001-百威公司簡(jiǎn)介文化和戰(zhàn)略

1、Company Introduction，Strategy & CultureAgendaAnheuser-Busch InBev at a GlanceAnhuser-Busch InBev ChinaDream, People, Culture2In essence what we do我們的核心業(yè)務(wù)是什么Make and sell GREAT beers制造并銷售優(yōu)質(zhì)的啤酒The 4 essential ingredients of beer釀造啤酒的四大原料Barley Malt 大麥芽Hops 酒花Yeast 酵母Water 水3AB InBev brings together se

2、ven centuries of brewing history and value-creating consolidation百威英博集合了七個(gè)世紀(jì)的啤酒釀造歷史和價(jià)值創(chuàng)造體系 2004200842002198719952004200020024Fully owned operations and minority stakes包括全資擁有的業(yè)務(wù)和小股份AB InBev in 1990 1990年的百威英博 5AB InBev today今天的百威英博Anheuser-Busch InBevWith operations and license agreements around the

3、globe, AB InBev is a truly global brewer.百威英博在全世界擁有業(yè)務(wù)，使其成為一家真正的全球性啤酒釀造商。6AB InBev at a glance百威英博一覽AB InBev is the leading global brewer and one of the worlds top 5 consumer products companies 百威英博是全球領(lǐng)先的啤酒釀造商，世界五大消費(fèi)品公司之一Business spans 30 countries with no. 1 or 2 position in over 20 key markets 業(yè)務(wù)范圍

4、涵蓋30個(gè)國(guó)家，在20多個(gè)關(guān)鍵市場(chǎng)中位列行業(yè)前列Combined annual revenue of 39 billion USD 年銷售收入達(dá)390億美元Close to 300 brands including our global flagship brands Budweiser, Stella Artois and Becks 擁有包括百威、時(shí)代、貝克等全球知名品牌在內(nèi)的近300多個(gè)啤酒品牌Four of the top ten selling beers in the world are AB InBev brands 世界十大暢銷啤酒品牌中，百威英博占據(jù)四席Approximate

5、ly 120 000 employees world-wide 在全世界擁有約12萬名員工7Fortune Worlds Most Admired Companies in the Beverage Industry 財(cái)富雜志：全球飲料行業(yè)最受尊重企業(yè)Company公司199719981999200020022003200420052006200720082009Anheuser-Busch安海斯-布希333432111111InBev英博*652Source: Fortune Magazine; March 16, 2009, 來源： 財(cái)富雜志; 2009年3月16日, Note: Fort

6、unes global survey began in 1997 and has been conducted every year since then except 2001.注意: 除2001年外，財(cái)富雜志自1997年開始，每年都在全球范圍內(nèi)進(jìn)行該項(xiàng)調(diào)查。InBev was not included in Fortunes beverage industry rankings prior to 2007. 2007年之前，英博啤酒集團(tuán)不包括在財(cái)富雜志飲料行業(yè)榜單上。Company公司199719981999200020022003200420052006200720082009Anheu

7、ser-Busch安海斯-布希6.526.966.646.437.097.438.098.08.08.177.977.50InBev英博*4.625.427.21Rankings 排名Scores 得分8A strong global platform affording access to key beer markets強(qiáng)大的全球平臺(tái)使其進(jìn)入重要的啤酒市場(chǎng) Primarily InBevPrimarily Anheuser-BuschInBev & Anheuser-Busch#1 North America#1 Latin America#2 Asia#2 EuropeNote: A-B

8、s footprint in Mexico is through a 50.2% economic interest in Diblo9ABI has a strong portfolio of brands百威英博擁有強(qiáng)大的品牌組合Annual EBITDA $US Billion10Annual EBITDA $US BillionABI is well positioned vs. the Top 10 CPGs百威英博被定位為世界十大的消費(fèi)品公司11AB InBevs Portfolio: 14 Brands 1Bn+百威英博的品牌組合:14個(gè)品牌價(jià)值超過十億美金B(yǎng)illion dol

9、lar brands價(jià)值十億美金的品牌Euro-USD exchange rate = 1.312Focus Brands 重點(diǎn)品牌 Anheuser-Busch InBev is a portfolio player, in the business of building big, strong, high quality brands for which consumers will pay a premium. 百威英博擁有豐富的品牌組合，致力于為購(gòu)買力高的消費(fèi)者提供知名，高品質(zhì)的品牌。Focus Brands are a small group of big, strong bran

10、ds that fuel our top line growth. 重點(diǎn)品牌是一組為我們提供高端增長(zhǎng)的強(qiáng)勢(shì)優(yōu)秀的品牌。They represent approx. 65% of our beer volume and they absorb the majority of our resources and share of attention.這些品牌貢獻(xiàn)了大約65%的銷量，我們也為這些品牌投入了絕大部分的資源和精力。In 2008 we continued to make clear brand choices, enabling us to put the right resources

11、 behind our Focus Brands. 2008年我們繼續(xù)大力發(fā)展重點(diǎn)品牌，這使得我們能將優(yōu)質(zhì)資源正確地分配給重點(diǎn)品牌。In 2008 our Focus brand consistently delivered growth levels ahead of total companys volume growth they grew by 2.6%, while own beer volumes decreased -0.3%. 2008年重點(diǎn)品牌持續(xù)增長(zhǎng)，超過全公司的銷售增長(zhǎng)他們?cè)鲩L(zhǎng)了2.6%，而公司銷量減少了0.3%13Global Flagship Brands全球旗艦品牌

12、Built on values and experiences which appeal to consumers across borders基于吸引全世界消費(fèi)者的價(jià)值和體驗(yàn)Budweiser百威Stella Artois時(shí)代Becks貝克 14AgendaAnheuser-Busch InBev at a GlanceAnhuser-Busch InBev ChinaDream, People, Culture15China Not Fully Integrated中國(guó)還在整合中19841998199420042002-20042004-200716ABI China at a Glanc

13、e百威英博中國(guó)一覽32 breweries and 2 bottling centers. 61MM HLs 32個(gè)釀造廠和2個(gè)灌裝中心，6100萬百升。Net Revenue RMB 11 Billions. EBITDA RMB 1.5 Billion 凈收入110億人民幣，EBITDA15億人民幣。About 34,600 employees in China 在中國(guó)約34,600名員工#1 Premium brand and strong regional position (NE/SE) 位居第一的高端啤酒和強(qiáng)勢(shì)的區(qū)域市場(chǎng)地位（東北/東南） 17Overview of ABI Chi

14、na百威英博中國(guó)一覽Note: 1) Bubble Size representing ABI Sales Volume by cities注意：1）星號(hào)的大小代表百威英博在此城市的銷售量大小BeijingTianjinHenan suburbSichuanShaanxiGuangdongFujianZhejiangJiangsuLiaoningHeilongjiangHunanHebeiChongqingAnhuiHenanJiangxiHubeiTaiwanJilinGansuGuizhouYunnanShanxiTibetXinjiangQinghaiNingxiaShandongSha

15、ndong suburbShanghaiGuangxiInner MongoliaABI JV Breweries X 10百威英博合資廠X 10ABI Breweries X 24百威英博釀造廠X 241819Sales BUs銷售事業(yè)部BU Central華中事業(yè)部 Charles Lee李崇伯BU North 華北事業(yè)部 San Yeung楊新章 BU Southwest 西南事業(yè)部 Rico Ho何耀枝BU Southeast東南事業(yè)部 Chen Zhihua陳志華19Built on values and experiences which appeal to consumers建立

16、在吸引消費(fèi)者的價(jià)值觀念和體驗(yàn)的基礎(chǔ)上Budweiser 百威Harbin 哈爾濱Sedrin 雪津Focus Brands重點(diǎn)品牌20212009 A Challenging Year 2009年-充滿挑戰(zhàn)的一年Soft economy and slowing down beer industry 經(jīng)濟(jì)疲軟、啤酒行業(yè)增長(zhǎng)放緩Industry consolidation continues. National brands emerges with stronger RTM 啤酒行業(yè)繼續(xù)整合，全國(guó)性品牌會(huì)更有優(yōu)勢(shì)進(jìn)駐市場(chǎng)ABI integration 百威英博的融合21222009 A Year

17、 Full of Opportunities 2009年 - 充滿機(jī)遇的一年Best brewer team in China beer industry 擁有中國(guó)啤酒行業(yè)最佳的團(tuán)隊(duì)Consolidate share from small players 整合零散的啤酒制造商Build national brands Budweiser & Harbin 樹立全國(guó)性品牌-百威和哈啤Significant stand-alone efficiency and integration synergy 會(huì)顯著地提高單廠效率和整合帶來的協(xié)同效應(yīng)2223ABI China 2009 Objectives

18、 2009年百威英博中國(guó)的目標(biāo)Implement smooth integration and realize synergies 實(shí)施平穩(wěn)合并、實(shí)現(xiàn)優(yōu)勢(shì)協(xié)同Expand premium share new Budweiser markets and Harbin Premium expansion 擴(kuò)大中高端產(chǎn)品市場(chǎng)份額-開拓百威新市場(chǎng)和增大哈啤精品的市場(chǎng)份額Increase share and profitability in core markets Fujian, Heilonjiang and Zhejiang 增加福建、黑龍江和浙江等核心市場(chǎng)的市場(chǎng)份額并提高其盈利水平Fix cas

19、h-sink Hunan & Nanjing解決現(xiàn)金短缺 - 湖南和南京Strengthen cash flow situation 加強(qiáng)現(xiàn)金流狀況The most profitable brewer in China 成為中國(guó)盈利水平最高的釀造商2324driven, enthusiastic and full of energy?上進(jìn)，熱情，精力充沛？a high performer with a strong focus on delivering results?致力于達(dá)成目標(biāo)的優(yōu)秀人才？constantly in pursuit of the next level and chall

20、enge, with a nothing is impossible mindset?不斷的追求更高的層次，迎接更高的挑戰(zhàn)，擁有“沒有什么不可能”的心態(tài)？at your best in an informal meritocratic environment?在任人唯賢，開放自由的環(huán)境里施展才華？mobile? You may be asked to move around機(jī)動(dòng)靈活？因?yàn)槟憧赡鼙灰蟾鼡Q工作地點(diǎn)ambitious and interested in many areas of the business?雄心勃勃，對(duì)于很多商業(yè)領(lǐng)域都感興趣？Self starter meaning

21、 willing to learn at every opportunity particularly on the job + via coaching from your line manager自主積極，愿意抓住每一個(gè)機(jī)會(huì)，尤其是工作中的機(jī)會(huì)或是在直接經(jīng)理的幫助下？Are you?你是我們要找的人才嗎？25Anyone seeking a 9 5 job要求朝九晚五的人People who just want to do their job只滿足于做好自己工作的人Individuals simply after base salary with us its total compensa

22、tion which = base salary, bonus potential, other benefits and multi functional career opportunities只想要基本工資的人。我們公司的回報(bào)=基本工資+獎(jiǎng)金+ 其它福利+跨部門的職業(yè)發(fā)展機(jī)遇Average or mediocre people一般的或者平庸的人Individuals who are not driven / constantly in pursuit of stretch challenges沒有追求或者不愿接受挑戰(zhàn)的人Anyone who is not willing to help

23、us achieve our dream不愿意幫助我們達(dá)成夢(mèng)想的人We are NOT after我們不需要這樣的人26Dream People Culture夢(mèng)想人才文化What we stand for我們意味什么What brought us here什么使我們成為今天的自己Our sustainable competitive advantage我們可持續(xù)的競(jìng)爭(zhēng)優(yōu)勢(shì)Our DPC was enhanced further after ABI我們的夢(mèng)想、人才、文化在百威英博中進(jìn)一步深化Heritage傳統(tǒng)Quality品質(zhì)Corporate Social Responsibility公司

24、社會(huì)責(zé)任Brand passion品牌熱忱271 - Our shared dream energizes everyone to work in the same direction: to be the best beer company in a better world. 我們共同的夢(mèng)想激勵(lì)著我們?yōu)橥荒繕?biāo)而努力:做最佳啤酒公司,釀造更美好的世界We are the company我們就是百威英博Being the best appeals to all of us這一夢(mèng)想吸引著我們每一個(gè)人We will be the size of our Dream 我們決定我們夢(mèng)想的大小Our

25、Dream is stretched and credible, and has consequences我們的夢(mèng)想是可信的,并非措手可及,并能帶向我們想要的結(jié)果We interact with the communities where we do business to foster a pro-business environment我們和所處的業(yè)務(wù)環(huán)境互動(dòng)，以培養(yǎng)有利業(yè)務(wù)經(jīng)營(yíng)的環(huán)境282 - Great people, allowed to grow at the pace of their talent and compensated accordingly, are the mos

26、t valuable assets of our company.優(yōu)秀員工是我們公司最寶貴的資產(chǎn),我們必須以人為本,做到人盡其才,獎(jiǎng)勵(lì)優(yōu)秀Great companies are built by great people偉大的公司是由優(yōu)秀的人才構(gòu)筑的Great people attract more great people優(yōu)秀的員工會(huì)吸引更多優(yōu)秀的員工“First who, then what”先定人，后議事Great people like meritocracy, informality and candor優(yōu)秀人才崇尚任人唯賢,坦誠(chéng)相待以及不拘禮節(jié)293 - We must selec

27、t people who, with the right development, challenges and encouragement, can be better than ourselves. We will be judged by the quality of our teams.我們必須挑選那些有潛質(zhì)并經(jīng)過適當(dāng)培養(yǎng)發(fā)展、挑戰(zhàn)和激勵(lì)后能夠成長(zhǎng)為比目前的領(lǐng)導(dǎo)者更加優(yōu)秀的人才。青出于藍(lán)須勝于藍(lán)。我們將根據(jù)其團(tuán)隊(duì)的素質(zhì)來評(píng)判我們的領(lǐng)導(dǎo)者。Hire and select people who can become better than us招聘并選擇能有助于公司進(jìn)步的人才We need

28、 to ensure we have time for people 我們需要確保為人才付出時(shí)間We provide opportunities that enable our people to grow, taking them out of their comfort zone 我們提供發(fā)展機(jī)會(huì)以確保人才成長(zhǎng)，鼓勵(lì)他們打破自己的舒適圈。304 - We are never completely satisfied with our results, which are the fuel of our company. Focus and zero-complacency guarante

29、e lasting competitive advantage.我們對(duì)所取得的成果用不滿足，成果是我們公司發(fā)展的動(dòng)力。專注于成果和零滿足有助于保持持久競(jìng)爭(zhēng)優(yōu)勢(shì)。 Great companies deliver great and consistent results偉大的公司取得優(yōu)秀的業(yè)績(jī)并保持一貫的結(jié)果Focus on the right few things專注做好幾件事Use what is proven and available使用已被證明的并可使用的資源Hard work is critical 努力工作至關(guān)重要Celebrate our wins, but immediately

30、 challenge for more我們慶祝成功，但也隨時(shí)準(zhǔn)備應(yīng)對(duì)下一個(gè)挑戰(zhàn)315 - The consumer is the Boss. We connect with our consumers through meaningful brand experiences,balancing heritage and innovation, and always in a responsible way.消費(fèi)者之上。我們提供優(yōu)質(zhì)的品牌體驗(yàn)，我們尋求傳統(tǒng)和創(chuàng)新之間的美妙平衡，我們一如既往地倡導(dǎo)理性飲酒。通過這些，我們建立起與消費(fèi)者見的緊密紐帶。Consumer is the Boss消費(fèi)者至上

31、Understanding our consumer is key to winning了解我們的消費(fèi)者是制勝的關(guān)鍵所在Strong brands that command a premium強(qiáng)大的品牌能帶來更多溢價(jià)Our resources should support initiatives that will help sell more, more often and at a premium我們的資源應(yīng)支持那些能幫助拿到更高銷量，更多銷售頻率和更高溢價(jià)的活動(dòng)We promote responsible drinking我們倡導(dǎo)理性飲酒326 - We are a company of

32、 owners. Owners take results personally. 我們的員工都是企業(yè)的主人翁。主人翁將主動(dòng)承擔(dān)結(jié)果Owners make better decisions公司的主人翁做出更好的決定Owners take responsibility and are accountable 公司的主人翁勇于承擔(dān)責(zé)任并是可以依賴的We have to earn our business everyday 我們必須每天贏得更多業(yè)務(wù)337 - We believe common sense and simplicity are usually better guidelines tha

33、n unnecessary sophistication and complexity.我們堅(jiān)信，常識(shí)和簡(jiǎn)單化常常比世故和復(fù)雜化更具指導(dǎo)意義 Simple is better簡(jiǎn)單即好Discipline in the way we execute, track, and monitor our results嚴(yán)格守律是我們執(zhí)行、跟蹤和監(jiān)控結(jié)果的方法Execution is key執(zhí)行力是關(guān)鍵We follow agreed approaches to getting things done我們遵循統(tǒng)一的百威英博之道來完成任務(wù)348 - We manage our costs tightly, to free up resources that will support top-line growth.我們嚴(yán)格的管控成本并將資源投入到銷售額的增長(zhǎng)中。節(jié)流有助于開源。Cost, Connect, Win成本，連接，制勝We must control our costs: way of life, not a program必須控制我們的成本：生活的方式，并非一個(gè)程序Lean companies not only survive tough times; they t