《產(chǎn)品經(jīng)理》課程教學(xué)大綱

1、產(chǎn)品經(jīng)理教學(xué)大綱課程代碼課程名稱產(chǎn)品經(jīng)理英文名稱Product Manager課程類別學(xué)科專業(yè)課課程性質(zhì)必修學(xué)時(shí)總學(xué)時(shí)：16上機(jī)學(xué)時(shí)：0實(shí)驗(yàn)學(xué)時(shí)：0實(shí)踐學(xué)時(shí)：0實(shí)創(chuàng)學(xué)時(shí)：0學(xué)分1開課學(xué)期第六學(xué)期開課單位設(shè)計(jì)學(xué)院適用專業(yè)交互設(shè)計(jì)、工業(yè)設(shè)計(jì)、產(chǎn)品設(shè)計(jì)授課語言中文授課先修課程工業(yè)設(shè)計(jì)概論、工程訓(xùn)練畢業(yè)要求（專業(yè)培養(yǎng)能力）通過本課程的學(xué)習(xí)，希望學(xué)生能掌握產(chǎn)品經(jīng)理的工作流程，培養(yǎng)產(chǎn)品意識和產(chǎn)品創(chuàng)新的思想方法，并能做用戶研究并撰寫相關(guān)的文檔。本課程是成為產(chǎn)品經(jīng)理不可或缺的重要知識和能力積累。課程培養(yǎng)學(xué)生的能力（教學(xué)目標(biāo)）完成課程后，學(xué)生將具備以下能力：1. 以培養(yǎng)學(xué)生獨(dú)立思考、分析問題和解決問題的能力為主

2、要目標(biāo)，進(jìn)行討論式的案例教學(xué)，不要求學(xué)生死記硬背。2. 本課程強(qiáng)調(diào)實(shí)踐，培養(yǎng)學(xué)生的自主能力，通過案例教學(xué)，使學(xué)生掌握產(chǎn)品經(jīng)理決策所程序和方法；熟悉相關(guān)的工具、分析方法和思想。課程簡介本課程是結(jié)合時(shí)代需要為工業(yè)設(shè)計(jì)專業(yè)新開設(shè)的一門專業(yè)課程。產(chǎn)品經(jīng)理是產(chǎn)品管理領(lǐng)頭人、協(xié)調(diào)員、鼓動(dòng)者?；ヂ?lián)網(wǎng)產(chǎn)品經(jīng)理在互聯(lián)網(wǎng)公司中處于核心位置，需要非常強(qiáng)的溝通能力，協(xié)調(diào)能力，市場洞察力和商業(yè)敏感度。不但要了解消費(fèi)者，了解市場，還要能跟各種風(fēng)格迥異的團(tuán)隊(duì)，如開發(fā)團(tuán)隊(duì)及銷售團(tuán)隊(duì)進(jìn)行默契的配合。教學(xué)內(nèi)容與學(xué)時(shí)分配（一）產(chǎn)品經(jīng)理的價(jià)值形成及發(fā)展趨勢2學(xué)時(shí) 1、產(chǎn)品的內(nèi)涵和外延； 2、產(chǎn)品經(jīng)理的職能與作用； 3、藍(lán)海戰(zhàn)略與產(chǎn)品

3、的創(chuàng)新； 4、經(jīng)營模型的分類及特點(diǎn)；5、著名產(chǎn)品經(jīng)理的成功經(jīng)驗(yàn)及啟示；6、產(chǎn)品經(jīng)理的趨勢分析。（二）產(chǎn)品經(jīng)理的六大工作職責(zé) 2學(xué)時(shí) 1、市場調(diào)查與分析； 2、產(chǎn)品定義設(shè)計(jì)與規(guī)劃； 3、產(chǎn)品研發(fā)中的項(xiàng)目管理； 4、產(chǎn)品宣講；5、市場推廣協(xié)助；6、產(chǎn)品上市后的管理與迭代。（三）自我管理能力的提升方法 4學(xué)時(shí)1、提升情緒管理能力；2、提升時(shí)間管理能力，熟悉時(shí)間管理Todolist等軟件；3、提升目標(biāo)管理能力；4、提升知識管理能力；5、產(chǎn)品設(shè)計(jì)能力；6、專業(yè)技能；7、團(tuán)隊(duì)管理能力。（四）產(chǎn)品策劃理論與實(shí)踐2學(xué)時(shí)1、策劃的概念與范疇；2、策劃的性質(zhì)與原則；3、策劃與創(chuàng)意；4、策劃書的撰寫規(guī)定和方法；5、

4、策劃的程序與步驟；6、策劃實(shí)例學(xué)習(xí)和實(shí)踐。（五）三大文檔撰寫方法和技巧 2學(xué)時(shí)1、商業(yè)需求文檔（BRD）的內(nèi)容結(jié)構(gòu)及撰寫方法和技巧；2、市場需求文檔（MRD）的內(nèi)容結(jié)構(gòu)及撰寫方法與技巧；3、產(chǎn)品需求文檔（PRD）的內(nèi)容結(jié)構(gòu)及撰寫方法與技巧；4、熟悉Axure6.5 和Balsamiq Mockups 等工具軟件；5、三大文檔的標(biāo)準(zhǔn)規(guī)范學(xué)習(xí)實(shí)例；6、面向具體項(xiàng)目的三大文檔的專項(xiàng)實(shí)踐。（六）課程項(xiàng)目設(shè)計(jì)4學(xué)時(shí)模擬公司運(yùn)作模式和組織結(jié)構(gòu)，分別對一款互聯(lián)網(wǎng)產(chǎn)品和工業(yè)產(chǎn)品進(jìn)行全生命周期的實(shí)踐，集中突出產(chǎn)品經(jīng)理角色的價(jià)值和文檔報(bào)告，詳實(shí)論證“做什么”的設(shè)計(jì)方法和過程。小組其他同學(xué)配合完成“怎么做”的角色。

5、實(shí)驗(yàn)教學(xué)（包括上機(jī)學(xué)時(shí)、實(shí)驗(yàn)學(xué)時(shí)、實(shí)踐學(xué)時(shí)、實(shí)創(chuàng)學(xué)時(shí)）實(shí)驗(yàn)0學(xué)時(shí),實(shí)踐0學(xué)時(shí)，實(shí)創(chuàng)學(xué)時(shí)：0教學(xué)方法課程教學(xué)以課堂教學(xué)、課外作業(yè)、綜合討論以及授課教師的科研項(xiàng)目于積累等共同實(shí)施?？己朔绞狡綍r(shí)成績及課程設(shè)計(jì)各占50%。教材及參考書主要參考資料：1產(chǎn)品經(jīng)理修煉之道費(fèi)杰，機(jī)械工業(yè)出版社華章公司， 20122 產(chǎn)品經(jīng)理:從優(yōu)秀到卓越張衛(wèi)東著，人民郵電出版社，20143 啟示錄，美 Marty Cagan七印部落 譯，華中科技大學(xué)出版社20114 結(jié)網(wǎng)：互聯(lián)網(wǎng)產(chǎn)品經(jīng)理改變世界王堅(jiān)，人民郵電出版社，20105 產(chǎn)品經(jīng)理手冊琳達(dá)·哥喬斯著，中國財(cái)政經(jīng)濟(jì)出版社，2007Product Manager

6、SyllabusCourse CodeCourse TitleProduct ManagerEnglish TitleProduct ManagerCourse CategoryDiscipline major coursesCourse NatureCompulsoryClasses hoursTotal: 16 Computer: 0 Experiment: 0 Practice: 0 Practical innovation: 0Credit2SemesterSixth SemesterInstituteSchool of DesignProgram OrientedInteractio

7、n design, industrial design and product designTeaching LanguageTeaching in ChinesePrerequisitesConcept of industrial design and engineering training IStudent Outcomes (Special Training Ability)Through this course learning, I hope that students can master the product manager's workflow, cultivate

8、 product awareness and product innovation ideas, and can carry out user research and write relevant documents. This course is an indispensably important knowledge and ability accumulation to become a product manager.Course for Students' Ability Development (Teaching Objectives)After the courses,

9、 students will have the following capabilities:1. To cultivate the ability of students to think independently, analyze the problem and solve the problem as the main goal, teaching of discussion-based case is carried out, requiring no rote of students.2. This course emphasizes practice and cultivates

10、 students' independent ability. Through case teaching, students can master the product manager decision-making procedures and methods; be familiar with relevant tools, analysis methods and ideas.Course DescriptionThis course is a combination of the times need to set up a new professional course

11、for industrial design specialty. Product Manageris the product management leader, coordinator and agitator. Internet product manager is at the heart of Internet companies, with very strong communication, coordination, market insight and business sensitivity required. He/she does not only understand

12、the consumer, the market, but also cooperate closely with team of various different styles, such as the development team and the sales team.Distribution of Teaching Contents and Class Hours(I) Value formation and development trend of product manager 2 class hours1. Connotation and extension of the p

13、roduct;2. Functions and roles of product manager;3. Blue ocean strategy and product innovation;4. Classification and characteristics of business model;5. Successful experience and inspiration of famous product manager;6. Trend analysis of product manager.(II) 6 major job responsibilities of product

14、manager 2 class hours1. Market research and analysis;2. Product definition design and planning;3. Project management in the product development;4. Product presentation;5. Marketing promotion assistance;6. Product management and iteration after listing.(III) Enhancement approach of self-management ab

15、ility 4class hours1. Enhance the emotional management ability; 2. Enhance the time management ability, familiar with the time management Todolist and other softwares; 3. Enhance the target management ability;4. Enhance knowledge management ability; 5. Product design ability; 6. Professional skills;

16、7. Team management ability.(IV) Product planning theory and practice 2 class hours1. Planning the concept and category; 2. The nature and principles of planning; 3. Planning and creativity; 4. Writing rules and methods of planning books; 5. Planning procedures and procedures; 6. Learning and practic

17、e of planning examples.(V) Writing methods and skills of three major documents 2 class hours1. The content structure, writing methods and techniques of the Business Requirement Document (BRD); 2. The content structure, writing methods and techniques of the Market Requirement Document (MRD); 3. The c

18、ontent structure, writing methods and techniques of the Product Requirement Document (PRD) ; 4. Familiar with Axure6.5, Balsamiq Mockups and other tools; 5. Learning example of standard specifications of three major documents; 6. Special practice of three major documents for the three specific proje

19、ct.(VI) Course project design4class hoursThe company's operating mode and organizational structure are stimulated, which means that the whole life cycle practice is carried out for Internet product and industrial product respectively, focusing on the value of product manager role and document re

20、ports and demonstrating design methods and processes of "do what" in detail. Other students of the team shall cooperate to complete the role of "how to do".Experimental teaching (including computer class hours, experimental class hours, practice class hours, practical innovation

21、class hours)Experiment 0 class hours, practice 0 class hours, practical innovation class hours: 0Teaching MethodThe curriculum teaching is carried out by classroom teaching, extracurricular homework, comprehensive discussion and the teacher's scientific research projects as accumulation.Examinatio