新視野商務(wù)英語(上)課程教案

1、collectinginformationoncustomersandservice.新視野商務(wù)英語（上）課程教案collectinginformationoncustomersandservice.collectinginformationoncustomersandservice.主講教師任課班級(jí)授課時(shí)間8學(xué)時(shí)教學(xué)題目unitonecustomersmakethestudentsfullyunderstandthebusinessmatters,thekey教學(xué)目的wordsandsentences,andalsotheusageofsomeimportantwordsandexpress

2、ions.masterthegrammarmentionedinthetext.教學(xué)重點(diǎn)thekeywordsofthewholetext,theusageofsomeexpressions.教學(xué)難點(diǎn)thecomprehensionofsomeofthedifficultsentences.double-sideteachingmethodandstudent-centeredteaching教學(xué)方法collectinginformationoncustomersandservice.methodcollectinginformationoncustomersandservice.collec

3、tinginformationoncustomersandservice.教學(xué)內(nèi)容seethefollowingpages教研室：系部：教務(wù)處：collectinginformationoncustomersandservice.collectinginformationoncustomersandservice.Unit1CustomersObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletoprovidinginformationoncustomersandserviceLanguagefocusDirectan

4、dindirectformsPronunciation:weakandstrongformSkillsWriting:capitallettersReading:kwit-FitadvertisementListening:customerserviceBusinessCommunicationMakingoffersKeyVocabularyCustomersgoodsservicesrepeatbusinesscustomerloyaltycodeofpracticecustomercareserviceLead-inwhatdoeseachcompanyofferthecustomer?

5、whatotherexamplesofgoodcustomerscarecanyouthinkof?Wordsandexpression:Inperson:bythemselvesHampers:n.packing-caseorbasketwithalid,esponeusedforsendingfood.Balance:capitalOptional:whichmaybechosenornotasonewishes;notcompulsoryAssembly:masscometogetherLanguageFocusSentencesandclausesDirectandindirectqu

6、estions直接疑問句和間接疑問句UseWeusuallyusedirectquestionstogetinformation.通常用直接疑問句來獲得信息Howmuchdoesitcost?Doesthecompanyhaveacodeofpractice?Weuseindirectquestionstoaskdifficultorpersonalquestionsorwhenwewanttobepolite.間接疑問句通常提出“難”問題或私人問題，或者表示禮貌Couldyoutellmewhatqualificationsyouhave?CanyoutellmewhereIgotoaref

7、und?FORMDirectquestions:presentsimpletense直接疑問句：一般現(xiàn)在時(shí)Weformdirectquestionswiththeauxiliarydo.由助動(dòng)詞do構(gòu)成直接疑問句。Wheredoyoushop?BUTwedonotusetheauxiliarydowiththeverbtobe.但助動(dòng)詞tobe不用助動(dòng)詞doWhereisthecustomerservicedesk?Wh-/Howquestions特殊疑問句Questionwordsauxiliaryverb疑問句助動(dòng)詞Wh-/Howquestions特殊疑問句Questionwordsaux

8、iliaryverb疑問句助動(dòng)詞HowmuchdoesWithbe帶動(dòng)詞be的特殊疑問句Questionwordsverb疑問詞助動(dòng)詞HowmuchisYes/Noquestions一般疑問句subjectverb主語動(dòng)詞itcost?subject主語it?AuxsubjectverbAuxsubjectverb助動(dòng)詞主語動(dòng)詞助動(dòng)詞主語動(dòng)詞DoI/you/we/you/theywork?Doeshe/she/itwork?DoI/you/we/you/theywork?Doeshe/she/itwork?Withbe帶動(dòng)詞be的一般疑問句Tobesubject主語AmI/you/we/you

9、/theyOK?Ishe/she/itOK?Indirectquestions:presentsimpletense間接疑問句：一般現(xiàn)在時(shí)Wh/howquestions特殊疑問句Politeintroductionquestionword(s)subjectverb表示禮貌疑問詞主語動(dòng)詞Couldyoutellmehowmuchitcosts?Politeintroductionquestionword(s)subjectverb表示禮貌疑問詞主語動(dòng)詞Couldyoutellmehowmuchitcosts?助動(dòng)詞主語動(dòng)詞助動(dòng)詞主語動(dòng)詞助動(dòng)詞主語動(dòng)詞助動(dòng)詞主語動(dòng)詞Withtobe帶動(dòng)詞的特殊疑

