BEC高級口語真題答案

1、BEC高級口語真題答案【劍橋BEC真題集第二輯】TEST 1A. 客戶關系：讓客戶感到受到重視的重要性B. 公司發(fā)展：控制公司擴張的重要性C. 營銷：如何確保公司的代理商始終保持高效率P ART 2A. Customer relations: the importanee of making customers feel valued.In my opinion, maintaining good customer relations is of vital imp orta nee to a bus in ess. If not, you may have no way to sell yo

2、ur p roducts or services to customers. The n, there is no chanee for you to make money. In order to establish good relations with your customers, you should make customers feel valued. There are a n umber of ways to make them feel valued. Firstly, you should have a frien dly attitude toward them and

3、 show resp ect for them. From time to time, ask them for their opinions and suggesti ons for imp roveme nt of your p roducts or services. Secon dly, p rovide them with good after-sale service. Whe n they run into some problems or difficulties, offer them with help as soon as possible. When something

4、 has gone wrong with your p roducts they have pu rchased, send your tech ni cia ns as soon as po ssible.BCompany growth' the importance to a company ofcon trolli ng expa nsion As we know, every com pany and development in order competitive world. But wenowadays seeks for growth to survive in the

5、 highly have to remember thatexpansion should be made in a con trolled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the com pany. For in sta nee, a dep artme nt store in our city used to be very prosp erous before it

6、 sought for expansion. A few years ago, it began establishing branch stores in other cities throughout the provin ce. With in a p eriod of two years, scores of bran ches had bee n sep up in and outside the provin ce. At first, bus in ess was okay and everyth ing went well. The n, some p roblems bega

7、 n to occur due to lack of funds and skilled man agerial staff. A couple of years later, the dep artme nt store sim ply went bankrupt. This is a less on for us to lear n.C. Marketing，how to ensure that agents maintain a high level of effective ness whe n rep rese nting a com pany As we all know, sig

8、 ning an age ncy agreeme nt with a firm is a customary practice in marketing. In order to ensure they maintains a high level of effective ness, I thi nk, firstly make an attractive en courageme nt p rogram, that is, to set up clear target for the age nt. If the age nt reaches the set target, a dece

9、nt reared will be offered. If he fails to do so, he will not get the commissi on. Sec ond, check and supervise the process or progress of the marketing cam paig n laun ched by your age nt. If somethi ng has gone wrong, immediately correct it. If your age nt runs into difficulties, you should offer a

10、 hand without any delay .In other words, let your age nt know that he is trusted and he is not work ing alone.P ART 3A. Our company is planning to introduce a suggestion scheme so as to en courage staff members at all levels to con tribute ideas and suggesti ons. Do you have any ideas as to the ways

11、 of setting up such a scheme so that all staff can make con tributi ons?B. I have heard of that. I think this is quite good for the future development of our company. As for ways of setting up such a scheme, the first step come to my mind is to get a group of people together to orga nize a committee

12、. The major task for them is to draw up some staff members.A. That ' sounds good. But who do you think should be chose n as the member of the committee? The head of each department, or some professional people from outside?B. Some department leaders can be included, but not every one of them. We

13、 may select a couple of senior con sulta nts of our com pany to be put on the committee. And ordi nary staff members should also be rep rese nted in the committee, so that voices from shop floors can heard.A.B.A.A.B.Yeah. I think each dep artme nt may prepare a box for collecti ng ideas and the box

14、should be put at a pl ace where all staff can have an easy access. A special colum n can be created on the com pany ' website for idea collecti on since in ter net is almost available for allstaff members.As for the evaluati on of suggesti ons, of course it is the committee that will have the fi

15、nal say. The committee is suppo sed to draw up sp ecific sta ndards for the sake of evaluati ng, qua ntitative and finan cial sta ndards, for in sta nee.You are right. And sp ecific rewards should be also be announ ced to all members of staff so as to en courage them to offer valuable suggestions 【劍

16、橋BEC真題集第二輯】TEST 2溝通技能：給錄用的員工培訓外語的重要性 廣告：如何選擇合適的機構(gòu)處理公司公告AousBb 9屮 J0 9ZIS 9屮"pu009$ BuisijeApe Buiqsiiqnd puB Bup npod '6UIU6IS3 p U!©Bp 9|/vou>| pun ojojdensue Ablu qoiq/w "uoqBndsj poo6 e pue pjoosj ”ob* poo6 B 9ABq p|noL|s AousBb pspeiss sqi 'jsjij psjspisuoo sq PinOL|s s

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20、i on. The larger the size, the morepo werfulit may be. Third, face-to-facecomm uni cati on is n ecessary to know whether the age ncy is familiar with the features of the com pany and its p roducts.C. Finan ce: how to decide whether to float a com pany on the stock marketSeveral aspects should be con

21、sidered before you decide whether to float a company on the stock market or not. First, the adva ntages brought by this should be take n into full view. Sec ond, the p olicy concerning list ing a com pany onto the stock market should be checked to see whether atheldduty,com pany meets the requireme

22、nts. Third, respon sibilities that a listi ng com pany has be bear shou be fully un derstood, such as disclosure of director ' all kinds of expen ses, tax and so on.P ART 3ofA. Our com pany will open a new branch in ano ther partthe coun try. Therefore, some members of staff n eeg to be sent the

23、re to do bus in ess. This is good n ews for us because it means our com pany is grow ing.B. Yes, it certainiy is. But it is a problem to make relocati on attractive for staff, since it is far from here and not many people want to work there. Away fromtheir families and old co-workers, they may feel

24、Io nely and less-motivated.A. That' a problem. But I think the company can offer some financial incentives to those who are to beassig ned there, for exam pie, relocati on allowa nee.B. Good idea. Besides, the company can address the staff ' housing need by relocating or establishing temp&am

25、p;ary p erma nent hous ing arran geme nt for them.withA. I agree. The company should provide staff sufficie nt in formati on about the new locati on.B. Y es, the in formatio n about the local people can cultureis very useful and important. That can help them get prep ared before they are sent there.

26、en vir onmen t, i ncludi ng climate, local customs, peop livi ng habits, etc.B. I couldn 'agree with you any more. All the information you men ti oned will make them adjust to the new wo p lace.A. And so is the informationabout the surrouHdingrkle '【劍橋BEC真題集第二輯】TEST 3P ART 2A. Pers onnel man

27、 ageme nt: the importa nce to a compa ny of hav ing well-motivated staffFirst of all, having well-motivated staff ensures better p roductivity. Whe n an empio yee is highly motivated, there should be nothing to p reve nt him from devot ing himself to the job. He will be very proactive to his respons

28、ibilities. This will significantly reduce wasted time and effort, which in turn can enhance productivityand overallp erforma nee. show greater si nee a highstaff willcom pany result ofSec on d, I think a well-motivated loyalty and commitment to the level of motivation usually is a satisfaeti on with

29、 the job and the firm. Company loyalty in turn will greatly reduce turno ver level and help retain the best brain n eeded by the firm. Fin ally, if every one is very motivated at work, staff morale in the firm will also be boosted. Just imagi ne if every one around you is so drive n and en thusiasti

30、e, how can you po ssibly be imm une to that atmos phere? We are most likely to make the most of our talents and achieve our personal best in such an environment. That 'all. Thank you.BStrategic pl anning' how to decide whether to p urchaseer rent cempa ny premisesFirst of all, we sheuld make

31、 sure that we check the financial situatien ef eur company before we decide whether te pu rchase er te rent com pany remises. As we all knew we will have te spend much mere money in purchasing premises than renting them. Therefore, we sheuld check eur company' financial situatien te see whether

32、we new have ene ugh money te pu rchase p remises. Any ignorance ef current financial situatien will break company ' cash flew er even undermine the company ' ne rmal p reducti en. Secen dly, we sheuld ask ourselves the aim that makes us pu rchase er rent p remises. De we want te set up eur h

33、eadquarters for a leng-term investigatien which will defi nitely n eed us te p urchase buildi ngs er just build a branch for a short-term preject which requires only seme ren ted houses? After all these careful studies we can fin ally make eur decisi en.C. Sales，hew te ensure that price levels for n

34、ew p reducts are set apprep riatelyFirst, we should censider the cost of eur new preducts before we put them inte the market. The price level we sheuld set at least in cludes all the cost and in vestme nt and makes us gain seme margins. Sec end, we sheuld carry out an in vestigati on er market resea

35、rch in the target market teprice levels of our newsee what price level can be accepted by our potential customers. We will also have to study the consumers' habits and the popu larity of our new p roducts in the target market. On ly through these com prehe nsive in vestigati ons can we ensure th

36、e appropriate p roducts.P ART 3considering providing a help empio yees imp roveA. You know, our company is fitness centre on the premises totheir health and fit ness. What ben efits do you think the fitn ess centre can bring for our com pany?B. The fit ness centre can p rovide facilities for the sta

37、ff to exercise. We all know that proper p hysical exercise is good for health. It helps burn calories and discharge acidic wastes. It also tones muscles and helps build a lean and muscular body. Through exercise, many people lose weight and imp rove their health. Also, through exercises, we are feel

38、ing strong and well. We feel happy and ready for any thi ng. We may enjoy our work and life.A. Y es, I totally agree with you. Through exercises the staff can keep healthy and relax from the tension of work. In this way, they can imp rove the work ing efficie ncy and do more work for our com pany. T

39、herefore, the com pany will gai n more p rofits.B. That S true. And I also believe that the fitness centre will simulate the staff 's en thusiasm for both work and life. The staff will become more faithful to the com pany si nee they will be aware that the company has been treating them well.A.

