物流專業(yè)英語ChapterSevenValueaddedService課件

1、LOGISTICS ENGLISH物流專業(yè)英語1. Understand the meaning of value-added service.2. Master how to provide value-added services to customers.3. Learn to provide customized value-added services to customers.4. Listening, Communicating, Reading, and Writing skills in value-added service. Chapter Seven Value-add

2、ed ServiceLearning GoalsUseful words and phrasesoutsourcing ats:s n. 外購;外部采辦logistics-service providers (LSPs) 物流服務供應商，物流企業(yè)value-added service 增值服務flexibility fleksblt n.柔度;柔韌性，機動性，靈活性;伸縮性;可塑度emergency transport 緊急運輸、突擊運輸EDI 全稱為Electronic Data Interchange， 電子數據交換;無紙貿易direct delivery 直達運輸cross-dockin

3、g 越庫配送;直接轉運;直接換裝;接駁式轉運;接駁postponement pspnmnt n. 延期，推遲;延期的事assembly sembli n.裝配;集會;議會;立法機構time-focused service 基于時間的服務，時效服務reverse logistics 逆向物流aftersales service 售后服務terminology t:mnldi n.專門名詞; 術語，術語學; 用辭overlap vlp n.重疊部分; 覆蓋物，涂蓋層; 數 交疊，相交;vt.重疊; 與部分相同; vi.互搭，重疊; 部分相同; 數 有與共同的某物;alternative :lt:n

4、tv adj.替代的; 另類的; 備選的; n.可供選擇的事物;tactical tktkl adj.戰(zhàn)術的; 策略上的; 巧妙設計的; 有謀略的;cold chain logistics 冷鏈物流infrastructure nfrstrkt(r) n.基礎設施; 基礎建設;surge s:d n.洶涌; 大浪，波濤;v.洶涌; 起大浪，蜂擁而來;eg. Specialists see various reasons for the recent surge in inflation. 專家們認為目前通貨膨脹加劇有多種原因。aquatic kwtk adj.水生的; 水產的; 水上的; 水中

5、（進行）的; n.水生動植物; 水上運動; pledge pled n.保證，誓言; 法 抵押權; 公約; （表示友誼的） 干杯; vt.使發(fā)誓，保證; 典當，抵押;vt.許諾; 用擔保; 以誓言約束; 向祝酒;pledge by warehouse receipts 倉單質押certificate stfkt n.證明書; 文憑，結業(yè)證書; vt.發(fā)給證明書; 用證書證明（或認可）;Dialogue 1 Problems with Manual Input Interface Peter: Lee, I got a call from the marketing manager of Sun

6、rise chain drugstores this morning. He complained that part of the quantity and categories of drugs we distributed were not in accord with their orders.Lee: Then, have you checked the documents?Peter: Yes. I compared the related distribution lists and loading lists with their orders, and found some

7、mistakes.Lee: Take the documents to me. Peter fetched the documents to Lee. Lee: Please look at the documents, Allen. Whats the problem in your opinion?Allen: Its found that the operation of order entry is prone to errors after talking with our order processing staff.Lee: Why? Allen: Their orders ar

8、e often placed by email and then input into our order processing system manually by our staff. With the rapid growth of their business volume and chain store number, the demand for our distribution has increased significantly. Therefore, the error rate of our operations is rising along with their de

9、velopment.Lee: Have you got any idea to solve this problem?Allen: I suggest building a network platform. By utilizing some preprogrammed criteria, orders can be placed automatically by the clients computer directly to our system without human involvement.Lee: Thats what I thought. You have made good

10、 progress.Allen: There days I learned a lot from you.Lee. Keep it up, you will become an excellent logistics manager.Allen: I will try my best!Key Expressions:1. Its found that the operation of order entry is prone to errors after talking with our order processing staff.我與我們的訂單處理人員討論后，發(fā)現在訂單錄入環(huán)節(jié)容易出錯。

11、2. Their orders are often placed by email and then input into our order processing system manually by our staff. 他們通常使用電子郵件來下訂單，然后由我們的員工將訂單手工輸入我們的訂單處理系統(tǒng)。3.place an order下訂單，訂貨,介詞用with4. network platform 網絡平臺5. By utilizing some preprogrammed criteria, orders can be placed automatically by the client

12、s computer directly to our system without human involvement. 通過使用一些預先設定好的標準，訂單能自動地從客戶的計算機直接傳遞到我們的系統(tǒng)，無須人工干預。 Dialogue 2 Stock-out Allen: Hi, the supermarket called peanut oil were sold out just a moment ago. Please prepare to distribute according to the ordering list.Ben: I am afraid that the invento

