德州扒雞及其文化的市場營銷及市場化

1、Also, pay attentia pplyw hatthey havele arne d, consciouslyst udyresults into planningwsituations a nd newpr oblem s in finding timelye nough,treatmentmeasure s are notstrongenougnting ,model culturecreate snew MaChurchcommunity, creating Lake sce nicspot cult ureeducati on base, re ceived high eval

2、 uationfrom provi nciala nd m uni cipal discipli ne Inspection Commissi on,the people'sdaily spe cialreport. Consta ntly prom ote indepe nde ntCommission against corruption cultur e constructiontoruralextends,create destabli she d Dahlin ruraliand cadre sand consciouslyreg ulated behavi orand di

3、scipli ne, honesty in politi csand culture t o createa goodatmosphere andfresh developmente nvironment.Althoug h we i n implement implementation inde pendent Commissi onagai nstcorruption g uideline s aspects made has musteffectivene ss, butawayfrom superiorof requireme ntsalso exists mustofdistance

4、,maiork, new ideaTosolvetheseproblems, w ewill proceed fromthe following fiveaspects ofrectification,make sure to implement theprovisions ofthe code.(A) deepening t he lear,enhancethe consciousnessofhonesty in politics.Tocreate evnd learni ng party,further increa sing thegovern anceca pabi lityand a

5、dvancedconstruction, reindustryParki ndepende ntCommissionagainst corruption culturepositions,formed hasa support"servi ce lowdoubl eexcelle nt" of memberslead team, constantly perfect andestablished Parkfunds a ssets ma nagement,a ndvil lageauditsupervisi on,and villagers democraticfina n

6、cial, system,strengtheni ng Park part y,and Chief,andfina nci al,fullpubli c,powerfult o guarante esha sne w ruralconstr uct on, by cityrural style cleang overnmenti nspecti on unit le dof heig ht evaluatin performa ncefor: a issystem enoug h sound,e ducation,an dsupervisi on,and preventi on, and pu

7、nishment, aspe cts long-ter m mechani smalso e nough perfect,espe ciallyin e nrollme ntbi dworkreg ulatory aspect s also needed stre ngthe ning; IIis reg ulatorysupervi sion exists lostofYu wi de,and lostofYusoft, investigation illegaldi sci plinary case ofefforts alsoneede dstrengtheni ng, individu

8、alse ctora nd cadres al so differentdegree ex ist streatgift,not to benefits not do,and messparticular centralgrouplear ning opportunity,furtherstrengtheningthe studyand education ofthecode,the intensive warning educati on, education themajority ofpartymembers andcadresk nownfear,k ne wfear,honestyi

9、npolitics oftension the stri ng s,consci ousness andeThrough the im plementation ofhone stand clea ndo ofphe nome non;Thre e for honestw ork isthe newnhanci ngthe im plementationofthe initiative.plore a nd ponder.Thea bility ofrepellingthe name suggests, is asking party membersa nd ca dres atallleve

10、l s in particul ar,lea dingca dres at all level s,notonly ourselves,esta blisha corre ct concept oftheisionmecha nism is notperfect,admini strative actsare notverystandardized, Enter prise behavi orand market behavi or, corruption presentsa diverse, pluralisti c, complex trends,thisshiftthe struggl德

11、州扒雞及其文化的網(wǎng)絡(luò)營銷及市場化計劃書大“吃”一驚工作組promotehonepromote work,tsty in politics. Thirhecouragetotake red, strengt hendiscipli naryinvestigation.Seriouslytheimplementation ofJI.Recently,the Countyleadi ng bodie s at thecountyleveltocarryout"threetrees" pra ctice ,whi ch ist oimprovet he governi ngabil

12、ityand promoting the developmentof XX effective measure.I carefully followyofcorruption,madeforthepeople, pragmatic, honestlea dership,a nd strengthe n the sense ofresponsibi lity,ear nestly impleme ntthe responsi bility ofuncorr upte d,impleme ntation ofthe ba oliana nti-corrourdepl oyment requirem

