商務(wù)英語閱讀-第二版-王艷-習(xí)題答案之-英漢互譯

1、、英譯漢8 / 5Chapter1sluggish economy蕭條的經(jīng)濟trade deficit貿(mào)易赤字industrialized countries 工業(yè)化國家 international specialization 國際專業(yè)化 trade surplus貿(mào)易盈余Chapter2consumer-goods消費品brand equity品牌資產(chǎn)價值real-time sales data 實時銷售數(shù)據(jù)profit margin 盈利full employment 充分就業(yè) in-depth analysis 深入的分析 free-trade agreement 自由貿(mào)易協(xié)定 pro

2、duct differentiation 產(chǎn)品差別 determinative factor 決定性因素discount retailers 折扣零售商advertising budget 廣告預(yù)算sales promotion 促銷scanner data 掃描數(shù)據(jù)Chapter3privileged minority marketing research a sales point 賣點potential consumerChapter4享有特權(quán)的少數(shù)人市場調(diào)查潛在顧客gas station 加油站professional competence 專業(yè)技能 product design 產(chǎn)品

3、設(shè)計business disaster 商業(yè)災(zāi)難mobility of people 人口流動 standardized items 標準零配件 complementary economies 互補經(jīng)濟體 foreign affiliates 外方合伙人，外國附屬公司supplier networks 供應(yīng)商網(wǎng)絡(luò)specialist manufacturing technology 特殊制造技術(shù) anti-Japanese sentiment 反日情緒go public 上市Chapter5publicly traded companies 上市公司accounting firms 會計師事務(wù)

4、所cost efficient 經(jīng)濟劃算的reconciliation reports （ 財務(wù)）調(diào)整報告keep a weather eye on. 對隨時留意/小心提防international subsidiaries 國外子公司take a wait-and-see approach 持觀望態(tài)度 performance measures 業(yè)績評定指標/方法Chapter6explicit inflation target 明確公開的通貨膨脹指標/目標volatile prices 波動的價格monetary policymaking 制定貨幣政策consumer expenditure

5、 消費支出credit crunch信貸資金驟減variable mortgage rates浮動按揭余氏押貸款利率surging and plunging asset prices 大起大落的資產(chǎn)價格do more harm than good 得不償失/弊大于利Chapter7Competitive edge 競爭優(yōu)勢Convertibility of profit 收益的可兌換性Breach of contract 違反合同F(xiàn)inancial instruments 金融工具Currency conversions 貨幣轉(zhuǎn)換 Cost-benefit analysis 成本效益分析 A

6、vested interest 既得利益Financial hedgesRecord-highIn its infancy金融避險破紀錄的高點初期階段Chapter8the company s vision of the future 公司未來愿景 leverage resources 利用資源untapped niches 尚未被競爭者發(fā)現(xiàn)的市場機會market segments 細分市場cost reduction 削減成本a portfolio of businesses 投資多樣化convenience stores 便利店premium brand 高端品啤Chapter9Publi

7、c awareness 公眾認識International assignment 海外任務(wù)Economic downturn 經(jīng)濟蕭條Reward scheme 獎勵機制Regulatory changes 政策變動 Global recruitment 全球招聘 Advisory service 咨詢服務(wù) Talent management 英才管理Adaptive ability 適應(yīng)能力Non-stop flight 直達航班Customer feedback 客戶反饋Chapter10Biometric technology 生物技術(shù)Cost and revenue projectio

8、ns 成本和利潤計算Front-line workers 一線工作人員Job rotation 崗位輪換Substantial salary cuts 大幅度減薪Chapter11by virtue of dole out由于少量的發(fā)放in the heyday在鼎盛時期take pains to盡力設(shè)法，煞費苦心scare the wits out of 極度驚嚇，嚇得魂不附體Chapter12Case in point Flat-footedMarket capitalization Profit-obsessedStrike a balance二 、漢譯英有針對性的例證笨手笨腳的總市值關(guān)

9、注利潤的達到平衡，取得平衡crush to bitsgrapple with most of allto the tune ofserve upCompetitive edge Fuel economyPolish the imageRenewable resourcesUtility company潰不成軍盡力克服尤其是共計，達之多提供競爭優(yōu)勢燃油經(jīng)濟性，節(jié)油粉飾形象可再生資源公共事業(yè)公司經(jīng)濟雙贏economic win-win收入不平等wage inequality解雇工人lay off works雙邊協(xié)議bilateral deal市場準入market accessChapter1關(guān)稅壁

10、壘tariff barrier勞動生產(chǎn)率labor productivity生產(chǎn)要素factor of production回歸分析regression analysis世界經(jīng)濟復(fù)蘇world economic recovery產(chǎn)品到導(dǎo)向型的廣告product-orientated advertisingChapter2價格溢價price premium減價price reductions營銷組合marketing mix產(chǎn)品數(shù)量(種類)product-line varietyChapter3日常生活daily life物理特征physical characteristic國內(nèi)媒體nation

11、al media銷售渠道distribution systemChapter4企業(yè)并購mergers and acquisition全球化戰(zhàn)略globalization strategy市場準入access of market貿(mào)易伙伴trading partners基線銷售base-line sales廣告支出advertising spending銷量溢價quantity premium美元分配allocation of dollars廣告活動advertising campaigns視覺想象visual imagination銷售增長sales increase海外擴張overseas e

12、xpansion保護主義措施protectionist measures知識產(chǎn)權(quán)intellectual property right資本投入capital investment?樓市暴跌 ?維持價格穩(wěn)定 ?核心通貨嘭脹率 ?消費者物價指數(shù) ?資產(chǎn)負債表 ?預(yù)除負面影響 ?政策框架 ?市場預(yù)期Chapter7新興市場金融危機民間暴亂股票價格Chapter5通用 /公認會計準則generally accepted accounting principles收益確認revenue recognition損益表/收益表income statement每股收益earnings per share常務(wù)

13、/執(zhí)行董事managing director信用評級機構(gòu)credit-rating agencies財務(wù)管理人員/ 主管 finance chiefs/ executives機構(gòu)投資者/投資機構(gòu)institutional investorsChapter6housing crush/ collapse maintain price stability core inflation rateconsumer price index (CPI) balance sheetforestall the adverse effects policy frameworkmarket expectation

14、semerging markets financial meltdown civil disturbance share prices風(fēng)險溢價risk premium政治周旋political spin平衡競爭環(huán)境level the play field利害關(guān)系have a stake in數(shù)據(jù)采集data-mining博弈論game theoryChapter8實施戰(zhàn)略execute strategy競爭優(yōu)勢competitive advantage實證研究empirical studies核心品牌core brand分銷系統(tǒng)distribution system控股公司a holding

15、company文化沖突culture clashes股東財富shareholders wealthChapter9員工離職staff turnover漲薪 pay rises安然丑聞the Enron scandal甄別程序selection praedure新員工raw recruits職業(yè)階梯career ladder董事會主席board director公司結(jié)構(gòu)organizational structureChapter10連續(xù)創(chuàng)新者a serial innovator行業(yè)危機industry crises商務(wù)艙business class高級管理層senior management產(chǎn)品開發(fā)product development同伴壓力peer pressure地勤部門ground services department恐怖襲擊terrorist attackChapter11從無到有，白手起家from scratch點擊欺詐click fraud利基市場，細分市場niche market迫切需要cry out for如大家所說by all accounts消滅，徹底摧毀wipe out蓄意侵犯willfully infringe on嚴格控制，嚴加管束rein in賺錢pull in最大的一份lion s s