新職業(yè)英語(yǔ) 包裝印刷英語(yǔ) PPT課件+課后練習(xí)答案 unit1.

1、Unit 1 Business Liaison北京印刷學(xué)院Unit 1 Business LiaisonUnit 1 Business LiaisonListeningWarming-up1Reading A23Reading B5Writing6Project7Vocabulary and Structure8Speaking4Unit 1 Business LiaisonTask 1 The following is some information about Heidelberg Group, a leading company in printing and packaging in

2、dustry. Study the information and answer the questions below.Warming upUnit 1 Business LiaisonLocationStaffProductsGlobal Market ShareCustomersbased in Heidelberg,Germany, with sites in 6 countries and around 250 sales offices across the globea total of 19,737employeesprintingequipment;high-qualityp

3、rint productsover 40%supportsover 200,000customersworldwideHeidelberg GroupUnit 1 Business LiaisonWarming upUnit 1 Business LiaisonHeidelberg Group1. Where is Heidelberg Group located?Heidelberg group is located in Heidelberg, Germany, with sites in 6 countries and around 250 sales offices across th

4、e globe.2. How many employees does it have?It has a total of 19,737 employees.3. What products does it supply?It mainly supplies printing equipment and high-quality print products.Unit 1 Business LiaisonWarming upUnit 1 Business LiaisonHeidelberg Group4. What percentage of global market share does i

5、t have?It has over 40% of global market share. 5. How many customers does it support around the world?It supports over 200,000 customers worldwide.Unit 1 Business LiaisonTask 1 Before reading the passage, see how much you know about the packaging and printing industry by answering the following ques

6、tions. What does a complete service line of packaging and printing mainly include?2.What can make a packaging and printing company different from others?Reading AUnit 1 Business liaisonUnit 1 Business LiaisonReading AUnit 1 Business liaison2. Outstanding management, a highly-skilled work force and a

7、dvanced equipment can make a packaging and printing company different from its competitors.It includes pre-press, printing, post-processing and delivering/transporting.Unit 1 Business LiaisonReading AUnit 1 Business LiaisonProfile of New Color Packaging & Printing Company Founded in 1978 and based i

8、n Shanghai, New Color Packaging and Printing Company is a professional manufacturer of various types of packaging and printing products designed and produced specifically for its customers. Unit 1 Business LiaisonReading AUnit 1 Business Liaisonspecificallyad. 特別地；具體地特別地；具體地They offered a program sp

9、ecifically for teenagers.Unit 1 Business LiaisonProfile of New Color Packaging & Printing Company As one of the leading enterprises in packaging and printing industry in China, we have led the way through every packaging and printing breakthrough. We remain on the leading edge through a combination

10、of outstanding management, a highly-skilled workforce and advanced equipment. We pride ourselves on the longstanding reputation of customer satisfaction and untiring effort for the highest standards of quality and on-time deliveries. Reading AUnit 1 Business LiaisonUnit 1 Business LiaisonReading AUn

11、it 1 Business Liaisonbreakthroughn. 突破，重大進(jìn)展突破，重大進(jìn)展A breakthrough has been made in the market-oriented reform, and a market economic structure has initially taken shape.Unit 1 Business LiaisonReading AUnit 1 Business Liaisonleading edgen. 前沿；尖端前沿；尖端We devote ourselves to providing leading edge techno

12、logies and highest quality to all our customersUnit 1 Business LiaisonReading AUnit 1 Business Liaisonpride oneself onPh. v. 以以為傲為傲;自豪自豪 We pride ourselves on the quality of our products and excellent service.Unit 1 Business LiaisonProfile of New Color Packaging & Printing Company Although time may

13、change, we have never lost sight of our origins. Our values have stayed the same since the first day of business: Commitment to excellence and technical innovations continues to be at the heart of our business. Our philosophy is to offer exceptional, consistent service and quality products to all cu

14、stomers. Reading AUnit 1 Business LiaisonUnit 1 Business LiaisonReading AUnit 1 Business Liaisonlose sight of Ph. v. 忽略或未考慮某事忽略或未考慮某事In the heat of the argument we mustnt lose sight of our main purpose.Unit 1 Business LiaisonReading AUnit 1 Business Liaisoncommitmentn. 致力、獻(xiàn)身（于某事物）致力、獻(xiàn)身（于某事物）We are l

15、ooking for someone with a real sense of commitment to the job.Unit 1 Business LiaisonReading AUnit 1 Business Liaisonconsistentadj.一貫的；前后一致的一貫的；前后一致的He has been a consistent friend to the Chinese people.Unit 1 Business LiaisonProfile of New Color Packaging & Printing Company We own a complete servic

16、e line includingpre-press, printing, post-processing andtransporting. We are positioned perfectly to function as a single source supplier. From pre-press to finishing, whatever your order requires, we will work with you to produce results that exceed your expectations. Reading AUnit 1 Business Liais

17、onUnit 1 Business LiaisonReading AUnit 1 Business Liaison exceedv. 超出；超過(guò)超出；超過(guò)Our goal is to exceed industry requirements and customer expectations. Unit 1 Business LiaisonProfile of New Color Packaging & Printing Company We are very much an eco-friendly company. We strive to produce eco-friendly pro

18、ducts wherever we can, and continually maintain our knowledge of new products in paper and inks that meet high environmental standards.Reading AUnit 1 Business LiaisonUnit 1 Business LiaisonReading AUnit 1 Business Liaison strive to do/for v. （為獲得或?qū)崿F(xiàn)某事物）努力；奮斗（為獲得或?qū)崿F(xiàn)某事物）努力；奮斗It is not enough merely t

19、o wish for peace; we must strive for it.Unit 1 Business LiaisonProfile of New Color Packaging & Printing Company We truly value the relationships we have established with our customers. Many of our customers have chosen us as their single source vendor because they have recognized the integrity with

20、in our company. When our customers put their trust in our hands, a mutually beneficial relationship starts. The result of what we do is sales growth not only for us but also for our customers, and this is what a long-lasting relationship means to us. Set up an appointment with a New Color profession

21、al, and we will create, manage and offer a diverse selection of high-quality packaging and printing products and services. Reading AUnit 1 Business LiaisonUnit 1 Business LiaisonReading AUnit 1 Business Liaison integrityn. 誠(chéng)實(shí)；正直誠(chéng)實(shí)；正直We adore him for his integrity and brilliant diplomatic accomplishm

22、ent.Unit 1 Business LiaisonReading AUnit 1 Business Liaison beneficialadj. 有用的；有益的有用的；有益的Scientific and technological cooperation is a win-win and mutually beneficial cause. Unit 1 Business LiaisonReading AUnit 1 Business Liaison diverseadj. 各種各樣的；好幾個(gè)的各種各樣的；好幾個(gè)的Todays businesses are increasingly com

23、plex and diverseUnit 1 Business LiaisonTranslationUnit 1 Business Liaison新色彩包裝印刷公司簡(jiǎn)介新色彩包裝印刷公司簡(jiǎn)介 新色彩包裝印刷公司位于上海，創(chuàng)新色彩包裝印刷公司位于上海，創(chuàng)立立于于19781978年，它是專門為客戶設(shè)計(jì)生產(chǎn)各年，它是專門為客戶設(shè)計(jì)生產(chǎn)各種印刷包裝產(chǎn)種印刷包裝產(chǎn)品的專業(yè)制造品的專業(yè)制造商。商。Unit 1 Business LiaisonTranslationUnit 1 Business Liaison 新色彩包裝印刷公司作為中國(guó)包裝印新色彩包裝印刷公司作為中國(guó)包裝印刷產(chǎn)業(yè)的龍頭企業(yè)之一，率先實(shí)現(xiàn)了

24、一次刷產(chǎn)業(yè)的龍頭企業(yè)之一，率先實(shí)現(xiàn)了一次次包裝印刷產(chǎn)業(yè)上的突破。它集出色的管次包裝印刷產(chǎn)業(yè)上的突破。它集出色的管理、優(yōu)秀的專業(yè)隊(duì)伍、先進(jìn)的設(shè)備于一身，理、優(yōu)秀的專業(yè)隊(duì)伍、先進(jìn)的設(shè)備于一身，在該行業(yè)始終處于領(lǐng)先地位。讓公司引以在該行業(yè)始終處于領(lǐng)先地位。讓公司引以為豪的是其令客戶滿意的服務(wù)，長(zhǎng)期以來(lái)為豪的是其令客戶滿意的服務(wù)，長(zhǎng)期以來(lái)享有的良好口碑以及為保證最佳質(zhì)量和按享有的良好口碑以及為保證最佳質(zhì)量和按時(shí)發(fā)貨所做的不懈努力。時(shí)發(fā)貨所做的不懈努力。Unit 1 Business LiaisonTranslationUnit 1 Business Liaison 時(shí)光荏苒，但我們的初衷不改。從創(chuàng)時(shí)光

