電子商務(wù)課程介紹與教學(xué)大綱 (2)

1、電子商務(wù)（雙語）課程簡介課程編號1240553002課程名稱電子商務(wù)（雙語）課程性質(zhì)必修學(xué) 時48學(xué) 分3學(xué)時分配授課：48   實驗： 上機(jī)：    實踐：    實踐（周）：考核方式閉卷考試，平時成績占30% ，期末成績占70% 。開課學(xué)院信息工程學(xué)院更新時間適用專業(yè)信息管理與信息系統(tǒng)專業(yè)，電子商務(wù)專業(yè)，軟件工程專業(yè)先修課程計算機(jī)技術(shù)基礎(chǔ)，數(shù)據(jù)庫系統(tǒng)原理，管理信息系統(tǒng)，信息資源管理課程內(nèi)容：本課程涵蓋了和電子商務(wù)相關(guān)的技術(shù)及應(yīng)用。目前電子商務(wù)涉及到了數(shù)據(jù)庫、互聯(lián)網(wǎng)服務(wù)器、安全技術(shù)、用戶界面以及分布式架構(gòu)等多方面技術(shù)。這些技術(shù)允許企

2、業(yè)突破傳統(tǒng)的地理邊界，使用電子手段向客戶提供產(chǎn)品和服務(wù)。進(jìn)而產(chǎn)生了眾多的虛擬企業(yè)。本門課程將對電子商務(wù)的相關(guān)技術(shù)、商務(wù)機(jī)會和管理問題等方面展開論述。因此可以作為一門全校性的選修課，而不僅僅限于計算機(jī)和信息專業(yè)。課程的目標(biāo)是向?qū)W生講述電子商務(wù)的概念，電子商務(wù)的實施和管理手段、主要機(jī)會、制約因素、可能遇到的問題和風(fēng)險等方面的內(nèi)容。學(xué)生將會了解到如何將多種技術(shù)整合到電子商務(wù)領(lǐng)域中去。了解如何構(gòu)建企業(yè)對顧客、企業(yè)對企業(yè)、企業(yè)組織內(nèi)部的電子商務(wù)應(yīng)用。同時，網(wǎng)絡(luò)市場、虛擬企業(yè)、物流、網(wǎng)絡(luò)安全、支付手段等內(nèi)容也會在本課程中涉及到。Brief Introduction  Code1240553002

3、TitleElectronic CommerceCourse natureRequiredSemester Hours48Credits3Semester Hour StructureLecture：48 Experiment：  Computer Lab： Practice：Practice (Week)：AssessmentClosed book examination, usually results accounted for 30%, the final grade accounted for 70%.Offered bySchool of Information Engi

4、neeringDateforElectronic Commerce；Information Management and Information Systems ；Software EngineeringPrerequisiteComputer Technology Fundamental, the Database System Principle, the Management Information System and the Information Resources Management, etc.Course Description:This course covers the

5、technologies and applications in electronic commerce (eCommerce). Numerous technologies are involved in electronic commerce, including databases, Internet servers, security tools, user interfaces, and distributed architectures. These technologies will allow businesses to overcome the barriers of geo

6、graphic boundaries to market, produce, and deliver products and services electronically. It has also given rise to virtual organizations. This course will provide students with an understanding of the technologies, business opportunities, and management issues surrounding electronic commerce. This c

7、ourse can be used as a general elective, but not for a CS/IS major.The purpose of this course is to describe what EC is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. Students will learn how various technologies are integrated for eCommerce. Appl

8、ications cover consumer-business, business-business, and intra-organizational business functions. Areas such as marketing in cyberspace, virtual businesses, Physical Distribution, security, and payment schemes will be covered. 電子商務(wù)（雙語）課程教學(xué)大綱課程編號1240553002課程名稱電子商務(wù)（雙語）課程性質(zhì)必修學(xué) 時48學(xué) 分3學(xué)時分配授課：48   實

