《商務(wù)英語(yǔ)高級(jí)閱讀》課程教學(xué)大綱

1、商務(wù)英語(yǔ)高級(jí)閱讀課程教學(xué)大綱一、課程基本信息課程代碼：課程名稱：商務(wù)英語(yǔ)高級(jí)閱讀英文名稱：Advanced Reading of Business English 課程類別：留學(xué)生必修課、商務(wù)英語(yǔ)本科生必修課學(xué) 時(shí)：48學(xué)分：3適用對(duì)象: 留學(xué)生、本科生考核方式：考試先修課程：商務(wù)英語(yǔ)中級(jí)閱讀二、課程簡(jiǎn)介高級(jí)商務(wù)英語(yǔ)閱讀是我校商務(wù)英語(yǔ)方向本科生和留學(xué)生的一門基礎(chǔ)課程，國(guó)際商務(wù)英語(yǔ)有其自身特點(diǎn)和基本要求。本課程主要力求使學(xué)生進(jìn)一步打好語(yǔ)言基礎(chǔ)，了解更多商務(wù)背景，學(xué)會(huì)在常見(jiàn)商務(wù)場(chǎng)景如Meeting、Business Negotiation、Report、Presentation的口語(yǔ)表達(dá)，通過(guò)學(xué)習(xí)

2、將能夠在不同的商務(wù)場(chǎng)合中可以就常見(jiàn)的商業(yè)話題和生活話題進(jìn)行地道、流暢地交流。了解商務(wù)寫作規(guī)則，能寫出簡(jiǎn)潔、規(guī)范的商務(wù)文體,如:商務(wù)溝通提高語(yǔ)言理解和運(yùn)用商務(wù)英語(yǔ)語(yǔ)言的能力。要求學(xué)生了解和掌握商務(wù)英語(yǔ)方面的相關(guān)知識(shí)掌握文章中出現(xiàn)的詞語(yǔ)和專業(yè)術(shù)語(yǔ)能順利閱讀并正確理解國(guó)際商務(wù)活動(dòng)題材、語(yǔ)言難度中等及以上的文章。三、課程性質(zhì)與教學(xué)目的課程性質(zhì)：本課程教學(xué)內(nèi)容主要包括：經(jīng)濟(jì)、經(jīng)濟(jì)全球化及其引發(fā)的經(jīng)營(yíng)和管理理念的變化、戰(zhàn)略管理、國(guó)際貿(mào)易、電子商務(wù)、金融、世界貿(mào)易組織、合資企業(yè)、法律法規(guī)、市場(chǎng)營(yíng)銷、人力公關(guān)、商務(wù)文化等。通過(guò)學(xué)習(xí)有關(guān)商務(wù)活動(dòng)的語(yǔ)言材料，學(xué)生可以熟悉和掌握當(dāng)代商務(wù)理念和國(guó)際商務(wù)慣例，了解英語(yǔ)國(guó)

3、家的社會(huì)和商業(yè)文化。 課程目的：1. 通過(guò)學(xué)習(xí)有關(guān)商務(wù)活動(dòng)的語(yǔ)言材料，培養(yǎng)學(xué)生掌握閱讀和理解商務(wù)英語(yǔ)文章的基本獲取商務(wù)信息的基本能力，為進(jìn)一步學(xué)習(xí)后續(xù)的商務(wù)英語(yǔ)課程，畢業(yè)后成為適應(yīng)社會(huì)需要的應(yīng)用型涉外商務(wù)工作者打下堅(jiān)實(shí)的基礎(chǔ)。2. 通過(guò)學(xué)習(xí)有關(guān)商務(wù)活動(dòng)的實(shí)用語(yǔ)言材料，學(xué)生可以熟悉主要的英語(yǔ)文章類型提高閱讀商務(wù)文章的能力。3. 課程思政元素：在授課過(guò)程中，引導(dǎo)學(xué)生了解中國(guó)國(guó)內(nèi)的經(jīng)濟(jì)發(fā)展現(xiàn)況，了解國(guó)內(nèi)經(jīng)濟(jì)政策，引導(dǎo)學(xué)生正確認(rèn)識(shí)中國(guó)在國(guó)際貿(mào)易中起到的積極作用。堅(jiān)持對(duì)外開(kāi)放的基本國(guó)策，把引進(jìn)來(lái)和走出去更好地結(jié)合起來(lái)。同時(shí)，引導(dǎo)學(xué)生全面客觀認(rèn)識(shí)當(dāng)代中國(guó)、看待外部世界，善于在批判鑒別中明辨是非。在了解英語(yǔ)

