新編劍橋商務(wù)英語(yǔ)中級(jí)Unit 2b

1、. BEC-II Unit 2 B Corporate hospitality 公司商務(wù)招待公司商務(wù)招待http:/ ObjectiveTo enable Ss to talk about corporate hospitality To practice reading for gist and specific information To raise awareness of formal versus informal language in letters To review language for making and dealing with invitations To pr

2、actice writing a letter of acceptance.Unit overview Mixing business with pleasure: Speaking of suitable ways of entertaining corporate guests and discussing advantage and disadvantage of mixing business with pleasure; Reading an article about business socializing. Arranging a company visit: Reading

3、of an invitation letter, Language focus and writing a letter of aceptance .ContentMixing business with pleasureArranging a company visit.Mixing business with pleasure Vocabulary Oral PracticeReading ComprehensionOral practiceSupplementary readingSupplementary audio.Vocabulary 1-2corporate hospitalit

4、y 商務(wù)接待，企業(yè)社交 tip 技巧，竅門，忠告 to be in need of 需要 business objectives 商務(wù)目標(biāo) social setting 社交場(chǎng)合 training consultants 培訓(xùn)咨詢 corporate events 商務(wù)活動(dòng) a social event 社交活動(dòng) accommodation 住處 poor timing 時(shí)間不當(dāng).Vocabulary2-2 sales figure 銷售數(shù)字 the recipe for success 成功秘訣 establish/build a good business relationship 建立良

5、好的商務(wù)關(guān)系 trade fair 貿(mào)易會(huì) fashion sportswear 運(yùn)動(dòng)時(shí)裝 teenage 少年 production methods 生產(chǎn)方式 head office 總部 design team 設(shè)計(jì)小組 marketing and sales directors 營(yíng)銷和銷售部門的主管 in due time 經(jīng)過(guò)一段時(shí)間，到適當(dāng)?shù)臅r(shí)候 .Oral Practice1-2 Read the profiles of the business people below. Choose ways of entertaining them form the following li

6、st. .Oral Practice2-2 A round of golf 一場(chǎng)高爾夫球 A sightseeing tour of the city 城市觀光游 A visit to a sports event 觀看體育賽事 A shopping trip 購(gòu)物游 fact-finding mission 情況考察 offer your company a substantial contract 為您的公司提供一份客觀的合同 to place an order with 向定購(gòu) a valued customer 有價(jià)值的客戶 finalise one or two small deta

7、ils concerning 對(duì)與有關(guān)的一兩個(gè)詳細(xì)情況做出最后決定。 a manufacturer of fashion sportswear 時(shí)裝運(yùn)動(dòng)服生產(chǎn)商 a two-day stopover 為期兩天的中途停留注：（乘飛機(jī)作長(zhǎng)途 旅行中）中途下機(jī)逗留，中途短暫停留 .Reference: a fact-finding mission enables businessmen to understand the company 實(shí)地考察能使商人們了解公司 invite him to a round of golf 邀請(qǐng)他去打一場(chǎng)高爾夫球 be fit his social status 適

8、合他的社會(huì)身份 facilitate one-to-one conversation 有利于一對(duì)一交流 take it as a chance to strengthen business ties 把此作為加強(qiáng)交流的機(jī)會(huì) have the right atmosphere to talk about business 有恰當(dāng)?shù)恼務(wù)撋虅?wù)的氣氛 can concentrate on the work without distraction a chance to know the other people better.Reading Comprehension TextText transla

9、tionWords and expressionsReading comprehension exerciseRead the article and think about which ways of entertaining business clients are mentioned. .Text 1-7 Training to be entertaining and making it pay Diane Summers picks up some tips on how hosts and clients can mix business and pleasure more effe

10、ctively. Chinese.Text 2-7 Got a lunch with a client or contact today? Are you sure your objectives of the meal are clear? If your answer to the last question is yes-having some nice food and getting to know the other person a little better, you could be in need of a training course. Fortunately, one

11、 is now available. Called influencing in a Social Context, the three-day programme run by Huthwaite, the UK-based training consultants, will give you the knowledge and skills to plan and achieve objectives in a social setting while ensuring that your clients and prospects still enjoy themselves. Chi

12、nese.Text 3-7 The first thing the course stress is that there is no point in taking client to a rugby match if you are hoping to have some one-to-one conversations. Instead, use a sporting event or the opera, for example, as a hook, then arrange a meal afterwards for the more intimate discussions ab

13、out your companys outstanding record, or whatever business it is that you wish to do. Chinese.Text 4-7 Another common mistake many business make it to send staff to corporate events without telling them why they are there or what they should do. It is not surprising that they see this as a chance si

14、mply to stand around having free drinks on the company and chatting to each other rather than talking to clients. Everyone feels uncomfortable in this situation. Chinese.Text 5-7 Also, many business people seem to be afraid of mentioning the word business at corporate events. Ye too much social chit

