上半年零售科技報告：值得關注的投資和行業(yè)趨勢

1、1CLICK HERE TO SIGN UP FOR A FREE TRIALCB Insights helps the worlds leading companies make smarter technology decisions with data, not opinion.Our Technology Insights Platform provides companies with comprehensive data, expert insights and work management tools to drive growth and improve operations

2、 with technology.WHAT IS CB INSIGHTS?CB Insights shapes Nestls point of view on whats happening in the market so we can build digitally-enabled services and business models that drive growth and scale.Amy ThompsonDigital Innovation Manager, Nestl1ACCESS TO OUR CLIENT-ONLY COMMUNITYThe CBI CommunityA

3、SK YOUR CSM ABOUT FREE OR DISCOUNTED TICKETS TO OUR UPCOMING EVENTS.VIRTUAL EVENTS4WHAT THIS REPORT COVERS E-COMMERCEAny new selling format that is not a traditional store. Excludes e-commerce sites.Companies that sell tangible goods online, as well as technologies that enable online sales. Excludes

4、 services andfood & grocery.Tech-enabled startups that directly impact physical retail.Tech-enabled startups delivering services across the supply chain from freight shipping and warehousing to inventory management and last- mile delivery.Tech-enabled startups offering immediate delivery of goods an

5、d services.Startups focused on food delivery, including meal kits, meal and grocery delivery, and cloud kitchens.IN-STORERETAIL TECHNEW RETAIL FORMATSSUPPLY CHAIN &LOGISTICS TECHMEAL & GROCERY DELIVERYON-DEMAND5Contents6Summary Of FindingsQ1 & Q2 Retail Tech Investment TrendsInvestment Themes: Where

6、 Funding Is GoingQuarterly Deals & Dollars Global TrendsConsumer Smart Money Mega-Rounds Retail Tech Unicorn BirthsSpotlight: Covid-19s Impact On Retail22Q1 & Q2 Retail Tech Investment Sector HighlightsIn-Store Retail Tech E-CommerceNew Retail FormatsSupply Chain & Logistics Tech On-DemandMeal & Gro

7、cery Delivery60AppendixMethodology816 6Summary Of FindingsOVERALL RETAIL TECH TRENDSRetail tech funding and deals are down in 2020 so far: Deals and funding to retail tech companies declined in H120 vs. H119.Funding for H120 was down 42% from the same period in 2019,falling from $25.4B to $14.6B. De

8、als in the same period declined 5%.The Covid-19 pandemic reeled in funding: Investors particularly scaled back funding in Q220 as the impact of the Covid-19 pandemic set in. Retail tech investment declined 20% from $8.1B in Q1 to $6.5B in Q2. Deals, meanwhile, decreased by 2% to 477.Source: CB Insig

9、htsNorth Americas share of deals is slipping over time: So far in 2020, Europe has captured 25% of retail tech deals, its highest share in the last 5 years. Meanwhile, North Americas deal share has continued to slip in recent years, falling to 36% year-to-date (YTD) through Q220. Asias share of deal

10、s declined slightly in 2020 YTD to 33% YTD.E-commerce is driving big deals and valuations in retail tech: As Covid- 19 drove an acceleration in e-commerce sales growth, e-commerce companies won with Consumer Smart Money investors and saw valuations rise. Online retailers and e-commerce enablement st

11、artups drove the bulk of Smart Money mega-rounds, as well as retail tech unicorn births (companies valued at $1B+).(Summary continued on the next page)7Summary Of FindingsRETAIL TECH SECTOR TRENDSInvestment to in-store retail tech declines in 2020: Funding and deals are down in 2020 vs. the same per

12、iod in 2019. In Q220, deals declined 16% quarter-over-quarter (QoQ), while dollars declined 23% to $461M. Investors are focused on technology to make stores more efficient and connect retailers physical and digital operations.E-commerce funding ticks up in Q220: E-commerce deals and dollars declined