4、國(guó)家的社會(huì)和商業(yè)文化的同時(shí)，學(xué)習(xí)和掌握中國(guó)傳統(tǒng)文化中的思想精華，堅(jiān)持和發(fā)展中國(guó)特色社會(huì)主義、建設(shè)社會(huì)主義現(xiàn)代化強(qiáng)國(guó)。4、 教學(xué)內(nèi)容及要求Orientation：the business, tax, and financial environments（一） 目的與要求1 Learning the four basic forms of business organizations2 Discussing the different characteristics of each business and their advantages/disadvantages 3 思政元素：本部分介紹了四

5、種基本的商業(yè)組織形式，并討論了各種形式的優(yōu)缺點(diǎn)，講解時(shí)可以將其主要內(nèi)容與我國(guó)國(guó)情相結(jié)合，分析國(guó)內(nèi)各商業(yè)組織形式占比的合理性，培養(yǎng)學(xué)生對(duì)建設(shè)高質(zhì)量中國(guó)經(jīng)濟(jì)的敏銳度。(When introducing four basic forms of business organization and discussing the advantages and disadvantages of each form, lecturer should connect them with Chinas national conditions during the class and analyze the rat

6、ionality of the proportion of domestic business organization forms to cultivate students acuity to the construction of high-quality Chinese economy.)（二） 教學(xué)內(nèi)容1 主要內(nèi)容 (1) Four basic forms of business organizations:Sole proprietorships (one owner)Partnerships (general and limited)CorporationsLimited lia

7、bility companies (LLCs)(2) The different characteristics of each business and their advantages/disadvantages: Advantages:Owned by one person (100% profit, easy to operate, make all decisions, more fast reactions to outside changes, flexible)Owner has unlimited liability for all debts incurred (what

8、does that mean?)Tax efficient: add profits/ deduct losses from businessVery easy to create (usually)Disadvantages:Unlimited liability (all responsibilities)Difficult to raise capitalCertain tax disadvantages (Fringe benefits: medical coverage, group insurance)Difficult to transfer the ownershipHard

9、to scaleLack resources2+ owners.All owners have unlimited liability (unless they are limited partners)If someone is a limited partner what does that mean?It means if the business fails, they only lose what they invested.They are investors only (shareholder) and do not help operate the business.No do

10、uble taxationsRaise a greater amount of capital than sole trader(3) Limited liability and unlimited liability2 基本概念和知識(shí)點(diǎn)Sole proprietorships (one owner)Partnerships (general and limited)CorporationsLimited liability companies (LLCs) Limited liability and unlimited liabilitydouble taxations3 問(wèn)題與應(yīng)用（能力要

11、求） (1) What are the definitions of Four basic forms of business organizations? (2) What are the differences of limited liability and unlimited liability?（三） 思考與實(shí)踐 1.Discuss the different characteristics of each business and their advantages/disadvantages.（四） 教學(xué)方法與手段介紹本章教學(xué)主要采用的方法和手段為課堂講授、多媒體教學(xué)、網(wǎng)絡(luò)輔助教學(xué)

12、、分組討論、課堂討論等。Topic One: Marketing 1 Blue ocean strategy(一) 目的與要求1. Reading business article about marketing strategy2. Knowing some business knowledge about marketing3. Understanding the differences between Red Ocean and Blue Ocean strategy4. 思政元素：本部分介紹營(yíng)銷策略，相關(guān)的商業(yè)知識(shí)以及紅海戰(zhàn)略和藍(lán)海戰(zhàn)略區(qū)別，講解時(shí)可以將其主要內(nèi)容與我國(guó)的市場(chǎng)營(yíng)銷策略進(jìn)

13、行比較，進(jìn)而引導(dǎo)學(xué)生了解我國(guó)的市場(chǎng)營(yíng)銷策略的特征；引導(dǎo)學(xué)生加強(qiáng)對(duì)知識(shí)營(yíng)銷、網(wǎng)絡(luò)營(yíng)銷和綠色營(yíng)銷的重視。This part introduces marketing strategy, business knowledge about marketing and the differences between Red Ocean and Blue Ocean strategy. During this lesson, the information above can be compared with Chinese marketing strategy, so as to guide stude

14、nts to understand the characteristic of Chinese marketing strategy. Lecturer should guide students to pay attention on knowledge marketing, network marketing and green marketing. (二) 教學(xué)內(nèi)容 (1) 主要內(nèi)容Blue and Red oceansA Snapshot of Blue Ocean CreationThe Paradox of StrategyToward Blue Ocean StrategyThe

15、 Defining CharacteristicsBarriers to ImitationThe Simultaneous Pursuit of Differentiation and Low CostA Consistent Pattern (2) 基本概念和知識(shí)點(diǎn)Red Ocean Versus Blue Ocean StrategyThe imperatives for red ocean and blue ocean strategy are starkly different. (3) 問(wèn)題與應(yīng)用（能力要求） Blue ocean strategyCreate unconteste

16、d market space.Make the competition irrelevant.Create and capture new demand.Break the value/cost trade-of.Align the whole system of a companys activities in pursuit of differentiation and low cost.Red ocean strategyCompete in existing market space.Beat the competition.Exploit existing demand.Make t

17、he value/cost trad-off.Align the whole system of a companys activities with its strategic choice of differentiation or low cost. 4. 問(wèn)題與應(yīng)用（能力要求）(1) What motivated you to write an expanded edition of blue ocean strategy?(2) What is new about the new edition of blue ocean strategy?(3) How does blue oce

18、an strategy fundamentally differ from red ocean strategy?(三) 思考與實(shí)踐 1. What makes blue ocean strategy imperative in todays business climate?2.Are you saying red ocean strategy is no longer useful?(四) 教學(xué)方法與手段介紹本章教學(xué)主要采用的方法和手段為課堂講授、多媒體教學(xué)、網(wǎng)絡(luò)輔助教學(xué)、分組討論、課堂討論等。Topic One: Marketing 2 The Real Truth about Beau

19、ty: A Global Report(一) 目的與要求1. Reading business article about marketing strategy2. Knowing some business knowledge about marketing3. 思政元素：本部分涉及營(yíng)銷策略的閱讀以及市場(chǎng)營(yíng)銷知識(shí)的涉略，講解時(shí)引導(dǎo)學(xué)生了解我國(guó)的實(shí)體經(jīng)濟(jì)的建設(shè)，讓學(xué)生明白實(shí)體經(jīng)濟(jì)是我國(guó)經(jīng)濟(jì)發(fā)展、在國(guó)際經(jīng)濟(jì)競(jìng)爭(zhēng)中贏得主動(dòng)的根基。This part involves the information about marketing strategies and business knowledge

20、about marketing. During this lesson, by introducing the constructions of Chinas substantial economy, lectures can guide students to understand that the substantial economy is the foundation of Chinas economic development and it plays an essential role in winning initiative in the international econo

21、mic competition.(二) 教學(xué)內(nèi)容 1.主要內(nèi)容 About the study Foreword by Sylvia Lagnado-Global Brand Director, Dove Foreword by DR.Nancy Etcoff-Harvard university Forward by DR. Susie Orbach-The London school of economics Study methodology Womens relationship to their own beauty Perceptions of how beauty is Port