15、-chat and getting-to-know-you type conversation adds up to missed opportunities. Corporate events need to be seen for what they are-business meeting in a social setting. Chinese.Text 6-7 A further difficulty lies in deciding exactly when your bring up the matter of business at social event. Some peo

16、ple simply have poor timing. What client wants to spend an evening at the theatre listening to you whisper half-year sales figures into his ear. No matter how exciting you may think they are? Chinese.Text 7-7 According the Peter Belsey from Huthwaite, the recipe for success and the key to establishi

17、ng or building a good business relationship seems to be the ability to mix social conversation with purposeful conversation and to move smoothly and effortlessly between the two. So, if youre having lunch with a client today, Chinese.Words and expressions 1-7 Pick up 這個(gè)短語(yǔ)是“學(xué)會(huì)，學(xué)到”的意思，比如：She soon pick

18、ed up French when she went to live in France.她到法國(guó)居住后很快就學(xué)會(huì)了法語(yǔ)。另外，pick up還有一個(gè)常見的意思，那就是“接某人”，比如，pick me up at the airport. 在機(jī)場(chǎng)接我。 contact 做名詞，意思是“熟人，在業(yè)務(wù)上有關(guān)系的人”，“可能有利用價(jià)值的人”（a person, esp. in a high position, whom you can use to your knowledge in your work or socially to give you information or instructi

19、ons ）例如，the contact at city hall 在市政府工作的人 .Words and expressions 2-7 available 的意思是可以得到的。比如，a lot free English courses are now available in the internet .現(xiàn)在在網(wǎng)絡(luò)上有很多免費(fèi)的英語(yǔ)課程。available 這個(gè)詞很有用。比如說(shuō)：I am not available. I am already engaged.不好意思。我已經(jīng)訂婚了。用這句話可以很明確地拒絕那些追求你的人。 .Words and expressions 3-7 有兩個(gè)很重要的

20、單詞，第一個(gè)是context: 環(huán)境， 背景， 來(lái)龍去脈； 前后關(guān)系.You can often tell the meaning of a word from its context.我們往往可以從一個(gè)字的上下文知道它的意思。Crime has to be studied in its social context.研究犯罪活動(dòng)必須聯(lián)系它們所在的社會(huì)背景。 另外一個(gè)單詞是prospect.這是一個(gè)可數(shù)名詞，意思是“可能的/潛在的顧客”，“委托人或購(gòu)買者”（a potential customer, client, or purchaser）比如：The car salesman talked

21、 to several prospects.那汽車銷售員和好幾個(gè)可能成為客戶的人談話。 .Words and expressions 4-7 Seeas把看作是,認(rèn)為。比如：I didnt see his determination as a defect. 我不認(rèn)為他的果斷是一種缺陷。 Stand around 閑站著，也可以寫成stand about.例如：dont stand around doing nothing, give me a hand with the luggage.別閑站著啥也不干，幫我提提行李。類似的表達(dá)有sit around/about 閑坐著。 on the co

22、mpany 在這段話中的意思是“由公司付錢”。我們也可以說(shuō)：This meal is on me.這頓飯我請(qǐng)客，我買單。Having another coffee on me .再來(lái)一杯咖啡，我買單。 .Words and expressions 5-7 Be afraid of doing sth害怕做某事： I am afraid of speaking to the public.我害怕在公眾場(chǎng)合講話。 Chit-chat 是“非正式的閑聊”，也可以做動(dòng)詞用。比如:we are just chit-chating about this and that.我們只是在隨便閑聊而已。 Add

23、up to 意味著，說(shuō)明。比如：their action added up to a deliberate flouting of rules.他們的行動(dòng)說(shuō)明他們?cè)诠室膺`反規(guī)則。.Words and expressions 6-7 Lie in (原因，答案，興趣等)在于 比如：The causes of the war lie in the greed and incompetence of politicians on both sides.戰(zhàn)爭(zhēng)的起因在于雙方面政界人士的貪婪和無(wú)能。注意，如果指責(zé)任，選擇，決策等方面的關(guān)鍵在于某人，習(xí)慣上是用 lie with 。例如；Responsibi

24、lity for the disaster must ultimately lie with the government.災(zāi)難的責(zé)任完全在于無(wú)能的政府。The choice lies with you.由你選擇。 Some people simply have poor timing. 有些人總是提得不合時(shí)宜。.Words and expressions 7-7 Recipe 是“處方，秘訣”的意思，比如He thinks the one recipe for success lies in hard work.他認(rèn)為成功的唯一訣竅在于勤奮。 The key to establishing

25、or building a good business relationship 建立良好的商務(wù)關(guān)系的關(guān)鍵是注意，這里的to 是介詞，所以必須跟動(dòng)名詞establishing和building 連用。 mix social conversation with purposeful conversation把“社交活動(dòng)”與“目的性對(duì)話”交織起來(lái)。又比如其它例子：mix business with pleasure.把公務(wù)和娛樂(lè)結(jié)合起來(lái)。.Reading comprehension exercise Using the information in the article, complete ea

