產(chǎn)品設(shè)計(jì)專題（三）課程教學(xué)大綱

1、產(chǎn)品設(shè)計(jì)專題（三）（產(chǎn)品衍生設(shè)計(jì)）教學(xué)大綱課程代碼課程名稱產(chǎn)品設(shè)計(jì)專題（三）（產(chǎn)品衍生設(shè)計(jì)）英文名稱Product Project Design(III) （Product Derivative Design）課程類別專業(yè)領(lǐng)域課課程性質(zhì)必修學(xué)時(shí)總學(xué)時(shí)：64 上機(jī)學(xué)時(shí)：0實(shí)驗(yàn)學(xué)時(shí)：0 實(shí)踐學(xué)時(shí)：0 實(shí)創(chuàng)學(xué)時(shí)32學(xué)分4開課學(xué)期第六學(xué)期開課單位設(shè)計(jì)學(xué)院適用專業(yè)產(chǎn)品設(shè)計(jì)授課語(yǔ)言中文先修課程產(chǎn)品設(shè)計(jì)專題（二）（家具設(shè)計(jì)）畢業(yè)要求（專業(yè)培養(yǎng)能力）本課程對(duì)學(xué)生達(dá)到如下畢業(yè)要求有如下貢獻(xiàn)： 3、4、5、9、103.設(shè)計(jì)/開發(fā)解決方案：能夠針對(duì)產(chǎn)品設(shè)計(jì)復(fù)雜問題提出解決方案，設(shè)計(jì)滿足特定需求的各類產(chǎn)品設(shè)計(jì)及服務(wù)系

2、統(tǒng)設(shè)計(jì)，并能夠在設(shè)計(jì)環(huán)節(jié)中體現(xiàn)創(chuàng)新意識(shí)，考慮經(jīng)濟(jì)、文化、環(huán)保、安全、技術(shù)、美觀等因素。4.研究：能夠基于設(shè)計(jì)及藝術(shù)的基本原理并采用科學(xué)方法對(duì)產(chǎn)品設(shè)計(jì)復(fù)雜問題進(jìn)行研究，包括設(shè)計(jì)實(shí)驗(yàn)、現(xiàn)象觀察與分析、地域文化與藝術(shù)思潮，在信息采集與梳理的過程中形成合理有效的設(shè)計(jì)成果。5.使用現(xiàn)代工具：能夠針對(duì)產(chǎn)品設(shè)計(jì)的復(fù)雜問題，開發(fā)、選擇與使用恰當(dāng)設(shè)計(jì)技術(shù)手段、現(xiàn)代信息工具和資源，包括對(duì)產(chǎn)品設(shè)計(jì)復(fù)雜問題的預(yù)測(cè)與實(shí)踐，并能夠理解其局限性。9.個(gè)人和團(tuán)隊(duì)：能夠在多學(xué)科背景下的團(tuán)隊(duì)中承擔(dān)個(gè)體、團(tuán)隊(duì)成員以及負(fù)責(zé)人的角色。10.溝通：能夠就復(fù)雜產(chǎn)品設(shè)計(jì)問題與業(yè)界同行及社會(huì)公眾進(jìn)行有效溝通和交流，包括制作設(shè)計(jì)文本和撰寫設(shè)計(jì)說

