衛(wèi)龍辣條市場STP營銷戰(zhàn)略簡析PPT學(xué)習(xí)教案

1、會計(jì)學(xué)1衛(wèi)龍辣條市場衛(wèi)龍辣條市場STP營銷戰(zhàn)略簡析營銷戰(zhàn)略簡析S 市場細(xì)分市場細(xì)分ST 目標(biāo)市場選擇目標(biāo)市場選擇P 市場定位市場定位STP戰(zhàn)略分析戰(zhàn)略分析不足和建議不足和建議第2頁/共28頁分的中年、老年）職業(yè)（學(xué)生為主體，少部分其他中低收入職業(yè)群）收入（中低收入為主題）社會階層（中低層為主體）n消費(fèi)者心理因素：物美價(jià)廉，對麻辣味食品尤其是衛(wèi)龍的麻辣口味有心理偏愛。n購買動機(jī)：休閑娛樂，閑暇零食n行為因素：追求美味，吃貨必備，口味重者愛極。第3頁/共28頁友人的人數(shù)也是逐漸增多。n因衛(wèi)龍辣條尤其獨(dú)特的辣味，有其自己的優(yōu)勢，占領(lǐng)著辣條市場的霸主位置，所以我們采取無差異性市場策略來進(jìn)行。第4頁/共

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