方的訂單。在這種已經(jīng)

21、改變，賣方不能接受買方的訂單。在這種情況下，情況下，拒絕接受訂單拒絕接受訂單的信函必須非常仔細的的信函必須非常仔細的繕寫，而且要為友誼和今后交易留有余地。最繕寫，而且要為友誼和今后交易留有余地。最好好介紹一些合適的代替貨品介紹一些合適的代替貨品，提出還盤及勸說，提出還盤及勸說買方接受。買方接受。 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 37Decline the orderpThanks for the orderpProper reasons to decline the order with regretpRecommendation of other items as a replac

22、ementpHope for serving the customer in the future 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 38Declining an OrderDear Sir,We thank you for the order for a 60 x 30 fish tank which we recently received. The order form you sent us is from our 2014 catalogue which lists the tank at $450.00. Unfortunately, this particularly f

23、ish tank is a discontinued item and we have no more in stock. I have enclosed our newest (2015) catalogue and have marked the relevant pages for fish tanks. I would particularly recommend the Underwater Garden for $425.00 on page 62 as being comparable to the tank you originally ordered. 外語教學(xué)與研究出版社外

24、語教學(xué)與研究出版社 39To order please call 698-8475 and charge your purchase to your credit card (most major credit cards accepted). Most orders are delivered within three working days to your home. We value your business and hope to be of service to you in the future.Yours truly, 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 40 外語教學(xué)

25、與研究出版社外語教學(xué)與研究出版社 41Choose the appropriate word or words.1) We are arranging for the punctual (shipment, shipping) of the ( ordered, order ) goods.2) Our offer is (firm， work ) subject to your reply (for, in, within ) one week.3) Any delay (in, about ) shipment will cause us inconvenience.4) Enclosed

26、 is our order ( for, on ) 300 sets of Transistor Radio. 外語教學(xué)與研究出版社外語教學(xué)與研究出版社 425) Your (term, terms) are satisfactory and we are pleased to (enclose, place) an order (with , to )you.6) If you cannot (send, give) the goods as per (requirements, specifications), please send us alternates.7) If you do not have Model 105 (from, in) stocks, please (remove, cancel) this order.8) We hope you will (agree, accept, receive, admit) our terms and make (preparation, arrangements) for an early delivery.9