25、荏苒，但我們的初衷不改。從創(chuàng)業(yè)之初到現(xiàn)在，我們一直持有同樣的信念：業(yè)之初到現(xiàn)在，我們一直持有同樣的信念：致力于追求完美和技術(shù)創(chuàng)新，這正是我們致力于追求完美和技術(shù)創(chuàng)新，這正是我們企業(yè)的靈魂所在。我們的宗旨是對(duì)所有的企業(yè)的靈魂所在。我們的宗旨是對(duì)所有的客戶提供上乘的產(chǎn)品和始終如一的優(yōu)質(zhì)服客戶提供上乘的產(chǎn)品和始終如一的優(yōu)質(zhì)服務(wù)。務(wù)。Unit 1 Business LiaisonTranslationUnit 1 Business Liaison 新色彩包裝印刷公司新色彩包裝印刷公司擁有集印前工序、印刷工擁有集印前工序、印刷工序、印后加工和運(yùn)輸于一序、印后加工和運(yùn)輸于一體的一條龍式的完整生產(chǎn)體的一條龍

26、式的完整生產(chǎn)線。我們有雄厚的實(shí)力成線。我們有雄厚的實(shí)力成為您包裝印刷需求的唯一為您包裝印刷需求的唯一供應(yīng)商。無(wú)論您的定單提供應(yīng)商。無(wú)論您的定單提出怎樣的需求，從印前工出怎樣的需求，從印前工序到印后加工，我們都會(huì)序到印后加工，我們都會(huì)與您一起生產(chǎn)出超出您期與您一起生產(chǎn)出超出您期待的產(chǎn)品。待的產(chǎn)品。Unit 1 Business LiaisonTranslationUnit 1 Business Liaison 新色彩包裝印刷公司是一家注重環(huán)新色彩包裝印刷公司是一家注重環(huán)保的公司。只要可能，我們力求生產(chǎn)環(huán)保的公司。只要可能，我們力求生產(chǎn)環(huán)保型產(chǎn)品，同時(shí)我們會(huì)不斷掌握符合嚴(yán)保型產(chǎn)品，同時(shí)我們會(huì)不斷掌

27、握符合嚴(yán)格環(huán)保標(biāo)準(zhǔn)的紙張及油墨的新產(chǎn)品。格環(huán)保標(biāo)準(zhǔn)的紙張及油墨的新產(chǎn)品。Unit 1 Business LiaisonTranslationUnit 1 Business Liaison 我們十分珍視自己同客戶之間建立的良我們十分珍視自己同客戶之間建立的良好關(guān)系。許多客戶因認(rèn)可我公司的誠(chéng)信而選好關(guān)系。許多客戶因認(rèn)可我公司的誠(chéng)信而選擇我們作為他們唯一的供貨商。雙方互惠的擇我們作為他們唯一的供貨商。雙方互惠的良好關(guān)系建立在客戶的信任基礎(chǔ)之上。所謂良好關(guān)系建立在客戶的信任基礎(chǔ)之上。所謂互惠是我們所作所為的結(jié)果不僅帶來(lái)我方產(chǎn)互惠是我們所作所為的結(jié)果不僅帶來(lái)我方產(chǎn)品銷量的增加，而且也使客戶的產(chǎn)品銷量增品

28、銷量的增加，而且也使客戶的產(chǎn)品銷量增加，這就是我們所追求的長(zhǎng)久伙伴關(guān)系。加，這就是我們所追求的長(zhǎng)久伙伴關(guān)系。 如果您與新色彩包裝印刷公司簽單，我如果您與新色彩包裝印刷公司簽單，我們將努力創(chuàng)作并提供各種高質(zhì)量的包印產(chǎn)品們將努力創(chuàng)作并提供各種高質(zhì)量的包印產(chǎn)品及服務(wù)來(lái)供您任意選擇。及服務(wù)來(lái)供您任意選擇。Unit 1 Business LiaisonTask 2 Read the passage and tick off the three major factors to secure a companys leading position in the market. Reading AUnit

29、1 Business liaison history customers satisfaction on-time delivery integrity outstanding management advanced equipment eco-friendly a complete service line a highly skilled workforce relationship with customers and partnersUnit 1 Business LiaisonTask 3 The following are some links in the chain of pr

30、inting and packaging. Arrange them in the right order.Reading AUnit 1 Business liaison printing, pre-press, transporting, post-processingpre-pressprintingpost-processingtransportingUnit 1 Business LiaisonTask 4 Read the passage and answer the following questions Reading AUnit 1 Business liaison1. Wh