22、rayed in popular culture What make women feel beautiful? Beauty, physical attractiveness and the role of grooming and cosmetic surgery. Telling the real truth about beauty. What women want: the media and truth talking about beauty Conclusion and implications.2. 基本概念和知識(shí)點(diǎn) What is marketing Marketers j

23、ob is dealing with customers. Marketing is the delivery of customer satisfaction at a profit. Two goals of marketing: attracting new customer; keeping currentcustomer. Marketing is the most important job in an organization. Marketing defined Marketing is not only selling and advertising. The old sen

24、se of marketing is “telling and selling”; at the present,the only way to do the marketing is satisfying customer needs. A detailed definition: A social and managerial process whereby individuals and group obtain what they need and want through creating and exchanging products and value with others.

25、Several important concepts in the definition (1) Needs, wants, and demands. Needs: the basic human requirement. Want: the form taken by a human need as shaped by culture andindividual personality. Demands: human wants that are backed by buying power (2) Products and services Products: Anything that

26、can be offered to market for attention, acquisition, use, or consumption that might satisfy a want or need. Products include physical objects, services, persons, places, organizations, and ideas. Products can be referred as satisfier, resource, or marketing offer. (3) Value, satisfaction, quality Cu

27、stomer value: The difference between the values the customer gains from owning and using a product and the costs of obtaining the product. Customer satisfaction: The extent to which a products perceivedperformance matches a buyers expectation. Quality: The totality of features and characteristic of

28、a productor service that bear on its ability to satisfy customer needs. (4) Exchange, Transactions, and Relationships Exchange: the act of obtaining a desired object from someone by offering something in return. Transaction: A trade between two parties that involves at least twothings of value, agre

29、ed-upon conditions, a time of agreement, and a place of agreement. Relationship marketing: The process of creating, maintaining, andenhancing strong, value-laden relationships with customer and other stakeholders.3. 問(wèn)題與應(yīng)用（能力要求） Do you think the campaign is inspiring or just a way to get women to buy

30、 products? (三) 思考與實(shí)踐 Is the company just using “real” women to gain more profit?(四) 教學(xué)方法與手段 介紹本章教學(xué)主要采用的方法和手段為課堂講授、多媒體教學(xué)、網(wǎng)絡(luò)輔助教學(xué)、分組討論、課堂討論等。Topic Two: UK Taxation 1 Brief introduction to UK Taxation(一) 目的與要求 Understanding the function and purpose of tax Knowing tax environment Knowing the structure of

31、 UK tax system Knowing Tax avoidance and tax evasion 思政元素：本部分介紹了稅收相關(guān)知識(shí)，以及具體講解了英國(guó)稅收體系制度。講解時(shí)，可引導(dǎo)學(xué)生了解我國(guó)情以及基于國(guó)情所設(shè)計(jì)的稅收制度的背景，增強(qiáng)學(xué)生對(duì)我國(guó)稅收體系制度的認(rèn)可和自信。This part introduces the relevant knowledge of taxation and explains the structure of UK tax system in detail. During the lesson, students can be guided to know

32、about Chinas national conditions and the background of the tax system designed based on the condition, so as to enhance students recognition and confidence in China tax system.(二) 教學(xué)內(nèi)容 1.主要內(nèi)容 Function and purpose of tax Economic factors:Used to encourage and discourage certain types of activity. Soc

33、ial factors:Redistribution of income and wealth. Environmental factors:To deal with environmental concerns like global warming. Tax environment Types of taxes: (1) Individual Income tax Corporation tax Chargeable gains tax Inheritance tax Value added tax (2) Indirect tax & direct tax (3) Revenue tax

34、 & capital tax (4) progressive tax & non-progressive tax Structure of UK tax system Her Majestys Treasury formally imposes and collects taxation.Her Majestys Revenue and Customs (HMRC) administers the collection of tax:Officers of HMRC agree tax liabilities.Receivable Management Officers collect unp