10、問句Politeintroductionquestionword(s)subjectverb表示禮貌疑問詞主語動(dòng)詞Couldyoutellmehowmuchitis?Politeintroductionquestionword(s)subjectverb表示禮貌疑問詞主語動(dòng)詞Couldyoutellmehowmuchitis?助動(dòng)詞主語動(dòng)詞助動(dòng)詞主語動(dòng)詞助動(dòng)詞主語動(dòng)詞助動(dòng)詞主語動(dòng)詞Yes/Noquestions一般疑問句Politeintroifsubjectverb表示禮貌f主語Politeintroifsubjectverb表示禮貌f主語動(dòng)詞CouldyoutellmeifI/you/we

11、/you/theywork?CouldyoutellmeifI/you/we/you/theywork?Couldyoutellmeifhe/she/itworks?Couldyoutellmeifhe/she/itworks?助動(dòng)詞主語動(dòng)詞助動(dòng)詞主語動(dòng)詞助動(dòng)詞主語動(dòng)詞助動(dòng)詞主語動(dòng)詞InindirectYes/Noquestionsweuseif.在間接疑問句的一般形式中使用if。ReadingPuncture:smallholemadebysth.Sharpsep.onemadeaccidentlyinapneumatictyre補(bǔ)胎Premises:statementonwhichreas

12、oningisbased.Valve:(sort0f)mechanicaldeviceforcontrollingtheflowofair,liquidorgasintoorthroughatube,pipeetc,byopeningorclosingapassage.氣門Exhaust:(outlet,inanengineormachine,for)steam,vapouretcthathasdoneitsworkexhaustpipe排氣管HomeworkandchecklistforUnit1Whatdoescustomerloyaltymean?Givetwoexamplesofgoo

13、dcustomercare.whatdoesBritishAirwaysofferitscustomer?新視野商務(wù)英語(上)課程教案主講教師任課班級(jí)授課時(shí)間學(xué)時(shí)8學(xué)時(shí)教學(xué)題目UNITTWOCOMPANIES教學(xué)目的MAKETHESTUDENTSFULLYUNDERSTANDTHEBUSINESSMATTERS,THEKEYWORDSANDSENTENCES,ANDALSOTHEUSAGEOFSOMEIMPORTANTWORDSANDEXPRESSIONS.MASTERTHEGRAMMARMENTIONEDINTHETEXT.教學(xué)重點(diǎn)THEKEYWORDSOFTHEWHOLETEXT,THEU

14、SAGEOFSOMEEXPRESSIONS.教學(xué)難點(diǎn)THECOMPREHENSIONOFSOMEOFTHEDIFFICULTSENTENCES.教學(xué)方法DOUBLE-SIDETEACHINGMETHODANDSTUDENT-CENTEREDTEACHINGMETHOD教學(xué)內(nèi)容SEETHEFOLLOWINGPAGES教研室：系部：教務(wù)處：Unit2companiesObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletoprovidinginformationoncompaniesandproductscollectin

15、ginformationoncompaniesandproductsWarmingup:Youarequiteoftentobeaskedtointroduceyourcompany.Whattosay?Howtosay?ThatiswhatwearegoingtopracticeinUnit2.However,letstrytoworkoutwhatwouldbeimportantinformation?Discuss.LanguageFocusPresentsimpleandpresentcontinuousPronunciation:thirdpersonsingularsentence

16、stressSkillsWriting:avoidingrepetitionReading:FTGraduateTrainingProgramListening:fourmajorcompaniesBusinesscommunicationPresentinginformationKeyVocabularyBuying,selling,marketingandproduction,informationtechnology,telecommunications,filmandcarManufacture,multinationals,operate,parentorholdingcompany

