新編劍橋BEC中級(jí)件_advertising

1、會(huì)計(jì)學(xué)1新編劍橋新編劍橋BEC中級(jí)件中級(jí)件_advertisingContents Module Four4.1 Business topic: Advertising 4.2 Business skills:Delegating4.3 Exam spotlight:Reading Test: Part FourBusiness Topic4.1 Vocabulary: Types of advertising4.1 Case study: the effect of Advertising4.1 Speaking: Oral presentation4.1 Case study: choos

2、ing the medium of Advertising4II. Cultural ReflectionWords and Words and expressions expressions related to related to advertisingadvertisingthe advantages and the advantages and disadvantages of types of disadvantages of types of advertising, consideration advertising, consideration in choosing med

3、iain choosing mediaIV. Oral PracticePractice to give tips Practice to give tips and adviceand advice Background information 7 Background information 8Function amplify the demandmarketingbrandgoodwillpreference and loyalty(美國廣告協(xié)會(huì)美國廣告協(xié)會(huì))Association of National Advertisingdefines the purpose of adverti

4、sing as: ACCA Awareness受眾意識(shí)受眾意識(shí) Comprehension易于理解易于理解 Conviction 令人信服令人信服Action 敦促行動(dòng)敦促行動(dòng)Billboard advertisingoutdoor advertisingoutdoor LED advertisement screenDigital postersPublic transportation vehiclesvikl banners旗幟廣旗幟廣告告MagazinecalendarsBrochuresbror or pamphletspmflit TV commercial搜索引擎優(yōu)化搜索引擎優(yōu)化

5、（Search Engine Optimization）notesbanners旗幟廣告旗幟廣告pop-up ads (pop-ups)自動(dòng)自動(dòng)彈出式廣告彈出式廣告spamBlogs or Micro blogsmicro letterWord of mouthmail shotsTV commercialsspambannersnewspaper advertsbrochuressamples郵寄廣告郵寄廣告報(bào)紙上的廣告報(bào)紙上的廣告橫幅廣告橫幅廣告電視廣告電視廣告垃圾郵件廣告垃圾郵件廣告口頭廣告口頭廣告樣品樣品小冊(cè)子小冊(cè)子Useful Words and Expressions have a

6、 discussion about the effect of advertising 25Tasks:1.What s the product or company?2.who is the target consumer?3.How was it advertised?4.How effective do you think it is? Why/why not? have a discussion about the effect of advertising 26Tasks:1.What s the product or company?2.who is the target cons

7、umer?3.How was it advertised?4.How effective do you think it is? Why/why not? have a discussion about the effect of advertising 27Tasks:1.What s the product or company?2.who is the target consumer?3.How was it advertised?4.How effective do you think it is? Why/why not?Zodiac zodk The zodiac is Chine

8、se precious cultural productsmailshotsTV commercialsword of mouthbrochuressamplenewspaper advertsbannersspamTopic A: What is important to remember when deciding what type of advertising to use?Topic B: What is important to remember about your target consumer when planning an advertising campaign?. O

9、ral practice Word Bank1.Reach vast number of target customers2.Reach immense audience3.Cost effective4.At a considerable low priceGroup A:When deciding what type of advertising to use: - How much will it cost? - Will it reach your target market? - Is it short-term or long-term promotion?40Oral pract

10、ice Word Bank1. Have access to2. Futile3. Make an investigation4. Launch advertisement onlineGroup B:What is important to know about your target consumer? - Age and gender - Typical income - What do they read/watch in order to select an appropriate type of advertising?41Case study: choose medium to

11、advertiseCase study: choose medium to advertise Requirement1. name your company any way you like2. Introduce your company3. Choose a medium to advertise 4. Why do you choose this kind of medium?Group A:43Case study: choose medium to advertiseCase study: choose medium to advertise Requirement1. name

12、your company any way you like2. Introduce your company3. Choose a medium to advertise 4. Why do you choose this kind of medium?Group B:44Case study: choose medium to advertiseCase study: choose medium to advertise Requirement1. name your restaurant any way you like2. Introduce your restaurant3. Choose a medium to advertise 4. Why do you choose this kind of medium?Group C: