Z’BANG志邦地產(chǎn)項(xiàng)目部項(xiàng)目整合推廣服務(wù)內(nèi)容2011年度

1、精選優(yōu)質(zhì)文檔-傾情為你奉上ZBANG志邦地產(chǎn)項(xiàng)目部項(xiàng)目整合推廣服務(wù)內(nèi)容一、項(xiàng)目廣告整合推廣服務(wù)內(nèi)容 1. A、廣告推廣策略提案 a、廣告目標(biāo)制定；b、廣告總策略；c、項(xiàng)目廣告推廣定位l 項(xiàng)目品牌定位l 項(xiàng)目形象定位l 目標(biāo)客戶群體定位l 銷售區(qū)域定位d、廣告推廣主題l 廣告語方案l 系列推廣主題l 訴求內(nèi)容e、廣告風(fēng)格擬定l 訴求方式l 平面風(fēng)格l 廣告文案風(fēng)格f、各推廣階段廣告策略l 形象導(dǎo)入期廣告主題、訴求內(nèi)容、媒體、工作進(jìn)度l 開盤強(qiáng)銷期廣告主題、訴求內(nèi)容、媒體、工作進(jìn)度l 續(xù)銷期廣告主題、訴求內(nèi)容、媒體、工作進(jìn)度l 消化期廣告主題、訴求內(nèi)容、媒體、工作進(jìn)度g、廣告促銷活動(dòng)策略l 促銷策

2、略l 促銷活動(dòng)策劃方案h、媒體策略l 媒體組合策略l 媒體選擇l 媒體發(fā)布排期l 媒體版面擬定B、品牌識(shí)別系統(tǒng)設(shè)計(jì)a、項(xiàng)目中英文命名方案 b、基礎(chǔ)系統(tǒng)設(shè)計(jì)l 項(xiàng)目標(biāo)志設(shè)計(jì)l 標(biāo)準(zhǔn)組合 l 輔助圖形l 項(xiàng)目標(biāo)準(zhǔn)組合樣本c、基礎(chǔ)系統(tǒng)設(shè)計(jì)應(yīng)用l 名片l 信封l 信紙l 紙杯l 形象墻l 賀卡l 請(qǐng)柬d、賣場(chǎng)營(yíng)造設(shè)計(jì)方案l 工地圍板l 工地廣告牌l 導(dǎo)示牌l 路燈旗l 彩旗l 三角旗l 樓體條幅l 廣告汽球e、售樓處形象展示設(shè)計(jì)方案l 歡迎牌l 背景板l 展板規(guī)范（項(xiàng)目簡(jiǎn)介、房型圖、銷控表、付款方式、裝修標(biāo)準(zhǔn)、物業(yè)管理、設(shè)備配套等）l 示范單位功能指示牌（房間面積、隨樓附送等）l 示范單位警示牌（禁止

3、吸煙、禁止拍攝、請(qǐng)勿觸摸等）l 掛旗f、戶外流動(dòng)展示設(shè)計(jì)方案l 活動(dòng)展板l 看樓車體形象l 車體廣告l 候車亭廣告l 戶外廣告C、售樓物料準(zhǔn)備a、樓書b、折頁c、單張d、海報(bào)f、購房須知g、DM直郵D、廣告推廣服務(wù)a、廣告推廣建議l 各階段廣告推廣計(jì)劃l 月度推廣總結(jié)分析下階段推廣策略調(diào)整計(jì)劃l 廣告運(yùn)作安排c、各階段活動(dòng)策劃方案l 公關(guān)活動(dòng)l 促銷活動(dòng)d、廣告媒體計(jì)劃E、電視廣告及網(wǎng)絡(luò)平面設(shè)計(jì)a、三維影視動(dòng)畫b、影視廣告拍攝及后期制作 c、網(wǎng)頁平面設(shè)計(jì)二、項(xiàng)目全程跟進(jìn)服務(wù)A、實(shí)行例會(huì)制B、實(shí)行專案小組制C、定期廣告發(fā)布效果跟蹤調(diào)查及信息反饋一、 志邦品牌簡(jiǎn)介ZBANG BRAND TACTI