17、,subsidiariesMultinational:companieswhichoperateinanumberofcountriesSubsidiaries:branchesInaspects:inallkindsofMakesurethatthecompaniesareknownbythestudents.Diamler-Benz（奔馳），Siemens（西門子）,Brother（兄弟），Toyota（豐田），F(xiàn)iat（菲亞特）,Gucci（古琦）,LeviStrauss（李維斯），Microsoft（微軟）.2.Discuss:Whatdotheydo?Diamler-Benz（奔馳）

18、，aGermancarmanufacturerSiemens（西門子）,aGermanmanufacturerofelectronicsandelectronicappliances,Brother（兄弟），aJapanesecarmanufacturer,Toyota（豐田），aJapanesecarmanufacturer,Fiat（菲亞特）,anItaliancarmanufacturer,Gucci（古琦）,anItaliangarmentandfashionmaker,LeviStrauss（李維斯），afamousJeansmakerintheUSA,Microsoft（微軟）,a

19、programminggroupintheUSA.Matchthecompanytothecitywhereitsheadquartersare.Suggestedanswer:Diamler-BenzStuttgart,SiemensMunich,BrotherNagoya（名古屋），ToyotaNagoyaFiatTurin,GucciMilan,LeviStraussSanFrancisco,Software_SeattleLanguageFocusDueto:becauseofIntegral:wholePharmaceutical:ofmedicinaldrugGrammar:Irr

20、egularpresentsimple一般現(xiàn)在時(shí)的不規(guī)則形式Thoseverbsareirregularmustberemembered動(dòng)詞不規(guī)則動(dòng)詞：Have:he/she/ithasDo:he/she/itdoesIam/mamnot/mnotflyingIam/mamnot/mnotflyingPresentcontinuous現(xiàn)在進(jìn)行時(shí)USEWeusethepresentcontinuoustotalkabout;Thingswhicharehappeningatthetimeofspeaking.現(xiàn)在進(jìn)行時(shí)用來表示說話時(shí)正在發(fā)生的事情ImtryingtocallGeoffPeters

21、.Heisntworkingtoday.Whatareyoudoing?Thingswhicharehappeningaroundthetimeofspeaking.說話前后正在發(fā)生的事情Thecompanyisdevelopinganewdrugagainstasthma.Thecompanyisntrecruitingatthemoment.Whataretheyplanningtodo?Someverbsarenotusuallyusedinitthecontinuousform.有些動(dòng)詞一般不用進(jìn)行時(shí)hearseesmelltastelikedislikehatelovewantwis

22、hhopebelievefeel(=think)forgetknowmeanrememberthink(=haveanopinion)understandcontainhave(=own)oweownpossessThesearestativeverbs;theydescribestatesorsenses.這些動(dòng)詞是狀態(tài)動(dòng)詞，用于表示狀態(tài)或感覺。FORMBe+ing形式Positiveandnegative肯定形式和否定形式Y(jié)ou/we/you/theyarearenot/arentflyingHe/she/itisisnot/isntflyingQuestion疑問形式AmIflying?

23、Areyou/we/you/theyflying?Ishe/she/itflying?Verbsthatendinaconsonantfollowedbye以輔音字母e加結(jié)尾的動(dòng)詞去掉e再加ingtaketakingmanagemanagingBUT但是Verbsthatendinvowel+e以元音字母e結(jié)尾的動(dòng)詞直接加ingagreeagreeing,seeseeingvowel+consonantdoubleconsonantWhenthelastsyllableisstressed,weusuallydoublethefinalconsonant.以元音字母加輔音字母結(jié)尾的動(dòng)詞，如果最

24、后一個(gè)音節(jié)重讀，通常雙寫末尾的輔音字母再加ingfitfittingbeginbeginningcontrolcontrollingSpeakingPairwork.FindoutaboutyourpartnerscompanyandmakenotesUsefulexpressions:Whodoyouworkfor?Wherearetheheadquarters?Whereareyoubased?Doyouhavebranchesoversea?TalkingabouttypesofbusinessThetipsforbusinessletterwriting:brief(statethea

