《BEC商務(wù)英語》課程教學(xué)大綱

1、 BEC商務(wù)英語課程教學(xué)大綱一、課程基本信息課程代碼：課程名稱：BEC商務(wù)英語英文名稱：BEC Business English 課程類別：專業(yè)必修課學(xué) 時：32學(xué)時學(xué)分：2分適用對象：國際貿(mào)易本科專業(yè)與國際商務(wù)本科專業(yè)考核方式：考試先修課程：大學(xué)英語四級，商務(wù)英語I 和商務(wù)英語II二、課程簡介BEC商務(wù)英語是國際貿(mào)易與國際商務(wù)專業(yè)本科學(xué)生的專業(yè)英語必修課。根據(jù)公務(wù)或商務(wù)工作的實際需要，對學(xué)生在一般工作環(huán)境下和商務(wù)活動中使用英語的能力從聽、說、讀、寫四個方面進(jìn)行全面提高。BEC商務(wù)英語中課程內(nèi)容與BEC考試相關(guān)，通過本課程的學(xué)習(xí)，學(xué)生可以熟悉此商務(wù)英語考試的流程和內(nèi)容，并且提高實際工作環(huán)境中應(yīng)

2、用英語的能力，譬如英語工作面試，產(chǎn)品介紹，商品銷售圖表介紹，會議上討論商務(wù)問題，掌握商務(wù)書信和商務(wù)報告的書寫結(jié)構(gòu)和技巧等。 Business English Certificate is a required course for all the students majoring in international trade and international commerce. Having studied the course, students can improve the four skills of listening, reading, speaking and writing

3、 in the context of business. etc. The content of the course is closely related to the test of BEC, introducing job interview, product presentation, graph about the sales of products, group discussion at a meeting about business matters, business letters and business reports etc.三、課程性質(zhì)與教學(xué)目的本課程屬于國際貿(mào)易與

4、國際商務(wù)專業(yè)本科學(xué)生的專業(yè)英語必修課，是為培養(yǎng)商務(wù)英語人才而設(shè)立的一門重要課程。本課程的開設(shè)旨在提高學(xué)生的英語實際運用能力，尤其是培養(yǎng)在以后工作中從事商務(wù)活動的基本能力。本課程內(nèi)容涵蓋對外商務(wù)活動的方方面面-市場營銷、人力資源管理、企業(yè)管理、組織機(jī)構(gòu)、證券投資、服務(wù)貿(mào)易、廣告宣傳、跨國經(jīng)營、金融保險、電子商務(wù)、信息技術(shù)、辦公文秘、酒店餐飲、全球化品牌等廣泛的國際商務(wù)知識。通過本課程的學(xué)習(xí)使學(xué)生熟悉廣泛的商務(wù)和跨文化知識，以具備從事對外商務(wù)活動的基本能力。進(jìn)一步提高學(xué)生的聽、說、讀、寫的能力，提高語言理解和運用能力。聽力練習(xí)通過指導(dǎo)，培養(yǎng)學(xué)生能夠?qū)ふ艺Z境線索、分辨主次信息的能力。通過完成各類活動

5、使學(xué)生通過用語言進(jìn)行交流解決問題，從而通過真實的交流交際提高口語表達(dá)能力。通過閱讀和寫作練習(xí)，使學(xué)生掌握文體知識，把握語言的得體性，對諸如正式邀請信，商務(wù)函，商務(wù)分析，商務(wù)報告，備忘錄，電子郵件等各種商務(wù)應(yīng)用文體和結(jié)構(gòu)特點進(jìn)行了解。本課程要把學(xué)生培養(yǎng)成復(fù)合型人才，就是要培養(yǎng)學(xué)生正確思想道德觀念、具有國際化視野、在文化上充滿自信、有正確職業(yè)價值觀。Business English Certificate is an optional, but important course for all the students majoring in international trade and int

6、ernational commerce. The aim of this course is to improve students practical skills, especially the basic business skills in working in the future. This course covers different aspects of knowledge in international business, like marketing, human resource management, enterprise management, organizat

7、ional structure, bond investment, advertisement, multinational management, banking and insurance business, e-business, informational technology, administrative, hotel dining, global brands etc. After studying the course, students will familiarize themselves with the knowledge of international busine

8、ss and cross-culture, so that they are capable to be engaged in different activities of international business. Another aim of this course is to improve further students listening, speaking, reading and writing. Under the guide, students can seek context clues and distinguish primary information fro

9、m secondary information; through simulating different activities in the real context, students will improve their practical communication skills; through reading and writing practice, students will grasp some knowledge of genre and appropriateness of language, and get familiar with different text ty

10、pes and structures like formal invitation, business letters, business reports, memorandoms, e-mails etc.This course also aims to cultivate comprehensive talents with cultural confidence and correct professional values, fostering right moral concepts, international perspectives. 四、教學(xué)內(nèi)容及要求 Unit one: I

11、ntroduction of BEC, and writing part of BEC higherObjectives: 1. know about the BEC2. know about the four parts of BEC3.know about two parts of writing test4.master the skills to write letterContents:1.Introduction of BECBEC是教育部考試中心和英國劍橋大學(xué)考試委員會合作舉辦商務(wù)英語證書考試。該系列考試根據(jù)商務(wù)工作的實際需要對考生在商務(wù)和一般生活環(huán)境下使用英語的能力從聽說讀寫四

12、個方面進(jìn)行全面考查，對成績及格者由英國劍橋大學(xué)考試委員會頒發(fā)證書。該證書由于其頒發(fā)機(jī)構(gòu)的權(quán)威性，在英國、英聯(lián)邦各國及歐洲大多數(shù)國家的商業(yè)企業(yè)部門獲得認(rèn)可，作為確認(rèn)證書持有者英語能力證明的首選證書。也是在所有舉辦該項考試的國家和地區(qū)求職的“通行證”?，F(xiàn)在該證書的功能已不僅限于求職，已擴(kuò)展至進(jìn)入大學(xué)本科學(xué)習(xí)的語言能力證明。2.Introduction of the four parts of the BEC examBEC共分三個等級：BEC初級(BEC Preliminary Level，縮略為BEC Pre.)，BEC中級(BEC Vantage Level，縮略為BEC Van.)，BEC高

13、級(BEC Higher Level，縮略為BEC Hi.)?？忌筛鶕?jù)自己的英語水平自由選擇相應(yīng)級別報考。考試分兩個階段進(jìn)行。第一階段為筆試，包括閱讀、寫作和聽力，第二階段為口試?？荚嚂r間分別為： BEC中級閱讀60分鐘、寫作45分鐘、聽力約40分鐘(含填寫答題卡時間)、口試14分鐘；BEC高級閱讀60分鐘、寫作70分鐘、聽力約40分鐘(含填寫答題卡時間)、口試16分鐘。Introduction about writing partsWriting Vantage45 mintwo parts (1. e-mail, memo or note; 2.report or formal busi

14、ness letter)Writing Higher70 mintwo parts (1. Describing and explaining a graph 2. a letter, report or proposalPartWriting taskLength 1e-mail, memo or note40-50 words (within 15 mins)2report, proposal or formal business letter120-140 words (within 30 mins)E-mail is normally short and informal. But t

15、heir style always depends on the writers relationship with the reader or the situation.信尾客套話通常也很簡明。常常只須一個詞，如：“Thanks”，“Best”，“Cheers”， “Best regards”。稱呼和正文之間，段落之間，正文和信尾客套話之間一般空一行，開頭無須空格。如： E-mail的非正式的文體特點并不意味它的撰寫可以馬虎行事，特別是給長輩或上級寫信，或者撰寫業(yè)務(wù)信函更是如此。寫完信后，一定要認(rèn)真檢查有無拼寫、語法和標(biāo)點符號的誤。 Hi StevenIts good to know th

16、at business is going well, of course Ill help! I think Sues idea could be one solution but wait and lets discuss it together in more detail. How about a meeting on Friday at 10am in my office? See you then.Barbara 3. Structure of business lettersHomework or exercises:Your company has received a numb

17、er of complaints from staff about their working conditions. The Human Resources Manager has asked you to write a report about the current situation.write the report, including the reason for the complaints and recommendations for dealing with them.write 200-250 words.Teaching methods and tools: Meth

18、ods: LectureTools: Class teaching, Multimedia teaching Unit two: letter writing Objectives: master the skills to write different types of letter and reportContents:differences between business emails and business lettersdifferences between business emails and business lettersstructure: business lett

19、er buiness emailsign-offs:business letter: formal buiness email: informal (even no sign-offs)1. format (structure, greeting, sign-offs )Letter greetingsDear + name 2. language style (business letters are more formal; emails are more informal)similaraties between business emails and business letters1

20、. subject (Both business emails and letters have their subjects, but in different places.)2. greeting and sign-offsFormal business emails have greetings.Business emails generally have sign-offs, except some informal emails. 3. language style ( Formal business emails are almost the same as formal bus

