英語商業(yè)計劃書

1、Zero-distance campusBusiness PlanZero-distance campusBusiness PlanTable of Contents1.2.3. INTRODUCTION TO PLAN . 3 SUMMARY OF PLAN . 4 MISSION, STRATEGIES ETC . 43.1. Vision . 43.2. Mission . 43.3. Values . 43.4. Objectives. 43.5. SWOTs . 53.6. Strategies based on SWOTS . 63.7. Goals/Targets . 6PRES

2、ENT STATUS. 64.1. Background . 64.2. Progress to Date . 74.2.1. Sales & Marketing . 74.2.2. Operations & Management . 74.2.3. R&D . 74.2.4. Finances. . 8PRODUCT/SERVICE DESCRIPTIONS. 85.1. General Descriptions . 85.2. Key Features . 85.3. Main Benefits . 95.4. Pricing Plans . 95.5. Competitors Offer

3、ings . 95.6. Competitive Assessment . 9PROFILES OF TARGET MARKETS . 96.1. General Background . 96.2. Sizes, Segments & Trends0 . 106.3. Review of Competition . 106.4. Customers/Users . 106.5. Medium-Term Projections . 116.6. Review of Market Potential . 11MARKETING STRATEGIES, SALES PLANS & PROJECTI

4、ONS . 117.1. Key Marketing Strategies. . 117.2. Marketing/Sales Plans & Resources . 127.3. Marketing/Sales Expense Projections . 127.4. Sales Forecasts . 1314. 5. 6. 3.14. 7.5. Market Share Projections . 13 7.6. Worst Case Scenario . 13 TECHNOLOGY AND R&D . 14 8.1. Overview of Techno

5、logy. 14 8.2. R&D Plans . 14 8.3. R&D Resources . 14 8.4. R&D Expense Projections. 14 OPERATIONAL PLANS . 14 9.1. Locations & Facilities . 14 9.2. Operating Methods/Procedures . 15 9.3. Capital Expenditure Projections . 15 9.4. Operating Cost Projections . 15 MANAGEMENT & ADMINISTRATION . 16 10.1. M

6、anagement Structure . 16 10.2. Key Management Profiles . 16 10.3. Head Count Projections . 17 10.4. Overhead Expense Projections . 17 FINANCIAL PROJECTIONS . 18 11.1. Key Assumptions . 18 11.2. Income (P&L) Projections . 18 11.3. Cash Flow Projections . 19 11.4. Balance Sheet Projections . 19 11.5.

7、Ratio Analyses . 20 11.6. Overall Assessment . 20 FUNDING . 21 12.1. Funding Requirements . 21 12.2. Funding Proposals . 21 IMPLEMENTATION . 21 13.1. First Year . 21 CONCLUSION . 2221. INTRODUCTION TO PLANIn our plan ,well establish a website to offer the students with more conveniences (mainly info

8、rmation) that they are in need of in their daily life. With more and more people going to our website ,we can make profits through advertisements and selling things ourselves. In our early days we will just be confined to the campus of XXXXX, two to three years later we will run our website to more

9、and more schools in Chengdu, and eventually we are sure to develop it to all the colleges in Chengdu. And at that time we will offer more information.Chart 1 The items that we offerOur business plan was made founding on the following assumptions:1: college students are generally lazy , theyd prefer

10、the things being sent to them. 2: college students trend to love the discount things which are both cheap and in good3quality.3:college students love to go exploring the world, but cant pay the high expense.4. college students want the information to be listed on the screen, even though they need qu

11、ite a small amount of information.5. college students like to change ideas on things with each other.2. SUMMARY OF PLAN（SKIPED）3. MISSION, STRATEGIES ETC3.1. VisionTo be the portal website for the college students in Chengdu.To be the web-based homeland for the college students in Chengdu.To be the

12、memo for the college students in Chengdu.3.2. MissionWe will offer our customers whatever the want after they clicking the mouse in font of the screen.3.3. ValuesDedication(奉獻(xiàn)) Professional（專業(yè)） Concentration（專注） Comprehensiveness（全面）3.4. ObjectivesCustomer first, Room service, Without compromise & E

13、xchanging of feelings are our objectives.43.5. SWOTs53.6. Strategies based on SWOTS3.7. Goals/Targets Ranking big-ten portal website in china4. PRESENT STATUS4.1. BackgroundWe have just finished programming it including all the details, and then we will try to build our web-site, the website may tak

14、e us a whole month, and after that we will launch our advertisements.64.2. Progress to Date4.2.1. Sales & MarketingChart2: predicted revenues in two yearsOur marketing : the object is all the college students in Chengdu(more than one million). In our early days we mainly depend on posters, bbs, QQ g

15、roup, Baidu Post Bar .4.2.2. Operations & ManagementWe have four people all together now. One will do daily is to maintain the website, renew the information , delete the bad information the information than go against the reform and opening up and in the modernization drive (不利于社會主義現(xiàn)代化建設(shè))，enhance s

16、omefunctions. One will chat with the one who wan to buy the things that we put one the website. The third one will do the delivering, It may be a tough task, the forth will collectinformation from every corner of the campus. Also we encourage students to up load some useful information, or update th

17、e latest news.4.2.3. R&DWe will have little R&D to do in our daily lives ,The so called R&D for us is the items we will offer and the excitement and conveniences that we will add to our website . In order to be more attractive we must do market research carefully first, knowing what the students rea

18、lly7need ,then make a plan.4.2.4. Finances.The money of the project mainly comes from the four of us, each of us will do a 1/4 stock purchasing about fifty thousand yuan. So the total assets will be two hundred thousand. We planned to spend the money on advertisements, or the posters. For a poster m