13、ry quantity is not enough. We only have fifty cartons of peanut oil in stock.Allen: Oh, how can this be? I will contact the manufacturer as soon as possible. Ben: What am I going to do now? Allen: Call marry and arrange transport vehicle, ship out the peanut oil in hand. This time we can only implem

14、ent partial shipment.Ben: Okay. I will do it at soon.Key Expressions:1.peanut oil 花生油2.ordering list 訂貨單3. in stock在庫存，有貨4.how can this be? 怎么會這樣5. This time we can only implement partial shipment.這次我們只能分批發(fā)貨。Dialogue 3 Insurance Service Li Feng: One of our customers call to ask about insurance just

15、a moment ago. Can you tell me if particular average insurance includes compensation of goods damage?Peter: The compensation of damaged goods is covered in the insurance of risk of breakage. If customers claim, the affixation insurance will be added.Li Feng: What does our insurance clause cover? Pete

16、r:There are three basic covers, namely, FPA, WPA and All Risks.Li Feng:How long is the validity term of insurance responsibility?Peter: It is up to 60 days until the goods are unloaded from ships.Li Feng: I got it. But Why not allow customers to buy insurance by themselves?Peter: Customer is god. We

17、 do this for the convenience of customers. If the goods are received in apparent good order and condition, the steamship company doesnt have the ability for pilferage. How do we protect ourselves? Li Feng: The marine insurance policy protects us.Peter: Youre right. This is a value-added service.Key

18、Expressions:1.particular average insurance 單獨海損險2. FPA, WPA and All Risks 平安險，水漬險和綜合險3.the validity term of insurance responsibility 保險責任有效期Dialogue 4 Searching for Value-added Service Background:Mr. Wang, the logistics officer in a factory, is talking with Lee about business cooperation. Lee: Hello

19、, what can I do for you, Mr.Wang?Wang: Hello. Our company is growing fast in recent years. So we need a logistics company helping us distribute goods to many countries. Lee: Well, that is just our strength. Our company provides comprehensive international logistics services. Wang: Can you introduce

20、your company in brief?Lee: Sure. Our company is one of the leading logistics companies in Guangzhou, and our global network can help you manage your goods efficiently. Wang：What are specific features of your service? Lee: Ok. Our shipping service runs 7 days a week, and it is more time guaranteed th

21、an any other company. Lee: How about your tracking service? Our customers sometimes want to know exactly when the goods can reach their warehouse. Lee: Thats quite simple. You may track your goods anywhere in the world just on our website.Wang: Since our business is expanding, many international rul

22、es are new to us. Lee: We can also provide many value-added services. I think it will be very useful to your company. Wang: What are they?Lee: Such as delivery confirmation, delivers the COD packages and collects from the consignee.Wang：Great, we often use this kind of method, since lots of customer

23、s are new.Lee: We also provide information based service. It can make your international business easier. Wang: Really? How it works?Lee: We provide trade information about different countries, such as trade agreement, customs regulations, duty rates, etc. Wang: Yes. They are very important to us.Le

24、e: Usually non-compliance with these government regulations can lead to potential fines, or legal actions. Wang: Exactly.Lee: Our strength can help to turn your international trade into a competitive advantage. Wang: Great. I hope we can have a long-term partnership in future. Lee: You can count on

25、us.Key Expressions:1. in brief 簡要地，簡潔地2.Our shipping service runs 7 days a week, and it is more time guaranteed than any other company. 我們的運輸服務每周工作七天，比其他任何一家公司更有時間保證。3.tracking service追蹤服務4.Such as delivery confirmation, delivers the COD packages and collects from the consignee. 比如收貨確認，貨到付款運輸并且代收貨款。

26、5.We provide trade information about different countries, such as trade agreement, customs regulations, duty rates, etc. 我們提供各個國家的貿易信息，例如貿易協(xié)定，海關規(guī)定及關稅稅率等。 6.Usually non-compliance with these government regulations can lead to potential fines, or legal actions. 違反這些規(guī)定會導致可能的罰款，或者法律上的一些訴訟。7. a long-term

27、 partnership 長期的合作8.You can count on us.你可以信賴我們。ReadingText A: The Trend of Value-added Logistics Logistics outsourcing continues to be a growing business. The outsourcing of single logistics activities (e.g., transportation and warehousing) to logistics-service providers (LSPs) is not a new phenome

28、non. However, the range of services currently offered by LSPs has broadened considerably from transportation and warehousing to more valued-added solutions. Recent studies support this trend and indicate that customers are demanding more value-added services from LSPs. Furthermore, during the past f

29、ew decades this client-LSP relationship has shifted toward a more cooperative mode. The driving force is no longer cost and capital reduction. Today, there is a more strategic and long-term focus to increase market coverage, improve service level or increase flexibility toward end customers. In orde