25、imatheverybeginning),clear(whatyouexpectorneedinspecificway),polite(dear,Yourssincerely,andaneatform).Homework:WriteanenquiryforChemextoSKin4Asizedpaper.Note:FollowingthesampleonD.(Dateline)DearSir/Madam,WearelookingforacompanytohelpustodistributeproductsintheUSAandAsia.Wemanufactureawiderangeofchem

26、icalproducts.AtpresentweexporttoEurope,butwewouldliketodevelopourmarketsintheUSAandAsia.Enclosedpleasefindourbrochurewhichgivesthedetailsaboutourcompany.Welookforwardtohearingfromyou.Yourssincerely(signature)新視野商務(wù)英語(上)課程教案教學(xué)重點(diǎn)THEKEYWORDSOFTHEWHOLETEXT,THEUSAGEOFSOMEEXPRESSIONS.教學(xué)難點(diǎn)THECOMPREHENSIONOF

27、SOMEOFTHEDIFFICULTSENTENCES.教學(xué)方法DOUBLE-SIDETEACHINGMETHODANDSTUDENT-CENTEREDTEACHINGMETHOD教學(xué)內(nèi)容SEETHEFOLLOWINGPAGES教研室：系部：教務(wù)處：Unit3TravelObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletoprovidinginformationontravelcollectinginformationontravelarrangementonbusinesstripWarmingupIntrodu

28、cetheactivityandthearrangementsthathavetobemadeforatrip.IfyourfamiliesaregoingtoseeyouinFushunQ1:Whatwouldyouliketoarrangeforthem?Q2:Wheretheyaregoingtostay?Q3:Wheretheyaregoingtovisit?Studentsanswerthequestionsandthusentertodaystopic.Youarequiteoftentobeaskedtohaveabusinesstravelforyourcompany.What

29、tosay?Howtosay?ThatiswhatwearegoingtopracticeinUnit3.However,letstrytoworkoutwhatwouldbeimportantinformation?Discuss.LanguageFocusPresentcontinuousforfuture:fixedarrangementsPronunciation:contractionsoftobeSkills:Writing:faxesReading:TheJapaneseinBritainListening:internationaltravelBusinesscommunica

30、tionIntroductionsandsocializeKeyVocabularyTravelitineraryforeignbusinesstripmakegooduseofcolleaguesbusinesspartnerculturaldifferencessocialconventionsnationalitiescultureitinerary:planfordetailsorrecordsofa)journey,routeconvention:generalconsent;practiceorcustombasedongeneralconsentLanguageFocusGoon

31、atourhavelunchhavecoffeelistentoaCDHaveameetinglistentoapresentationGuessing:topredictvocabularyitemstheywouldexpecttooccurinthetext.Checkstudentsunderstandalltheheadingsandthengetthemtoreadthearticleandmatchtheheadingstotheparagraphs.Understandthese:culture,2)sightseeing,3)restaurants,4)weather,5)t

32、ransport,6)daytripsGetthestudentstolookatthepassageanddoacoupleofexamplestogether.Writemoresentences,e.g.Ifyouareinterestedinoldminingtowns,youshouldgotoFushun;Ifyouareinterestedinmarkets,youshouldvisittheQueenVictoriaMarket.PresentationandlisteningCollocationexercise:waysofmaking,acceptinganddeclin

33、ingoffersExplainthesituationtotheclass.Makesuretheyunderstandthattheyareorganizingavisitorsfreetimeandarrangements.Askstudentstothinkaboutwaysinwhichtheycouldhelpavisitortotheircompany.Matchtheverbstothenouns.Playtherecordingforthefirsttimeforthemtocheckthecollocations.Readthemessage.Playtherecordin

34、gagainandasklearnerstocompletethenotes.Suggestedphrases:Callataxi/theairport/hotelBookahotel/table/seatFindoutaboutatourReserveatable/seatMeetyouattheairport/hotelPickyouupattheairport/hotelArrivingFridaymorningat10Travelingbybusfrom.ReservetableforFridayeveningLeavemessageabouttimetopickupathotelLa

