模塊四• Unit 1　Advertising

1、模塊四· Unit 1Advertising溫故知新溫故而知新可以為師矣1Mr. Smith had never drunk any more since his daughter p_ him to give it up.2An operation finally c_ his heart attack.3A good a_ campaign will increase our sales.4We are doing a special p_ of our new product.5She has no c_ of the seriousness of the situation.

2、6They have d_ where the new school will be built.7Here are some handy t_ for removing stains from clothing.8Her y_ gives her an advantage over the other runners.9I was banging so loudly that I'm a_ they didn't hear me.10Inflation(通貨膨脹) reduces the p_ power of people living on fixed incomes.1

3、1The official refused to make _(評(píng)論) on the serious accident.12The experienced worker can handle such mechanic problems _(熟練地)13One of the many _(好處) of foreign travel is to learn how to deal with the unexpected.14The coal production is _(指標(biāo)) at 100 million tons this year.15We must _(成倍增加) our effort

4、s to finish the work on time.16The news that certain brands of milk are _(有毒的) panicked the public.17My wife picked up quite a few good _(便宜貨) in the sale.18She received a thorough training in every _(方面) of the job.19The _(全國(guó)性的) snowstorm caused great damage to the nation.20The man sold the house w

5、ithout _(商量) with his wife.1even if引導(dǎo)讓步狀語(yǔ)從句_(即使一則廣告沒(méi)有撒謊), it does not mean it is altogether innocent.2當(dāng)涉及到，當(dāng)談到_， we must all use our intelligence and not be a slave to them!談及廣告，我們都必須運(yùn)用自己的智慧，而不要做廣告的奴隸。3so (that) 引導(dǎo)目的狀語(yǔ)從句Once the product goes on the market, its sales figuresthe amount which has been

6、soldshould be reported every day, _(以便公司檢查產(chǎn)品的銷(xiāo)售進(jìn)度)4it作形式主語(yǔ)_ always try to appeal to the audience in order to get them _為了讓受眾作出預(yù)期的反應(yīng)，始終努力去吸引他們是很重要的。5get sth. acrossThere are lots of different ways to _ when you are putting together an ad campaign.當(dāng)你組織一場(chǎng)廣告宣傳活動(dòng)時(shí)，有許多不同的方式可用來(lái)傳遞訊息。6die from.We want to sho

7、ck people into realizing that many smokers _(過(guò)早地死于與吸煙有關(guān)的疾病)要點(diǎn)縱覽縱覽掌精要博學(xué)闊胸懷1persuadevt. 說(shuō)服，勸說(shuō)；使信服(教材原文)An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.(P2)persuade sb. into doing sth./persuade sb. to do sth.說(shuō)服某人做某事be persuaded of相信be no

8、t fully persuaded by the evidence不能完全被證據(jù)說(shuō)服persuade sb. out of doing sth.說(shuō)服某人不去做某事persuasiveadj. 能說(shuō)服人的；有說(shuō)服力的；令人信服的persuasive arguments/reasons/excuses有說(shuō)服力的論據(jù)/理由/借口(1)()The number of deaths from heart disease will be reduced greatly if people to _ eat more fruit and vegetables.Ahave persuaded Bare per

9、suadedCpersuade Dwill be persuaded(2)_(由于沒(méi)有說(shuō)服) my parents, I failed to go to a drama school, where my interest lay.2curevt. 治愈；解決n. 藥物，療法；對(duì)策(教材原文)This statement tries to fool you into assuming that the toothpaste cures bad breath.(P2)cure sb. of sth.治愈某人疾病a cure for poverty/a disease解決貧窮問(wèn)題的措施/一種解決疾病

10、的辦法beyond curepast cure不可治愈的詞匯辨析：cure/heal/treatcure“治愈”，常指治愈病痛，或革除惡習(xí)，清除弊害等，側(cè)重結(jié)果，常用于cure sb. of sth.結(jié)構(gòu)中。heal“治愈，痊愈”，指治愈傷口，尤其是灼傷，使愈合、恢復(fù)正常。treat“治療”，強(qiáng)調(diào)動(dòng)作，常用在treat sb. for sth.結(jié)構(gòu)中。(1)這種病尚沒(méi)有確切的治療方法，但可以醫(yī)治。There is no known _ but the illness can be _(2)The doctor _ her headache with the best medicine, but

11、 did not _ her of the disease.(3)()Drivers around the world wonder if there is a _ for the rising price of oil.Away BmedicineCcure Dmethod3aimvt. & vi. 以為目標(biāo)；瞄準(zhǔn)n. 目的，目標(biāo)(教材原文)PSAs aim to teach us and help us lead better lives. (P3)achieve sb.'s aims達(dá)到某人的目標(biāo)take aim瞄準(zhǔn)aim at sth.爭(zhēng)取with the aim of

12、 doing sth.為了詞匯辨析：aim/purpose/target/sakeaim“目的；對(duì)準(zhǔn)”，它強(qiáng)調(diào)的是以為目標(biāo)，把武器對(duì)準(zhǔn)等。purpose“目的，決心”，強(qiáng)調(diào)做某事的決心。target“目標(biāo)”，強(qiáng)調(diào)為了實(shí)現(xiàn)自身價(jià)值設(shè)立的目標(biāo)。sake“目的，利益”，常用在for the sake of 結(jié)構(gòu)中。(1)This was the _(目標(biāo)) of my job as a music teacher, I thought teaching was not for me.(2)The project _(旨在) get kids to a stage called “deep readi

13、ng” where they can read to learn.(3)()The play to be produced next month aims mainly _ reflect the local culture.Awith Bin Cto Dat4benefitvt.&vi. 使受益；得益于n. 益處；救濟(jì)金；獎(jiǎng)金(教材原文)All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.(P3)with th

14、e benefit of得益于for sb.'s benefit為了某人的利益a benefit concert一場(chǎng)慈善音樂(lè)會(huì)(1)()I have typed out some lecture notes _ those people who were absent last week.Afor the benefit of Bon purposeCin return for Din honor of(2)()China has been pushing the reform of public hospitals _ all its citizens.Ain charge of B

15、for the purpose ofCin honor of Dfor the benefit of5recommendvt. 推薦；建議，勸告；介紹(教材原文)Yesterday I came across an interesting new book, which I would like to recommend here.(P9)recommend sth.推薦recommend sb. as.推薦某人做recommend doing sth./recommend sb. to do sth.建議某人做某事(1)老師建議我們充分利用好我們的業(yè)余時(shí)間。The teacher _(2)(

16、)During his stay in Xi'an, Jerry tried almost all the local foods his friends _Awould recommendBhad recommendedChave recommendedDwere recommending6bargainn. 便宜貨；協(xié)議vi. 討價(jià)還價(jià)(教材原文)Our sandwiches are a bargain at only ￥5 each.(P17)keep one's side of the bargain遵守某人的約定bargain.away放棄以換取(某物)bargain

17、 for/on sth.預(yù)料到；料想到bargain for his appearance預(yù)料到他的出現(xiàn)(1)()When showing your membership card, you will receive a _ on purchases, which will save some money.Adiscount BbargainCbonus Dservice(2)()There won't be anywhere to park.Oh, _. Let's try the subway.Athat's a real bargainBthat's a

18、good pointCthat's really somethingDthat's all settled1even if/though雖然；即使(教材原文)Even_if_an_ad_does_not_lie,_it does not mean it is altogether innocent.(P2)even so盡管如此，即便這樣(1)()What should we pay more attention to if we go camping in the mountains?Nothing special. Take a special pair of glasse

