中國(guó)廣播聽眾與電臺(tái)收聽率調(diào)查報(bào)告探討

1、20044年度中國(guó)廣播播聽眾與與電臺(tái)收收聽率調(diào)調(diào)查報(bào)告告賽立信媒媒介研究究有限公公司二四四年七月月關(guān)于本項(xiàng)項(xiàng)調(diào)查調(diào)研地區(qū)區(qū)：北京京、沈陽陽、上海海、武漢漢、成都都、廣州州。調(diào)研對(duì)象象：調(diào)查查城市的的常住人人口。其其中收聽聽廣播情情況針對(duì)對(duì)廣播聽聽眾進(jìn)行行，受訪訪者條件件在調(diào)研地地區(qū)居住住/生活活1年以以上年齡介于于10-69歲歲每周收聽聽廣播一一次以上上符合市場(chǎng)場(chǎng)研究要要求之一一般條件件樣本量：?jiǎn)挝槐本┥虾Ｉ蜿栁錆h成都廣州合計(jì)接觸樣本本（約）個(gè)10000100001000010000100001000060000聽眾有效效樣本個(gè)300300300300300300一八000抽樣方法法：多階階段

2、隨機(jī)機(jī)抽樣（PPSS法）。數(shù)據(jù)采集集方法：入戶問問卷式訪訪問，留留置收收聽廣播播情況日日記表記錄一一周。調(diào)研執(zhí)行行：本項(xiàng)項(xiàng)目由賽賽立信媒媒介研究究公司負(fù)負(fù)責(zé)項(xiàng)目目設(shè)計(jì)、分析、組織與與質(zhì)量監(jiān)監(jiān)控工作作，賽立立信運(yùn)作作中心及及各城市市現(xiàn)場(chǎng)執(zhí)執(zhí)行部負(fù)負(fù)責(zé)運(yùn)作作執(zhí)行工工作。調(diào)研時(shí)間間：20004年年3月117-331日，其中日日記表填填寫時(shí)間間是3月月21日日-277日。重要聲明明本報(bào)告所所涉及的的數(shù)據(jù)全全部來源源于本項(xiàng)項(xiàng)調(diào)研的的直接結(jié)結(jié)果或分分析結(jié)果果；本報(bào)告未未經(jīng)賽立立信公司司授權(quán)，任何單單位或個(gè)個(gè)人不得得對(duì)外發(fā)發(fā)布或交交給第三三方使用用；任何單位位或個(gè)人人不得利利用本報(bào)報(bào)告的數(shù)數(shù)據(jù)或調(diào)調(diào)研結(jié)果果

3、進(jìn)行公公開宣傳傳或有任任何詆毀毀第三方方之行為為；本報(bào)告及及其所涉涉及數(shù)據(jù)據(jù)結(jié)果的的版權(quán)及及解釋權(quán)權(quán)屬賽立立信媒介介研究有有限公司司。賽立信媒媒介研究究有限公公司地址：廣廣州市環(huán)環(huán)市東路路4500號(hào)華信信中心一一五樓郵編：55100080聯(lián)系人：李薔小姐姐、冼國(guó)國(guó)康先生生、劉蘇蘇秦先生生x（0220）88760093553，88760093448傳真：（0200）87777005055x HYPERLINK mailto:mediaxsmrxx meddiaxxsmrrxx網(wǎng)址：xxsmrrxx目 錄錄TOC o 1-3 h z u HYPERLINK l _Toc77662724 媒體接觸觸

4、情況及及廣播聽聽眾規(guī)模模 PAGEREF _Toc77662724 h 4 HYPERLINK l _Toc77662725 六城市受受眾接觸觸各類媒媒體的情情況 PAGEREF _Toc77662725 h 4 HYPERLINK l _Toc77662726 六城市廣廣播聽眾眾規(guī)模 PAGEREF _Toc77662726 h 4 HYPERLINK l _Toc77662727 北京地區(qū)區(qū)聽眾收收聽廣播播的情況況 PAGEREF _Toc77662727 h 5 HYPERLINK l _Toc77662728 北京地區(qū)區(qū)主要電電臺(tái)的到到達(dá)率 PAGEREF _Toc77662728 h

5、 5 HYPERLINK l _Toc77662729 北京地區(qū)區(qū)廣播聽聽眾經(jīng)常常收聽的的電臺(tái) PAGEREF _Toc77662729 h 5 HYPERLINK l _Toc77662730 北京地區(qū)區(qū)聽眾對(duì)對(duì)各主要要電臺(tái)的的滿意度度評(píng)價(jià) PAGEREF _Toc77662730 h 5 HYPERLINK l _Toc77662731 北京地區(qū)區(qū)主要電電臺(tái)的收收聽率 PAGEREF _Toc77662731 h 6 HYPERLINK l _Toc77662732 北京地區(qū)區(qū)主要電電臺(tái)的聽聽眾占有有率 PAGEREF _Toc77662732 h 7 HYPERLINK l _Toc77