3、明、陳述發(fā)言、清晰表達(dá)或回應(yīng)指令。并具備一定的國(guó)際視野，能夠在跨文化背景下進(jìn)行溝通和交流。課程培養(yǎng)學(xué)生的能力（教學(xué)目標(biāo)）完成課程后，學(xué)生將具備以下能力：（1）循序漸進(jìn)的地掌握衍生產(chǎn)品設(shè)計(jì)的基礎(chǔ)知識(shí)，衍生產(chǎn)品設(shè)計(jì)的規(guī)范、概念和理論。3、4（2）進(jìn)行系統(tǒng)的衍生產(chǎn)品設(shè)計(jì)思維和專業(yè)現(xiàn)代基本工具使用技能的訓(xùn)練。3、5（3）能夠基于衍生產(chǎn)品設(shè)計(jì)的基本原理，通過采用科學(xué)方法對(duì)衍生產(chǎn)品、使用者、社會(huì)、環(huán)境等的復(fù)雜問題進(jìn)行研究，對(duì)針對(duì)產(chǎn)品需求進(jìn)行設(shè)計(jì)實(shí)踐。5、9（4）通過設(shè)計(jì)實(shí)踐體現(xiàn)產(chǎn)品設(shè)計(jì)師的社會(huì)責(zé)任感，通過與不同學(xué)科背景的專業(yè)人士溝通，了解與選題相關(guān)的社會(huì)、環(huán)境、科技的現(xiàn)狀與發(fā)展趨勢(shì)。在設(shè)計(jì)時(shí)間的各環(huán)節(jié)中完

4、成個(gè)人和團(tuán)隊(duì)的匯報(bào)9、10課程簡(jiǎn)介“產(chǎn)品衍生設(shè)計(jì)”課程是以產(chǎn)品設(shè)計(jì)理念為內(nèi)核的衍生發(fā)散創(chuàng)意設(shè)計(jì)，其設(shè)計(jì)要點(diǎn)是輔助該產(chǎn)品的創(chuàng)意與概念得到有效的信息傳達(dá)，通過產(chǎn)品包裝結(jié)構(gòu)設(shè)計(jì)、產(chǎn)品包裝信息設(shè)計(jì)、APP設(shè)計(jì)、電子商務(wù)組成、市場(chǎng)營(yíng)銷策略等達(dá)到產(chǎn)品表達(dá)與品牌提升的作用。產(chǎn)品衍生設(shè)計(jì)是產(chǎn)品設(shè)計(jì)的有效組成部分，也是設(shè)計(jì)思維的外化表達(dá)，課程內(nèi)容的走向從產(chǎn)品研發(fā)的內(nèi)核（設(shè)計(jì)創(chuàng)意）到銷售市場(chǎng)各個(gè)環(huán)節(jié)的對(duì)接，具有較強(qiáng)的現(xiàn)實(shí)意義和價(jià)值。課程重點(diǎn)提升學(xué)生的設(shè)計(jì)思維能力、信息篩選能力和視覺表達(dá)能力，通過課程的學(xué)習(xí)可以培養(yǎng)學(xué)生的設(shè)計(jì)思維系統(tǒng)化應(yīng)用在產(chǎn)品決策、技術(shù)研發(fā)、企業(yè)管理、市場(chǎng)營(yíng)銷等各個(gè)層面的能力，并不斷帶來(lái)創(chuàng)新和突破

5、。教學(xué)內(nèi)容與學(xué)時(shí)分配（一）產(chǎn)品衍生設(shè)計(jì)概述 4學(xué)時(shí)（1）產(chǎn)品衍生設(shè)計(jì)的概念 1學(xué)時(shí)（2）產(chǎn)品衍生設(shè)計(jì)的內(nèi)涵 1學(xué)時(shí)（3）產(chǎn)品衍生設(shè)計(jì)的時(shí)代特征 2學(xué)時(shí)（二）產(chǎn)品衍生設(shè)計(jì)的產(chǎn)品定位與信息設(shè)計(jì) 12學(xué)時(shí) （1）產(chǎn)品創(chuàng)意與概念提取 2學(xué)時(shí)（2）設(shè)計(jì)信息的層級(jí)篩選 2學(xué)時(shí)（3）信息表達(dá)的概念構(gòu)建 4學(xué)時(shí)（4）產(chǎn)品衍生設(shè)計(jì)創(chuàng)意法則 4學(xué)時(shí)（三）數(shù)碼產(chǎn)品設(shè)計(jì)實(shí)戰(zhàn) 16學(xué)時(shí)（1）產(chǎn)品衍生設(shè)計(jì)市場(chǎng)調(diào)研 2學(xué)時(shí)（2）產(chǎn)品衍生設(shè)計(jì)人群分析 2學(xué)時(shí)（3）產(chǎn)品衍生設(shè)計(jì)需求分析 2學(xué)時(shí)（4）產(chǎn)品衍生設(shè)計(jì)概念設(shè)計(jì) 2學(xué)時(shí)（5）產(chǎn)品衍生設(shè)計(jì)方案細(xì)化 2學(xué)時(shí)（6）產(chǎn)品衍生設(shè)計(jì)結(jié)構(gòu)初步設(shè)計(jì)及可行性分析 2學(xué)時(shí)（7）產(chǎn)品衍生設(shè)計(jì)