31、en was the company founded and where is it based?It was founded in 1978 and it is based in Shanghai.2. What are the companys values and philosophy?The companys values are “commitment to excellence and technical innovations.” Its philosophy is to offer exceptional, consistent customer service and qua

32、lity products to all customers.Unit 1 Business LiaisonTask 4 Read the passage and answer the following questions Reading AUnit 1 Business liaison3. Why is the company an eco-friendly one?The company strives to produce eco-friendly products and continually maintains the knowledge of new products in p

33、aper and inks that meet high environmental standards.4. Why do many customers choose the company as their single source vendor? Many customers choose the company because they have recognized the integrity within the company.Unit 1 Business LiaisonTask 1 The receptionist of New Color Packaging & Prin

34、ting Company is answering a call from a client. Listen to the conversation and match the people with the correct information.ListeningUnit 1 Business LiaisonUnit 1 Business LiaisonTask 2 Ms. Zhang is answering Mr. Dawsons questions on the phone. Listen to the conversation and choose the best answer

35、to each question.ListeningUnit 1 Business Liaison1. In which department is Mr. Dawson working?A. Customer Service Department B. Planning Department . C. Sales Department2. What does Peter Dawson want to do with Ms. Zhangs company? A. to make a lunch appointment B. to buy some advanced equipment C. t

36、o have some propaganda material printedUnit 1 Business LiaisonListeningUnit 1 Business Liaison3. Which of the following products is not mentioned by Ms. Zhang?A. Picture albums. B. Posters. C. Gift packages4. Why does Mr. Dawson choose Ms. Zhangs company as the manufacturer?A. Because of their high-

37、quality productsB. Because of their long-last friendshipC. Because of their outstanding managementUnit 1 Business LiaisonListeningUnit 1 Business Liaison What is the appointment time Ms. Zhang suggests? A. Three oclock Friday afternoon B. Three oclock Wednesday afternoon C. Two oclock Friday afterno

38、on Unit 1 Business LiaisonTask 3 Ms. Zhang is answering a call from Mr. Dawson about changing the appointment time. Listen to the conversation and complete the table with what you hear.ListeningUnit 1 Business LiaisonOriginal TimeRescheduled TimePlaceReasonsFridayafternoon1. 2. 10 oclock nextThursda

39、yat Ms. Zhangs officeSomething urgent is coming up.Mr. Dawson has to fly to Germany.Unit 1 Business LiaisonMs. Zhang: Welcome, Mr. Dawson. I think this is your first trip to our company.Mr. Dawson: Yes, and also my first trip to Shanghai. Ms. Zhang: Oh, really? The city is beautiful and I hope youll

40、 have a pleasant journey here.Mr. Dawson: Thank you. Well, the 1)_ of my coming here is to talk about the 2)_ I mentioned to you over the telephone. Would it be possible for me to have a look at your 3) _? Task 4 Ms. Zhang is meeting Mr. Dawson in her office. Listen to the conversation and fill in t

41、he blanks with what you hear.ListeningUnit 1 Business Liaisonpurposepicture album samplesUnit 1 Business LiaisonMs. Zhang: No problem. Ive brought with me a series of catalogs for our 4) _. Some of them are picture albums.Mr. Dawson: These samples are amazing! Ms. Zhang: Thank you. Whatever your 5)

42、_requires, we will work with you to produce the results that exceed your expectations. Mr. Dawson: That sounds great. ListeningUnit 1 Business Liaisonlatest modelsorderUnit 1 Business LiaisonTask 1 Work in pairs. Practice making conversations with the words provided according to the example below.Sp

43、eakingUnit 1 Business LiaisonExample: Peter Dawson/ American Landi Co., Ltd/ cosmetics printing and packaging products / manager of the Customer Service DepartmentA: Good morning. This is New Color Packaging & Printing Company. May I help you? B: This is Peter Dawson, from American Landi Co., Ltd. I

44、m interested in your cosmetics printing and packaging products A: I see. I will put you through to Mr. Zhang, the manager of the Customer Service Department. Hold the line, please.Unit 1 Business LiaisonSpeakingUnit 1 Business LiaisonTom Baker / Odyssey Promotions / poster printing/poster designerMi

45、ke Johnson / Shibo Computer Company / corrugated boxes / manager of the Sales Department Charles Horton / Tencent Company / label printing / manager of the Planning DepartmentUnit 1 Business LiaisonTask 2 Work in pairs. Take turns to ask the questions or to supply the appropriate answers.An example

