海淘商業(yè)策劃書

1、 環(huán)游創(chuàng)想huanyouchuangxiang 商業(yè)計劃書 Business Plan目錄 Contents1.執(zhí)行綱要51.Summary51.1環(huán)境與契機51.1 Environment and opportunity51.2產(chǎn)品與服務(wù)71.2 Products and service71.3市場研究與分析71.3 Market research and analysis71.4公司及戰(zhàn)略81.4 Company strategy81.5公司管理91.5 Company management91.6技術(shù)可行性分析101.6 Technical feasibility analysis101

2、.7資金需求101.7 Capital demand102.環(huán)境與契機102.Environment and opportunity102.1 各種環(huán)境的基本情況102.1 Basic situation of various kinds of environment102.2 市場現(xiàn)狀122.2 The market situation123.產(chǎn)品與服務(wù)143.Products and service143.1服務(wù)定位143.1 Service orientation143.2 產(chǎn)品1193.2 Products1194.市場研究與分析194. Market research and ana

3、lysis194.1市場概述204.1 Market overview204.2目標(biāo)市場分析204.2 Target market analysis204.3市場定位254.3 Market localization254.4市場需求預(yù)測254.4 Market demand forecasting254.5市場營銷策略274.5 Marketing strategy274.6具體執(zhí)行方案304.6 Specific implementation305.競爭分析335.Competitive analysis335.1 SWOT分析335.1 SWOT analysis335.2競爭力量分析3

4、45.2 Competitive forces analysis345.3 分析總結(jié)395.3 Analysis summary396.公司及戰(zhàn)略406.The company and the strategic406.1公司宗旨406.1Company tenet406.2公司經(jīng)營理念406.2 Company Operate philosophy406.3公司目標(biāo)406.3 Company target406.4 公司戰(zhàn)略416.4 Company strategy417.公司管理437.The company management437.1核心管理層經(jīng)理工作職責(zé)447.1 The cor

5、e management manager job responsibilities447.2員工467.2 Employees467.3服務(wù)流程圖477.3 The service flow chart477.4價值鏈管理487.4 Value chain management488.技術(shù)可行性分析528.Technical feasibility analysis528.1主要技術(shù)528.1 Main technology528.2安全技術(shù)538.2 Security technology538.3技術(shù)維護(hù)與開發(fā)的人力資源548.3 Maintenance and development o

6、f human resources548.4總結(jié)548.4 Conclusion549.資金需求559.Capital demand559.1 目前資金需求量559.1 Current capital demand559.2 其他資金需求559.2 Other capital needs559.3 資本金具體使用569.3 Specific use of the capital5610.財務(wù)分析5710.Financial analysis5710.1財務(wù)基本假設(shè)5810.1 Financial basic assumptions5810.2財務(wù)報表（見附表）5910.2 Financial

7、statements (see attached table)5910.3財務(wù)分析5910.3 Financial analysis5910.4總結(jié)6510.4 Conclusion6511.風(fēng)險資本的退出6711.The exit of venture capital6711.1資金退出計劃6711.1 Capital exit plan6711.2總結(jié)6811.2 Conclusion6812團隊介紹6912Team introduce69附錄一：70Appendix one：70商業(yè)計劃書 Business Plan1. 執(zhí)行綱要1.Summary1.1環(huán)境與契機1.1Environme

8、nt and opportunity據(jù)中國電子商務(wù)研究中心監(jiān)測數(shù)據(jù)顯示，2012年中國海外代購市場交易規(guī)模達(dá)483億元，較2011年同比增長82.3%，并呈明顯上升趨勢。（圖一）According to the China electronic commerce research center monitoring data,In 2012, China has purchased 48.3 billion RMB oversea commodities, compare to 2011, it has grew 82.3%, and shows a obvious increasing tr

9、end.(figure 1) （圖一）(figure 1) 近年來，由于中國綜合實力和居民生活質(zhì)量的提升，使得中高產(chǎn)階級群體對生活品質(zhì)的注重，優(yōu)質(zhì)海外商品的市場需求在不斷攀升，國外消費品越來越受到國內(nèi)市場的青睞。In recent years, due to Chinas improvement of comprehensive national strength and residents getting rich , rich people are care more about their quality of life, the demand of high-quality overs