6、配色既相關(guān)延展設(shè)計(jì) 2學(xué)時(shí)（8）產(chǎn)品衍生設(shè)計(jì)方案評(píng)價(jià) 2學(xué)時(shí)難點(diǎn)與重點(diǎn)：引導(dǎo)學(xué)生對(duì)產(chǎn)品功能性的延伸發(fā)展的認(rèn)識(shí)和把握，以及對(duì)產(chǎn)品衍生設(shè)計(jì)的綜合性研究和用戶研究。掌握知識(shí)的要求：通過產(chǎn)品對(duì)開發(fā)設(shè)計(jì)的學(xué)習(xí)，掌握在產(chǎn)品衍生設(shè)計(jì)領(lǐng)域內(nèi)通過分析、調(diào)研、資料查找、流行趨勢(shì)分析等多種方法來(lái)發(fā)現(xiàn)產(chǎn)品設(shè)計(jì)中有價(jià)值的問題，并結(jié)合產(chǎn)品的功能、形態(tài)、結(jié)構(gòu)、材料和工藝等產(chǎn)品設(shè)計(jì)要素，提出具有可行性的解決方案。 實(shí)驗(yàn)教學(xué)（包括上機(jī)學(xué)時(shí)、實(shí)驗(yàn)學(xué)時(shí)、實(shí)踐學(xué)時(shí)）總學(xué)時(shí)：64 上機(jī)學(xué)時(shí)：0實(shí)驗(yàn)學(xué)時(shí)：0 實(shí)踐學(xué)時(shí)：0 實(shí)創(chuàng)學(xué)時(shí)32教學(xué)方法課程教學(xué)以課堂教學(xué)、課外作業(yè)、綜合討論、網(wǎng)絡(luò)以及授課教師的科研項(xiàng)目于積累等共同實(shí)施?？己朔绞奖菊n

7、程注重過程考核，成績(jī)比例為：平時(shí)作業(yè)和課堂表現(xiàn)：30%期中考試和平時(shí)小測(cè)試（設(shè)計(jì)過程成果）：30%期末考試（設(shè)計(jì)最終成果）：40%教材及參考書現(xiàn)用教材：1 張黎 編著，產(chǎn)品設(shè)計(jì)初步，清華大學(xué)出版社，20142 劉春榮等 著，產(chǎn)品創(chuàng)新設(shè)計(jì)策略開發(fā)，上海交通大學(xué)出版社，2015參考教材：3 英 賈斯丁奧康諾 著，藝術(shù)與創(chuàng)意產(chǎn)業(yè)， 中央編譯出版社，20134 英 喬納森查普曼 著，情感永續(xù)設(shè)計(jì)， 東南大學(xué)出版社，20145 方雄偉 編著，創(chuàng)意漫談， 浙江工商大學(xué)出版社，20156 李慶龍 陳小龍 著，文化創(chuàng)意產(chǎn)業(yè)， 北京出版社，20157 李季 主編，世界文化產(chǎn)業(yè)地圖， 中國(guó)建筑工業(yè)出版社，2014

8、“Product Project Design(III) （Product Derivative Design）” SyllabusCourse CodeCourse TitleProduct Project Design(III) （Product Derivative Design）Course CategorySpecialty-related CourseCourse NatureCompulsory CourseClass Hours64Credits4Semester6InstituteSchool of DesignProgram OrientedProduct DesignTe

9、aching LanguageChinesePrerequisitesProduct Project Design (II) (Furniture Design)Student Outcomes (Special Training Ability)This course has the following contributions to students who meet the following graduation requirements: 3,4,5,9,103. Design / development solutions: to design solutions for com

10、plex product design, design to meet specific needs of various product design and service system design, and to reflect the innovation awareness of design aspects, consider the economy, culture, environmental protection, security, technology, beauty and other factors.4. Research: Based on the basic p

11、rinciples of design and art and use the scientific method to make research on product design complex issues, including design experiments, phenomena observation and analysis, regional culture and artistic trends，form reasonable and effective design results in the process of information collection.5.