46、has been given.Example: Q: Would it be convenient if I call on you at ten tomorrow morning? A: I think that would be fine.SpeakingUnit 1 Business LiaisonQ: Id like to meet you again soon. When is good for you? A: _.I am available on Tuesday./Lets make it this Tuesday.Q: I wonder whether you would sp

47、are me some time this afternoon. A: _ Why not? Im free most of the day.Unit 1 Business Liaison3.Q: May I have an appointment with you next Wednesday?A:_ _.SpeakingUnit 1 Business Liaison4.Q: So I was thinking we could make an arrangement to meet this evening. A: _.Any time next week will be OK with

48、me./Next week is perfect.I think its a good idea.Unit 1 Business Liaison5.Q:_ _ A: Im sorry. Im expecting some visitors from America this afternoon.SpeakingUnit 1 Business Liaison6.Q: _ _ _ A: Let it be 4:30 Thursday afternoon.Do you mind if I call on you this afternoon?Id like to drop by to talk ov

49、er yourcontract. What time would you like me tocome?Unit 1 Business Liaison5.Q:_ A: Ive got rather a full day next Tuesday, Im afraid.SpeakingUnit 1 Business Liaison6.Q: _ _A: Monday morning is a bit of a problem. I have a previous engagement at 10. Would Tuesday morning suit you?Would it be conveni

50、ent to see you onMonday morning?Unit 1 Business LiaisonTask 3 Work in pairs. Practice making appointments on telephone according to the situations given. You may refer to the expressions below.SpeakingUnit 1 Business LiaisonAlan Stein, from E Toy Company, wants to set up an appointment with Tom Bake

51、r. He speaks to the office assistant, Amanda. Unit 1 Business LiaisonSpeakingUnit 1 Business LiaisonAlan Stein wants to reschedule his appointment with Tom Baker because his plane is held up by bad weather. He speaks with Tom Baker over telephone to see the possibility of changing the appointment to

52、 another date.Unit 1 Business LiaisonSpeakingUnit 1 Business LiaisonI wonder whether we could meetThats good for me.Id like to make an appointment with.How does sound to you?Can he fit me in on?Let me check his agenda forMay I know who is calling?Im, fromCan we make it some other time? Im afraid I c

53、ant join you forIs any good?Ok, Ill see youUnit 1 Business LiaisonSpeakingUnit 1 Business LiaisonAlan: Excuse me, Id like to make an appointment with Mr. Tom Baker: Can he fit me in on his schedule?Amanda: Let me check his agenda for the week. Oh, yes. He has time tomorrow afternoon. How does that s

54、ound to you?Alan: Thats good for me.Amanda: May I know who is calling?Alan: I am Ala n Stein, from E Toy Company.Answer for referenceUnit 1 Business LiaisonSpeakingUnit 1 Business Liaison Alan: Hello. Mr. Baker. This is Alan speaking. Im afraid I cant join you for this afternoons appointment. My pla

55、ne has been delayed for two hours because of the thunder storm. Can we make it some other time? Tom: Is 4 oclock tomorrow afternoon any good? Alan: OK, Ill see you then.Answer for referenceUnit 1 Business LiaisonTask 4 Work in pairs. Practice making an inquiry with the help of the instructions below

56、.SpeakingUnit 1 Business LiaisonOdyssey PromotionsIdentify who you areState that you are interested in eco-friendly paper bags.Bring forward your questions and requirements.Be sure you have given your name and telephone number.Use a businesslike manner when answering the inquiry.Provide the inquirer

57、 with necessary information about your products.Ask the inquirer for any other important information.Show your expectation to further contact with the inquirer.New Color Packaging & Printing CompanyUnit 1 Business LiaisonSpeakingUnit 1 Business LiaisonA: New Color Packaging & Printing Company. This

58、is Steven Sun speaking. How can I help you?B: Good morning. This is Michael Miller from Odyssey Promotions. Im calling to ask about your eco- friendly paper bags. Do you mind giving me more information about your products?A: Of course not. Our company produces various types of eco-friendly paper bag

59、s, with different colors and sizes. Because of their durability and reasonable price, they are widely used for different purposes.Answer for referenceUnit 1 Business LiaisonSpeakingUnit 1 Business LiaisonB: Can we have our company logo printed on the bags?A: Sure. Customized patterns and images are

60、also welcome.B: That sounds great.A: I will send you some brochures if you are interested.B: That would be very nice of you.A: May I have your contact information?B: My telephone number is 517-432-3663, and my email address is .Answer for referenceUnit 1 Business LiaisonDear Ms. Zhang, Having visite