9、驗： 上機(jī)：    實踐：    實踐（周）：考核方式閉卷考試，平時成績占30% ，期末成績占70% 。開課學(xué)院信息工程學(xué)院更新時間適用專業(yè)信息管理與信息系統(tǒng)專業(yè)，電子商務(wù)專業(yè)，軟件工程專業(yè)先修課程計算機(jī)技術(shù)基礎(chǔ)，數(shù)據(jù)庫系統(tǒng)原理，管理信息系統(tǒng)，信息資源管理1 ContentsChapter 1 Overview of Electronic Commerce Contents: 1.1 Define electronic commerce (EC) and describe its various categories. 1.2 Describe

10、 and discuss the content and framework of EC. 1.3 Describe the major types of EC transactions. 1.4 Describe some EC business models. 1.5 Describe the benefits of EC to organizations, consumers, and society. 1.6 Describe the limitations of EC. 1.7 Describe the role of the digital revolution in EC. 1.

11、8 Describe the contribution of EC to organizations responding to environmental pressures.Difficult Points: Main conceptions and main characters of Electronic Commerce.Focal Points: Main conceptions and main characters of Electronic Commerce.Chapter 2 E-Marketplaces: Structure, Mechanisms, Economics,

12、 and ImpactsContents: 2.1 Define e-marketplaces and list their components. 2.2 List the major types of electronic markets and describe their features. 2.3 Describe the types of intermediaries in EC and their roles. 2.4 Describe electronic catalogs, shopping carts, and search engines. 2.5 Describe th

13、e various types of auctions and list their characteristics. 2.6 Discuss the benefits, limitations, and impacts of auctions. 2.7 Describe bartering and negotiating online. 2.8 Define m-commerce and explain its role as a market mechanism. 2.9 Discuss liquidity, quality, and success factors in e-market

14、places. 2.10 Describe the economic impact of EC. 2.11 Discuss competition in the digital economy. 2.12 Describe the impact of e-marketplaces on organizationsDifficult Points: The liquidity, quality, and success factors in e-marketplaces.Focal Points: Major types and corresponding characters of e-mar

15、ketplace. Chapter 3 Retailing in Electronic CommerceContents: 3.1 Describe e-tailing and its characteristics. 3.2 Define and describe the primary business models of electronic retailing. 3.3 Describe how online travel and tourism services operate and their industry impact. 3.4 Discuss the online emp

16、loyment market, including its participants, benefits, and limitations. 3.5 Describe online real estate transactions. 3.6 Discuss online stock trading services. 3.7 Discuss cyber banking and online personal finance. 3.8 Describe on-demand delivery by e-grocers. 3.9 Describe the delivery of digital pr

17、oducts and online entertainment. 3.10 Discuss various e-tail consumer aids, including comparison-shopping aids. 3.11 Identify the critical success factors and failure avoidance tactics for direct online marketing and e-tailing. 3.12 Describe reintermediation, channel conflict, and personalization in

18、 e-tailing.Difficult Points: The major models and types of e-tailing.Focal Points: The major models and types of e-tailing. Chapter 4 Consumer Behaviors, Online Market Research, and Customer Relationship ManagementContents:4.1 Describe the factors that influence consumer behavior online. 4.2 Underst

19、and the decision-making process of consumer purchasing online. 4.3 Describe how companies are building one-to-one relationships with customers. 4.4 Explain how personalization is accomplished online. 4.5 Discuss the issues of e-loyalty and e-trust in EC. 4.6 Describe consumer market research in EC.

20、4.7 Describe CRM, its methods, and its relationship with EC. 4.8 Explain the implementation of customer service online and describe its tools. 4.9 Describe Internet marketing in B2B, including organizational buyer behavior. Difficult Points: The conception of CRM, and its methods, relationship with

21、EC.Focal Points: Consumer behavior analysis, market strategy decision-making and customer relationship management.Chapter 5 Online AdvertisingContents: 5.1 Describe the objectives of Web advertising and its characteristics. 5.2 Describe the major advertising methods used on the Web. 5.3 Describe var

22、ious online advertising strategies and types of promotions. 5.4 Describe the issues involved in measuring the success of Web advertising as it relates to different pricing methods. 5.5 Describe permission marketing, ad management, localization, and other advertising-related issues. 5.6 Understand th

23、e role of intelligent agents in consumer issues and advertising applications. 5.7 Understand the problem of unsolicited ads and possible solutions.Difficult Points: The strategy and methods of online advertising.Focal Points: The strategy and methods of online advertising. Chapter 6 E-Supply Chains,