35、nguagefocusStudentswriteoffersforthesituations.ShallI/Wouldyoulikemeto/DoyouwantmetoDividetheclassintopairs.Onestudentmakesoffers,theotheracceptsordeclinesthem,inthelattercasegivingareasonfortherefusal.studentschangepartnersandroles.Suggestedphrases:ShallI/Wouldyoulikemeto/Doyouwantmeto1)getyouataxi

36、?reserveatable?bookyouaseat?findoutabouttickets?callataxi?dropyouoff?callthestation?findoutabouttraintimes?Usefulquestions:Wherecanyougoforameal?Whatkindoffooddoestherestaurantserve?Howoftendothesightseeingtoursdepart?Howmuchisaticketforthesightseeingtour?Wherecanyougoswimming?Isthereanywheretoplayt

37、ennis?Wherecanyouseeaplay?Whatcanyoudoifyouareinterestedinantiques?2.Elicitafewoffersfromstudents,e.g.Wouldyoulikemetoreserveatableat?ShallIbookyouaseatonthetour?Suggestedandusefulsentences:HereissometouristinformationaboutBath.Thebustourisverygood.Youcanseealotofthecities,andyoucangetonandoffasyoul

38、ike.IcanrecommendTheVaultsrestaurant.Weoftenentertainclientsthere.Doyouwantmetoreserveatableforyou?Finally,ImsureyouwouldenjoyMuchAdoAboutNothing.Itsveryfunny,andtheRoyalShakespeareCompanyisexcellent.Wouldyoulikemetofindoutabouttickets?Ilookforwardtoseeingyounextweek.Speaking:freepracticeofthelangua

39、gepresentedinthisunitExplaintheactivity.Userealinformationintheirsituation.Pointoutwaysofintroducinganoffer:areyouinterestedin?etc.Dividetheclassintohostsandvisitorsanddotheactivity.Changerolesandpartnersiftimepermit.DiscussionIntroducetheactivitybyelicitingfromlearnerswhatguestsdotoshowappreciation

40、indifferentcountries.Learnersreadthroughthearticleandcomparewhatisthesameanddifferentwithwhattheyknow.LanguagepointsThankpeopleandtakeleaveindifferentcultures.Inpairs,learnersmatchthephrasestoasuitablereply.Theycanchecktheiranswerfromtherecording.Establishthedifferentcontexts,e.g.afterameal,asportin

41、gactivity,andtowhomtheremarksaremade(businesspartners,colleagues,etc.)3.Studentspracticetheexchangeinpairs.Keypoints:Wehavelearntthefutureaswill+infinitive.WhileinEnglishapresenttenseisoftenusedtotalkaboutthefuture,inparticularwhenanarrangementhasalreadybeenmade.2.Studentslookattheexamples.Wecanseet

42、hattherearetheuseoftimeexpressiontoindicatethatthefutureisbeingtalkedabout.Studentslookatthediaryandthenwritesentencesbasedontheschedule.Suggestedphrases:SheshavinglunchwiththedirectoronTuesday.SheshavingdinnerwithanewagentonTuesdayevening.ShesmeetingMr.EnriqueonWednesdayafternoon.ShesflyingtoMelbou

43、rneonThursdaymorning.Grammar:ContractionoftobeinthepresentcontinuousDiscussionWiththeinformationfromthereadingandlistening,learnerscannowworktogethertoproduceaplanofwhattheywouldliketoseeanddoontheirfreeweekend.Whentheyhavefinished,askafewpairsofstudentstotellsomeothersaboutwhattheyhavechosentodoand

44、whytheywouldliketodothesethings.SpeakingGroupthestudentsinthreeorfourandaskthemtodrawuplistsofinformationthatwouldbeofinteresttoavisitortotheirhometown.ComparetheirlistsandtalktoeachotherabouttheirreasonswhytheyhavechosensuchplaceforthevisitorsintheirhometownPairwork.Findoutaboutyourpartnerstravelan

