高中英語 Unit 1《Advertising》Word power課件 牛津譯林必修4

1、2021/8/11 星期三1Unit 1 AdvertisingWord power2021/8/11 星期三2Li Yang Crazy English2021/8/11 星期三3Suppose you are Li Yang, and you wish to produce a new kind of electrical dictionary(電子詞典), what preparations should you make in order to attract most customers?TechnologyMarket research（市場(chǎng)研究/調(diào)查）Advertisements

2、Brain storming:2021/8/11 星期三4Market research sales/marketing department consumers market share sales targets market leader high quality sales figures sales and marketing2021/8/11 星期三5Market research sales/marketing department consumers market share sales targets market leader high quality sales figu

3、res sales and marketing消費(fèi)者市場(chǎng)份額銷售目標(biāo)市場(chǎng)主導(dǎo)者高質(zhì)量銷售量(產(chǎn)品)銷售和市場(chǎng)營銷銷售/營銷部門2021/8/11 星期三6Before a company starts making a new p_, they must collect and study information about what people want and need. So, they do m_. The boss of the company needs a lot of information about the s_ of the product. So, the s_, l

4、ed by a sales/marketing manager, will present the information from their market research to the boss. The company can then choose the right product to produce, the one which is expected to be most popular with c_. One of the most important pieces of information is the m_ the percentage of a market t

5、hat the company has. Also important are the s_ the amount which they think they will sell in a future period. If they want to become the m_, the company must ensure that their product is of h_. Once the product goes on the market, its s_ the amount which has been sold should be reported every day, s

6、o the company can check the progress of their product.roductarket researchales and marketingales/marketing departmentonsumersarket shareales targetsarket leaderigh qualityales figuresPractice:2021/8/11 星期三7Challenge!Pair work:Complete the dialogue between Mr. Carter and Ms Jones on page 7 in your te

7、xtbook.2021/8/11 星期三8Mr. Carter: Our new _ has been on the market for two weeks. What is its _ now?Ms Jones: We have about 15 per cent share of the market at the moment. The _ rose by 2 percent yesterday across the whole country.Mr. Carter: Thats quite encouraging. I think it might be because_ reall

8、y like the design and _ of the product. I would like you to do some further _ about young peoples views on the product. The _ should also finish the report on the _ by next week.Ms Jones: Were doing it right now. Ill present it to you tomorrow morning.Mr. Carter: Thats great. If we want to be the _

9、in our field, we need to get as much information about _ as we ductmarket sharesales figuresconsumershigh qualitymarket researchsales/marketing departmentsales targetmarket leadersales and marketing2021/8/11 星期三9When the new product is produced after the market research, we still need design

10、some helpful, exciting and attractive advertisements so that the advertisements can help us excite the readers and attract more customers to buy the product.Attention!Question:Whats the relationship between these two different colored groups?2021/8/11 星期三10More examples:1.This book is of great help,

11、 that is to say, it is very _.2. I dont think it has any use, that is to say, I think it is _.3. The message is very valuable. That is to say, it is of great _.4. The old man is in good health.He is _.5. Drunk drivers are a great danger to people on the road. that means they are _ drivers. helpfulus

12、efulvaluehealthydangerous2021/8/11 星期三11Noun +y +ly +ic +al +ous +fulhealth healthyweek weeklyhero heroicorigin originaldanger dangeroushelp helpfulVerb +ed +ing +iveamaze amazedexcite excitingattract attractivecompete competitiveWays of forming adjectives:Using suffixes（后綴）2021/8/11 星期三12Competitio

13、n: Work in groups and write down more words that are created this way. The group that has the most words wins the game!Come on!2021/8/11 星期三13Best Clothing ShopDo you want _ (love) and _ (attract) clothing at low prices? Are you tired of wearing the same plain(素色的), _ (bore) outfits(服裝) every day? D

14、o you sometimes feel like your friends are trendier(更時(shí)髦的) than you are, and wear more _ (create) outfits?We can tell you where your friends found their _ (fantasy幻想) clothes. Best Clothing Shop has opened two new stores in the city centre. An _ (excite) film star look is now available to every teena

15、ger! Our shopping environment is _ (friend) and enjoyable. Our highly _ (compete) prices mean you dont have to be rich and _ (fame) to look great.lovelyattractiveboringcreativefantasticexcitingfriendlycompetitivefamous2021/8/11 星期三14Jeans, shirts and dresses are on sale now. If you are one of the fi

16、rst ten _ (luck) shoppers this weekend, you will receive a discount(折扣) card. So come this Saturday to one of our new stores to collect your free gift and start shopping at the place where you can find the clothes you have always wanted! lucky2021/8/11 星期三15commercial1 commerce 2 health 3 hero 4 attraction 5 help 6 exciteme