19、s _ the wind there is strong and cold.Aeven if Bin caseCproviding that Dso long as(2)()Don't _ any detail in your account even if a word.Alet out Btake careCmake sure Dmake out2figure out弄清楚，弄懂；計(jì)算出(教材原文)It is important to figure_out_exactly_what_you_want_to_tell_the_audience and what you are try

20、ing to get them to do.(P18)a six­figure salary六位數(shù)的薪水a(chǎn) figure of authority當(dāng)權(quán)者詞匯辨析：figure out/work out/puzzle outfigure out“算出；想出”，它強(qiáng)調(diào)的是通過(guò)計(jì)算來(lái)權(quán)衡利弊。work out“解決，實(shí)現(xiàn)”，強(qiáng)調(diào)通過(guò)努力解決某個(gè)難題。puzzle out“推敲出”，強(qiáng)調(diào)通過(guò)深思或研究而找出答案。(1)讓所有人吃驚的是一個(gè)其貌不揚(yáng)的老頭居然在慈善音樂(lè)會(huì)上捐出了一筆六位數(shù)的錢(qián)。To all people's surprise, an old man who looked

21、 common donated _ in the charity concert.(2)What I still can't _(理解) is why I never got tired, never felt better in my life.3appeal to吸引；引起興趣；呼吁(教材原文)It is important to always try to appeal_to_the_audience in order to get them to react in a certain way.(P18)appeal to the elder受長(zhǎng)輩的喜歡appeal agains

22、t/from sth.對(duì)提出上訴lose appeal失去吸引力(1)()Such plants, particularly _to collectors, motivated them to explore on a large scale.Aappealed BattractedCappealing Dattaching(2)()Do you think Chinese elements in “Gravity” were included just to _ an increasingly influential Chinese viewing audience?I don't

23、know, but the director denied the storyline was just to win over the booming market.Aappeal to Bcater toCadjust to Dadapt to4get sth. across(to sb.)傳達(dá)，使被了解；過(guò)(馬路、橋等)There are lots of different ways to get_your_message across when you are putting together an ad campaign.(P18)get down to(doing) sth.開(kāi)始干

24、某事get away(from)走開(kāi)，離開(kāi)get in進(jìn)入；上車(chē)；收割get together相聚；聯(lián)歡get over從(疾病，失望)中恢復(fù)過(guò)來(lái)；克服(困難)get around傳播，流傳get through完成；順利通過(guò)(考試等)；(用電話)接通，打通(1)()We must _ to the public the simple fact that drugs are dangerous.Aget across Bget awayCget back Dget behind(2)()I've been trying to phone Charles all evening, but

25、 there must be something wrong with the network; I can't seem to _Aget through Bget offCget in Dget along1We are so used to them that we often do not even realize how many we see and hear in a day.(P2)be used to sth.意為“習(xí)慣于(某事)，適應(yīng)”；be used to后可接動(dòng)名詞，表示“習(xí)慣于做某事”。be used to doingbe accustomed to doin

26、g sth.I'm not used to eating too much at lunchtime.我不習(xí)慣午飯吃那么多。此外，used to do sth.表示過(guò)去持續(xù)或經(jīng)常發(fā)生的事，可譯為“曾經(jīng)”，但要注意區(qū)分：I used to like eating ice­cream.我曾經(jīng)喜歡吃冰淇淋。(暗含“現(xiàn)在可能不喜歡了”的意思)最后，還要注意be used to do sth.，表示“被用來(lái)做某事”，是use用于被動(dòng)語(yǔ)態(tài)的結(jié)構(gòu)。(1)()He is used to _ the matters that I don't know what to do with.A

27、dealing with Bdeal withCdo with Ddoing with(2)()Do the Smiths live next door to you?No, but they _Aused to Bused to doCused to doing Dused2Our government understands this and has been using PSAs to educate people for many years.(P3)has been using PSAs是現(xiàn)在完成進(jìn)行時(shí)，表示過(guò)去的動(dòng)作持續(xù)到現(xiàn)在，并且未來(lái)還將繼續(xù)。這說(shuō)明，我們的政府以前就開(kāi)始做公益廣