12、 The use of modern tools: the ability to develop, select and use appropriate design techniques, modern information tools and resources, including the design and implementation of complex product design problems, and be able to understand its limitations.9. Individuals and Teams: Ability to take on i

13、ndividual, team members, and responsible roles in a multidisciplinary team.10. Communication: Communicate and communicate effectively with industry peers and the public on complex product design issues, including making design texts and writing design notes, presenting statements, clearly expressing

14、 or responding to directives. And have a certain international perspective, to cross-cultural background to communicate and exchange.Teaching ObjectivesAfter completion of the course, students will have the following abilities:(1) step by step to master the basic knowledge of derivative product desi

15、gn, derivative product design specifications, concepts and theories. 3，4(2) the system of derivative product design thinking and professional modern basic tools to use the skills of training. 3,5(3) Based on the basic principles of derivative product design, through the use of scientific methods of

16、derivative products, users, society, the environment and other complex issues to study, for product demand for design practice. 5，9(4) through the design practice reflects the product designers sense of social responsibility, through different backgrounds of professionals to communicate with the top

17、ic to understand the social, environmental, technology status and development trends. In the design of the various parts of the completion of personal and team reporting 9,10Course DescriptionProduct derivative design course is based on the product design concept as the core of the derivative of the

18、 creative design, the design of the product is to assist the idea and the concept of effective information to convey, through the product packaging design, product packaging information design, APP design, E-commerce composition, marketing strategy to achieve product expression and brand promotion r

19、ole. Product derivative design is an effective part of product design, but also the external expression of design thinking, curriculum content from the product development of the kernel (design ideas) to the sales market in all aspects of docking, with strong practical significance and value. The co

20、urse focuses on improving the students thinking ability, information screening ability and visual expression ability. Through the study of the course, the students can design the students design thinking systematically in the aspects of product decision making, technology research and development, e

21、nterprise management, marketing and so on. Bring innovation and breakthrough.Teaching Content and Class Hours Distribution(A) Product Derivative Design Overview 4 class hours(1) Product derivative design concept 1 class hours(2) the meaning of product derivative design 1 class hours(3) Time characte

22、ristics of product derivative design 2 class hours(B) product derivative design of product positioning and information design 12 class hours(1) Product idea and concept extraction 2 class hours(2) the level of design information screening 2 class hours(3) the concept of information expression to bui

23、ld 4 class hours(4) Product Derivative Design Creative Rule 4 class hours(C) digital product design combat 16 class hours(1) product derivative design market research 2 class hours(2) product derivative design crowd analysis 2 class hours(3) product derivative design requirements analysis 2 class ho

24、urs(4) product derivative design concept design 2 class hours(5) product derivative design refinement 2 class hours(6) preliminary design of product derivative design and feasibility analysis 2 class hours(7) Product Derivative Design Color is both related to extended design 2 class hours(8) Product

25、 derivative design evaluation 2 class hoursDifficulties and priorities: to guide students to extend the understanding of the development of product functionality and grasp, as well as product derivative design of the comprehensive research and user research.To master the requirements of knowledge: t

26、hrough the product design and development of learning, master in the field of product derivative design through analysis, research, data search, fashion trends and other methods to discover product design valuable issues, combined with product features , Shape, structure, materials and processes and

27、 other product design elements, put forward a feasible solution.Experimental TeachingNoneTeaching MethodThe course will be implemented in the form of classroom teaching, extra-curricular assignments, general discussion, networking, and research projects for instructors.Examination MethodThis course

28、focuses on process assessment, the results ratio:Normal homework and classroom performance: 30%Mid-term exam and the usual small test (design process results): 30%Final Examination (final design result): 40%Teaching Materials and Reference BooksCurrent teaching materials:1 Zhang Li edited, product d

29、esign preliminary, Tsinghua University Press, 20142 Liu Chunrong, product innovation and design strategy development, Shanghai Jiaotong University Press, 2015Reference materials:3 English Justin OConnor, Creative Industries and Arts, Central Compilation and Translation Press, 20134 British Jonathan

30、Chapman, emotional sustainable design, Southeast University Press, 20145 FangXiongWei editors, creative discussion, Zhejiang industry and commerce university press, 20156 Li Qinglong Chen Xiaolong, cultural and creative industries, Beijing Publishing House, 20157 Li Ji, editor of the world cultural

31、industry map, China Construction Industry Press, 2014產(chǎn)品設(shè)計(jì)專題（三）（產(chǎn)品衍生設(shè)計(jì)）實(shí)創(chuàng)教學(xué)大綱課程代碼課程名稱產(chǎn)品設(shè)計(jì)專題（三）（產(chǎn)品衍生設(shè)計(jì)）英文名稱Product Project Design(III) （Product Derivative Design）課程類別專業(yè)領(lǐng)域課課程性質(zhì)必修學(xué)時(shí)總學(xué)時(shí)：64 上機(jī)學(xué)時(shí)：0實(shí)驗(yàn)學(xué)時(shí)：0 實(shí)踐學(xué)時(shí)：0 實(shí)創(chuàng)學(xué)時(shí)32學(xué)分4開課學(xué)期第六學(xué)期開課單位設(shè)計(jì)學(xué)院適用專業(yè)產(chǎn)品設(shè)計(jì)授課語(yǔ)言中文先修課程產(chǎn)品設(shè)計(jì)專題（二）（家具設(shè)計(jì)）畢業(yè)要求（專業(yè)培養(yǎng)能力）本課程對(duì)學(xué)生達(dá)到如下畢業(yè)要求有如下貢獻(xiàn)： 3、4、5

32、、9、103.設(shè)計(jì)/開發(fā)解決方案：能夠針對(duì)產(chǎn)品設(shè)計(jì)復(fù)雜問題提出解決方案，設(shè)計(jì)滿足特定需求的各類產(chǎn)品設(shè)計(jì)及服務(wù)系統(tǒng)設(shè)計(jì)，并能夠在設(shè)計(jì)環(huán)節(jié)中體現(xiàn)創(chuàng)新意識(shí)，考慮經(jīng)濟(jì)、文化、環(huán)保、安全、技術(shù)、美觀等因素。4.研究：能夠基于設(shè)計(jì)及藝術(shù)的基本原理并采用科學(xué)方法對(duì)產(chǎn)品設(shè)計(jì)復(fù)雜問題進(jìn)行研究，包括設(shè)計(jì)實(shí)驗(yàn)、現(xiàn)象觀察與分析、地域文化與藝術(shù)思潮，在信息采集與梳理的過程中形成合理有效的設(shè)計(jì)成果。5.使用現(xiàn)代工具：能夠針對(duì)產(chǎn)品設(shè)計(jì)的復(fù)雜問題，開發(fā)、選擇與使用恰當(dāng)設(shè)計(jì)技術(shù)手段、現(xiàn)代信息工具和資源，包括對(duì)產(chǎn)品設(shè)計(jì)復(fù)雜問題的預(yù)測(cè)與實(shí)踐，并能夠理解其局限性。9.個(gè)人和團(tuán)隊(duì)：能夠在多學(xué)科背景下的團(tuán)隊(duì)中承擔(dān)個(gè)體、團(tuán)隊(duì)成員以及負(fù)責(zé)人

