Project-Outline

1、Project OutlineStudent Number:Surname/Family Name:ZHUOFirst Name:XIAO WEN Programme of Study:Business ManagementWhich of the following academic areas best describes your project topic? (please tick)· Accounting· E-Business· Economics· Enterprise/Entrepreneurialism· Human Res

2、ources· Leadership· Marketing· Organisational Behaviour· Strategy· Other (please give details):Working title of Project:This should be brief and to the point, encapsulating the essence of the proposed research. It must be appropriate to your programme of study and link with

3、the project aim stated below. How can banks enhance international connectivity with business customers: A study of HSBCProject Aim:This must be appropriate to your programme of study and should be clear and concise.The aim of this project is to investigate the international connectivity with bu

4、siness customers in banking industry. Using HSBC business strategy as a study. Objectives:These should be specific and are the steps to be taken in order to meet your aim. For a project of this type there will usually be between 4 and 6 objectives. They should each begin with the word to.To measure

5、the demand of the business customer when they start their international business. To investigate different solution provided from banks when their customers trade overseas. To analysis how to aim at the business customers.To evaluate HSBC business banking strategy on international connectivity. Rati

6、onale:This should be a brief explanation as to what your project will be about and who the intended audience are. You should include:· A summarised description of what is being studied (e.g. the organisation, industry, theory, problem)· A summarised explanation of who this project might be

7、 useful to, and why it will be useful to them.HSBC is one of the worlds largest banks which including corporate banking department. It provides vary financial services for business activities. For example, overseas business will accrue different financial issues between importer and exporter. Banks

8、can offer foreign exchange, mortgage and business insurance in the international business environment. Effective financial support can help the business grow stable. This project will mainly focus on international banking, which is an important strategy of HSBC. From the view of strategy management,

9、 these project will analysis how HSBC successful in International banking and the advantages on connecting international business customers. The result of this project may make the recommendation to the banks and business owner, which want to set up their international strategy. Methods:State briefly how the objec