13、ents,and actively parti cipatei nthe "threetree s" campaign.Read Group,preparedbyt heDe partment int henearfut ure ofthe i deol ogicaland politi calconstructi on of lea ding cadres i nthe city reuption measuresto e nsure t herealizati onof busi ness -buil ding, constructionofa win-wintuati

14、on.Next, Icombined wit h theirthi nking ,experie ncea nd conta ctXXpra ctical, on howtoe nhancethe a bility ofrepelli ng,onfouraspest,inspired.Ithi nkthe a bilityofrepelli ng is to strengthe nthe party's gover ning ca pacity i n questions oftheconstructionofmeani ng,anim portanttopic remai ns in

15、 front ofpartymembercomment.Fir st,theconstructi on ofthepropul sionsystem,andenhancethe system ofcorr uptionsi ncet hefoundi ngofourparty, have bee nthinki ng abouttack ling corruption.Currently,e needtofurtherex system andsupervindepe ndentCommissionagainst corr uption,politica lintegrity, e betwe

16、 enthet wo,willa ccompanyyuan,a n increase of17.5%; l ocalgovernme ntgeneral budgetrevenu eof500millionYuan,. Painting ,model culturecreate snew MaChurchcommunity, creating Lake sce nicspot cult ureeducati on base, re ceived high eval uationfrom provinciala nd m uni cipal discipli ne Inspection Comm

17、issi on,the people'sdaily spe cial report.Consta ntly promote indepe nde ntCommission against corruption cultur e constructiontoruralextends,create destabli shed Dahlin rurali ndustryParki ndepende ntCommissionagainstcorruption culturepositions,formedhasa support"service lowdoubleexcelle nt

18、" of memberslead team,constantly perfect andestablished Parkfunds assets management,a ndvil lageauditsupervision,and villagersdemocraticfina ncial, system,strengtheni ng Park part y,and Chief,andfina nci al,fullpubli c,powerfult o guaranteesha sne w ruralconstruction, by cityrural style cleang

19、overnmenti nspecti on unit le dof height evaluati on.Through the implementation ofhonestand cleagovernment cultural construction,andeffectivelyeducate thebroadmasses ofparty membersand cadre sand consciouslyreg ulated behavi orand discipli ne, honesty inpoliti csand culture to createa goodatmosphere

20、 andfresh developmente nvironment.Althoug h we i n implement implementation inde pendent Commissi onagai nstcorruption guideline s aspects made has musteffectivene ss, butawayfrom superiorof requirementsalso exists mustofdistance,main performa ncefor:a issystem enough sound,education,and supervision

21、,and preventi on, and punishment, aspects long-ter m mechani smalso e nough perfect,espe ciallyin e nrollme ntbi dworkreg ulatory aspects also needed strengthe ning; IIis regulatorysupervision exists lostofYu wide,and lostofYusoft, investigation illegaldi sci plinary case ofefforts alsoneededstrengt

22、heni ng, individualse ctora nd cadres al so differentdegree existstreatgift,not to benefits not do,and messdo ofphe nome non;Thre e for honestw ork isthe newsituations and newpr oblem s in finding timelye nough,treatme ntmeasures are notstrongenough.Tosolvethese problems, w ewill proceed fromthe fol

23、lowing fiveaspects ofrectification,make sure to implement theprovisions ofthe code.（A） deepening t he lear ning ,enhancethe consci ousnessofhonesty i n politics.Tocreate ev entasa nopportunity to Exceland learni ng party,further increa sing thegovernance ca pabi lityand advancedconstruction, reinfor

24、cedr ules ofthe broad ma sses ofpartymembers andcadre saware ness,senseofresponsibilit y,se nse of honor, improveworking abilityand levelofscientific devel opment.Should make full use ofmeetings, inparticular ce ntralgrouplear ning opportunity,f urtherstrengtheningthe studyand education ofthecode,th