6、662733 沈陽地區(qū)區(qū)聽眾收收聽廣播播的情況況 PAGEREF _Toc77662733 h 8 HYPERLINK l _Toc77662734 沈陽地區(qū)區(qū)主要電電臺(tái)的到到達(dá)率 PAGEREF _Toc77662734 h 8 HYPERLINK l _Toc77662735 沈陽地區(qū)區(qū)廣播聽聽眾經(jīng)常常收聽的的電臺(tái) PAGEREF _Toc77662735 h 8 HYPERLINK l _Toc77662736 沈陽地區(qū)區(qū)聽眾對(duì)對(duì)各主要要電臺(tái)的的滿意度度評(píng)價(jià) PAGEREF _Toc77662736 h 8 HYPERLINK l _Toc77662737 沈陽地區(qū)區(qū)主要電電臺(tái)的收收聽率

7、 PAGEREF _Toc77662737 h 9 HYPERLINK l _Toc77662738 沈陽地區(qū)區(qū)主要電電臺(tái)的聽聽眾占有有率 PAGEREF _Toc77662738 h 10 HYPERLINK l _Toc77662739 上海地區(qū)區(qū)聽眾收收聽廣播播的情況況 PAGEREF _Toc77662739 h 11 HYPERLINK l _Toc77662740 上海地區(qū)區(qū)主要電電臺(tái)的到到達(dá)率 PAGEREF _Toc77662740 h 11 HYPERLINK l _Toc77662741 上海地區(qū)區(qū)廣播聽聽眾經(jīng)常常收聽的的電臺(tái) PAGEREF _Toc77662741 h

8、11 HYPERLINK l _Toc77662742 上海地區(qū)區(qū)聽眾對(duì)對(duì)各主要要電臺(tái)的的滿意度度評(píng)價(jià) PAGEREF _Toc77662742 h 11 HYPERLINK l _Toc77662743 上海地區(qū)區(qū)主要電電臺(tái)的收收聽率 PAGEREF _Toc77662743 h 12 HYPERLINK l _Toc77662744 上海地區(qū)區(qū)主要電電臺(tái)的聽聽眾占有有率 PAGEREF _Toc77662744 h 一三 HYPERLINK l _Toc77662745 武漢地區(qū)區(qū)聽眾收收聽廣播播的情況況 PAGEREF _Toc77662745 h 14 HYPERLINK l _Toc

9、77662746 武漢地區(qū)區(qū)主要電電臺(tái)的到到達(dá)率 PAGEREF _Toc77662746 h 14 HYPERLINK l _Toc77662747 武漢地區(qū)區(qū)廣播聽聽眾經(jīng)常常收聽的的電臺(tái) PAGEREF _Toc77662747 h 14 HYPERLINK l _Toc77662748 武漢地區(qū)區(qū)聽眾對(duì)對(duì)主要電電臺(tái)的滿滿意度評(píng)評(píng)價(jià) PAGEREF _Toc77662748 h 14 HYPERLINK l _Toc77662749 武漢地區(qū)區(qū)主要電電臺(tái)的收收聽率 PAGEREF _Toc77662749 h 一五 HYPERLINK l _Toc77662750 武漢地區(qū)區(qū)主要電電臺(tái)的聽

10、聽眾占有有率 PAGEREF _Toc77662750 h 16 HYPERLINK l _Toc77662751 成都地區(qū)區(qū)聽眾收收聽廣播播的情況況 PAGEREF _Toc77662751 h 17 HYPERLINK l _Toc77662752 成都地區(qū)區(qū)主要電電臺(tái)的到到達(dá)率 PAGEREF _Toc77662752 h 17 HYPERLINK l _Toc77662753 成都地區(qū)區(qū)廣播聽聽眾經(jīng)常常收聽的的電臺(tái) PAGEREF _Toc77662753 h 17 HYPERLINK l _Toc77662754 成都地區(qū)區(qū)聽眾對(duì)對(duì)主要電電臺(tái)的滿滿意度評(píng)評(píng)價(jià) PAGEREF _Toc

11、77662754 h 17 HYPERLINK l _Toc77662755 成都地區(qū)區(qū)主要電電臺(tái)的收收聽率 PAGEREF _Toc77662755 h 一八 HYPERLINK l _Toc77662756 成都地區(qū)區(qū)主要電電臺(tái)的聽聽眾占有有率 PAGEREF _Toc77662756 h 19 HYPERLINK l _Toc77662757 廣州地區(qū)區(qū)聽眾收收聽廣播播的情況況 PAGEREF _Toc77662757 h 20 HYPERLINK l _Toc77662758 廣州地區(qū)區(qū)主要電電臺(tái)的到到達(dá)率 PAGEREF _Toc77662758 h 20 HYPERLINK l _