33、的角色。10.溝通：能夠就復(fù)雜產(chǎn)品設(shè)計(jì)問題與業(yè)界同行及社會(huì)公眾進(jìn)行有效溝通和交流，包括制作設(shè)計(jì)文本和撰寫設(shè)計(jì)說明、陳述發(fā)言、清晰表達(dá)或回應(yīng)指令。并具備一定的國(guó)際視野，能夠在跨文化背景下進(jìn)行溝通和交流。課程培養(yǎng)學(xué)生的能力（教學(xué)目標(biāo)）完成課程后，學(xué)生將具備以下能力：（1）循序漸進(jìn)的地掌握衍生產(chǎn)品設(shè)計(jì)的基礎(chǔ)知識(shí)，衍生產(chǎn)品設(shè)計(jì)的規(guī)范、概念和理論。3、4（2）進(jìn)行系統(tǒng)的衍生產(chǎn)品設(shè)計(jì)思維和專業(yè)現(xiàn)代基本工具使用技能的訓(xùn)練。3、5（3）能夠基于衍生產(chǎn)品設(shè)計(jì)的基本原理，通過采用科學(xué)方法對(duì)衍生產(chǎn)品、使用者、社會(huì)、環(huán)境等的復(fù)雜問題進(jìn)行研究，對(duì)針對(duì)產(chǎn)品需求進(jìn)行設(shè)計(jì)實(shí)踐。5、9（4）通過設(shè)計(jì)實(shí)踐體現(xiàn)產(chǎn)品設(shè)計(jì)師的社會(huì)責(zé)任

34、感，通過與不同學(xué)科背景的專業(yè)人士溝通，了解與選題相關(guān)的社會(huì)、環(huán)境、科技的現(xiàn)狀與發(fā)展趨勢(shì)。在設(shè)計(jì)時(shí)間的各環(huán)節(jié)中完成個(gè)人和團(tuán)隊(duì)的匯報(bào)9、10課程簡(jiǎn)介 “產(chǎn)品衍生設(shè)計(jì)”課程是以產(chǎn)品設(shè)計(jì)理念為內(nèi)核的衍生發(fā)散創(chuàng)意設(shè)計(jì)，其設(shè)計(jì)要點(diǎn)是輔助該產(chǎn)品的創(chuàng)意與概念得到有效的信息傳達(dá)，通過產(chǎn)品包裝結(jié)構(gòu)設(shè)計(jì)、產(chǎn)品包裝信息設(shè)計(jì)、APP設(shè)計(jì)、電子商務(wù)組成、市場(chǎng)營(yíng)銷策略等達(dá)到產(chǎn)品表達(dá)與品牌提升的作用。產(chǎn)品衍生設(shè)計(jì)是產(chǎn)品設(shè)計(jì)的有效組成部分，也是設(shè)計(jì)思維的外化表達(dá)，課程內(nèi)容的走向從產(chǎn)品研發(fā)的內(nèi)核（設(shè)計(jì)創(chuàng)意）到銷售市場(chǎng)各個(gè)環(huán)節(jié)的對(duì)接，具有較強(qiáng)的現(xiàn)實(shí)意義和價(jià)值。課程重點(diǎn)提升學(xué)生的設(shè)計(jì)思維能力、信息篩選能力和視覺表達(dá)能力，通過課程的學(xué)

35、習(xí)可以培養(yǎng)學(xué)生的設(shè)計(jì)思維系統(tǒng)化應(yīng)用在產(chǎn)品決策、技術(shù)研發(fā)、企業(yè)管理、市場(chǎng)營(yíng)銷等各個(gè)層面的能力，并不斷帶來(lái)創(chuàng)新和突破。主要儀器設(shè)備與軟件相機(jī), POWERPOINT, CORELDRAW, ILLUSTRATOR, PHOTOSHOP, 3DMAX，實(shí)驗(yàn)報(bào)告總學(xué)時(shí)：64 上機(jī)學(xué)時(shí)：0實(shí)驗(yàn)學(xué)時(shí)：0 實(shí)踐學(xué)時(shí)：0 實(shí)創(chuàng)學(xué)時(shí)32考核方式課程提交設(shè)計(jì)專題報(bào)告，內(nèi)容包括：（1）前期資料收集和分析；（2）設(shè)計(jì)的立意和主題；（3）手繪草圖；（4）電腦效果圖；（5）產(chǎn)品三視圖、尺寸圖；（6）產(chǎn)品設(shè)計(jì)說明；（7）產(chǎn)品使用操作圖文說明。出勤：20%平時(shí)成績(jī)：30% 課程作業(yè)：50%教材、實(shí)驗(yàn)指導(dǎo)書及教學(xué)參考書目現(xiàn)用教