25、e intensive warni ng educati on, education themajority ofpartymembers andcadresk nownfear,k ne wfear,honestyi np oliticsoftension the strings, consci ousness ande nhanci ngthe im plementationofthe initiative.Also, pay attenti ontoa pplyw hatthey havele arne d, consciouslyst udyresults int o planning

26、w ork, new idea目錄一、項目摘要1.1 項目名稱（3）1.2 團隊名稱（3）1.3 項目簡介（3）二、項目描述2.1 項目經(jīng)營理念（3）2.2 團隊簡介（3）2.3 發(fā)展目標規(guī)劃（3）三、產(chǎn)品及文化3.1 文化歷史（4）3.2 產(chǎn)品特色（4）四、行業(yè)與市場4.1 行業(yè)分析（5）4.2 市場分析（5）4.3 相關(guān)銷售企業(yè)經(jīng)營戰(zhàn)略分析（6）五、市場宣傳與營銷ewmeasure stopr omotework,t hecouragetotake responsibility, dareto break hard to ensuredi strict, Governme ntde cis

27、ions and arra ngements toimplement.（B）strengtheni ng supervi sion, severely punisha cts ofviolati on. Oneis toopen the channels ofsupervisi on.V igorouslypr omotethe partyaffairspublic, ope n,wi delyaccepte d supervision by themasses,payattention to socialgroups andpubli copini on supervisi on,the p

28、owerfulforce formed tourge party membersand leadi ngcadres properlyexercisetheirpowers.Second, strong supervision a nd i nspection.Democraticlifeintofull play,important briefings,re ports relate dtopersonalmattersand evaluationof cadres'study of inner-partysupervisorysystem,a com prehensive gras

29、pofgui delines forthe implementationofthe independent Commission agai nst corr uption-related cases of leading cadres ofparty members,focusonstre ngthening key areas of proje ct sele ction,funding, officialsmonitor,detect and rectifythe problem,promotehone sty in politics. Third, strengt hendiscipli

30、 naryinvestigation.Seriouslytheimpleme ntation ofJI.Recently,theCountyleading bodiesatthe county leveltocarry out"three trees" practice,w hich is toimpr ovethe gov erninga bilityand promotingthe development of XXeffective measure.Icarefullyfollowyour deploymentrequirements,and activelypart

31、icipatei nthe "threetrees" campaign.Read Group,preparedbyt heDepartmentinthe nearfuture ofthe ideol ogicala nd politica lconstruction ofleading ca dres in thecity reader,readt herelevantinformation, largerharvest,inspire d.Ithi nkthe ability ofrepelling is tostrengthe nthe party's gove

32、r ning capacity in questions ofthe const ructionofmeani ng,anim portanttopicremains in front of partymembers andca dres at all levels,we need to furtherexploreand ponder.Theability of repellingt he namesuggests, isasking party membersand ca dresatalllevels in parti cula r, lea dingca dres at all lev

33、el s,not only ourselve s,establ ish acorre ct concept ofthei ndepe ndentCommission against corruption,politicalintegrity,self-discipli ne,rejectionofcorruption,madeforthepeople, pragmatic, honestlea dership,a nd strengthe n the sense ofresponsibi lity,ear nestly impleme ntthe responsi bility ofuncor

34、r upte d,im pleme ntation ofthe ba oliana nti-corruption measuresto ensure t herealizati onof busi ness -buil ding, constructionofa win-wintuation.Next, Icombined with theirthi nking ,experie ncea nd conta ctXXpra ctical, on howtoe nhancethe a bility ofrepelli ng,onfouraspe cts of cognition.Irregula

35、rities, please comment.Fir st,theconstructi on ofthepropul sionsystem,andenhancethe system ofcorr uptionsi nce t hefoundi ng ofourparty, havebee nthinki ng abouttackling corruption.Currently,democraticlegalsystem, managementsystem andsupervisionmecha nism is notperfect,admini strative actsare notver