13、 in H120 vs. H119. But as the pandemic pushed more buying online, funding increased 6% QoQ in Q220 to $3.1B. Deals declined slightly during this period, falling 7% to 277. Social commerce startups, resale platforms, and virtual shopping tools all received attention as retailers rushed to improve the

14、 online shopping experience.Funding to new retail formats rises in Q220: As brands and retailers looked for new, safer ways to reach shoppers in person, investors funneled more funding into new retail formats like mobile- enabled vending machines and contactless checkout. Investment increased 5% fro

15、m Q1 to Q2 to $122M, even as deals declined 33%.Source: CB InsightsSupply chain deals and dollars decrease in Q220: From Q1 to Q2, supply chain and logistics tech deals declined 15% to 192, while funding slipped 31% to $2.4B, as businesses grappled with the pandemics major supply chain disruptions.

16、Investors are showing interest in robotic fulfillment and flexible warehousing as businesses reshape their supply chains.On-demand deals accelerate in Q220: The pandemic drove an increase in demand for fast delivery, in turn spurring greater investment in on- demand tech in Q2, with deals up 53% QoQ

17、 to 72. Dollars declined 36% during this period. Several incumbents made key acquisitions during the quarter to help improve delivery efficiency.Food delivery deals jump in Q220: The explosion in online grocery demand drove an increase of 21% in deals to food delivery startups in Q2 vs. Q1. Funding

18、declined 38% from Q1 to Q2. Deals in the first half of the year remained concentrated in the early stages.The image part with relationship ID rId2 was not found in the file.#AhaCBIQ1 & Q2 Retail Tech Investment Trends9Tools to boost retail efficiency and reach are garnering investor attentionAutomat

19、ion Shifting store employees roles and reducing contactOmnichannel management Making more connections between e- commerce and store operationsOptimization Finding efficiencies at the store and onlineVirtual engagement Adding interactivity and personalization to e-commerceEnabling broader reach Expan

20、ding retailers touchpointsSource: CB InsightsINVESTMENT THEMES: WHERE FUNDING IS GOING10$15,074$10,289$9,937$8,012$8,100$6,4934825385425124874776005004003002001000$16,000$14,000$12,000$10,000$8,000$6,000$4,000$2,000$-Q119Q219Q319Q419Q120Q220Funding dips more than deals in Q220Source: CB InsightsRETA

21、IL TECH FUNDING DOWN IN 2020Quarterly global retail tech deals and funding ($M), Q119 Q220Total Funding# Of Deals11Europe gaining in deal shareSource: CB InsightsNORTH AMERICAN DEAL SHARE TRACKING LOWERShare of annual retail tech deals by region, 2016 2020 (through Q220)45%38%40%37%36%30%31%35%34%33

22、%24%20%20%21%25%5%5%8%6%7%0%25%50%75%100%2016201720182019Rest of WorldEuropeAsiaNorth America2020As of Q22012Source: CB InsightsCONSUMER SMART MONEY MEGA-ROUNDS*E-commerce wins with Smart Money investorsTop retail mega-rounds with Consumer Smart Money* participation in Q1-Q220, by deal size ($M)Comp

23、anyDeal DateDeal Size ($M) / StageTotal Disclosed Funding ($M)ParticipatingConsumer Smart Money Investors In 2020Description4/1/2020$230 / Series A$230GGV CapitalBeijing-based JD MRO is a JD.com subsidiary that sells industrial products.6/11/2020$225 / Series G$2,201General Catalyst, DST GlobalInsta

24、cart is an online grocery shopping and delivery platform.4/3/2020$164 / Series E$360DST GlobalMarket Kurly, based in Seoul, is a food delivery and logistics platform.6/22/2020$150 / Series B$380DST GlobalLondon-based C facilitates cross-border payments.*The CB Insights Consumer Smart Money list incl