30、r to enhance profitability, Third-party logistics companies should be involved in the logistics industry in high value-added services to help customers maximize their profits and stay ahead of competition.Basic logisticsTransportationNetwork-based transportEmergency transportTransportation managemen

31、tWarehousingStorageOrder pickingInventory managementIT serviceInformation systemEDITracking and tracingValue-added logisticsCustomer-focused serviceDirect deliveryCross-dockingLabelingRepackingAdding usage instructionsPromotion-focused serviceMaking point-of-sale displayAdding advertising material t

32、o product packageShipping of promotion materialsManufacturing-focused servicePostponementAssemblyTime-focused serviceJust-in-timeSequenced just-in-timeBasic serviceReverse logisticsAftersales service NOTES1. However, the range of services currently offered by LSPs has broadened considerably from tra

33、nsportation and warehousing to more valued-added solutions. 然而，物流企業(yè)的服務范圍已經大量地從運輸和倉儲轉移到了更多的增值解決方案。2. Furthermore, during the past few decades this client-LSP relationship has shifted toward a more cooperative mode.更進一步的是，在過去的數十年內，客戶與物流企業(yè)的關系轉向了更互相協(xié)作的模式。3. The driving force is no longer cost and capita

34、l reduction. 驅動力不再是成本和資金的節(jié)約。Text B: How to Develop value-added Services Third-party logistics (3PL) has received significant attention from logistics scholars in the recent past. 3PL is usually associated with multiple, bundled services, but the terminology is somewhat overlapping. Prockl et al. (20

35、10) define the general features distinguishing 3PL from traditional transportation and warehousing as:1) complex, individually designed bundles of services; 2) long-term contracts, usually at least two or three years; and 3) significant volume in terms of service costs. The interest in 3PL is expect

36、ed to grow further as an increasing number of companies from different industries outsource all or part of their logistical activities to 3PL logistics providers. The demand chain for transportation services resembles that of a goods demand chain. In the goods industry, the manufacturers move to an

37、earlier phase in the customers demand chain by offering maintenance services, etc. We argue that, in much the same way, the LSPs should attempt to seek new business opportunities in the earlier phases of the customers demand chain. In other words, they should find the appropriate logistical service

38、models to offer value for the customer other than in the last stage of the demand chain (i.e., purchasing orders for the transportation of goods). As argued above, the starting point for exploring solution alternatives is the customers demand chain for transportation service. Based on the customer i

39、nterviews, the demand chain could be described on either of two levels based on whether the nature of the activity is execution (operational) or planning (tactical). The customers viewed the planning as being integrated with the operational level but clearly separate from it.1. 3PL is usually associ

40、ated with multiple, bundled services, but the terminology is somewhat overlapping. 第三方物流通常關系到多個的捆綁的服務，但術語有些重疊。兩個層次進行描述2. complex, individually designed bundles of services; 復雜的，單獨設計的捆綁服務；NOTES3. The interest in 3PL is expected to grow further as an increasing number of companies from different indus

41、tries outsource all or part of their logistical activities to 3PL logistics providers.對興趣第三方物流進一步發(fā)展，因為越來越多的來自不同行業(yè)的公司外包其部分或全部物流活動給物流商。4.The demand chain for transportation services resembles that of a goods demand chain.運輸服務的需求鏈類似于商品需求鏈。5. We argue that, in much the same way, the LSPs should attempt

42、to seek new business opportunities in the earlier phases of the customers demand chain. 我們認為，以大致相同的方式，第三方物流企業(yè)應嘗試在顧客需求鏈的早期階段尋求新的商業(yè)機會。6.Based on the customer interviews, the demand chain could be described on either of two levels based on whether the nature of the activity is execution (operational) o

43、r planning (tactical)基于客戶訪談，需求鏈可以根據活動的性質來描述-是否執(zhí)行（業(yè)務）或計劃（戰(zhàn)術）。Text C:Cold Chain Logistics And Pledge by Warehouse Receipts Cold chain logistics refers to the refrigerated and frozen food sales in the production, storage and transportation. With the development of science and technology, it is a low te

44、mperature logistics process based on refrigeration technology. In recent years in China, the residents food consumption structure has experienced constant adjustment, a situation that led to a rising demand for food cold chain. Moreover, the government at all levels has poured more funds into the co

45、nstruction of cold-chain infrastructure in an attempt to spur the rapid development of cold chain logistics. By 2015, but the figure Chinas cold chain logistics industry surged to RMB158.3 billion. In China, the cold chain logistics demand comes mainly from five kinds of agricultural products including meat, aquatic products, frozen food, fruits & vegetables, and dairy products. The pledge by warehouse receipts is the serv