實(shí)用商務(wù)英語(yǔ)函電課件-Unit-1

1、uAn introduction to the courseuLesson 1uLesson 2uLesson 3Business English Correspondence is an English course for senior college students, which combines the international trade practice and English. This course requires not only teaching students the basic knowledge of business steps involved in th

2、e foreign trade practice, but also training them to be foreign trade businessmen /women or salesmen, who are able to not only negotiate with foreigners in international business, but also translate and write business English letters. 商務(wù)英語(yǔ)函電課是一門融國(guó)際貿(mào)易實(shí)務(wù)與英語(yǔ)為一體的大專院校高年級(jí)英語(yǔ)課，既要講授對(duì)外貿(mào)易業(yè)務(wù)各個(gè)環(huán)節(jié)的知識(shí)，又要訓(xùn)練、培養(yǎng)能夠磋商業(yè)務(wù)

3、，又能撰寫函電的外貿(mào)人才。Through lecturing on writing styles of business letters as well as business terms and different expressions, and practicing business steps involved in the foreign trade, this course is designed to train and improve students working capability in the foreign trade by helping them have a

4、good command of basic foreign trade terms and upgrade skills of applying expressions commonly used in the international business line.本課程通過(guò)介紹外貿(mào)實(shí)務(wù)中各種英文業(yè)務(wù)函件、電傳、電報(bào)等寫作格式、商業(yè)術(shù)語(yǔ)和各種表達(dá)方法，并通過(guò)介紹對(duì)外貿(mào)易各環(huán)節(jié)的具體做法，使學(xué)生在提高英語(yǔ)水平的同時(shí)，熟練掌握對(duì)外貿(mào)易業(yè)務(wù)中常用的基本術(shù)語(yǔ)及表達(dá)技能，培養(yǎng)和提高他們的外貿(mào)業(yè)務(wù)工作能力。The steps of foreign trade can be generally divid

5、ed into 2 parts： 1. business negotiating and concluding, contract/agreement signing; 2. contract performing, including insurance, shipment, payment and claim, etc.外貿(mào)業(yè)務(wù)環(huán)節(jié)大體上可以分為兩部分： 1. 磋商和成交業(yè)務(wù)、簽訂合同 2. 履行貿(mào)易合同，包括保險(xiǎn)、裝運(yùn)、支付、索賠等。The course mainly focuses on the learning of business English language points

6、and skills of translating and writing business letters, therefore, students are going to learn the following: 1) the standard layout, typing forms and writing principles of business English letters; 2) representative letter examples, useful expressions, popular business terms and business terminolog

7、y and major shipping documents as well as every step of international business, such as establishing business relations; making enquiries, making offers, replies, counter-offers; placing orders; accepting orders, offers, or declining them; concluding business； making shipment, effecting insurance, p

8、acking；making payment, examining L/Cs；lodging and settling a claim; and filling major shipping documents; 3). skills to translate and write business letters and to translate and fill in/make out major shipping documents. 本課程主要學(xué)習(xí)商務(wù)英語(yǔ)的語(yǔ)言點(diǎn)及信函的翻譯和擬寫技巧，因此，學(xué)生要學(xué)習(xí)1) 外貿(mào)書信的標(biāo)準(zhǔn)格式和打印格式；2) 每一個(gè)貿(mào)易環(huán)節(jié)的信函實(shí)例、實(shí)用的表達(dá)式、常用的

9、外貿(mào)術(shù)語(yǔ)和詞匯以及主要的裝運(yùn)單據(jù)等，如：建立貿(mào)易關(guān)系；詢盤、報(bào)盤、回復(fù)、還盤、下單；接受或拒絕訂單、報(bào)盤等；業(yè)務(wù)成交；貨物的發(fā)運(yùn)、保險(xiǎn)、包裝； 支付、審證；索賠和理賠；填制主要單證；3）信函的翻譯和寫作及主要單證的填制。1.to know the standard layout, typing forms and writing principles of business English letters;2.to be able to develop new customers/clients and exploit new markets;3.to be able to negotiate

10、 and conclude business; 4.to know how to make shipment, effect insurance and pack goods;5. to know how to make payment, and know how to use flexible payment methods, how to view or examine letters of credit to avoid mistakes;6.to be able to lodge a claim against the other party or settle a claim cou

