陜西廣播電視大學(xué)商務(wù)英語(yǔ)1Unit8 形考成績(jī)-Unit 8 Self-test（10分）0答案

1、試卷總分:100 得分:80一、選擇填空：閱讀下面的對(duì)話或句子，從A、B、C三個(gè)選項(xiàng)中選出一個(gè)能填入空白處的最佳選項(xiàng)。 Whats the purpose of your visit today? ? ? ? ? ? ? ? ? ? ? ?Yes, Id like to talk with you.Uh, Im not sure.Im intending to ask for your advice on brand design.答案:C2. We think $55,000 would be reasonable for transferring our trademark. ? ?Tha

2、ts too high.Oh, my honey.Oh, my friend.Oh, my goodness.答案:C3. I wonder whether I could accept this discount or not.? ? ? ? ? ? ? ? ? ? ? ?Why not consult with your manager?Why not to consult with your manager?Why dont consult with your manager?答案:A4.Ive learned ? today.something newnew somethingnew

3、some thing答案:A5.?The question ? we should use this brand name will be decided by our marketing team.whetherwhatwhich答案:A6.二、閱讀理解：閱讀下面的短文，根據(jù)文章內(nèi)容進(jìn)行判斷，正確為“T”，錯(cuò)誤為“F”。?Brand refers to names, logos and slogans. For example, Nike is known for its slogan “ Just do it ” and swoosh logo. A trademark shows the

4、 origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke? and Coca-cola? are registered trademarks of the Coca-Cola Company.Many companies spend a lot of money and time registering their trademarks.Ther

5、e are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name, slogan etc.If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action agains

6、t anyone who uses the trademark without authorization.There are basic trademark symbols, e.g. “TM” for goods and “SM” for service. They tell the public that the products name and design are the exclusive property of the company, but a?registered?trademark? provides notice that it has indeed been?registered.?According to the writer, it is not necessary for a company to register a trademark.A trademark may be regarded as a protection for a brand name.The trademark symbols TM and ? can be exchanged in a brand.Legal protection on a brand comes into force only after reg