36、材：1 張黎 編著，產(chǎn)品設(shè)計(jì)初步，清華大學(xué)出版社，20142 劉春榮等 著，產(chǎn)品創(chuàng)新設(shè)計(jì)策略開發(fā)，上海交通大學(xué)出版社，2015參考教材：3 英 賈斯丁奧康諾 著，藝術(shù)與創(chuàng)意產(chǎn)業(yè)， 中央編譯出版社，20134 英 喬納森查普曼 著，情感永續(xù)設(shè)計(jì)， 東南大學(xué)出版社，20145 方雄偉 編著，創(chuàng)意漫談， 浙江工商大學(xué)出版社，20156 李慶龍 陳小龍 著，文化創(chuàng)意產(chǎn)業(yè)， 北京出版社，20157 李季 主編，世界文化產(chǎn)業(yè)地圖， 中國(guó)建筑工業(yè)出版社，201412產(chǎn)品設(shè)計(jì)專題（三）（產(chǎn)品衍生設(shè)計(jì)）實(shí)創(chuàng)教學(xué)內(nèi)容與學(xué)時(shí)分配實(shí)創(chuàng)項(xiàng)目編號(hào)實(shí)創(chuàng)項(xiàng)目名稱實(shí)創(chuàng)學(xué)時(shí)實(shí)創(chuàng)內(nèi)容提要實(shí)創(chuàng)類型實(shí)創(chuàng)要求每組人數(shù)主要儀器設(shè)備與軟件1

37、指定主題設(shè)計(jì)市場(chǎng)調(diào)研2對(duì)該領(lǐng)域的產(chǎn)品衍生設(shè)計(jì)市場(chǎng)進(jìn)行調(diào)研探索性必做4XAI，PS，3DMAX2產(chǎn)品衍生設(shè)計(jì)人群分析2對(duì)產(chǎn)品衍生設(shè)計(jì)人群進(jìn)行分析探索性必做4XAI，PS，3DMAX3設(shè)計(jì)需求分析4對(duì)產(chǎn)品衍生設(shè)計(jì)進(jìn)行需求分析探索性必做4XAI，PS，3DMAX4數(shù)碼產(chǎn)品概念設(shè)計(jì)4對(duì)產(chǎn)品衍生設(shè)計(jì)進(jìn)行概念設(shè)計(jì)設(shè)計(jì)性必做1XAI，PS，3DMAX5數(shù)碼產(chǎn)品方案細(xì)化4對(duì)產(chǎn)品衍生設(shè)計(jì)方案進(jìn)行細(xì)化設(shè)計(jì)性必做1XAI，PS，3DMAX6數(shù)碼產(chǎn)品結(jié)構(gòu)初步設(shè)計(jì)及可行性分析6對(duì)產(chǎn)品衍生結(jié)構(gòu)初步設(shè)計(jì)及可行性進(jìn)行分析綜合性必做1模型切割機(jī)，電鉆，打磨機(jī)，3DMAX，RHINO ，AI，PS7數(shù)碼產(chǎn)品配色和相關(guān)延展設(shè)計(jì)6對(duì)

38、產(chǎn)品衍生配色和相關(guān)延展設(shè)計(jì)進(jìn)行設(shè)計(jì)實(shí)踐綜合性必做1XAI，PS，3DMAX8數(shù)碼產(chǎn)品方案評(píng)價(jià)4對(duì)產(chǎn)品衍生的設(shè)計(jì)方案評(píng)價(jià)驗(yàn)證性必做4XAI，PS，3DMAX“Product Project Design(III) （Product Derivative Design）” SyllabusCourse Code174143Course TitleProduct Project Design(III) （Product Derivative Design）Course CategorySpecialty-related CourseCourse NatureCompulsory CourseClas