25、udes the worlds best-performing VC investors in the consumer space. Mega-rounds are deals worth $100M+.13Source: CB InsightsCONSUMER SMART MONEY MEGA-ROUNDS*Top Smart Money Investor deals (continued)Top retail mega-rounds with Consumer Smart Money* participation in Q1-Q220, by deal size ($M)CompanyD

26、eal DateDeal Size ($M) / StageTotal Disclosed Funding ($M)ParticipatingConsumer Smart Money Investors in 2020Description5/1/2020$123 / Series A$157Lightspeed Venture PartnersNS8s tools help e-commerce businesses protect against fraud and abuse.3/25/2020$120 / Series D- II$675Andreessen HorowitzOffer

27、Up is a mobile-based platform for selling secondhand goods.3/23/20206/23/2020$116 / Series B$31 / Series C$248General CatalystCazoo, based in London, sells refurbished cars online and delivers them to consumers homes.*The CB Insights Consumer Smart Money list includes the worlds best-performing VC i

28、nvestors in the consumer space. Mega-rounds are deals worth $100M+.14Source: CB InsightsRETAIL TECH UNICORN BIRTHSE-commerce fuels new retail unicorns in 2020Retail unicorns born in Q1-Q220, by birth dateCompanyUnicornBirth DateDeal Size ($M) /StageTotal DisclosedFunding ($M)Select InvestorsDescript

29、ion1/24/2020N/A / Corporate Minority$207MasterCard, Temasek, PayPal VenturesIndia-based Pine Labs makes cloud-based point-of-sale solutions.1/30/2020$250 / Series D$352Jackson Square Ventures, Greenoaks Capital ManagementAlto Pharmacy is an online pharmacy.2/7/2020$150 / Series E - II$403SAIF Partne

30、rs India, Chiratae VenturesFirstC, based in India, sells products online for babies, children, and new moms.5/12/2020$300 / Growth Equity$300Gaorong Capital, CMC Capital Partners, Bertelsmann Asia InvestmentsShanghai-based Dingdong Maicai is an e-commerce platform for fresh food.15Source: CB Insight

31、sRETAIL TECH UNICORN BIRTHSRetail unicorn births in 2020 (continued)Retail unicorns born in Q1-Q220, by birth dateCompanyUnicornBirth DateDeal Size ($M) /StageTotal DisclosedFunding ($M)Select InvestorsDescription6/23/2020$31 / Series C$248dmg ventures, General Catalyst, Octopus Ventures, Stride.VCC

32、azoo, based in London, sells refurbished cars online and delivers them to consumers homes.6/29/2020$200 / Corporate Minority$200CotyKKW is a D2C cosmetics and beauty line from Kim Kardashian West.7/15/2020$260 / Series C$396RiverPark Ventures, Western Technology Investment, PEAK6 Investments, Upper9

33、0Thrasio acquires and then operates third-party private- label Amazon businesses. It is a top-25 third-party seller on A.The image part with relationship ID rId2 was not found in the file.#AhaCBISpotlight: Covid-19sImpact On Retail17TAKEAWAY:The pandemic is making shopping patterns less predictableE

34、xecutives are more focused on predictive inventory forecasting toolsExpect real-time sales data collection and analytics to stay top of mindSource: CB InsightsCOVID-19Consumers stock up, supply chains struggleEarnings calls mentions of “demand planning” or “demand forecasting,” 2015 2020 (through Q2

35、)18Stores close, some permanentlySource: CB InsightsCOVID-19TAKEAWAY:With stores closing, focus on overall performance has risenRemote service and contactless tech could help stores reopen safelyTech can also improve overall efficiency and experience with added convenience and service19Source: CB In

36、sightsCOVID-19TAKEAWAY:E-commerce sales growth has accelerated across retailersBut shoppers remain uncertain about shopping in stores, which still makes up the majority of most retailers revenuesRetailers must find ways to make online shopping more engaging to drive continued growthBuying shifts onl