10、ea products are rising , oversea products are getting more and more popular by Chinese market.隨著電子信息技術(shù)和經(jīng)濟全球化的深入發(fā)展， 電子商務(wù)在國際貿(mào)易中的地位和作用日益凸顯，已經(jīng)成為中國對外貿(mào)易的發(fā)展趨勢?？缇畴娚淘絹碓绞艿秸块T的高度重視。發(fā)改委、商務(wù)部、海關(guān)總署、人民銀行、質(zhì)檢總局、國家郵政局、國家標(biāo)準(zhǔn)委等部門積極圍繞綜合法律法規(guī)、信息監(jiān)管、支付清算、通關(guān)、物流保稅、電子認(rèn)證、糾紛解決、經(jīng)營者行為、示范試點等標(biāo)準(zhǔn)規(guī)范和配套管理制度層面，跨境電子商務(wù)法律政策環(huán)境不斷完善。With the fu

11、rther development of electronic information technology and economic globalization, the position and function of e-commerce in international trade is growing, it has become a development trend of Chinas foreign trade.Chinese government pay high attention to Cross-border e-commerce .Development and re

12、form commission, ministry of commerce, general administration of customs, the peoples bank of China, quality supervision, inspection and quarantine, the national post office, the national standards committee and other departments formed a complete set of management system in comprehensive laws and r

13、egulations, regulatory information, payment and settlement, customs clearance, bonded logistics, electronic authentication, dispute resolution, the operator behavior, pilot demonstration and other standard specification, the policies of cross-border e-commerce are improving .今年跨境進(jìn)口電商政策在跨境支付、通關(guān)和保稅模式等

14、方面對跨境電商呈現(xiàn)多重利好。 This year,Cross-border e-commerce has multiple positive policies in cross-border payment, customs clearance ,bonded pattern and other aspects .1.2產(chǎn)品與服務(wù)1.2 Products and service 在國家針對跨境電商的政策越來越開放的背景下，結(jié)合我們的團隊在國外的貨源優(yōu)勢以及電商運營的經(jīng)驗，以“顧客至上、便捷購物、品質(zhì)保證”的原則為口號，最終搭建一個服務(wù)大眾的跨境購物平臺。主要商品為歐美的名牌時裝及服飾，日韓的化

15、妝品，澳新的奶粉，以及發(fā)達(dá)國家生產(chǎn)的名牌日用品等。 Under the background of national policies towards cross-border e-commerce, in combination with our teams abroad source advantage and cross-border e-commerce business experience, our slogan iscustomer first, convenient shopping and quality guarantee , to build a serving publ

16、ic cross-border e-commerce website.the Main products are from European and American brand-name fashion and clothing, Japan and South Koreas cosmetics, Australias milk powder, and famous brand commodities in the developed countries.附錄一：Appendix one： 利潤表 單位：美元 Profits statement Currency:USD第一年First ye

17、ar第二年Second year第三年Third year第四年Fourth year第五年Fifth year一 主營業(yè)務(wù)收入：One:main business income2,665,406 6,860,953 13,351,711 22,085,852 33,736,392 減： 主營業(yè)務(wù)成本：Reduce:Main business cost1,243,856 3,247,847 5,752,835 9,618,118 14,829,565 主營業(yè)務(wù)稅金及其附加Main business taxes48,866 122,164 232,112 375,045 560,857 二 主營

18、業(yè)務(wù)利潤Two;main business profits1,372,684 3,490,942 7,366,763 12,092,689 18,345,970 加： 其他業(yè)務(wù)收入Plus:other business income200,000 260,000 338,000 439,400 571,220 減：其它業(yè)務(wù)稅金及其附加Reduce:other business taxes6,600 8,580 11,154 14,500 18,850 減 ：營業(yè)費用Reduce:operation fee1,158,736 1,889,177 2,953,519 4,225,917 5,865

19、,001 管理費用Management fee908,502 973,062 1,085,378 1,156,952 1,249,117 財務(wù)費用Financial fee40,950 40,950 40,950 40,950 40,950 三 營業(yè)利潤Three operation profits(542,104)839,172 3,613,761 7,093,769 11,743,272 四 稅前利潤Four pre-tax profits(542,104)839,172 3,613,761 7,093,769 11,743,272 減 ：所得稅Reduce:income tax0 0 5

20、42,064 1,064,065 1,761,491 五 凈利潤Five net profits(542,104)839,172 3,071,697 6,029,704 9,981,781 現(xiàn)金流量表 單位：美元 Cash flow statement Currency:USD項 目Project第一年First year第二年Second year第三年Third year第四年Fourth year第五年Fifth year1、 經(jīng)營活動產(chǎn)生的現(xiàn)金流量:One:cash flow form business 銷售商品、提供勞務(wù)收到的現(xiàn)金Cash from Sale goods,provid