35、aid tax. Revenue and Customs Prosecutions office provides legal advice andinstitutes and conducts criminal prosecutions. Reviews and appeals:Internal review by HMRC officer.Appeal to tax tribunal. Tax tribunal:First tier tribunal deals with most cases.Upper tier deals with complex cases. Tax avoidan

36、ce and tax evasion Tax evasion:Misleading HMRC by suppressing information or deliberately providing false information. Illegal. Tax avoidance:Using the legislation to reduce your tax burden.Legal. 2.基本概念和知識(shí)點(diǎn) Individual Income tax Corporation tax Chargeable gains tax Inheritance tax Value added tax I

37、ndirect tax & direct tax Revenue tax & capital tax progressive tax & non-progressive tax Tax evasion Tax avoidance 3.問(wèn)題與應(yīng)用（能力要求） (1) What is the difference between a direct and an indirect tax? (2) How might a double taxation agreement benefit a UK taxpayer who has income arising in a country which

38、has such an agreement with the UK?（三）思考與實(shí)踐 1.Tax avoidance is legal. True/False? （四）教學(xué)方法與手段 介紹本章教學(xué)主要采用的方法和手段為課堂講授、多媒體教學(xué)、網(wǎng)絡(luò)輔助教學(xué)、分組討論、課堂討論等。 Topic Two: UK Taxation 2 Scope of income tax (一) 目的與要求 1.Reading business article about taxation. 2.Explain how the residence of an individual is determined. 3.思

39、政元素：本部分涉及稅務(wù)的相關(guān)知識(shí)以及如何在英國(guó)確定個(gè)人住所。講解時(shí)，可引導(dǎo)學(xué)生將相關(guān)內(nèi)容與中華人民共和國(guó)住房保障法、住房制度做比較，從而引導(dǎo)學(xué)生進(jìn)一步了解國(guó)內(nèi)住房市場(chǎng)的發(fā)展。 This part deals with information about taxation and explain how the residence of an individual is determined in UK. During this lesson, students can be guided to compare relevant knowledge with the Law of Housing

40、 Security of the Peoples Republic of China as well as the housing system in China, so as to understand the development of the domestic housing market.(二) 教學(xué)內(nèi)容 1.主要內(nèi)容 1.1 Residence 1.1.1 Statutory residence test 1.1.2 Automatic overseas tests 1.1.3 Automatic UK tests 1.1.4 Sufficient UK ties tests 1.

41、1.5 Day spend in UK 1.1.6 Examples 2.基本概念和知識(shí)點(diǎn) Automatic overseas tests Automatic UK tests Sufficient UK ties tests 3.問(wèn)題與應(yīng)用（能力要求） 1.If an individual meets none of the automatic overseas tests and none of the automatic UK tests of residence in a tax year, what determines whether the individual is resi

42、dent in the UK? (三) 思考與實(shí)踐 Norman has not been residence in, or visited, the UK in any year before 2016/17. On 6 April 2016, he bought a house in the UK and spend 160 days in the UK during the tax year 2016/17. Norman also has an overseas house in which he spends the remainder of the tax year 2016/17

43、.Norman did not work in 2016/17 and his close family are not UK resident in 2016/17. (四) 教學(xué)方法與手段 介紹本章教學(xué)主要采用的方法和手段為課堂講授、多媒體教學(xué)、網(wǎng)絡(luò)輔助教學(xué)、分組討論、課堂討論等。Topic Two: UK Taxation 3 Car Benefit(一) 目的與要求 1.Reading business article about taxation. 2.Explain and compute the amount of car benefit assessable. 3.思政元素：本