37、ineEarnings calls mentions of “e-commerce” and “acceleration,” 2015 2020 (through Q2)20Online grocery takes offSource: CB InsightsCOVID-19TAKEAWAY:Online grocerys explosion has forced retailers to quickly add new capabilitiesLast-mile fulfillment will remain a key area of investmentRetailers will lo

38、ok to enhance the online grocery experience to help build baskets and drive loyalty21Tech will drive long-term solutionsSource: CB InsightsCOVID-19Clean surfaces: NanoSeptic makes adhesive self-cleaning surfaces for high-traffic touch points such as door handles, buttons, and trays across various in

39、dustries.TAKEAWAY: Tech will be essential to implement the changes needed to adapt to shifts in shoppers habits and preferencesRemote service: Attentive Mobile uses text messages to send shoppers personalized messages about sales, product recommendations, and more.Efficient last-mile delivery: Optim

40、oRoute helps businesses manage deliveries and choose the most efficient routes with its route- planning software.The image part with relationship ID rId2 was not found in the file.#AhaCBIQ1 & Q2 Retail Tech Investment Sector Highlights23STATE OF RETAIL TECH: Q1 AND Q2 2020 E-COMMERCEAny new selling

41、format that is not a traditional store. Excludes e-commerce sites.Companies that sell tangible goods online, as well as technologies that enable online sales. Excludes services andfood & grocery.Tech-enabled startups that directly impact physical retail.Tech-enabled startups delivering services acro

42、ss the supply chain from freight shipping and warehousing to inventory management and last- mile delivery.Tech-enabled startups offering immediate delivery of goods and services.Startups focused on food delivery, including meal kits, meal and grocery delivery, and cloud kitchens.IN-STORERETAIL TECHN

43、EW RETAIL FORMATSSUPPLY CHAIN &LOGISTICS TECHON-DEMANDMEAL & GROCERY DELIVERY24IN- STORE RETAIL TECHE-COMMERCEIN-STORERETAIL TECHNEW RETAIL FORMATSSUPPLY CHAIN &LOGISTICS TECHON-DEMANDMEAL & GROCERY DELIVERY25$555$888$1,509$987$597$461545967545647020406080$-$500$1,000$1,500$2,000Q119Q219Q319Q419Q120

44、Q220Store tech funding and deals slipSource: CB InsightsIN-STORE RETAIL TECH FUNDING DECLINES IN Q1 AND Q2 2020Quarterly in-store retail tech deals and funding ($M) , Q119 Q220Total Funding# Of Deals26Source: CB InsightsNote: “Other” includes convertible notes, private equity, growth equity, and oth

45、er unattributed VC rounds.MORE SERIES B ROUNDS IN 2020 SO FARDeal share shifts away from seed and Series AShare of annual global in-store retail tech deals by funding stage, 2016 2020 (through Q220)21%17%23%16%27%13%9%15%14%21%19%18%25%23%45%45%20%32%33%26%0%25%50%75%100%2016201720182019Series ASeed

46、/AngelOtherSeries E+ Series D Series CSeries B2020Through Q220Total disclosed funding: N/ALatest round: Series A, May 2020Select investors: d:tribe Capital, Brandhaus Capital PartnersAustralia-based Shelfies shelf-mounted cameras take shots of shelf conditions that image recognition tech analyzes fo

47、r out-of-stocks and other issues.27Efficiency & automation at the shelfTotal disclosed funding: $19MLatest round: Series A II, Feb 2020; Debt, May 2020Select investors: Mark IV Capital, DatalogicAdroit Worldwide Media makes the Smart Shelf, a display for shelf edges that allows for electronic manage

48、ment of prices, merchandising, and marketing.Source: CB InsightsHIGHLIGHT #1: SMARTER SHELVES28Total disclosed funding: $123MLatest round: Series C, May 2020Select investors: Atomico, Google Ventures, NGP Capital, Salesforce VenturesScandit, based in Zurich, makes barcode scanning software that empl

