advertisements教案

1、 Title: Advertisements.Analysis of teaching material:This section is reading,the first part of unit 1,which is no doubt the highlight of this unit.This passage includes three sub-titles.They are What is an advertisement?Does an advertisement tell people the complete truth?andPublic service advertise

2、ments.These three sub-titles make the structure of the text clearer and the contents of the text easier for the students to grab.The passage mainly talks about the definition and the types of advertisements,the cheating phenomenal in some advertisements and the detailed information about public serv

3、ice advertisements.By learning this passage,the students can not only learn some new words and expressions related to advertisements but also can get more knowledge about advertisements and develop a correct attitude toward advertisements.Furthermore,nowadays our life is filled with advertisements.S

4、o this text is very practical and must appeal to the students interests. Teaching Objectives: Knowledge Objectives: 1.Students can understand the useful words ,phrases and sentence patterns related to the topic. 2.Students can get the common knowledge about advertisements ,such as definition and typ

5、es of the advertisements,how to form a critical attitude to ads and so on. Skills Objectives: 1.Students can learn to skim for general idea and to scan for specific information. 2.Students can learn to infer implied meanings and the writers intention; 3.Students can learn to express personal opinion

6、s about advertisements. 4.Students can learn to comment on an advertising slogan by the expressions learned in the passage. Affect Objectives: 1.Students should be alert about some false advertisements and not be cheated easily. 2.Students should act on the appeal of public service advertisements an

7、d make their due contributions to the society. 3.Students interests in English learning is greatly increased by exposing then to the practical English. .Key points and difficult points: 1.Key points:Help students understand the new words, phrases and sentence patterns which can enrich students vocab

8、ulary and increase their English ability.Enable students to grab some expressions related to advertisements.Help students get the general idea of the text.2. Difficult points:Get the students to master the usage of new words,phrases and sentence patterns and help them express their thoughts using wh

9、at they have learned.Help students form a correct attitude to advertisements and stop them from falling for the tricks.Teaching aids:Multimedia computer and blackboardTeaching and learning methods: Teaching methods: Task-based approach Communicative teaching approachCooperative teaching approach Lea

10、rning methods .Teaching procedures Step1 Lead-in (4) Let the students enjoy four advertising posters and then ask them to discuss in pairs the following questions:1. Which advertisements make you want to buy a product or service?Why?2. Which advertisements make you think about problems in society or

11、 about people who need help?Why?3.Do you believe that advertisements tell the complete truth?Why or Why not?Teachers note:The purposes of lead-in are:*The students are expected to share their opinions by group discussions which creates an active learning atmosphere; *linking the students prior knowl

12、edge to the text;*evoking students to think about other interesting advertisements and reflecting on the function of the common advertisements;*arousing students interest in the text through visual aids and leading in the text.Step 2 Pre-reading(8)1. Individual reading before group discussion to fin

13、d the meanings of the following words,phrases . Teachers note: These words,phrases are the ones that the teacher thinks new to the students or important in understanding the passage.Through interactions including teacher s instruction, the students will know the meanings of the words and phrases whi

14、ch help them understand the passage easily.2.Have the students read the words and phrases after the teacher and help them correct their wrong pronunciation.Teachers note:Students can get the correct pronunciation and enforce their understanding of the new words and phrases 3.Show the students the ti

15、tle and subtitles of this passage and have them predict what the passage is going to talk about.Teachers note:By such a practice,students can grasp the reading comprehension techniques on general ideas of the passage.Moreover,it can help arouse students curiosity about the passage and make the stude

16、nts have a stronger motive to learn the passage.The teacher can also instruct the students to use the new words and phrases when they answer the question.Step 3 While reading(18)1.Skim the passage and then have a discussion to answer the questions.(1) What do advertisements encourage people to do ?(

17、2) What does PSA stand for?(3) What are PSAs meant to do? Teachers note:Students are expected to get the general ideas about the passage.The answer to the question can be found in the three main parts of the passage.2.Read the three subtitles and their following contents and let the students finish

18、the tasks accordingly.(1)Read the part of What is an advertisement? and answer the following questions. What is an advertisement used for? What are advertisements most commonly found? What are the two main types of advertisements?Teachers note:The questions are set according to the order of the cont

19、ents,so when the students are reading the passage,the teacher can instruct the students to underline the key words to the questions,such ascommon places to find advertisementstwo main types of advertisementsand so on.By doing this,students are asked to read the passage with purposes which increase t

20、heir quality and efficiency of reading.(2) Read the part of Does an advertisements tell people the complete truth? and talk about the following questions with group members. Does an advertisements tell people the complete truth?What are the two advertisements that the author uses to support her opin

21、ion?Can you list another advertisement that does not tell people the complete truth?Teachers note:The first two questions aim to check whether the students have understood the information that the paragraph conveys.The last question is an open one.So the students are asked to share their knowledge w

22、ith their group members which can help achieve the affect objectives better.(3) Read the part of Public service advertisements and finish the following chart. Nationwide public service advertising campaign in ChinaWhen to begin1996Social issuesYes to life,no to drugs Knowledge changes lifePublic ser

23、vice projectProject hope-schooling every child How to live healthy livesSmoking is committing suicide slowly Teachers note:Before letting the students finish the chart,the teacher should explain what is the chart used for ,which may help them finish the task more easier.Step4 Post reading(14)1. Chec

24、k out(1)Read the following sentences and decide whether they are true or false according to the article.Write T or F next to each sentence.*Advertisements are found in many places. * PSAs are only found in newspapers. *All advertisements tell the complete truth. * PSAs and commercial ads use some of

25、 the same methods. *Commercial ads can often give us valuable information about how to live our lives. *An ad warning people against smoking is an example of a PSA. Teachers note:The true or false judgment questions are employed to check the students overall understanding of the text.(2) Choose the

26、correct meanings for the words below.A.sending(chidren) to schoolB.able to make someone believe somethingC.meant or planned to doD.killing oneselfE.help a thing or an idea become popularF.know or realizeG.makes an ill person better or solves a problemH.happening throughout a country Persuasive(line

27、5) promote(line 10) intended(line 11) be aware of(line 16)Cures(line 19) nationwide(line 32) schooling(line 37) committing suicide(line 38) Teachers note:The purpose of this exercise is to check whether the students have understood these words,which adds to the understanding of the text.2. Let the students work with