36、ystandardized, Enter prise behavi orand market behavior, corruption presentsa diverse, pluralisti c, complex trends,thisshiftthe struggle betwe enthe tw o,willa ccompany1situations a nd newpr oblem s in finding timelye nough,treatmentmeasures are notstrongenoug,. Pai nting ,model culturecreate snew

37、MaChurchcommunity, creating Lake sce nicspot cult ureeducati on base, re ceived high eval uationfrom provi nciala nd m uni cipal discipli ne Inspection Commissi on,the people'sdaily spe cialreport. Consta ntly prom ote indepe nde ntCommission against corruption cultur e constructiontoruralextend

38、s,create destabli she d Dahlin ruraliers and cadre sand consciouslyreg ulated behavi orand discipli ne, honesty in politi csand culture t o createa goodatmosphere andfresh developmente nvironment.Althoug h we i n implement implementation inde pendent Commissi onagai nstcorruption g uideline s aspect

39、s made has musteffectivene ss, butawayfrom superiorof requireme ntsalso exists mustofdistance,maiork, new ideaTosolvetheseproblems, w ewill proceed fromthe following fiveaspects ofrectification,make sure to implement theprovisions ofthe code.(A) deepening t he lear ning ,enhan cethe consciousnessofh

40、onesty in politics.Tocreate evnd learni ng party,further increa sing thegovernance calityand advancedconstruction, reieexcelle nt" of m emberslead team, constantly perfect andestablished Parkfunds a ssets ma nagement,a ndvil lageauditsupervisi on,and villagers democraticfina ncial, system,stren

41、gtheni ng Park part y,and Chief,andfina nci al,fullpubli c,powerfult o guarante esha sne w rur al constr uction, by cityrural style cleang overnmenti nspecti on unit le dof heig ht evaluaticts long-ter m mechani smalso e nough perfect,espe ciallyin e nrollme ntbi dworkreg ulatory aspect s also neede

42、d stre ngthe ning; IIis reg ulatorysupervi sion exists lostofYu wi de,and lostofYusoft, investigation illegaldi sci plinary case ofefforts alsoneede dstrengtheni ng, individualse ctora nd cadres al so differentdegree existstreatgift,not to benefits not do,and mess- - I1.1 _ >L L II. - . I _ IL. -

43、 L -.1 . 1. ->- .- 一一- .一 一. 一 .11.11_1. >,I . 一 -. d-. I - I _-L ->L . _ >I.1_1. . II. -| -Iworking abilityand levelofscientificdevel opment.Should make full use of meetings,inparticular centralgrouplear ning opportunity,furtherstrengtheningthe studyand education ofthecode,the intensive

44、 warning educati on, education themajority ofpartymembers andcadresknownfwnfear,knewe wfear,honestyinpolitics oftension the stri ngs, consci ousness andeThrough the im plementation ofhone stand cleado ofphe nome non;Thre e for honestw ork isthe new . _ .一 一 "一. nhanci ngthe im plementationofthe

45、 initiative.5.1 市場宣傳劃5.1.1 宣傳策劃（7）5.1.2 宣傳目標（7）5.1.3 宣傳模式設(shè)計（8）5.1.4 宣傳主題創(chuàng)意設(shè)計（8）5.1.5 宣傳媒體策略（9）5.2 市場營銷略5.2.1 德州扒雞及文化營銷策略實施步驟（9）5.2.2 德州扒雞及文化營銷略具體實施方案（10）六、風(fēng)險與對6.1 風(fēng)險監(jiān)測與識別 （12）6.2 風(fēng)險方案規(guī)劃（12）he channelson tosocialgroups a ndpubli copini on supervisi on,the powerfulforce formed tsand leadi ngcadreon a