19、ay be quite expensive.5. PRODUCT/SERVICE DESCRIPTIONS5.1. General DescriptionsOur website includes parts :Part 1: Ordering dishes from the electronic menu in our website. Also you can leave a message on it, putting forward your requirements. You can order other food that the store sells, they will p

20、rovide home delivery service.Part 2: Selling & buying secondhand books and some other things. We will deliver the secondhand goods for you.Part 3: Discount & special offers information about the merchants. You can enjoy the discounts. You can enjoy the discounts quite easily.Part 4: Tieba :for excha

21、nging ideas and affections.Part5: Group self-travel information.Part 6: Useful information in our daily lives.Part7: Campus news: lectures, parties, activities& review materials etc.5.2. Key FeaturesThe information is free for everyone as long as you have registered in our website. And all the infor

22、mation is just around us, some may even be of great significance. For example: if Tom want to buy a book named: “General description of Chinese culture” he can issue a piece ofinformation about it ,and leave his qq number, anyone who has that book may chat with him about8the price and if they can ma

23、ke the deal we will deliver the book for him. This kind of business is much safer and cheaper than Taobao.5.3. Main BenefitsThe majority of our benefits comes from advertisements than the merchants advertised on our web site, the rest come from the goods we sell through the internet ourselves5.4. Pr

24、icing PlansThe price mainly depends on the area the ads occupied, the larger the ads are the more expensive they will be.As to the goods we sell ourselves we will put the price 20% lower than the market price. And if one buy more goods at a time we may give him more discounts.5.5. Competitors Offeri

25、ngsSuch as goods on Taobao , information on other professional websites, Baidu post bar. Or .5.6. Competitive AssessmentThe goods we offer is strictly refined in our campus we are much faster, much reliable, cheaper, and you can change it right away if you are not satisfied with it.We are in the sam

26、e school , so we may share some information together. Our website can even be your “master book” or ” memo”. So in general we are in the segment market of some big portal websites, we can challenge the just at their weak point, and then make our own profits.6. PROFILES OF TARGET MARKETS6.1. General

27、Background.1.2.Market 1 college students. Especially boys. Market 2 merchants, especially those who specialized in selling goods to student, or 9a big supermarket: such as Carrefour and Wal-mart ,or Beijing hualian（北京華聯(lián)） ,samsung digital cameras（三星數(shù)碼相機(jī)）, or the “take out “ restaurant(外賣小店)。6.

28、2. Sizes, Segments & Trends0Four people, a computer, in XXXXX, quite small amount of customers., that is all what we have in the early days or our size.Trends: maybe our websites will be more famous an more widely known. Our products will be greatly enriched. The merchants who sell good through our

29、website will be honest and trustworthy. Our information bank will include every small bit of news.6.3. Review of Competition Review of Competition includes defining the main competitor, assessing their market share and their product quality, pricing, marketing and promotional strategies.Yaohan(八佰伴),

30、 Taobao , Baidu post bar, and some professional website,are all ourcompetitor. What we will do is to combine their business models together ,an create a new model that belongs to us.In terms to the merchants we can contact we are much inferior than Yaohan. Whencomparing with Taobao we are not so fam

31、ous, but we are Configure-to-Order.6.4. Customers/UsersCollege students, especially those in senior classes and those who love playing games so much that they are unwilling to spend time going to the canteen are our customers.College students who loves books but may not be rich enough to buy new boo

32、ks.Girl who want to follow but can just buy discount clothes.Merchants, especially those who specialized in selling goods to student, or a big supermarket106.5. Medium-Term ProjectionsWidening our marketing channels, doing our business in Sichuan university , UESTC, SWUFE, SWJTU, CUNU etc.We can con

33、tact more merchants in Chengdu , the merchant can come from different walks of life. In this way we can make a better profit.We can sell more goods, that is really in need of by the students., covering almost every corner of life.Try to make our brand more famous.6.6. Review of Market PotentialIt is

34、 no doubt that the market is quite large, you know in Chengdu , therere almost 1,000,000 college students on average a year,30 percent will buy goods through the internet, and we estimate preliminary that 20% may land on our website, Among those 60% may try to buy something. So now we can know that

35、about 120,000 students ,may be our potential customers. Its quite a large number.7. MARKETING STRATEGIES, SALES PLANS & PROJECTIONS7.1. Key Marketing Strategies.The first purpose of marketing is to create customers, to obtain and maintain customer. So our key marketing strategy is innovation strateg

36、y, Innovation is the soul of the era of knowledge economy. Era of knowledge economy for business innovation provides an excellent external environment. We need to have a conception Innovation, organization innovation, technological Innovation, product Innovation and market Innovation ,in this fierce

37、 market only through innovation can we survive.The second is talent strategy. Innovation is the soul and core of knowledge-based economy. But the innovation of high-quality personnel to be innovative. The competition mainly depends on talents, so we put talent as our strategy.The third is Image Stra

38、tegy, advertising is a brand image long-term investment.11The fourth is cultural strategies. 7.2. Marketing/Sales Plans & Resources1-2 years: We bring our web site being basically in place, that is, we should put it forward, but it may not be so famous . We just want to be campus based service websi

39、te. For one thing were lack of money ,for another ,were not technological mature.2-5 years, In this period we may broaden our website to more colleges, but we will need much more money . and negotiating with the merchant will be a tough task. Management will also be difficult.5-8 years, Our website will be a website than is famous all over the colleges.8 years, We had not planned yet , but one thing is certain :we will move slowly