21、e labor service2865406 7120953 13689711 22525252 34307612 現(xiàn)金流入小計Sub-total of cash inflow2865406 7120953 13689711 22525252 34307612 購買商品、接受勞務(wù)支付的現(xiàn)金 Cash from purchase goods,accept labor service870699 2646650 5001339 8458533 13266131 經(jīng)營租賃所支付的現(xiàn)金Cash paying for Operating lease 78000 78000 78000 78000 780

22、00 支付給職工的現(xiàn)金Cash paying for employee salary746423 899459 1097691 1339626 1636407 支付的所得稅Paying income tax0 0 542064 1064065 1761491 支付其他稅費Paying Other taxes55466 130744 243266 389545 579707 支付其他與經(jīng)營活動有關(guān)的現(xiàn)金Paying cash for other relative activities1012213 1654179 2592744 3704781 5139248 現(xiàn)金流出小計Sub-total o

23、f cash out flow2762801 5409031 9555105 15034551 22460985 經(jīng)營活動產(chǎn)生的現(xiàn)金流量凈額Net Cash flow from business102605 1711922 4134606 7490701 11846628 2、 投資活動產(chǎn)生的現(xiàn)金流量：Two:net cash flow from investment購建固定資產(chǎn)所支付的現(xiàn)金cash for purchase fixed assets958900 0 191780 0 0 購建無形資產(chǎn)所支付的現(xiàn)金cash paying for purchase intangible asset

24、s267000 0 26700 0 0 投資活動產(chǎn)生的現(xiàn)金流量凈額Net cash flow from investment(1225900)0 (218480)0 0 3、 籌資活動產(chǎn)生的現(xiàn)金流量：Three: cash flow from Financing activities吸收權(quán)益性投資所收到的現(xiàn)金Cash from absorb equity investment1500000 0 0 0 0 借款所收到的現(xiàn)金Cash from loan700000 0 0 0 0 現(xiàn)金流入小計Sub-total of cash flow2200000 0 0 0 0 償還借款所支付的現(xiàn)金Cash

25、 paying for refund loan0 0 0 0 700000 分配股利所支付的現(xiàn)金Cash from allocate stock0 0 491472 964753 1597085 償付利息所支付的現(xiàn)金Cash paying for refund interest40950 40950 40950 40950 40950 現(xiàn)金流出小計Sub-total of cash flow(40950)(40950)(532422)(1005703)(2338035)籌資活動產(chǎn)生的現(xiàn)金流量凈額Net cash flow form financing activities2159050 (40

26、950)(532422)(1005703)(2338035)4、 現(xiàn)金及現(xiàn)金等價物凈增加額Four:cash and cash equivalent net increase amount1035755 1670972 3383705 6484999 9508593 資產(chǎn)負(fù)債表 單位: 美元 Balance sheet Currency:USD資產(chǎn)assets第一年First year第二年Second year第三年Third year第四年Fourth year 第五年Fifth year流動資產(chǎn):Current assets 貨幣資金Monetary capital1,035,755 2

27、,706,727 6,090,431 12,575,430 22,084,023 流動資產(chǎn)合計Total Current capital固定資產(chǎn):Fixed assets958,900 958,900 1,150,680 1,150,680 1,150,680 減:累計折舊Reduce:Accumulated depreciation177,202 354,404 566,126 767,849 969,571 固定資產(chǎn)凈值Net fixed assets781,698 604,496 584,554 382,831 181,109 無形資產(chǎn)Intangible assets267,000 2

28、67,000 293,700 293,700 293,700 減：累計攤銷Reduce:Accumulated amortization53,400 106,800 165,540 224,280 283,020 無形資產(chǎn)凈值Net intangible assets213,600 160,200 128,160 69,420 10,680 資產(chǎn)合計Total assets2,031,053 3,471,423 6,803,145 13,027,681 22,275,812 負(fù)債及權(quán)益Debt and equity第一年First year第二年Second year第三年Third year

29、第四年Fourth year第五年Fifth year流動負(fù)債:Current debts應(yīng)付帳款A(yù)ccount payable373,157 974,354 1,725,851 2,885,436 4,448,870 流動負(fù)債合計Total current debts373,157 974,354 1,725,851 2,885,436 4,448,870 長期借款Long-tern loan700,000 700,000 700,000 700,000 0 負(fù)債合計Total debts1,073,157 1,674,354 2,425,851 3,585,436 4,448,870 所有

30、者權(quán)益:Owners equity實收資本Paid-up capital1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 盈余公積Earned surplus0 59,414 673,753 1,879,694 3,876,050 未分配利潤Undistributed profit-542,104 237,655 2,203,541 6,062,552 12,450,892 所有者權(quán)益合計Total owners equity957,896 1,797,069 4,377,294 9,442,246 17,826,942 負(fù)債及權(quán)益合計Tota

31、l debts and equity2,031,053 3,471,423 6,803,145 13,027,681 22,275,812 成本費用表 單位：美元 Expenses statement Currency:USD 第一年First year第二年Second year第三年Third year第四年Fourth year第五年Fifth year2,633 3,949 5,923 7,700 10,010 一 主營業(yè)務(wù)收入：One main business income:2,665,406 6,860,953 13,351,711 22,085,852 33,736,392 核

32、心會員會費收入Core member fee income789,750 1,974,375 3,751,313 6,061,331 9,064,356 核心會員消費Core member consumption1,579,500 3,948,750 7,502,625 12,122,663 18,128,711 普通會員會費收入Ordinary member fee income98,719 246,797 468,914 757,666 1,133,044 普通會員消費Ordinary member income197,438 691,031 1,628,859 3,144,192 5,4

33、10,281 減： 主營業(yè)務(wù)成本：Reduce:main business cost1,243,856 3,247,847 5,752,835 9,618,118 14,829,565 其他成本Other cost1,066,163 2,783,869 5,478,891 9,160,113 14,123,395 支付品牌推廣費Brand promote fee177,694 463,978 0 0 0 支付物流費Logistic fee0 0 273,945 458,006 706,170 主營業(yè)務(wù)稅金及其附加Main business taxes48,866 122,164 232,112

34、 375,045 560,857 營業(yè)稅 Operating tax44,423 111,059 211,011 340,950 509,870 城市維護(hù)建設(shè)費City maintain construction fee3,110 7,774 14,771 23,866 35,691 教育及附加Education and other fee1,333 3,332 6,330 10,228 15,296 二 主營業(yè)務(wù)利潤Two main business profits1,372,684 3,490,942 7,366,763 12,092,689 18,345,970 加： 其他業(yè)務(wù)收入Plu

35、s:other income200,000 260,000 338,000 439,400 571,220 廣告收入advertising income200,000 260,000 338,000 439,400 571,220 減：其他業(yè)務(wù)稅金及其附加Reduce:other business taxes6,600 8,580 11,154 14,500 18,850 減： 營業(yè)費用Reduce:operating cost1,158,736 1,889,177 2,953,519 4,225,917 5,865,001 廣告費Advertising fee360,000 432,000

36、518,400 622,080 746,496 網(wǎng)絡(luò)廣告Internet advertising240,000 288,000 345,600 414,720 497,664 雜志廣告Magazine advertising120,000 144,000 172,800 207,360 248,832 業(yè)務(wù)推廣費Business promote fee329,063 493,594 740,391 962,508 1,251,260 核心會員Core member263,250 394,875 592,313 770,006 1,001,008 普通會員Ordinary member65,81

37、3 98,719 148,078 192,502 250,252 會員維護(hù)費Member maintain fee263,250 658,125 1,250,438 2,020,444 3,021,452 核心會員Core member210,600 526,500 1,000,350 1,616,355 2,417,162 普通會員Ordinary member52,650 131,625 250,088 404,089 604,290 銷售人員工資Sales salary206,423 305,459 444,291 620,886 845,793 基本工資Basic salary162,

38、000 194,400 233,280 279,936 335,923 銷售提成Sales commissions44,423 111,059 211,011 340,950 509,870 減 ： 管理費用：Reduce:management fee908,502 973,062 1,085,378 1,156,952 1,249,117 管理人員工資Management employees salary540,000 594,000 653,400 718,740 790,614 培訓(xùn)費Training fee12,000 13,200 14,520 15,972 17,569 場所租賃費

39、Rental fee78,000 78,000 78,000 78,000 78,000 無形資產(chǎn)攤銷費 intangible assets Amortization53,400 53,400 58,740 58,740 58,740 開辦費攤銷initial expenses Amortization 23,360 23,360 23,360 23,360 23,360 其他無形資產(chǎn)攤銷Other intangible assets Amortization30,040 30,040 35,380 35,380 35,380 域名注冊費Domain registration fee300 300 300 300 300 虛擬主機托管費Virtual host trustee fe