12、Toc77662759 廣州地區(qū)區(qū)廣播聽聽眾經(jīng)常常收聽的的電臺(tái) PAGEREF _Toc77662759 h 20 HYPERLINK l _Toc77662760 廣州地區(qū)區(qū)聽眾對(duì)對(duì)主要電電臺(tái)的滿滿意度評(píng)評(píng)價(jià) PAGEREF _Toc77662760 h 20 HYPERLINK l _Toc77662761 廣州地區(qū)區(qū)主要電電臺(tái)的收收聽率 PAGEREF _Toc77662761 h 21 HYPERLINK l _Toc77662762 廣州地區(qū)區(qū)主要電電臺(tái)的聽聽眾占有有率 PAGEREF _Toc77662762 h 22媒體接觸觸情況及及廣播聽聽眾規(guī)模模六城市受受眾接觸觸各類媒媒體的

13、情情況雜志：接觸率24.2%過去一個(gè)月曾經(jīng)接觸的媒體的受眾比例其它媒體：接觸率1.5%廣播：接觸率56.9%報(bào)紙：接觸率70.0%互聯(lián)網(wǎng)：接觸率16.3%電視：接觸率97.3%調(diào)研地區(qū)區(qū)電視電臺(tái)報(bào)紙雜志互聯(lián)網(wǎng)曾經(jīng)接觸觸最常接觸觸曾經(jīng)接觸觸最常接觸觸曾經(jīng)接觸觸最常接觸觸曾經(jīng)接觸觸最常接觸觸曾經(jīng)接觸觸最常接觸觸北京94.22%80.66%65.00%8.1%76.55%4.4%49.55%1.3%30.11%4.9%上海97.66 %85.99 %58.55 %4.7 %77.99 %2.0 %26.44 %0.1 %一五.22 %5.3 %廣州99.55%81.44%51.33%6.9%62.4

14、4%4.9%9.9%0.8%一五.99%6.0%武漢97.22%86.11%52.99%3.7%64.33%5.2%21.99%0.6%一五.88%4.4%成都98.22%89.33%50.88%4.5%80.22%3.6%22.88%0.2%9.7%1.0%沈陽97.00%77.33%60.00%一三.33%68.00%3.5%22.44%0.6%12.77%2.6%六城市廣廣播聽眾眾規(guī)模北京地區(qū)區(qū)聽眾收收聽廣播播的情況況北京地區(qū)區(qū)主要電電臺(tái)的到到達(dá)率電臺(tái)名稱稱周到達(dá)率率排名日到達(dá)率率排名中央電臺(tái)臺(tái)中國(guó)之之聲一八.557%110.446%1中央電臺(tái)臺(tái)經(jīng)濟(jì)之之聲4.099%91.488%10中

15、央電臺(tái)臺(tái)音樂之之聲12.887%55.411%6中央電臺(tái)臺(tái)都市之之聲5.566%81.788%8北京新聞聞廣播12.228%66.455%5北京交通通廣播14.004%47.355%4北京體育育廣播5.999%72.055%7北京音樂樂廣播16.223%37.877%3北京文藝藝廣播一八.227%29.900%2首都生活活廣播4.099%101.677%9北京經(jīng)濟(jì)濟(jì)廣播3.800%111.466%11中國(guó)國(guó)際際廣播電電臺(tái)1.755%121.一三三%12北京地區(qū)區(qū)廣播聽聽眾經(jīng)常常收聽的的電臺(tái)（單位：分）北京地區(qū)區(qū)聽眾對(duì)對(duì)各主要要電臺(tái)的的滿意度度評(píng)價(jià)北京地區(qū)區(qū)主要電電臺(tái)的收收聽率時(shí)間中央電臺(tái)臺(tái)中國(guó)

16、之之聲中央電臺(tái)臺(tái)經(jīng)濟(jì)之之聲中央電臺(tái)臺(tái)音樂之之聲中央電臺(tái)臺(tái)都市之之聲北京新聞聞廣播北京交通通廣播北京體育育廣播北京音樂樂廣播北京文藝藝廣播首都生活活廣播0:0000.299%0.088%0.088%0.055%0.177%0.077%0.444%0.622%0.077%2:0000.044%0.077%0.011%0.044%0.一五五%0.066%0.100%0.077%0.011%3:0000.055%0.088%0.022%0.055%0.一五五%0.077%0.144%0.144%0.022%6:0000.999%0.344%0.一五五%0.044%0.300%0.一五五%0.199%0

17、.300%0.277%6:一五五0.955%0.277%0.244%0.066%0.244%0.455%0.一五五%0.277%0.211%6:3005.433%0.044%0.444%0.088%1.722%0.611%0.100%0.522%0.577%0.177%6:4555.055%0.044%0.322%0.088%1.666%0.588%0.100%0.644%0.666%0.166%7:0003.622%0.277%0.855%0.122%4.277%1.977%0.299%1.599%2.688%0.277%7:一五五2.799%0.244%0.822%0.199%3.033%