40、Exactly. The n how to p romote the n eed for health and fitn ess to all staff?B. In my opinion, in order to p romote the n eed for health and fitness to all staff, lectures should be given by some experts invited to make the staff conscious of the imp orta nee of the exercises to health, and the imp

41、ortanceof health to life and work. The experts' talk must be convincing eno ugh to make it po ssible for the staff to acce pt the idea of exercises.A. Yes, this idea sounds effective. Moreover, I think our company had better invite some professional coaches to guide the staff in a proper way of

42、exercis ing and buildi ng or shapes. After all, professional coaches know very well how to hel p people devel op in terests in exercise. And the proper ways of exercis ing seem to be effective to imp rove the health of the staff.【劍橋BEC真題集第二輯】TEST 4A. 市場調(diào)查：調(diào)查了解顧客習慣和態(tài)度的重要,B. 財務管理：怎樣為公司找到消減成本的方法C. 交流溝通

43、：怎樣在公司內(nèi)部不同部門之間建立有效的工 作關系PART 2A. Market research: the imp orta nce of finding out about customers habits and attitudes.As we all know, your customer s habits and attitudes will exert a great in flue nce on the p roducti on and sales of your products, or services. Customer s habits, especially their

44、con sum ing habits, will decide to what exte nt they can acce pt the p rice of your p roducts, which will directly affect the pricing of your p roducts. Customers attitudes towardsyour products or service reflect the quality of your products or services and will decide whether your p roducts or serv

45、ices can rema in popu lar in the market. So if you carry out research to find out about their habits and attitudes, you can gear the production and sales of your p roducts towards a right directi on.B Financial managemenl" how to identify ways of reduc ing costs in a com panyThe gen eral purpos

46、e of a com pany is to make p rofits, and reduc ing costs, which in tur n will ben efit the customers. One way to reduce costs is to set up a system in which staff members could work effectively .In other words, give full play to people. Let every one in the company make best use of their talents and

47、 skills, and thus will reduce the labor cost. Ano ther way is p reve nt any waste of materials in p roducti on, by up dati ng equipment and tech no logy, for instanee. Improving management efficiency is also an approach to reduce the overheads of a company, say, by sim plify ing some p rocedures of

48、doing bus in ess.C. Communication: how to achieve an effective working relati on shi p betwee n differe nt dep artme nts with in a compa ny?First, we should try our best to create a team sp irit within the company and between different departments so members from different departments can know the i

49、mp orta nee of team work. They will realize that what they are doing now is not just for their own departments, but for the well-be ing of the whole com pany. In this way there will be a sound environment of mutual help and mutual trust between different departments, which can help all members to wo

50、rk effectively. Second, com pany should do something to help people from different departments to un dersta nd and comm uni cate with each other. For exam pie, we can hold regular gatheri ngs in which every one can have the cha nee to know each other, sp eak to each other and share their experiences

51、 in work so thatthey will work in a spirit of sharing differences while reta ining comm on ground.P ART 3A. Incen tive schemes have become a very popu lar form of empio yee ben efits as they work as a reward scheme for the most p roductive people in the com pany. What ben efits do you thi nk an ince

52、n tive scheme for staff would bring to the com pany?B. By linking ben efits to targets mea ns that empio yees are encouraged to work hard and are rewarded when they reach the targets. As for the ben efits brought by an incen tive scheme to the com pany, the most obvious one is the imp roveme nt of p

53、 roductivity and effective ness of pany with its staff s ' attract more excellentopinion, what incentiveA. I totally agree with you. Good incentive schemes will help to imp rove the bus in ess of a enthusiasm in hard work, and talents to join it. Then, in yourschemes should be arran ge

54、d to en courage the empio yees?B. I think a company should offer the health and well-bei ng in sura nee, allowa nee for transport and travel, proper and timely bonu ses for additi onal job, etc. Also, a system of honoring and rewarding those empioyees who have made more contributions should be set u

55、p to stimulate the staff ' working enthusiasm.A. Y es, p erforma nce-related pay is p erha ps the best way of an incentives scheme. In addition, in the case of bonus, which is also a type of empioyee incentive scheme, the empioyee may not know whether or not they will qualify for a bonus, and of

56、 what size it will be, un til it is actuallypaid. Incentives do not necessarily have to be financial. Other popular empioyee incentives include extra holiday time offered to those who meet or exceed targets.B. I agree with you. Also, p robably flexible time of worki ngis another good incentive schem

57、e, especially for women workers who have childre n, because the staff can arrange and bala nee their work and family.【劍橋BEC真題集第三輯】TEST 1A. 與客戶關系：忠實顧客關于產(chǎn)品的意見對公司的重要性B. 員工的發(fā)展：為員工設計有效的職業(yè)規(guī)劃對公司發(fā)展的 重要性C. 企業(yè)發(fā)展策略：怎樣保持公司股東的信心PART 2A Customer relations' the importance to a company of reliable customer of o

58、pinions of p roductsThe reliable customers' opinions play an important role when a company wants to stay ahead in the fierce com petiti on as well as in the market. So the evaluati on and judgme nt of reliable customers will serve as valuable clues for a com pany to imp rove its p roducts. The c

59、om pany can take the feedback in to con siderati on whe n it tries to up grade its p roducts or devel op new on es.B. Development: the importanee to a company of devel oping effective career plans for staffA successful company should have effective career plans for its staff. It is n ot only ben eficial to staff members, but also to the com pany itself.With admirable career