4、C GROUP | 志邦品牌策略機(jī)構(gòu) 一直堅(jiān)持視客戶為伙伴，結(jié)合深具專業(yè)素養(yǎng)與快速反應(yīng)的貼身服務(wù)，并秉承“精誠(chéng)所至，金石為開”的合作精神，貼心與您謀發(fā)展，用心與您共成長(zhǎng)。志邦高瞻的國(guó)際視野，嚴(yán)謹(jǐn)?shù)淖鳂I(yè)標(biāo)準(zhǔn)，強(qiáng)大的品牌規(guī)劃能力和上佳的創(chuàng)意表現(xiàn)，是您能放心倚重的品牌整合傳播代理商。融匯中西，今古合璧， 為您量身定制企業(yè)文化及品牌整合營(yíng)銷傳播的全面解決方案， 與富有卓見的企業(yè)打造深入人心的百年基業(yè)，規(guī)劃提升銷售的品牌大勢(shì)能，是我們?yōu)橹?dòng)的根本。ZBANG BRAND TACTIC GROUP | 志邦一直致力于構(gòu)建一個(gè)兼具國(guó)際視野、4A創(chuàng)意水準(zhǔn)，溝通國(guó)際市場(chǎng)與文化氣脈的精英創(chuàng)作聯(lián)盟。為客戶提供以整

5、合品牌推廣(IBC)為核心，涉及標(biāo)志設(shè)計(jì)改良品牌形象傳播品牌推廣設(shè)計(jì)商業(yè)空間設(shè)計(jì)網(wǎng)站建設(shè)營(yíng)銷公關(guān)活動(dòng)策劃等多元化的傳播手段。作為品牌形象策劃、升級(jí)、傳播、推廣的整合視覺營(yíng)銷專家，尤其關(guān)注品牌形象創(chuàng)造的實(shí)效性。力求每件作品都具備市場(chǎng)激烈競(jìng)爭(zhēng)的考驗(yàn)，從而最終實(shí)現(xiàn)為品牌增值的目的，協(xié)助客戶建立與眾不同的突破性品牌。 ZBANG BRAND TACTIC GROUP | 2000年創(chuàng)立于上海，因業(yè)務(wù)需求，2007年正式成立志邦品牌策劃設(shè)計(jì)（蘇州）機(jī)構(gòu)。創(chuàng)立至今，陸續(xù)為30多個(gè)海內(nèi)外品牌提供不同程度的品牌整合及視覺推廣方面的專業(yè)服務(wù)。其中包括世界500強(qiáng)企業(yè)，中國(guó)行業(yè)領(lǐng)軍企業(yè)的等，是中國(guó)目前頗具影響的專

6、業(yè)品牌服務(wù)公司之一。目前主要客戶包括：汽車、金融、服裝、日化、鐘表、煙酒、快消品、酒店、建筑地產(chǎn)、醫(yī)藥等行業(yè)。ZBANG BRAND TACTIC GROUP | Chi State brand strategy agency has been insisting, as our customers as partners, combined with great professionalism and rapid response of the personal service and adhering to the sincere, metal and stone for a spirit

7、 of cooperation, intimate with your development, growth intentions with you. Gao Zhan ZBANG international perspective, strict operating standards, strong brand planning ability and creativity of a good performance, is that you can rest assured that the dissemination of agents rely heavily on brand i

8、ntegration. Fusion of East and West, Heritage and combination, tailored to your corporate culture and brand a comprehensive integrated marketing communication solutions, and full of insight to create the people of the century foundation, planning to enhance brand sales trend can, yes we are excited

9、fundamental. ZBANG BRAND TACTIC GROUP | Chi State has been working to build a both an international perspective, 4A creative standards, communicate the international market and cultural elite Grand Momentum Creative Alliance. Provide customers with integrated branding (IBC) as the core, in relation

10、to signs of improved design, brand communication, brand design, commercial space design, website development marketing, public relations event planning and other diverse means of communication. As a brand planning, promotion, dissemination, promotion of the integration of visual marketing experts, i

11、s particularly concerned about brand image and create effective. Strive to have each piece with the test of market competition, and thereby achieve the purpose for the brand value, to help customers to build breakthrough brands distinctive.ZBANG BRAND TACTIC GROUP | 2000 Founded in Shanghai, due to

12、business needs, in 2007 was officially determined to Brand Design (Suzhou) institutions. Founding, one after another for more than 30 domestic and foreign brands to provide different levels of brand integration and visual promotion of professional services. Including Fortune 500 companies, Chinese enterprises, such as industry leader, is currently influential brand of professional services compan