18、1.755%0.277%1.177%2.555%0.455%7:3002.466%0.477%1.177%0.366%2.933%2.044%0.788%1.288%3.244%0.611%7:4551.444%0.411%1.088%0.366%1.222%1.600%0.777%1.一三三%2.933%0.522%8:0001.855%0.622%1.544%0.422%1.377%1.966%0.899%1.177%2.711%0.533%8:一五五1.544%0.399%1.633%0.244%0.866%1.544%0.500%0.533%1.100%0.566%8:3001.533

19、%0.355%1.655%0.355%1.366%1.622%0.411%0.500%1.455%0.388%8:4551.177%0.200%1.466%0.355%0.888%1.177%0.122%0.477%1.377%0.一八八%9:0001.一八八%0.377%1.677%0.433%1.111%2.388%0.099%0.622%1.988%0.255%9:一五五0.488%0.311%1.411%0.411%0.622%2.311%0.100%0.655%2.000%0.288%9:3000.477%0.577%1.622%0.377%0.577%2.322%0.100%0.6

20、77%1.755%0.400%9:4550.399%0.499%1.344%0.399%0.422%1.666%0.一三三%0.599%1.377%0.366%10:0000.377%0.577%1.577%0.544%0.400%1.611%0.一三三%0.744%1.544%0.377%10:一一五0.211%0.一八八%1.355%0.488%0.300%1.299%0.122%0.544%1.111%0.211%10:3300.399%0.一八八%1.366%0.511%0.511%1.300%0.一五五%0.588%1.122%0.244%10:4450.399%0.099%1.25

21、5%0.455%0.422%1.011%0.一五五%0.488%0.922%0.244%11:0000.477%0.066%1.266%0.444%0.500%1.033%0.211%0.888%1.677%0.233%11:一一五0.377%0.033%1.011%0.255%0.511%0.677%0.200%0.799%1.555%0.066%11:3300.455%0.055%1.033%0.322%0.477%0.766%0.一八八%0.955%1.611%0.055%11:4450.433%0.033%0.899%0.255%0.488%0.766%0.一八八%0.877%1.48

22、8%0.100%12:0001.022%0.033%1.366%0.400%0.600%1.199%0.455%1.999%3.500%0.288%12:一一五1.044%0.033%1.077%0.300%0.366%0.966%0.477%1.655%2.833%0.277%12:3301.077%0.055%1.099%0.388%0.599%1.533%0.511%1.866%3.一三三%0.一八八%12:4451.011%0.033%0.888%0.288%0.577%1.400%0.344%1.633%2.533%0.166%一三:0001.033%0.055%0.877%0.29

23、9%0.744%1.900%0.299%1.877%2.633%0.344%一三:一一五0.444%0.055%0.777%0.199%0.744%1.599%0.222%1.622%1.400%0.277%一三:3300.622%0.066%0.733%0.177%0.733%1.711%0.200%1.633%1.299%0.288%一三:4450.622%0.033%0.655%0.122%0.522%1.766%0.222%1.111%0.922%0.311%14:0000.644%0.033%0.811%0.200%0.644%1.977%0.277%1.322%1.055%0.34

24、4%14:一一五0.599%0.688%0.一五五%0.299%1.244%0.一八八%0.622%0.855%0.244%14:3300.822%0.066%0.699%0.一五五%0.211%1.366%0.244%0.888%1.000%0.244%14:4450.599%0.099%0.622%0.122%0.211%1.311%0.一八八%0.800%0.922%0.244%一五:0000.544%0.644%0.100%0.266%1.122%0.一八八%0.877%1.055%0.266%一五:一一五0.555%0.033%0.688%0.100%0.233%0.811%0.一三

25、三%0.788%0.977%0.266%一五:3300.544%0.088%0.722%0.100%0.233%0.799%0.一三三%0.677%1.055%0.266%一五:4450.355%0.088%0.688%0.100%0.200%0.766%0.100%0.666%0.911%0.233%16:0000.499%0.100%0.699%0.100%0.177%1.000%0.122%0.711%1.033%0.222%16:一一五0.444%0.055%0.566%0.055%0.144%0.866%0.122%0.700%0.844%0.199%16:3300.477%0.04

26、4%0.522%0.111%0.199%0.922%0.一五五%0.644%0.866%0.211%16:4450.400%0.044%0.388%0.111%0.177%0.700%0.199%0.577%0.599%0.177%17:0000.544%0.077%0.611%0.一三三%0.577%1.522%0.222%0.688%0.944%0.288%17:2250.477%0.066%0.599%0.100%0.477%1.566%0.166%0.499%0.833%0.122%17:3300.522%0.066%0.677%0.099%0.399%1.788%0.199%0.54

27、4%0.922%0.一五五%17:4450.399%0.044%0.599%0.099%0.355%1.633%0.一三三%0.566%0.822%0.一五五%一八:0001.144%0.055%0.922%0.199%1.111%2.011%0.366%0.633%1.199%0.199%一八:一一五1.199%0.055%0.911%0.288%1.166%1.466%0.388%0.666%1.244%0.200%一八:3301.277%0.055%1.022%0.311%1.400%1.400%0.388%0.766%1.222%0.200%一八:4451.055%0.055%0.95

28、5%0.299%1.200%0.933%0.277%0.611%1.055%0.200%19:0002.333%0.066%0.777%0.一八八%1.366%0.677%0.244%0.711%0.899%0.144%19:一一五1.一八八%0.066%0.577%0.111%0.655%0.555%0.111%0.599%0.722%0.一三三%19:3300.800%0.088%0.700%0.一八八%0.666%0.622%0.100%1.055%1.177%0.166%19:4450.433%0.177%0.566%0.一五五%0.222%0.500%0.066%0.977%1.06

29、6%0.177%20:0000.511%0.199%0.799%0.199%0.244%0.666%0.177%1.399%1.488%0.266%20:一一五0.255%0.099%0.311%0.111%0.077%0.300%0.088%0.544%0.488%0.一三三%20:3300.233%0.077%0.277%0.122%0.066%0.377%0.077%0.611%0.533%0.122%20:4450.一八八%0.066%0.255%0.111%0.066%0.400%0.077%0.522%0.488%0.一三三%21:0000.144%0.055%0.466%0.10

30、0%0.055%0.399%0.066%0.699%0.522%0.099%21:一一五0.144%0.011%0.444%0.077%0.088%0.344%0.066%0.655%0.522%0.100%21:3300.一三三%0.022%0.377%0.055%0.077%0.366%0.111%0.666%0.477%0.099%21:4450.111%0.022%0.344%0.044%0.055%0.355%0.111%0.599%0.411%0.088%22:0000.一三三%0.022%0.577%0.100%0.099%0.488%0.199%0.877%0.666%0.25

31、5%22:一一五0.一五五%0.022%0.466%0.111%0.099%0.422%0.200%0.499%0.644%0.277%22:3300.122%0.033%0.399%0.099%0.088%0.399%0.200%0.466%0.633%0.244%22:4450.一三三%0.055%0.344%0.088%0.088%0.377%0.一八八%0.411%0.566%0.266%23:0000.266%0.022%0.311%0.144%0.044%0.322%0.一三三%0.477%0.488%0.222%23:一一五0.277%0.022%0.200%0.144%0.04

32、4%0.211%0.099%0.411%0.299%0.177%23:3300.288%0.011%0.144%0.一三三%0.044%0.一八八%0.077%0.399%0.266%0.166%23:4450.177%0.099%0.111%0.044%0.111%0.055%0.333%0.200%0.144%北京地區(qū)區(qū)主要電電臺(tái)的聽聽眾占有有率時(shí)間中央電臺(tái)臺(tái)中國(guó)之之聲中央電臺(tái)臺(tái)經(jīng)濟(jì)之之聲中央電臺(tái)臺(tái)音樂之之聲中央電臺(tái)臺(tái)都市之之聲北京新聞聞廣播北京交通通廣播北京體育育廣播北京音樂樂廣播北京文藝藝廣播首都生活活廣播北京經(jīng)濟(jì)濟(jì)廣播中國(guó)國(guó)際際廣播電電臺(tái)0:000一五.004%4.422%4.422

33、%2.655%8.855%3.544%23.001%32.774%3.544%0.888%2:0007.500%12.550%2.500%7.500%25.000%10.000%17.550%12.550%2.500%2.500%3:0006.988%11.663%2.333%6.988%20.993%9.300%一八.660%一八.660%2.333%2.333%6:00032.110%11.111%4.944%1.233%9.888%4.944%6.177%9.888%8.644%2.477%6:一五五29.663%8.333%7.411%1.855%7.411%一三.889%4.633%

34、8.333%6.488%1.855%2.788%6:30053.885%0.422%4.377%0.833%17.005%6.033%1.044%5.200%5.611%1.666%0.622%1.255%6:45551.553%0.411%3.266%0.811%16.990%5.911%1.022%6.522%6.722%1.633%0.611%1.633%7:00021.117%1.555%4.999%0.699%24.996%11.553%1.722%9.299%一五.666%1.555%0.522%3.799%7:一五五19.444%1.677%5.744%1.300%21.111%

35、12.222%1.855%8.一五五%17.778%3.一五五%0.566%4.444%7:30014.886%2.877%7.099%2.200%17.774%12.333%4.733%7.777%19.559%3.722%0.688%3.722%7:45511.443%3.300%8.577%2.866%9.677%12.775%6.一五五%9.011%23.330%4.一八八%0.444%4.622%8:000一三.002%4.344%10.885%2.966%9.666%一三.881%6.311%8.288%19.一一三%3.755%0.399%3.755%8:一五五16.446%4.

36、111%17.441%2.533%9.一八八%16.446%5.388%5.700%11.771%6.011%0.633%2.533%8:30014.557%3.366%一五.669%3.366%12.889%一五.441%3.922%4.766%一三.773%3.644%3.366%2.522%8:45514.229%2.500%17.886%4.299%10.771%14.229%1.433%5.711%16.779%2.144%3.933%3.211%9:00010.558%3.344%一五.004%3.900%10.003%21.445%0.844%5.577%17.883%2.233

37、%3.344%3.066%9:一五五5.000%3.211%14.664%4.299%6.433%23.993%1.077%6.799%20.771%2.866%3.933%3.933%9:3004.755%5.766%16.227%3.733%5.766%23.339%1.022%6.788%17.663%4.077%3.733%3.733%9:4555.044%6.300%17.223%5.044%5.466%21.443%1.688%7.566%17.665%4.622%0.422%4.200%10:0004.266%6.599%一八.222%6.200%4.655%一八.660%1.5

38、55%8.533%17.883%4.266%0.399%3.888%10:一一五3.333%2.866%21.443%7.622%4.766%20.448%1.900%8.577%17.662%3.333%0.488%3.333%10:3305.733%2.644%19.882%7.499%7.499%一八.994%2.200%8.377%16.330%3.522%0.444%3.088%10:4456.600%1.522%21.332%7.611%7.111%17.226%2.544%8.122%一五.774%4.066%0.511%3.555%11:0006.433%0.800%17.22

39、7%6.022%6.833%14.006%2.811%12.005%22.889%3.211%0.400%4.022%11:一一五6.100%0.477%16.990%4.233%8.455%11.227%3.299%一三.一一五%25.882%0.944%0.477%5.166%11:3306.977%0.822%一五.998%4.922%7.388%11.889%2.877%14.775%25.000%0.822%0.411%4.511%11:4457.233%0.433%14.889%4.266%8.099%12.777%2.988%14.447%24.668%1.700%1.288%4

40、.688%12:0008.988%0.255%11.997%3.499%5.244%10.447%3.999%17.446%30.667%2.499%1.255%1.255%12:一一五10.998%0.299%11.227%3.一八八%3.766%10.112%4.911%17.334%29.777%2.899%1.455%1.166%12:3309.744%0.466%9.988%3.488%5.344%一三.992%4.644%16.994%28.554%1.622%1.622%0.933%12:44510.777%0.288%9.399%3.044%6.088%14.992%3.599

41、%17.440%27.007%1.666%1.388%1.100%一三:0009.633%0.499%8.一五五%2.722%6.911%17.778%2.722%17.553%24.669%3.211%1.233%1.488%一三:一一五5.566%0.699%9.722%2.433%9.388%20.114%2.788%20.449%17.771%3.477%1.399%2.088%一三:3307.699%0.700%9.099%2.100%9.099%21.333%2.455%20.228%16.008%3.500%1.400%2.100%一三:4458.977%0.455%9.422%

42、1.799%7.622%25.556%3.144%16.114%一三.445%4.488%0.900%2.699%14:0008.022%0.422%10.一一三%2.533%8.022%24.447%3.388%16.446%一三.008%4.222%0.844%2.955%14:一一五10.558%12.117%2.655%5.299%22.222%3.177%11.111%一五.334%4.233%5.299%3.700%14:33012.668%0.944%10.880%2.355%3.299%21.一一三%3.766%一三.662%一五.449%3.766%5.166%3.299%1

43、4:44510.770%1.600%11.223%2.144%3.744%23.553%3.211%14.444%16.558%4.288%2.144%3.744%一五:0009.911%11.779%1.899%4.722%20.775%3.300%16.004%19.334%4.722%1.422%3.300%一五:一一五11.335%0.544%14.005%2.166%4.866%16.776%2.700%16.222%20.000%5.411%0.544%2.700%一五:33010.882%1.555%14.443%2.066%4.644%一五.998%2.588%一三.440%2

44、1.一一三%5.一五五%1.033%2.588%一五:4458.055%1.722%一五.552%2.300%4.600%17.224%2.300%14.994%20.669%5.177%1.一五五%2.877%16:0009.300%1.866%一三.002%1.866%3.266%19.007%2.333%一三.449%19.553%4.199%6.511%2.333%16:一一五9.799%1.033%12.337%1.033%3.099%19.007%2.588%一五.446%一八.556%4.122%7.222%2.588%16:33010.009%0.922%11.001%2.29

45、9%4.一三三%19.772%3.211%一三.776%一八.335%4.599%6.422%2.299%16:44510.445%1.000%9.955%2.999%4.488%一八.441%4.988%14.993%一五.442%4.488%6.977%2.499%17:0009.099%1.099%10.一一八%2.一八八%9.455%25.445%3.644%11.227%一五.664%4.733%3.644%1.822%17:2259.099%1.199%11.446%1.988%9.099%30.443%3.166%9.499%16.221%2.377%1.199%1.588%17

46、:3309.277%1.166%11.997%1.544%6.955%32.005%3.477%9.655%16.660%2.700%0.777%1.544%17:4457.866%0.877%11.779%1.755%6.999%32.775%2.622%11.335%16.559%3.066%0.877%1.755%一八:000一三.991%0.599%11.224%2.377%一三.661%24.556%4.444%7.699%14.550%2.377%1.488%1.一八八%一八:一一五一五.002%0.644%11.550%3.511%14.770%一八.553%4.799%8.31

47、1%一五.665%2.566%1.600%1.288%一八:330一五.002%0.600%12.001%3.600%16.552%16.552%4.500%9.011%14.441%2.400%2.100%1.200%一八:44514.998%0.700%一三.559%4.一八八%17.007%一三.224%3.833%8.711%14.998%2.799%2.444%1.399%19:00030.003%0.788%9.922%2.355%17.449%8.622%3.一三三%9.144%11.449%1.833%2.611%1.044%19:一一五23.005%1.122%11.一一五%

48、2.233%12.664%10.778%2.233%11.552%14.一一三%2.600%3.722%1.499%19:330一三.668%1.400%11.993%3.166%11.223%10.553%1.755%17.889%20.000%2.811%1.400%1.400%19:4459.433%3.699%12.330%3.288%4.922%11.007%1.233%21.331%23.336%3.699%1.644%1.644%20:0008.166%3.066%12.559%3.066%3.744%10.554%2.722%22.111%23.447%4.088%1.366%

49、2.044%20:一一五10.000%3.466%12.331%4.233%2.699%11.992%3.088%21.一一五%一八.885%5.000%1.一五五%1.544%20:3308.911%2.644%10.223%4.622%2.311%14.119%2.644%23.110%20.一一三%4.622%1.322%1.322%20:4457.366%2.333%10.447%4.655%2.333%16.667%3.100%21.771%20.116%5.433%0.788%1.555%21:0005.344%1.699%17.一一三%3.655%1.977%14.333%2.2

50、55%25.228%19.110%3.377%1.400%1.977%21:一一五5.299%0.299%17.006%2.655%2.944%一三.224%2.355%25.000%20.000%3.822%1.766%2.066%21:3305.055%0.800%14.663%1.866%2.933%14.336%4.522%26.006%一八.662%3.722%1.866%1.866%21:4455.099%0.900%一五.227%1.800%2.400%一五.557%4.799%26.665%一八.226%3.599%0.900%1.800%22:0003.611%0.488%一

51、五.663%2.644%2.400%一三.222%5.299%24.004%一八.227%6.977%1.444%1.922%22:一一五4.644%0.622%14.555%3.411%2.799%一三.331%6.500%一五.448%20.443%8.677%1.866%2.488%22:3304.055%0.933%一三.440%3.122%2.800%一三.440%6.855%一五.889%21.881%8.411%1.877%2.499%22:4455.044%1.800%12.995%2.888%2.888%14.003%6.833%一五.447%21.222%9.711%1.4

52、44%2.166%23:00010.000%0.977%11.994%5.488%1.611%12.558%5.166%一八.339%一八.771%8.711%1.299%1.299%23:一一五一三.557%0.900%9.955%7.244%2.266%10.886%4.522%20.881%14.993%8.600%0.900%23:330一五.557%0.477%8.022%7.555%2.366%10.338%3.777%21.770%14.662%8.966%0.944%23:44512.779%6.988%8.144%2.911%8.144%3.499%25.000%一五.112

53、%10.447%1.166%沈陽地區(qū)區(qū)聽眾收收聽廣播播的情況況電臺(tái)名稱稱周到達(dá)率率排名日到達(dá)率率排名中央電臺(tái)臺(tái)中國(guó)之之聲11.226%27.088%1沈陽電臺(tái)臺(tái)經(jīng)濟(jì)臺(tái)臺(tái)9.244%55.699%5沈陽電臺(tái)臺(tái)體育健康康臺(tái)3.799%111.399%11沈陽電臺(tái)臺(tái)交通臺(tái)臺(tái)11.773%16.977%2沈陽電臺(tái)臺(tái)文藝臺(tái)臺(tái)11.114%46.033%3沈陽電臺(tái)臺(tái)新聞臺(tái)臺(tái)6.999%74.599%6遼寧電臺(tái)臺(tái)新聞臺(tái)臺(tái)4.744%102.377%10遼寧電臺(tái)臺(tái)交通臺(tái)臺(tái)11.226%25.844%4遼寧電臺(tái)臺(tái)文藝臺(tái)臺(tái)6.044%82.699%9遼寧電臺(tái)臺(tái)經(jīng)濟(jì)臺(tái)臺(tái)5.922%93.666%7遼寧電臺(tái)臺(tái)生活?yuàn)蕣?/p>