28、告，現(xiàn)在還在繼續(xù)，將來(lái)也將繼續(xù)做下去之意?？傊?，這個(gè)動(dòng)作到現(xiàn)在為止還未結(jié)束。I haven't been watering the flowers for a week.我一個(gè)星期沒(méi)給花澆水了。My sister and I have been collecting shells for 5 years.我和妹妹收集貝殼五年了。(1)()Leave me alone. I _ an article all the afternoon and haven't finished yet.AwriteBhave writtenCwas writingDhave been writin

29、g(2)()I _ a topic for the composition, but haven't decided yet.Awill think aboutBhave been thinking aboutChad thought aboutDwas thinking about3After you have decided who your audience is, it is time to decide what you want the audience to know or think about.(P18)(1)it's time for名詞，意為“該是(干)的

30、時(shí)候了”；Boys and girls, it's time for class.孩子們，上課了。(2)it's timethat從句，time可以用high，about等詞修飾。從句中的謂語(yǔ)動(dòng)詞用虛擬語(yǔ)氣，有兩種形式，一是用動(dòng)詞的過(guò)去式(be動(dòng)詞用were)；二是用should動(dòng)詞原形(should不能省略)。此句型表示“現(xiàn)在該做某事了”，含有此事早就該去做的意思。It's time that you should clean your room.你該打掃房間了。It's high time that we went to bed.我們?cè)撊ニX(jué)了。(1)()T

31、his is the first time we _ a film in the cinema together as a family.Asee Bhad seen Csaw Dhave seen(2)()It's high time that we_ measures to protect our environment.Atook BtakeChave taken Dhad taken時(shí)時(shí)檢測(cè)時(shí)時(shí)勤檢測(cè)勿使疑竇生一、單項(xiàng)填空()1.It was fine yesterday._. And a good day for picnicking, isn't it?ASo it

32、 is BSo is itCSo it was DSo was it()2.How do you like the book I recommended?I have only been able to _ the first few pages as yet. I hope soon to be able to read it seriously.Afigure out Bdip intoCget across Ddo with()3._ there is supply and demand，there is commerce.AWhen BAs ifCEven if DWhere()4.I

33、t is vital to _ to teenagers the simple fact that being addicted to the Internet will to some extent do harm to both mental and physical health.Aget across Bget throughCget down Dget over()5.Scientists think calculating is a necessary skill _ they base their researches.Aon it Bon whichCon that Don w

34、hose()6.The mayor _ public understanding over the traffic block on the highway, saying it was not meant to inconvenience road users.Aallowed for Bapplied forCadvertised for Dappealed for()7.By no means will we _ the unjust decision. Instead, we should try to defend against the actions that harm the

35、interests of the migrant workers.Asubmit to Bcorrespond toCcater to Dcontribute to()8.We should protect our environment from being polluted _ our next generation will enjoy a blue sky and live a healthy life.Aas if Bso thatCeven if Din case()9.In the questionnaire, the subjects are questioned whethe

36、r they _ banning cars in the city center.Aagree BaimCadvocate Darrange()10.Traditionally, college students hold a graduation ceremony to encourage themselves before they _ on their life journey.Agive up Bsettle downCget through Dset off()11.Believe it or not, your ship isn't quite sunk, as there

37、 are some ways to _ a new career even if it's something you've never done before.Aburst into Bget throughCbreak into Dcomb through()12.To recognize and respect a country's own culture does not mean to close the door to others, _ to stand upon a principle of being superior.Aand it meansBbut it meansCso does it meanDneither does it mean()13.I cannot sleep. I drank milk and I tried everything, but nothing helped.It seems you _ too much recently. Try some sleeping pills.Aworked BworkChad worked Dhave been working()14.We have many cases