26、ch sentence with a phrase from the list Read the article again. Choose the best title for each numbered paragraph.Oral practice build a good business relationship 建立良好的商務(wù)關(guān)系 establish rapport with clients 與客戶建立聯(lián)系 enhance mutual understanding 增進(jìn)相互理解 a more colorful life 更為豐富多彩的生活 work and play are one

27、 工作與休息融為一體 difficulty of s roles 角色交換的困難 forget your role 忘記自己的角色 too preoccupied with your work 對(duì)工作過(guò)于專心Speaking. What are the advantages and disadvantages of mixing business with pleasure.把商務(wù)和娛樂(lè)結(jié)合的有利之處和不利之處是什么？參考詞匯和表達(dá) .Arranging a company visitReading comprehensionReading exerciseLanguage pointsWri

28、ting practice.Reading comprehension Reading. Mr Fellini, the Purchasing Manager of Cuore Sportivo, has received this invitation from Angela Goddard of Trackplus Ltd. Read her letter. What is the invitation for? LetterWords and expressions.Letter 1-4 Dear Mr Fellini, I was delighted to finally meet y

29、ou at the Milan trade fair last week and I would like to thank you for the interest you expressed in Trackplus and our range of childrens and teenage fashion sportswear and accessories. .Letter 2-4 we would like to invite you to spend two or three days in the UK to visit our factory in Oxford and gi

30、ve you an overview of our facilities and production methods. This would also be an opportunity for you to visit our Head Office in London to meet our design team and Marketing and Sales Directors to discuss common areas of interest.Letter 3-4 As you would be our guest, we would of course meet all yo

31、ur expense. We can also put a company car and driver at your disposal during your stay in London. I believe you mentioned that you are a keen theatre-goer. We would, therefore, be pleased to arrange for you to see a West End Play if this would interest you.Letter 4-4 In terms of possible dates, we w

32、ere hoping that we could arrange something for the end of the month. I would be grateful if you could tell me in the next few days if this would be suitable for you. Please let me know, however, if you would prefer alternative dates. I do hope your schedule will allow you to accept our invitation I

33、look forward to hearing from you in due course.Words and expressions 1-4 Our range of childrens and teenage fashion sportswear and accessories.這里的“range”一詞的意思是“（變化）范圍”。比如：a wide price range 極大的價(jià)格變化范圍。另外， teenage 是形容詞，所以后邊直接跟名詞，.Words and expressions 2-4 Facilities 是“設(shè)備”，“設(shè)施”的意思。一般都是用復(fù)數(shù)。例如：hospitals

34、and other health care facilities 醫(yī)院和其他的醫(yī)療保健設(shè)施。 Meet all your expenses中的meet是“支付”，“付清”。例如：Can you meet this account? 你能付清這筆錢嗎？ Put/leave/place sth at sbs disposal 把某物交給某人自由處理。比如，我們還可以說(shuō)，my library is at your disposal.我的書房由你隨意使用。.Words and expressions 3-4 a keen theatre-goer中的keen 意思為“對(duì)入迷”。比如，he is a k

35、een gardener 他是個(gè)園藝迷。在商務(wù)英語(yǔ)中，keen常常表示“激烈的，強(qiáng)烈的”。比如，a keen competition激烈的競(jìng)爭(zhēng)。 In terms of :從的角度來(lái)看，（in relation to; with reference to）比如：In terms of natural resources, it is one of the poorest countries in Western Europe.就自然資源而言，這是西歐最貧窮的國(guó)家之一。.Words and expressions 4-4 in due course/time:經(jīng)過(guò)一段時(shí)間，到適當(dāng)?shù)臅r(shí)候。比如：w

36、e shall no doubt get the information in due course. 毫無(wú)疑問(wèn)，我們到時(shí)候會(huì)得到信息的。.Reading exercise1-2 Read the article again. Are the following statements true of false?Mr Fellini first met Ms Goddard at the Milan trade fair. Mr Fellini has already seen Trackpluss production process. Trackplus will pay for Mr F

37、ellinis accommodation expense only. Ms Goddard would like Mr Fellini to visit at the end of November. Ms Goddard is sure that the dates will be convenient for Mr Fellini. 答案：1 true 2 false 3 false 4 true 5 false.Reading exercise2-2 Choose the most appropriate phrase (A or B) to fill each numbered sp

38、ace in the letter.A. it was really greatI was delightedA. wed really like you to comewe would like to invite you. A. I believe you mentionedIm pretty sure you told me.A. I would be grateful if you could tell meitd be nice if you could let me know. A. Im really hoping.I do hope. A. I look forward to

39、hearing from you.Please drop me a line.Language points1-3 Letter of invitation 邀請(qǐng)信中常見的句型The following phrase are useful for formal written invitations Inviting/offering發(fā)出邀請(qǐng)（注意：情態(tài)動(dòng)詞的使用使語(yǔ)氣更加委婉） We should like to invite youWe should be very pleased if you couldWe would be delighted if you could.Language points 2-3 Tha