54、樂臺(tái)7.944%63.555%8沈陽地區(qū)區(qū)主要電電臺(tái)的到到達(dá)率沈陽地區(qū)區(qū)廣播聽聽眾經(jīng)常常收聽的的電臺(tái)（單位：分）沈陽地區(qū)區(qū)聽眾對(duì)對(duì)各主要要電臺(tái)的的滿意度度評(píng)價(jià)沈陽地區(qū)區(qū)主要電電臺(tái)的收收聽率沈陽電臺(tái)臺(tái)經(jīng)濟(jì)臺(tái)臺(tái)沈陽電臺(tái)臺(tái)體育健健康臺(tái)沈陽電臺(tái)臺(tái)交通臺(tái)臺(tái)沈陽電臺(tái)臺(tái)文藝臺(tái)臺(tái)沈陽電臺(tái)臺(tái)新聞臺(tái)臺(tái)遼寧電臺(tái)臺(tái)新聞臺(tái)臺(tái)遼寧電臺(tái)臺(tái)交通臺(tái)臺(tái)遼寧電臺(tái)臺(tái)文藝臺(tái)臺(tái)遼寧電臺(tái)臺(tái)經(jīng)濟(jì)臺(tái)臺(tái)遼寧電臺(tái)臺(tái)生活?yuàn)蕣蕵放_(tái)中央電臺(tái)臺(tái)中國(guó)之之聲0:0000.077%0.033%0.077%0.033%0.033%0.011%0.055%0.044%0.022%2:0000.022%0.033%0.066%0.011%0.011%0.055%0.

55、033%0.033%0.011%3:0000.033%0.266%0.366%0.033%0.066%0.266%0.166%0.199%0.066%6:0002.533%0.300%0.988%0.633%3.388%0.277%1.911%0.333%1.011%0.222%0.055%6:一五五2.477%0.300%0.844%0.600%3.299%0.244%1.900%0.300%0.988%0.166%0.055%6:3002.166%0.399%1.000%0.377%2.533%0.333%1.944%0.299%0.844%0.122%4.499%6:4552.166%0

56、.411%0.766%0.144%2.333%0.233%2.000%0.311%0.600%0.122%3.966%7:0003.077%0.333%2.022%0.644%2.877%0.766%4.166%0.388%0.277%0.一八八%3.800%7:一五五2.244%0.233%1.888%0.544%1.088%0.566%3.255%0.122%0.022%0.144%2.388%7:3004.522%0.288%2.011%0.699%1.244%0.511%4.011%0.一五五%0.055%0.300%0.100%7:4553.911%0.099%1.600%0.499

57、%0.788%0.288%3.088%0.099%0.077%0.288%0.099%8:0003.100%0.111%4.322%0.711%0.800%0.422%2.411%0.166%0.222%0.311%8:一五五0.733%0.055%2.999%0.366%0.211%0.166%0.733%0.111%0.一八八%0.166%8:3000.788%0.099%2.855%0.344%0.222%0.266%0.722%0.122%0.166%0.166%8:4550.400%0.055%2.744%0.166%0.211%0.211%0.699%0.077%0.266%0.0

58、77%9:0000.400%0.077%2.577%0.777%0.700%0.200%0.844%0.255%0.一五五%0.200%9:一五五0.277%0.066%0.866%0.744%0.611%0.一三三%0.422%0.255%0.055%0.177%9:3000.300%0.144%0.888%0.744%0.622%0.一三三%0.433%0.322%0.055%0.199%9:4550.266%0.144%0.744%0.711%0.577%0.055%0.322%0.322%0.033%0.一八八%10:0000.288%0.一五五%0.777%0.866%0.600%0

59、.077%0.466%0.499%0.055%0.200%10:一一五0.088%0.033%0.533%0.466%0.一三三%0.077%0.433%0.400%0.077%0.一八八%10:3300.111%0.033%0.544%0.477%0.一三三%0.066%0.411%0.377%0.055%0.199%10:4450.099%0.399%0.344%0.077%0.044%0.211%0.233%0.022%0.144%11:0000.一八八%0.100%0.577%0.566%0.099%0.166%0.255%0.244%0.一五五%0.199%11:一一五0.177%0

60、.100%0.411%0.388%0.077%0.211%0.一三三%0.一八八%0.144%0.一三三%11:3300.200%0.111%0.488%0.400%0.099%0.233%0.255%0.255%0.一五五%0.222%11:4450.一三三%0.088%0.333%0.277%0.011%0.144%0.一五五%0.166%0.111%0.166%12:0000.222%0.099%0.622%0.377%0.一三三%0.144%0.344%0.400%0.144%0.266%0.011%12:一一五0.一八八%0.755%0.300%0.144%0.022%0.266%0