新產(chǎn)品發(fā)布英文對話

1、Malcolm:So,goodmorning,everyone.Canwesettledown,getgoing?Malcolm:Right,wellfirstofallIwouldliketointroduceanewmemberofourteamwhojoinedusyesterday.NellieHamilton.NelliecamehighlyrecommendedfromourLondonofficewiththespecificbrieftohelpuswiththelaunchoftheCountryCrumblesrange.Nellie,thisisLeeChung,ourF

2、inancewhizz-kid.Lee:HelloNellie.Imlookingforwardtoworkingwithyou.Malcolm:AndthisisMariaEsposito,ourPRandPressOfficer.Maria:HiNellie.Itsgoodtomeetyou.Iveheardalotaboutyou!Nellie:Oh,nothingbadIhope.Maria:No,quitethereverse.IhearyoudidwonderswiththeimageofthatoldEnergy-LiterangetheystillmarketdowninLon

3、don.Nellie:Well,itwentquitewellIguessMalcolm:OKletsgeton,shallwe?ThelastmemberofourteamisKevinWhittaker,headofSales.AndImgoingtoaskKevintointroducetheCountryCrumblesrangeandfillusinonwherewearesofar.ThiswillbenewinformationforNelliebutImsuretherestofuswillbeveryinterestedtoseewhereKevinthinksweareat

4、themomentandwhereweSoovertvoegottogo.you,Kevin.Kevin:Right,well,CountryCrumblesisanewall-organic,all-naturalproduct.Therearenoadditives,nocolouringandnoE-numbersusedinitsmanufacturewhatsoever,soitsanextremelyhealthyproduct.Thismeansthatitspoutpemntaiarlklyetanproducttoo,withahighpricetag.NowIvegotso

5、mechartsherethatwillshowthestyleofthebiscuitsandtheingredientspecificationsbut.Nellie:SorryKevinbutisnthtatgoingtobeaproblem?Imeantryingtolaunchanupmarketexpensiveproductatatimewheneveryoneistryingtocutback?Kevin:Letmefinish,Nellie.WhatIwasgoingtosaywasthatourUSPisthatwearegoingtomarketourrangeatamu

6、chmoremodestpricepointthantheopposition.Weallknowthatthereareseveralrangesthatendeavourtopromotethe“healthyliving”image.Eitherinupmarketgrocers,supermarketsorindeedhealthfoodshops.Ouruniqueelementisthatwecanmatch,oralmostmatch,anyoftheoppositionforhealthyingredients,reducedsugarandreducedfat-andweca

7、ndothisatapricethatisnotmuchmorethanourstandardbiscuitrange.Nellie:Isntthatgoingtoaffectourprofitmargins?Malcolm:Yes,youvegotapointthere,Nellie.Kevin:Yes,butwehavebeenextremelycannyinourforwardbuyingofwheatandothercereals,andinsweetenersandotheringredientstooalthoughnottosuchalargeextent.Thisisduein

8、themaintoLeeandhisfinancialacumenhereallygotthebetterof打敗thefuturesmarketsafewmonthsago.Theupshotisthatwehaveatwo-tothreeyearsupplyofmostoftheessentialingredientsatapriceourcompetitorswouldgivetheireyeteethfor不惜任何代價(jià)Andthatwillenableustobringourcostsdownsignificantly,atleastinthefirstyeartoeighteenmo

9、nthsofproduction.Afterthatwehopethebrandwillbesowell-establishedthatwecangentlyraisetheretailpriceinlinewithourmaterialscosts.Malcolm:Yes,sothatsthetheoryANnyelliinei.tialthoughts?Nellie:Well,Iguestthefirstoneishowmuchcanwespendonadvertising?Hasanyoneworkedoutanadvertisingandpromotionsbudgetyet?Lee:

10、Well,initiallywehavesetaside300,000fortheinitialcampaignandafurther150,000forajointcampaignwithSuperKor.Nellie:Superkor?Malcolm:Ah,yes,thethirdelementinthisstrategy,Nellie.AsyouknowIsure,SuperkoristhemlargestsupermarketchaininScotland.Theyhave67branchesalloverthecountry,andtheyareinterestedincomingi

11、nonCountryCrumblesasajointventurewithuspromotingitintheirstores,givingintroductoryofferstoestablishthebrand,maybesometwo-for-ones,thatsortofthing.Iftheydidcomeinwithus,itwouldalmostguaranteethesuccessofthebrand.Nellie:Buttheyrenotcertainyet?Kevin:No,Ivelbiaeiesningwiththemforthelastthreemonthsbutthe

12、irmarketingpeoplereallytakesomepersuading.Weregettingtherethough.Maria,er,excusemebutisitreallyagoodideatospendapossible450,0000nadvertisingasingleproduct?Thatmorethantheentireadvertisingbudgetforlastyear.Malcolm:WellMaria,IhavetalkedaboutitwiththeMDandtheChairmanandtheyhavegiventhego-aheadonthatfig

13、ure.Sotheydohavequitealotofconfidenceinthenewrangeandinustopromoteitandsellit!Maria:Well,webettergivethemsomethingtheycanapproveofthen.Malcolm:Yousaidit,Maria.Soletsmoveontothenextitemontheagen.daLee:Anadvertisingplan-weneedone!AndthatsthefirstmainjobforNellie.Nellie:Right.Lee:Heretsheonefromlastyea

14、r,andherethseendofyearreport.Youcanusetheseasastartingpoint.Malcolm:Weneedtotargetdifferentbuyers.Weneedtothinkcarefullyaboutwhereandhowweadvertise.Wevegotalistofpossibleplacesbuttheyllneedcyoosutingge,taonndtoNellie,canthat?Nellie:Yes,buthowmuchtimehaveIgot?Lee:DoyouthinkyoucouldgetsomethingtogetherbynextThursday?ThatstendaysfromnowNellie:Yes,Iguessso.Istraighlltsatawraty.Malcolm:Gre