酒店《集團(tuán)設(shè)計(jì)標(biāo)準(zhǔn)》培訓(xùn)活動綱要

1、A HOTELXXX大酒店TRAINING ACTIVITY OUTLINE培訓(xùn)活動綱要Task 任務(wù)： Corporate Design Guideline 集團(tuán)設(shè)計(jì)標(biāo)準(zhǔn)Code 序號：OH-SM-MC-S002Objectives 目的：At the end of this session, each trainee will be able to fully understand Starwood and St. Regis corporate guideli ne.在此培訓(xùn)結(jié)束后，每一個學(xué)員都要掌握喜達(dá)屋和瑞 吉設(shè)計(jì)標(biāo)準(zhǔn)。Standard 標(biāo)準(zhǔn)：See Attached 參見附件Res

2、ources 培訓(xùn)器材：Whiteboard, Mark Pen.白板、馬克筆。Method培訓(xùn)方式Training Steps培訓(xùn)步驟Time時間Group Discussi on 小組討論Lecture講座式Review Collateralproducti on& Advertiseme ntin serti on.Ask why the corporate sta ndard is to be followed回顧宣傳品制作和刊登廣告部分的內(nèi)容。提問為什 么要遵循集團(tuán)的標(biāo)準(zhǔn)。Deliveri ng a con siste nt Brand message Like Home to A

3、Certai n World 向公眾傳遞一條統(tǒng)一的品牌的消息 譬如“您的世外之家”Deliveri ng a con siste nt Brand imageIn stead of confusing customers.體現(xiàn)統(tǒng)一的品牌形象而不是混淆視聽，沖淡品 牌在顧客心目中的形象。Being a professi on al, the artist must follow the sta ndard required in stead of creati ng his own at will.作為一名專業(yè)的美工，他應(yīng)該遵循一定的標(biāo)準(zhǔn) 而不是自由發(fā)揮。Go through procedure

4、 one by one.逐條講解程序。The Artist will obtain a copy of Corporate Design Guideli nes from the MarCom Man ager.美工將從公關(guān)部經(jīng)理獲得一份集團(tuán)設(shè)計(jì)標(biāo)準(zhǔn)的復(fù)印 件Study carefully and familiarize with the guidelines. Pay special atte nti on to:LogoFo ntColor SchemeTagli neSpaci ngPaper specificati onOverall requireme nt仔細(xì)閱讀，熟悉標(biāo)準(zhǔn)的內(nèi)容。

5、請對標(biāo)準(zhǔn)中的以下部 分給予特別的重視：a. 標(biāo)識10 min10分鐘20 min20分鐘字體色標(biāo)口號語字間距紙張要求總體的要求It is of importanee to be familiar with Chinese &En glish version.Because sometimes there is variation between origi nal En glish version and literal Chin ese tran slatio n.熟悉了解中英文兩版本的標(biāo)準(zhǔn)也很重要。 因?yàn)橛袝r在原版英文和中文字面翻譯上意 思有差別。Refer to the MarCom Man ager if con fusi on arises.Especially whe n Chin ese version is not available.如果有不清楚的地方，就咨詢公關(guān)部經(jīng)理。 尤其是當(dāng)沒有中文版的標(biāo)準(zhǔn)時。Ask trainee what are to be con sidered carefully whe n readi ng a corporate sta ndard.問學(xué)員在閱讀集團(tuán)的標(biāo)準(zhǔn)時應(yīng)尤其注意什么Summa