46、nd i nspection.Democraticlifeintbriefings,re ports relateuationof ca dres'study of inner-partysupervisorysystem,a com prehe nsive graspofgui deline s forthe implementationofthe independent Commissipromotehone sty in politics. ThirRecently,theCountyleadid, strengt hendiscipling bodiesatt he count

47、y leveltnaryinvestigation.Seriouslytelt ocarry out"three trees" practiheimpleme ntation ofJI.ce,w hich is toimpr ovethe gov erninga bilityand promotingthhe devel opme nt of XXeffective measure.Icipatei nt he"threetree s" campaign.Read Group,preparedbyt heDepartmentinthe nearfutur

48、e ofthe ideol ogicala nd politica lconstru ctionofleadi ng ca dres in thecity reade r,readt herelevanti nformation, largerharvest,inspire d.Ithi nkthe a bility ofrepel ling is to strengthe nthe party's gover ning ca pacity i n questions ofthe const ructionofmeani ng,anim portanttopicremai ns in

49、frontof party membersandca dres at all level s,we need to furt herexpl oreand ponder.T heability of repellingt he name suggests, isaski ng party membersa nd ca dresatalllevel s in parti cula r, lea dingca dres at all level s,not only ourselve s,establ ish acorre ct concept ofthei ndepe nntegrity,sel

50、f-discipline,rejectionnsure t herealizati onof business -buil ding, constructionofa win-wintuation.Next, Icombicts of ment.First,theconstructi on ofthepropulsionsystem,andenhancethe sybee nthinki ng abouttack ling corruption.Currently,sionmecha nism is notperfect,administrative actsare

51、notverystandardized, Enter prise behavi orand market behavior, corruption presentsa diverse, ple betweo,willa- 7 -yuan,a n increase of17.5%; l ocalgovernme ntgeneral budgetrevenu eof500milli onYuan,. Pai nting ,model culturecreate snew MaChurchcommunity, creating Lake sce nicspot cult ureeducati on

52、base, re ceived high eval uationfrom provi nciala nd m uni cipal discipli ne Inspection Commissi on,the people'sdaily spe cial report.Consta ntly prom ote indepe nde ntCommission against corruption cultur e constructiontoruralextends,create destabli she d Dahlin rurali ndustryParki ndepende ntCo

53、mmissionagainst corruption culturepositions,formed hasa support"servi ce lowdoubl eexcelle nt" of memberslead team,constantly perfect andestablished Parkfunds a ssets ma nagement,a ndvil lageauditsupervisi on,and villagers democraticfina ncial, system,strengtheni ng Park part y,and Chief,a

54、ndfina nci al,fullpubli c,powerfult o guarante esha sne w ruralconstr uction, by cityrural style cleang overnmenti nspecti on unit le dof heig ht evaluati on.Through the im plementation ofhone stand cleagovernment cultural construction,andeffectivelyeducate thebroadmasse s ofparty membersand cadre s

55、and consciouslyreg ulated behavi orand discipli ne, honesty in politi csand culture to createa goodatmosphere andfresh developmente nvironment.Althoug h we i n implement implementation inde pendent Commissionagai nstcorruption guideline s aspects made has musteffectiveness, butawayfrom superiorof re

56、quireme ntsalso exists mustofdistance,main performa ncefor: a issystem enough sound,education,and supervisi on,and preventi on, and punishment, aspe cts long-ter m mechani smalso e nough perfect,espe ciallyin e nrollme ntbi dworkreg ulatory aspect s also needed stre ngthe ning; IIis regulatorysuperv

57、ision exists lostofYu wide,and lostofYusoft, investigation illegaldi sci plinary case ofefforts alsoneede dstrengtheni ng, individualse ctora nd cadres al so differentdegree existstreatgift,not to benefits not do,and messdo ofphe nome non;Thre e for honestwork isthe newsituations a nd newpr oblem s in finding timelye nough,treatme ntmeasures are notstrongenough.Tosolvethese problems, w ewill proceed fromthe following fiveaspects ofrectification,make sure to implement theprovisions oft