49、oyees and shoppers can use to speed up store processes.Total disclosed funding: $2MLatest round: Angel, June 2020Select investors: Bill Bryant, Paul MikesellField reps use Observas app to collect store shelf appearance data. Observas AI processes the images and uses the information to offer suggeste

50、d actions or improvements.Mobile tools to make store staff more efficientSource: CB InsightsHIGHLIGHT #2: MOBILE-ENABLED STORE MANAGEMENTTotal disclosed funding: $0.15MLatest round: Incubator/Accelerator, March 2020Investors: Plug & Play Accelerator, 500 AcceleratorButlr. makes a wireless sensor net

51、work that retailers can use to track foot traffic, manage lines, send targeted marketing, and ultimately optimize their store layouts.Total disclosed funding: $30MLatest round: Series B, February 2020Select investors: Accel, Heavybit, Two Sigma VenturesRadar.io offers a location-tracking platform fo

52、r a variety of businesses, including retailers, to offer location-based communication. It recently introduced a new feature called Last Mile, which tracks shoppers arrival for online order pickups.29Location trackers can watch shoppers & improve store layoutsSource: CB InsightsHIGHLIGHT #3: LOCATION

53、 TRACKING30Growth in e-commerce elevates need for data connections across stores and onlineTotal disclosed funding: $52MLatest round: Series C, June 2020Select investors: SEB Alliance, Index Ventures, Serena Capital, Cathay InnovationParis-based Alkemics platform lets CPG brands centrally manage the

54、ir product data across channels.Total disclosed funding: $29MLatest round: Unattributed VC, April 2020Select investors: Beringea, Hermes Private Equity, Wavecrest Growth PartnersEdited uses AI to help retailers optimize assortments and prices.Acquisition: Ottawa-based supply chain management company

55、 Kinaxis acquired AI startup Rubikloud in June 2020 for $60M. Rubikloud brings its specialization in demand and promotional planning for retailers to the deal, which could result in more advanced category, price, and supply chain planning.Source: CB InsightsHIGHLIGHT #4: CROSS-CHANNEL DATA MANAGEMEN

56、T31E- COMMERCEE-COMMERCEIN-STORERETAIL TECHNEW RETAIL FORMATSSUPPLY CHAIN &LOGISTICS TECHMEAL & GROCERY DELIVERYON-DEMAND32$5,342$3,950$5,483$5,104$2,945$3,1332633303173452972770100200300400$6,000$5,000$4,000$3,000$2,000$1,000$-Q119Q219Q319Q419Q120Q220Investment in e-com inches upward from Q1Source:

57、 CB InsightsE-COMMERCE FUNDING UP, DEALS DOWN IN Q220Quarterly e-commerce deals and funding ($M), Q119 Q220Total Funding# Of Deals33Source: CB InsightsNote: “Other” includes convertible notes, private equity, growth equity, and other unattributed VC rounds.SEED/ANGELS SHARE OF DEALS CONSISTENT IN 20

58、20E-com deals still concentrated in early stagesShare of annual global e-commerce deals by funding stage, 2016 2020 (through Q220)43%42%35%37%37%20%16%18%19%15%9%11%11%10%10%19%25%24%21%25%0%25%50%75%100%2016201720182019Seed/AngelOtherSeries E+ Series D Series CSeries BSeries A2020Through Q220Social

59、 commerce platforms gain attention as shoppers move onlineTotal disclosed funding: $184MLatest round: Series C, May 2020Select investors: Qiming Venture Partners, JOY Capital, ZhenFund, Alibaba GroupNice Tuan, based in Beijing, is a fresh produce e-commerce platform that gives shoppers a discount fo

60、r buying together.Total disclosed funding: $1MLatest round: Seed VC, April 2020Investors: Founders Factory, Hambro Perks, Mahr ProjectsLondon-based Blueprints platform lets brands communicate with consumers via text and WhatsApp. Shoppers can then make purchases via messages.Total disclosed funding: