上海車展騰勢(shì)展臺(tái)設(shè)計(jì)搭建運(yùn)營(yíng)方案

1、2017 上海車展騰勢(shì)展臺(tái)設(shè)計(jì)搭建運(yùn)營(yíng)方案 Design & Production Proposal For Denza Auto Shanghai 2017CONTENTBACKGROUNDSTRATEGYCREATIVE CONCEPTBOOTH DESGINPRODUCTION OPERATIONTEAM STRUCTUREEPC ProfileSHANGHAI AUTO SHOWLocation: National Exhibition and Convention Center （Shanghai）Exhibition Hall & Booth No. : (TBD)Time slo

2、t of Press Conference : 18th AprilDate Schedule: Installation : 10th April 17th April Rehearsal : 17th April Media Day：18th April 19th April Public Day：20th April 27th April Withdraw : 28th April展臺(tái)設(shè)計(jì) Option 1Booth Design Overall ViewShanghai Auto Show Floor Plan18M(W) X 45M(D)Interactive AreaInterac

3、tive AreaInteractive AreaInteractive Area觀眾路線VIP路線Booth Design Floor PlanReception CounterWater & Electric StationVR Interactive AreaVR Interactive AreaCar DisplayStage Open LoungeCoffee BarMeeting RmStaff RmBackstage & StoreAV RmBenz areaLED Screen 4X7.5mVIP RmLife Style areaBooth Design Overall Vi

4、ewBooth Design Overall ViewBooth Design Overall ViewBooth Design Overall ViewBooth Design Overall ViewBooth Design Overall ViewBooth Design Overall ViewBooth Design Overall ViewBooth Design Overall ViewBooth Design Overall ViewBooth Design Overall ViewBooth Design Overall ViewBooth Design VR interac

5、tiveBooth Design Life Style areaBooth Design Life Style AreaBooth Design Life Style AreaBooth Design Meeting RoomBooth Design 2nd Floor Open LoungeBooth Design 2nd Floor VIP roomBooth Design 2nd Floor Open LoungeBooth Design 2nd Floor Open LoungeBooth Design 2nd Floor VIP room展臺(tái)設(shè)計(jì) Option 2Booth Desi

6、gn Overall ViewBooth Design Floor PlanShanghai Auto Show Floor Plan18M(W) X 45M(D)Interactive AreaInteractive AreaInteractive AreaInteractive Area一樓平面圖二樓平面圖觀眾路線VIP路線一樓平面圖二樓平面圖Booth Design Floor PlanShanghai Auto Show Floor Plan20M(W) X 30M(D)Reception CounterWater & Electric StationVR Interactive Ar

7、eaECO life TheaterCar DisplayStage Water curtainCoffee BarMeeting RmStaff RmBackstage & StoreAV RmWorking staffLED ScreenBar CounterVIP RmStaff RmPantry & StoreLounge AreaBooth Design Overall View充分利用展臺(tái)面積 打造沉浸式體驗(yàn)空間Booth Design Overall View多層次立體展示空間Booth Design Overall View多層次立體展示空間Booth Design Overa

8、ll ViewBooth Design Overall ViewBooth Design Overall ViewBooth Design Overall ViewBooth Design Stage & Interactive AreaBooth Design StageBooth Design Benz Area（water curtain）Booth Design Benz Area（water curtain）Booth Design Stage & Interactive AreaBooth Design Interactive Area & StageBooth Design In

9、teractive AreaBooth Design Interactive AreaBooth Design - ECO life TheaterBooth Design - ECO life TheaterBooth Design - ECO life Theater展臺(tái)互動(dòng)設(shè)施Interactive Area 2Interactive Area 3Interactive Area 1Interactive PlanHolding Area數(shù)碼水幕1花園空間2心安“加油站”3ECO Life TheaterECO Life Theater4Interactive Program 數(shù)字水幕數(shù)

10、字水幕在奔馳銷售網(wǎng)絡(luò)區(qū)設(shè)置數(shù)字水幕系統(tǒng)，水幕可以不間斷的打出“奔馳銷售網(wǎng)絡(luò)”“400公里續(xù)航里程”等一系列主題文字。吸引人流的同時(shí)，將品牌產(chǎn)品信息傳播出去。虛擬展臺(tái)通過(guò)VR眼鏡看到一個(gè)形似DENZA展臺(tái) 卻又是一個(gè)花園的世界Interactive Program VR Interactive心安“加油站”來(lái)賓輸入信息，作為L(zhǎng)eads收集掃碼關(guān)注騰勢(shì)官微，做品牌推廣完成以上步驟可以領(lǐng)取騰勢(shì)水能量站提供手機(jī)/電腦充電裝置，持續(xù)提供能量Interactive Program Service Station for PeaceStep1:關(guān)注騰勢(shì)官方訂閱號(hào)，在輸入框回復(fù)：2017年，我和騰勢(shì)一起充電S

11、tep2：點(diǎn)擊“點(diǎn)我取水”（販賣機(jī)處理器收到指令，送水器打開(kāi)，瓶裝水落下）Step3：取出瓶裝水，頁(yè)面出現(xiàn)取水成功的提示，并邀請(qǐng)客戶到展位做深入了解。心安“加油站”Interactive Program 瓶身設(shè)計(jì)：心底的從容，越行越堅(jiān)定瓶身設(shè)計(jì)：心安 E路隨行Interactive Program 心安“加油站”Interactive Program ECO Life TheaterECO Life 影院將整個(gè)一樓室內(nèi)部分做成DENZA ECO Life 影院，通過(guò)5分鐘的一段3D視頻，將Denza 人 車 生活的故事展現(xiàn)在觀眾面前。舞臺(tái)區(qū)域?qū)⒂玫饺S投影技術(shù)，舞臺(tái)車輛采用真車套緊身車衣或者等比例石膏模型。 車身投影結(jié)合整個(gè)環(huán)境投影的效果，