44、部分講解時(shí)，可引導(dǎo)學(xué)生大致了解中國(guó)汽車市場(chǎng)的現(xiàn)狀。同時(shí)，引導(dǎo)學(xué)生明白創(chuàng)新驅(qū)動(dòng)發(fā)展戰(zhàn)略的重要性對(duì)我國(guó)提高經(jīng)濟(jì)增長(zhǎng)的質(zhì)量和效益、加快轉(zhuǎn)變經(jīng)濟(jì)發(fā)展方式具有現(xiàn)實(shí)意義。 During this lesson, students can be guided to have a general understanding of the current situation of automobile market in China. Meanwhile, students should be taught to understand the importance of innovation-driven de

45、velopment strategy with its practical significance for China to improve the quality and efficiency of economic growth and accelerate the transformation of economic development mode.(二) 教學(xué)內(nèi)容 1.主要內(nèi)容 1.1 Cars 1.2 Car provided for private use 1.3 Taxable benefit 1.4 List price 1.5 Productions in the ben

46、efit 1.6 Pool cars 1.7 Ancillary benefits 2.基本概念和知識(shí)點(diǎn) Taxable benefit List price Pool cars 3.問(wèn)題與應(yīng)用（能力要求） Mike is provided with a petrol-engine car by employer throughout 2016/17. The car has a list price of 15,000 (although the employer actually paid 13,500 for it) and has CO2 emissions of 105g/km. M

47、ikes taxable car benefit is: A 2,430 B 2,700 C 4,050 D 4,500 (三) 思考與實(shí)踐 Vicky starts her employment on 6 January 2017 and is immediately provided with a new petrol car with a list price of 25,000. The car was more expensive than her employer would have provided and she therefore made a capital contri

48、bution of 6,200. The employer was able to buy the car at a discount and paid only 23,000. Vicky contribution 100 a month for being able to use the car 2 emissions are 228g/km. You are required to calculate her car benefit for 2016/17.(四) 教學(xué)方法與手段 介紹本章教學(xué)主要采用的方法和手段為課堂講授、多媒體教學(xué)、網(wǎng)絡(luò)輔助教學(xué)、分組討論、課堂討論等。Topic Th

49、ree: Financial management 1 The Role of Financial management(一) 目的與要求 After studying Chapter 1, you should be able to: 1.Explain why the role of the financial manager today is so important. 2.Describe “financial management” in terms of the three major decision that confront the financial manager. 3.

50、Identify the goal of the firm and understand why shareholders wealth maximization is preferred over other goals. 4.Understand the potential problems arising when management of the corporation and ownership are separated (i.e., agency problems). 5.Demonstrate an understanding of corporate governance.

51、 6.Discuss the issues underlying social responsibility of the firm. 7.Understand the basic responsibilities of financial managers and the differences between a “treasurer” and a “controller.” 8.思政元素：本部分介紹了財(cái)務(wù)經(jīng)理、財(cái)務(wù)管理和公司治理的相關(guān)內(nèi)容。講解時(shí)，可以結(jié)合相關(guān)內(nèi)容淺談在國(guó)內(nèi)企業(yè)應(yīng)該承擔(dān)的八大社會(huì)責(zé)任。 This part introduces information related to

52、 the financial manager, financial management and corporate governance. During the lesson, lecturer can talk about the eight social responsibilities that domestic enterprises should undertake in combination with relevant content mentioned above. (二) 教學(xué)內(nèi)容 1.主要內(nèi)容 (1) Introduction (2) What is Financial

53、Management?Investment Decision; Financing Decision; Asset Management Decision. (3) The Goal of the Firm Value Creation; Agency Problem; Corporate Social Responsibility CSR (4) Corporation Governance The Role of the Board of Directors Sarbanes-Oxley Act of 2002 (5) Organization of the Financial Manag

54、ement Function (6) Organization of the Book The Underpinnings; Managing and Acquiring Assets; Financing Assets; A Mixed Bag 2.基本概念和知識(shí)點(diǎn) Dividend-payment ratio Profit maximization Earnings per share Agent(s) Agency (theory) Corporate social responsibility (CSR) Stakeholders Sustainability Corporate governance 3.問(wèn)題與應(yīng)用（能力要求） (1) If all companies had an objective of maximizing shareholder wealth, wou