11、rteously/politely;7.to be able to translate and write business letters and fill in major shipping documents. 了解外貿(mào)書信的標(biāo)準(zhǔn)格式和打印格式；能夠發(fā)展客戶，開拓新市場(chǎng)；能洽談和成交業(yè)務(wù)；了解如何發(fā)運(yùn)貨物，為貨物投保和包裝貨物；知道如何靈活運(yùn)用付款方式、審核信用證，做到不出差錯(cuò)；能夠向另一方提出索賠或理賠，在索賠中做到有理有節(jié)；能擬寫和翻譯信函并會(huì)填制主要的單證。 This course is a very operational course. The teaching concept

12、 of this course is combining the theoretical knowledge teaching with the training and developing of the students international business skills. Students are expected to be able to express themselves in English in every step of international trade, to translate and write English business letters，and

13、be aware of major shipping documents involved in international business. Concretely speaking, through study of a great many representative and practical letters in the international business and correspondent practice, students are able to express themselves in English and write letters in business

14、steps of establishing business relations; making enquiries, offers, counter-offers, replies; concluding business; making shipment; making payment; effecting insurance; packing goods; lodging claims, etc., and able to skillfully use them in the actual work. Therefore, teachers of this course are expe

15、cted not only to teach the basic principles and the theoretical knowledge of business writings7Cs and basic business knowledge, but also to familiarize students with a great number of commonly-used business English expressions, including words, trade terms, phrases, sentence patterns and useful expr

16、essions, by studying and practising representative correspondence and shipping documents. In this way, students are trained to be qualified personnel in doing foreign trade, be able not only to negotiate and conclude business, but also to translate and write such business letters skillfully in their

17、 future career. 本課程是一門操作性很強(qiáng)的課程。本課程基本教學(xué)理念是理論知識(shí)傳授與外貿(mào)技能的訓(xùn)練和培養(yǎng)，即學(xué)生要具備對(duì)外貿(mào)貿(mào)易相關(guān)業(yè)務(wù)環(huán)節(jié)中的英語(yǔ)表達(dá)能力并能熟練翻譯和撰寫英語(yǔ)函電，還要熟悉主要的外貿(mào)單證。 具體而言，學(xué)生通過(guò)對(duì)外貿(mào)易業(yè)務(wù)磋商過(guò)程中各個(gè)環(huán)節(jié)往來(lái)函電實(shí)例的學(xué)習(xí)和大量實(shí)踐，能夠熟悉、掌握外貿(mào)業(yè)務(wù)磋商各個(gè)環(huán)節(jié)建立業(yè)務(wù)關(guān)系、詢盤、報(bào)盤、推銷、還盤、成交、包裝、裝運(yùn)、保險(xiǎn)、申訴、索賠、爭(zhēng)議等的常用表達(dá)及寫作技巧，并能在實(shí)際應(yīng)用中熟練使用。 因此，本課程不僅要傳授對(duì)外貿(mào)易業(yè)務(wù)各個(gè)環(huán)節(jié)的有關(guān)知識(shí)和貿(mào)易信函寫作的7“C”原則和理論知識(shí)，又要通過(guò)大量學(xué)習(xí)和操練外貿(mào)實(shí)務(wù)中有一定代表性

18、的信函和單證實(shí)例，讓學(xué)生熟悉外貿(mào)業(yè)務(wù)中各個(gè)環(huán)節(jié)大量的常用語(yǔ)，包括詞匯、短語(yǔ)、句型以及習(xí)慣表達(dá)方式等，從而培養(yǎng)和提高學(xué)生的外貿(mào)業(yè)務(wù)工作能力，即既能夠磋商和成交業(yè)務(wù)，又具備翻譯和撰寫外貿(mào)函電的能力，使其成為合格的外貿(mào)業(yè)務(wù)人才。 Lecturing Case study Practicing This course is a very operational course, that is to say, in order to be really able to write business correspondence, learning only the theory is never eno

19、ugh for you students. You have to learn a great many representative letters in the international business, and deeply understand what are the basic principles7Cs, and the theoretical knowledge of business writings. What more important is: you have to be fully familiar with a great number of commonly

20、-used business English expressions, including specialized words, trade terms, phrases, sentence patterns and useful expressions, etc. by studying practical sample correspondence. Then, further through a number of exercises, you can practice these commonly-used business expressions so that you will b

21、e able to finally master them and use them skillfully in your future career. 本課程是一門操作性很強(qiáng)的課程。也就是說(shuō)，要達(dá)到正確擬寫外貿(mào)業(yè)務(wù)信函的目的，僅有理論是遠(yuǎn)遠(yuǎn)不夠的，學(xué)生必須學(xué)習(xí)大量外貿(mào)實(shí)務(wù)中有一定代表性的信函，深入體會(huì)何為7“C”商務(wù)信函寫作基本原則和理論知識(shí)，更重要的是通過(guò)學(xué)習(xí)信例，熟悉大量外貿(mào)業(yè)務(wù)中各個(gè)環(huán)節(jié)的常用語(yǔ)，包括詞匯、短語(yǔ)、句型以及習(xí)慣表達(dá)方式等，在通過(guò)一定量的練習(xí)，對(duì)常用語(yǔ)進(jìn)行操練運(yùn)用，從而達(dá)到掌握并熟練使用的目的。 Merchandiser Assistant 跟單員跟單員(不對(duì)外報(bào)價(jià)和成不對(duì)

22、外報(bào)價(jià)和成交，只是業(yè)務(wù)員的助手）交，只是業(yè)務(wù)員的助手） Merchandiser 業(yè)務(wù)員業(yè)務(wù)員 外貿(mào)/貿(mào)易經(jīng)理/主管 Trading Manager/Supervisor 外貿(mào)/貿(mào)易專員/助理 Trading Specialist/Assistant 業(yè)務(wù)跟單經(jīng)理 Merchandiser Manager 高級(jí)業(yè)務(wù)跟單/高級(jí)跟單員Senior Merchandiser 外貿(mào)單證員（documentary specialist/ documentary staff/vouching clerk） 外銷員（export/international sales staff） 報(bào)關(guān)員（customs

23、specialist/clerk） 隋思忠.外貿(mào)英語(yǔ)函電（21世紀(jì)高職高專財(cái)經(jīng)類專業(yè)核心課程教材）.大連：東北財(cái)經(jīng)大學(xué)出版社，2004. 2)全國(guó)國(guó)際商務(wù)專業(yè)人員職業(yè)資格考試指定用書編委會(huì)編.國(guó)際商務(wù)英語(yǔ)（全國(guó)國(guó)際商務(wù)專業(yè)人員職業(yè)資格考試指定用書）. 北京：中國(guó)對(duì)外經(jīng)濟(jì)貿(mào)易出版社，2003. 方春祥.外貿(mào)英語(yǔ)函電（全國(guó)高等教育自學(xué)考試指定教材 同際貿(mào)易專業(yè)（?？疲?北京：中國(guó)人民大學(xué)出版社，2005. 4）中國(guó)國(guó)際經(jīng)濟(jì)科技法律人才學(xué)會(huì).外貿(mào)單證實(shí)務(wù)（外貿(mào)單證員職業(yè)培訓(xùn)專用教材）. 北京：2007. 5)吳雯.國(guó)際商務(wù)英語(yǔ)函電. 北京：對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社, 2011. 6)冼燕華.新編國(guó)際商

24、務(wù)英語(yǔ)函電 .廣州：暨南大學(xué)出版社, 2013.What is a business letter? A business letter is usually a letter from one company to another, or between customers, clients, parties or organizations. Where is a business (English) letter used? In international tradePurposes of business letter writing: connecting clients esta

25、blishing business relations with customers requiring information on the products or making replies to others requests making or accepting an offer apologizing for the wrong or expressing some good wills discussing items or information about contracts dealing with various business activitiesForms of

26、a business letter A business letter can be delivered in the form of paper or fax It can also be sent in the form of an electronic mail (an e-mail) or an electronic document.Styles of a business letter: Flowery words and phrases, variation of diction, and reinforcement of atmosphere or emotion are no

27、t necessary at all in business letter writing. Leading principles of business letter writing: Clarity Consideration Courtesy Completeness Conciseness Concreteness CorrectnessImportance of a business letter It can produce a permanent written record, and may be seriously taken compared with other form

28、s of communication.Preparations before writingFirst, know the exact purpose of your writing before you start to write. Secondly, plan how many points you are going to give, rearrange the points according to a certain logical sequence, and then decide how many parts you are going to write.Thirdly, se

29、ttle the layout, style and tone before writing. Finally, start your writing sincerely and effectively. Full block form is a frequently used form in a business letter with all the contents including address, date, salutation, the body of the letter, complementary close and so on, placed against the l

30、eft margin of the paper or the page. A single blank line should be used to indicate a new paragraph or a new part. Indented form can also be used in a business letter with four letters position left before each paragraph begins. (1) letterhead 信頭 (2) reference 案號(hào) (3) date日期 (4) inside address信內(nèi)地址 (5

31、) attention line 注意事項(xiàng) (6) salutation 稱呼 (7) subject line事由 (8) body of the letter 正文 (9) complimentary close 結(jié)尾敬語(yǔ) (10)signature署名 (11)enclosure 附件 (12)carbon copy notation 抄送 (13)postscript 附言 Shanghai Baiyun Knitwear Co., Ltd. (1)302 Hutai RoadShanghai 200070, ChinaTel:ax:/p>

32、2E-mail: Richardli- Your Ref. (2)Our Ref. May 25, 2013 (3) May Flower Imp. & Exp. Co. Ltd. (4)148 West Street, BarcelonaSpainAttention: Import Dept. (5)Dear Sirs, (6)Womens Skirts (7)Thank you for your enquiry in your letter of May 15 for ourWomens Skirts. We are now sending you the latest quota

33、tion for your. (8) (9) Yours faithfully, (10) Richard Li Sales managerEncl. as stated (11)C.C. our branch office (12)P.S. As requested, we will . (13) 1.LetterheadComponents:the name of the companypostal addresstelephone numberfacsimile number websitesetc.1. LetterheadThe correct way of writing the

34、address:from small and concrete address to larger address in the following order from the companys name, the concrete address and the avenue, the city and the zip-code, and then to the countrys name.Position:in the upper middle part of the page, and it can also be placed in the upper left part or th

35、e upper right part of the page.2. DatePosition:one to four spaces below the letterhead Format:6 September, 2013September 6, 2013. 3. Inside addressContents:the receivers information, like the companys name and the address of the receiver.Position:one space below the dateComponents: It should be give

36、n from small and concrete address to larger address in the following order from the companys name, the concrete address and the avenue, the city and the zip-code, and then to the countrys name.4. SalutationPosition:the complimentary greeting with which a letter begins Choice:It depends on the relati

37、onship between the senders and the receivers. Examples: “Dear Sirs”, “Dear Madam” and “Dear Sir” “Dear Mr. Wang”, or even “Dear Tony”5. Subject LineContents:The subject of the letter can be underlined with the purposes of saving time or drawing attention of the receiver.Position:Between salutation a

38、nd the body of the letterFormat:The first letter of the subject or the main words should be capitalized.6. Body of the letterThe body is the core of the letter.For a business letter, clarity and conciseness are the basic qualities. Therefore, you are not recommended to write paragraphs which are too

39、 long.7. Complimentary close The complimentary close can be expressed in different forms like “Sincerely”, “Yours sincerely”, “Sincerely yours”, “Yours truly”, “Truly yours”, “Yours faithfully”, “faithfully yours”, “Yours cordially”, “Cordially yours”, “Best regards”, etc.8. SignatureThe signature o

40、f a letter should be given by the writer of the letter, and the letter which has legal effect must be signed by hand, and in ink. And the senders job title or position should also be given below the signature.Examples:Yours faithfully,Richard LiSales manager1. Reference linePosition: Above the salut

41、ation and in line with the date but against the left-hand margin. Contents: The reference line can contain the numbers or initials of the departments name, the department code or a file number, etc. Forms: The reference line is usually marked by “Our Ref.” and “Your Ref.”.2. Attention lineUsages: If

42、 the letter is delivered for a particular person or a department of the company, the attention line could be written.Position: after the inside name and address. 3. EnclosureUsages: You may indicate one or more enclosures in the letters expressed in the form like “Enclosure” “Enclosure: 2 copies”, “

43、Enc.” and “Encl. as stated”.Position: two spaces below the signature 4. Carbon copy notationUsages: If the copy of the letter is sent to other parties, type “cc”, “Cc” or “CC”.Position: two spaces below the enclosure but at the left margin5. PostscriptUsages: If the writer really wants to add someth