24、 Collaborative Commerce, and Intrabusiness ECContents: 6.1 Define the e-supply chain and describe its characteristics and components. 6.2 List supply chain problems and their causes. 6.3 List solutions to supply chain problems provided by EC. 6.4 Define c-commerce and list its major types. 6.5 Descr

25、ibe collaborative planning and Collaboration, Planning, Forecasting, and Replenishing (CPFR), and list their benefits. 6.6 Define intrabusiness EC and describe its major activities. 6.7 Discuss integration along the supply chain. 6.8 Understand corporate portals and their types and roles. 6.9 Descri

26、be e-collaboration tools such as workflow and groupware Difficult Points: The conception of corporate portals and their types and roles.Focal Points: How to use e-commerce techniques to improve the efficiency of supply chain. Chapter 7 E-Commerce SecurityContents: 7.1 Document the rapid rise in comp

27、uter and network security attacks. 7.2 Describe the common security practices of businesses of all sizes. 7.3 Understand the basic elements of EC security. 7.4 Explain the basic types of network security attacks. 7.5 Describe common mistakes that organizations make in managing security. 7.6 Discuss

28、some of the major technologies for securing EC communications. 7.7 Detail some of the major technologies for securing EC networks components.Difficult Points: The basic elements of EC security and the corresponding solutions. Focal Points: Major technologies and strategies for securing EC communicat

29、ions.Chapter 8 Electronic Payment SystemsContents: 8.1 Understand the crucial factors that determine the success of e-payment methods. 8.2 Discuss the players and processes involved in using credit cards online. 8.3 Discuss the different categories and potential uses of smart cards. 8.4 Discuss vari

30、ous online alternatives to credit card payments and identify under what circumstances they are best used. 8.5 Describe the processes and parties involved in e-checking. 8.6 Describe payment methods in B2B EC, including payments for global trade. 8.7 Discuss bill presentment and payment. 8.8 Describe

31、 special payment methodsDifficult Points: The processes and parties involved in e-checking.Focal Points: Major security issues of e-payment. Chapter 9 Launching a Successful Online BusinessContents: 9.1 Understand how to format the business process for implementing EC. 9.2 Describe the classificatio

32、ns of Web sites.9.3 Describe the major characters of a successful EC.9.4 Describe the main methods to host a EC site.9.5 Understand how to Register a domain name.9.6 Describe the main principles of Content Creation and Management.9.7 Describe the Web site design criteria.9.8 Understand how to Promot

33、e the Web Site. 9.9 Describe conceptions, principle and methods of Customer Relationship Management. Difficult Points: Business process formation, EC site hosting, Domain name, Web design, Content Creation and Management.Focal Points: Business process formation, EC site hosting, Domain name, Web des

34、ign, Content Creation and Management, Customer Relationship Management.2 RequirementsChapter 1 Overview of Electronic Commerce Requirements: Understand major conceptions, characters, benefits and limitations of Electronic Commerce; Understand major types of EC transactions. Chapter 2 E-Marketplaces:

35、 Structure, Mechanisms, Economics, and ImpactsRequirements: Understand the definition of e-marketplace; Understand major types and characters of e-marketplace; understand the conceptions of intermediaries and auctions.Chapter 3 Retailing in Electronic CommerceRequirements: Understand the structure,

36、business model and supporting technique of e-tailing. Chapter 4 Consumer Behaviors, Online Market Research, and Customer Relationship ManagementRequirements: Introduce consumer behavior theory, market research, one-to-one relationships with customers and business intelligence, etc. Chapter 5 Online

37、AdvertisingRequirements: Understand the conceptions, strategy, policy, types and method of online advertising.Chapter 6 E-Supply Chains, Collaborative Commerce, and Intrabusiness ECRequirements: Master the definition, major characteristics and components of e-supply chain; master major procedures, issues and techniques of e-supply chain.Chapter 7 E-Commerce SecurityRequirements: Know potential security attacks of EC; Master major technologies and strategies for securing EC communications.Chapter 8 Electronic Payment SystemsRequirements: Master the major method