21、iness letters.)1. opening sentences (reasons of writing)2. adding details to describe the situation, supporting ideas （two or three sentences long） change to another topic.3. adding a call to action (what you expect/request the receiver to do)Referring to previous contact1.Thank you for your letter

22、of (Sept. 10) about .2.I have received your letter of about3.With reference to/Refferring to your advertisement/ your phone call today, I would like more information about your products.4.Further to our telephone conversation this morning, I would like to pace an order with you for the following ite

23、ms:5.In reply to your enquiry about our new products, I make an offer as follows:Stating the reason for writing1. I am writing to enquire about.2. I am writing to confirm that.3. I am writing to apoloaize for/about.4. I am writing to inform you of.5. I am writing to complain about/express my disatis

24、faction about the training course I attended on Sept. 12.6. I am interested in your advertisement and I would like further information about the products.End of a letter:I look forward to hearing from you soon/ meeting you next Friday/ seeing you next Thursday.If you have any further questions, plea

25、se feel free to contact me/let me know.Please dont hesitate to contact us again if any problem arises. Please let me know if you need any further information. I would appreciate it if you could send me. I would appreciate it if you could give me a reply at your earliest convenience. I would be very

26、grateful if you could send me the samples.The company you work for is expanding rapidly and is looking for new premises. Your Managing Director is interested in Waterside Industrial Park, and has asked you to write a letter to find out more information.Read Waterside Industrial Parks advertisement b

27、elow, on which your Managing Director has already made some notes.Then, using all your Managing Directors handwritten notes, write your letter to Rosemary Brown at Waterside Industrial Park.Do not include postal addresses. Write 120-140 words on a separate sheet.22 July，2009Dear Mrs BrownWith refere

28、nce to your advertisement in the local newspaper, I would like to have more information about the the waterside industrial park .Could you tell us what other companies are in the Waterside Industrial Park, and how large of the units available for rental? Regarding the financial aid mentioned, could

29、you inform us what company would be qualified for it and how to apply. Another point to clarify is the costs of professional labour forces in comparison with other places. Finally, we would be grateful if you could send us the pamphlet about the Waterside Industrial Park.We/I look forward to/expect

30、your early reply/ hearing from you soon/at your earliest convenience.Yours sincerelyYou have received the following email from a customer:I was surprised to hear a rumor recently that your company is suffering financial difficulties and is likely to go out of business. Id be very sorry if this were

31、true.Colin SandersWrite a letter of 200-250 words to the customer, and include the following points:A denial of the rumorA possible reason for the rumorYour companys plans for future growthYour hope for Mr. Sanders continued custom21 September, 2020Dear Mr. SanderThank you for your recent letter con

32、cerning the rumor about my companys financial status. I hereby clearly express my denial of the rumor on behalf of the company. As usual, the company is in the right track, steadily expanding and increasingly gaining profits.As far as we know, the rumor started ever from the beginning of last month

33、when our former CEO was arrested for serious corruption. He anonymously transferred totally 60,000,000 dollars to his five accounts in Switzerland in the past two years. And when he was caught recently, most of the money was squandered. I believe that is the reason why the rumor was targeting at the

34、 companys financial difficulties. However, with five branches and over 300 offices all over the world, our capital has exceeded 50,000,000,000 dollars. In that case, we are capable enough to settle this problem and get back to the original track soonest.Though the decision of new CEO is still not ma

35、de, we believe a longer period of inspection on all candidates background, especially their moral behaviors, is far beyond other criteria. Nevertheless, this will never stop the fast expansion of our company in the near future. As the world-renowned management consulting firm, we have recently accep

36、ted three large cases including one with Chinese government concerning the pros and cons as well as the practicability of E-government system. Another three are about to reach an agreement, and the value of all six cases equals to almost 120,000,000 dollars. Furthermore, the Chinese branch is under

37、construction. And when finished, it will be appointed to be Asian-Pacific regions headquarter. In a word, the temporary crisis hardly lagged us behind, but gave us a hint in terms of sophisticated management in the future.Finally, as our loyal customer, we sincerely hope that you could still be conf

38、ident on our company. And we would surely provide the best-quality service as it always be. We trust that this is satisfactory.Yours sincerelyJohn LeeHomework or exercises:Your organization has recently had some bad publicity, and the Chief Executive has asked you to propose ways to improve the orga

39、nization's public image.Write a proposal for your Chief Executive, including the following information what the bad publicity was what problems it presents for your organization ideas for improving the organization's image any possible disadvantages of these ideas.Teaching methods and tools:

40、 Methods: LectureTools: Class teaching, Multimedia teaching Unit three: report writingObjectives:Skills used to write reportContents:A business report plays a crucial role in business practice as most major decisive actions are based on business reports. If reports are well written data collected th

41、oroughly, analysis done perceptively, comment made correctly, solution can be expected to draw in a wise way. A business report conveys information to assist in business decision-making. The business report is the medium in which to present this information. Some reports might present the actual sol

42、ution to solve a business problem; other reports might record past business information that is used toward future business planning. Business reports types vary as they may be applied in a wide range of functions. Generally speaking, business reports can be of these types: Routine Report, Investiga

43、tion Report and Feasibility Report. two styles of business reports 1. informal reports (letter/memo) 2. short formal reports (more complete than informal reports in the format , contents and language) Language and Style clear and precise in meaning factual and objective formal Do not use I, you or m

44、e in a formal report. Use third person language such as- The personnel committee requested a report onDo not use slangYour company(Star Company) has received a number of complaints from staff about their working conditions. The Human Resources Manager has asked you to write a report. Discussion: How

45、 could you collect the information about staffs complaints on working condition and what would you write in your report?A Brief and Specific Title for the ReportIntroduction(purpose; methods used to collect information)FindingsconclusionsRecommendations Report on the Working Conditions of the Star C

46、ompanyIntroduction The aim of this report is to assess the main reasons for staff complaints about working conditions and propose ways of improving the situation. It is based on the results of a detailed questionnaire sent to all employees in addition to in-depth interviews with managers and union r

47、epresentatives.Findings As might have been expected, low pay is the main reason for staff complaints and many workers complain that their salary is below the average, even much lower than that paid by many competitors. Another major complaint is the employees working environment. _.Furthermore, a si

48、gnificant number of employees are not satisfied with frenquent overtime working, complaining _Findings As might have been expected, low pay is the main reason for staff complaints and many workers complain that their salary is below the average. Another major complaint is the employees working envir

49、onment. In particular, poor ventilating and lighting in communal areas such as the canteen and coffee room have been highlighted. Furthermore, a significant number of employees are not satisfied with frenquent overtime working .RecommendationsLow pay: incentive schemes; performance related scheme; b

50、onuses awarded to employees who exceed a target level of performance per weekworking environment: Unit four: describe different graphsRecommendationsIn order to deal with the issue of pay, it is recommended that a meeting should be arranged with union representatives to discuss both a review of pay

51、levels and the launch of a range of incentive schemes. This could, for example, lead to the introduction of performance related system/scheme, with bonuses being awarded to those employees who exceed a target level of performance per week. In addition, employees who have been with the company for ov

52、er two years could be entitled to a range of fringe benefits, such as subsidized private health care arrangements. It is also suggested that employees are offered an opportunity to express their views on improving their working environment by using a Suggestions Box, which could be put in the cantee

53、n.Homework or exercises:Your company or organization is becoming more successful. In order for this success to continue, you want to expand and increase the budget of your department. The Directors have asked you to write a report saying why your department needs extra money.Write a report of 200-25

54、0 words, explaining why your department needs more money, and include the following points:Whether extra staff are needed (and if so, why?)Whether changes to the office space and equipment should be madeWhat plans you have for future developmentHow the investment would generate extra business.Teachi

55、ng methods and tools: Methods: LectureTools: Class teaching, Multimedia teaching Unit four: describe graphObjectives: Master useful expressions and sentence structures used to describe different graphsContents:1Describing and explaining a graph120-140 words (within 25 mins)1. 引言部分2. 主體段落3. 結(jié)論部分1. 引言

56、部分 (introduction)包括兩個句子，第一句改寫題目，敘述圖表描述的內(nèi)容和時間段，（有時候根據(jù)需要寫上第二句）第二句概述圖表的大概趨勢。2. 主體段落1) 根據(jù)圖表數(shù)據(jù)作出合理分類2） 每一類寫一個自然段，每段的第一句話概述這一類的特征，隨后用幾句話具體數(shù)據(jù)來描述這一特征。3. 結(jié)論部分再次用一句話概述和總結(jié)圖表，和introduction部分很相似，但更加具體，不含數(shù)據(jù)。Phrases used to describe the graph圖的說法：Chart; graph; diagram; table; pie chart; line graph;根據(jù)圖表可以看出：From the chart we can see that.According to the chart we can see that .這個圖能顯現(xiàn)出：The chart shows/displays/indicates/ illustrates/reflects increase togo up torise togrow tojump to 突升；猛增：leap to 激增，劇增；猛增soar to 猛增，劇