39、s Hours64Credits4Semester6InstituteSchool of DesignProgram OrientedProduct DesignTeaching LanguageChinesePrerequisitesProduct Project Design (II) (Furniture Design)Student Outcomes (Special Training Ability)This course has the following contributions to students who meet the following graduation req

40、uirements: 3,4,5, 9,103. Design / development solutions: to design solutions for complex product design, design to meet specific needs of various product design and service system design, and to reflect the innovation awareness of design aspects, consider the economy, culture, environmental protecti

41、on, security, technology, beauty and other factors.4. Research: Based on the basic principles of design and art and use the scientific method to make research on product design complex issues, including design experiments, phenomena observation and analysis, regional culture and artistic trends，form

42、 reasonable and effective design results in the process of information collection.5. The use of modern tools: the ability to develop, select and use appropriate design techniques, modern information tools and resources, including the design and implementation of complex product design problems, and

43、be able to understand its limitations.9. Individuals and Teams: Ability to take on individual, team members, and responsible roles in a multidisciplinary team.10. Communication: Communicate and communicate effectively with industry peers and the public on complex product design issues, including mak

44、ing design texts and writing design notes, presenting statements, clearly expressing or responding to directives. And have a certain international perspective, to cross-cultural background to communicate and exchange.Teaching ObjectivesAfter completion of the course, students will have the following

45、 abilities:(1) step by step to master the basic knowledge of derivative product design, derivative product design specifications, concepts and theories. 3，4(2) the system of derivative product design thinking and professional modern basic tools to use the skills of training. 3,5(3) Based on the basi

46、c principles of derivative product design, through the use of scientific methods of derivative products, users, society, the environment and other complex issues to study, for product demand for design practice. 5，9(4) through the design practice reflects the product designers sense of social respon

47、sibility, through different backgrounds of professionals to communicate with the topic to understand the social, environmental, technology status and development trends. In the design of the various parts of the completion of personal and team reporting 9,10Course DescriptionProduct derivative desig

48、n course is based on the product design concept as the core of the derivative of the creative design, the design of the product is to assist the idea and the concept of effective information to convey, through the product packaging design, product packaging information design, APP design, E-commerce

49、 composition, marketing strategy to achieve product expression and brand promotion role. Product derivative design is an effective part of product design, but also the external expression of design thinking, curriculum content from the product development of the kernel (design ideas) to the sales ma

50、rket in all aspects of docking, with strong practical significance and value. The course focuses on improving the students thinking ability, information screening ability and visual expression ability. Through the study of the course, the students can design the students design thinking systematical

51、ly in the aspects of product decision making, technology research and development, enterprise management, marketing and so on. Bring innovation and breakthrough.Main equipment and softwareCamera, POWERPOINT, CORELDRAW, ILLUSTRATOR, PHOTOSHOP, 3DMAX,Test reportTotal Class Hour:64 online Class Hour：0

52、experiment Class Hour：0 Practice Class Hour：0 practical creation class hour：32Examination MethodThe course submits the design special report, which includes:(1) early data collection and analysis;(2) the design of the conception and theme;(3) hand-painted sketches;(4) computer renderings;(5) product

53、 three views, dimension drawings;(6) product design instructions;(7) Product use operation instructions.Attendance: 20%Normal performance: 30%Classroom works: 50%Experimental TeachingNoneTeaching MethodThe course will be implemented in the form of classroom teaching, extra-curricular assignments, ge

54、neral discussion, networking, and research projects for instructors.Examination MethodThis course focuses on process assessment, the results ratio:Normal homework and classroom performance: 30%Mid-term exam and the usual small test (design process results): 30%Final Examination (final design result): 40%Teaching Materials and Reference BooksCurrent teaching materials:1 Zhang Li edited, product design preliminary, Tsinghua University Press, 20142 Liu Chunrong, product innovation and design strategy development,