44、ing important to the letter, he can write the postscript. However, the writer should avoid using postscripts because the use of postscripts suggests that the writer fails to plan the letter before he starts to write.Position: two spaces below the carbon copy notation. Basic requirements for the enve

45、lops: Accuracy Clearness Good appearanceExamples:Shanghai Baiyun Knitwear Co., Ltd. 302 Hutai RoadShanghai, China May Flower Imp. & Exp. Co. Ltd. 148 West Street, Barcelona Spain Registered . Arrange the following information in the form of a letter. Changzhou Wanlong Knitwear Co., Ltd.18 Changz

46、hou Textile Industrial ParkChangzhou, Jiangsu, ChinaTel:ax:May 13, 2013 May Flower Imp. & Exp. Co. Ltd. 148 West Street, Barcelona, Spain Attention: Export Dept. Dear Sirs, Kids T-shirts Thank you for your enquiry in your letter of May 11 for ourKids T-shirts. The a

47、ttached are the latest quotation of our products. Andthe pricelist will also be sent to you by air, and we are sure thatyou will be satisfied with our products and thereasonable prices. We are eagerly awaiting your reply. Yours faithfully, Richard Li Sales manager II. Address an envelop according to

48、 the following information Stamp Jack LiAD Trading Company Limited123 Chaoyang Road, shanghai, China Tim Smith Lafa Import and Export Inc. 456 High Street, California, USARegistered III. Write the following dates correctly for business letters.1. Aug. 23, 20132. Mar. 5, 20103. June 7, 20114. Sept. 2

49、8, 2012 . Encircle the best answer in the following questions. 1. c 2. d 3. b 4. dPurpose of a business letter to deliver information to others to achieve successful communication and to make the communication go on smoothly and effectively.7 Cs Completeness, Consideration, Clarity, Concreteness, Co

50、rrectness, Courtesy and ConcisenessImportance of completeness: Before a business letter is sent out to the receivers, it should be checked very carefully to make sure that all the important and necessary information is included in the letter. Incompleteness of information may lead to the misundersta

51、nding between both parties which may cause the failure of business or even loss of time or money. Whats worse, incompleteness of the information may even lead to unnecessary disputes or lawsuits.Ways to achieve completeness: If you want to achieve completeness of the information, you may ask yoursel

52、f whether you have stated clearly about the questions like “who, what, where, when, why and how.” These questions may be of great help to achieve completenessExamples: If you want to write a letter of order, you should have a clear idea of who you are sending the letter to, what kind of goods you ar

53、e going to order, where the goods are sent, when you need the goods, and how the payment will be made, etc. Requirements of consideration: respect your cooperative partner share your readers point of view keep the readers needs in your mind achieve the balance of interests of both parties keep a sin

54、cere and cooperative attitude try your best to think about the problems from the readers position try to use the affirmative attitude instead of negative attitudeExamples: a. I write to send my thanks. b. Thank you for your great help! (This sentence is given from the readers position.) a. Your lett

55、er is not clear at all. I cant understand it. b. If I understand your letter correctly. (This sentence is in a mild tone.)Examples: a. We are sorry for not being able to send you the price list this week. b. We will send you the price list next week. (This sentence provides the concrete solution to

56、the questions.)Ways to achieve clarity: Ambiguous words or rarely used words are forbidden in business letters. Know clearly about the subject of the writing. List the outline of the writing. Give a proper structure of the body of the writing. Arrange the paragraphs very carefully. Try to use short

57、and familiar words. Avoid using words which may contain different meanings. Examples: the word “bimonthly” may mean “twice a month” or “once two months”. If the writer uses this word in the business letter, the reader may be confused of the exact meaning of the word. So the writer should first know

58、clearly about the conveying message and then rewrite the sentence in the following way: a. We send our latest catalogue to you twice a month. b. We semimonthly send our latest catalogue to you. c. We send our latest catalogue to you every two months.Examples: Pay attention to the position of the mod

59、ifier “only” in the two sentences below respectively and think about what the meaning is in each sentence. a. We would like to place an order with you for 50 cases of the clothes only. b. We would like to place an order with you for 50 cases only of the clothes.Examples: As can be seen from the abov

60、e sentences, the modifier “only” may bring different meanings to the two sentences because they modify different words. In the first sentence, the adverb “only” modifies the verb phrase “place an order”, so it means the writer just would like to place an order for 50 cases of the clothes from the readers compa