45、dmakenotesUsefulexpressionsinspeaking:Whereareyougoingonholiday/whowithHowyouaregoingtotravel/whereyouaregoingtostayHowlongyouaregoingtostay?Sum-up:Finishedstudyingofhowtoenjoyabusinesstripexceptforbusiness,makingproperoffersindifferentsituations,acceptanddeclinetheoffersinapoliteway,andatlastdealin

46、gwiththerightwayshowtoshowthankfulnesstothehosts.Homework:Answerthequestion:Iam/mamnot/mnotflyingIam/mamnot/mnotflyingWhattwousesdoyouknowforthepresentcontinuoustense?Thinkoffivecountriesandnamethenationalityforeachcountry.Fromthereadingarticleinthisunit,whatdotheJapanesethinkofBritain?Whatdoyousayw

47、henyoumeetsomeoneforthefirsttime?新視野商務(wù)英語（上）課程教案主講教師任課班級(jí)授課時(shí)間學(xué)時(shí)8學(xué)時(shí)教學(xué)題目UNITFOURTROUBLESHOOTING教學(xué)目的MAKETHESTUDENTSFULLYUNDERSTANDTHEBUSINESSMATTERS,THEKEYWORDSANDSENTENCES,ANDALSOTHEUSAGEOFSOMEIMPORTANTWORDSANDEXPRESSIONS.MASTERTHEGRAMMARMENTIONEDINTHETEXT.教學(xué)重點(diǎn)THEKEYWORDSOFTHEWHOLETEXT,THEUSAGEOFSOMEEXP

48、RESSIONS.教學(xué)難點(diǎn)THECOMPREHENSIONOFSOMEOFTHEDIFFICULTSENTENCES.教學(xué)方法DOUBLE-SIDETEACHINGMETHODANDSTUDENT-CENTEREDTEACHINGMETHOD教學(xué)內(nèi)容SEETHEFOLLOWINGPAGES教研室：系部：教務(wù)處：Unit4TroubleshootingObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletoDealingwithvariousproblemsindoingbusinessorsolvingtheprobl

49、emsonbusinessCollectinginformationontroubleshootingWarmingup:Youarequiteoftentomeetalotoftroubleswhenyoudobusiness.Asklearnerswhatkindofproblemscanoccurwhenorderinggoodsfromanothercompany.Whattosay?Howtosolvetheproblems?ThatiswhatwearegoingtopracticeinUnit4.However,letstrytoworkoutwhatwouldbeimporta

50、ntinformation?Discuss.LanguageFocusShould,oughtto:makingrecommendationsPronunciation:politeintonationSkillsWriting:clausesofpurposeReading:FordsspyteamListening:projectmanagementandtroubleshootingBusinesscommunicationReportwriting:recommendationsKeyVocabularyAchieveonegoalobjectivemanagementconsulta

51、ntanalyseinthiscasestrategyoutsidermanagementconsultantperformancerecommendanalysisopportunitythreattroubleshootingTroubleshooting:dealingwithdifficultproblemsTroubleshooter:apersonwhogoesintoacompanytohelpwithspecificproblems.Goal:objectiveSWOT:strength;weaknesses;opportunities;threatsLanguagepoint

52、s:1.GettheideasayingwhattheproblemisaskingformoredetailsgivinginformationgivingthereasonfortheproblemapologizingandsayingwhatcouldbedonefortheproblemGrammar:ModelVerb:Weusemodelverbsto:1.giveadviceandmakerecommendations.(Should,oughtto)expresspossibilitytalkaboutthefuture(will)Shouldandoughtto(recom

53、mendations)Use:Weuseshouldandoughttorecommendchange,ortogiveadvice,Yououghttohireamanagementconsultant.Theyshouldlistentowomensviews.Youshouldnttrytochangethethingsyoucantchange.Yououghtnottopostponethemeeting.Whatshouldwedo?/Whatoughtwetodo?Shouldwechangeourcodeofpractice?Oughtwetochangeourcodeofpr

54、actice?SpeakingPairwork.FindoutsomeproblemsinyourpartnerscompanyandmakenotesSum-up:Welearnedfromthisunitfirstofallthegeneralproblemsthebusinesspeoplemaycomeacrossinplacinganorder,thenfocusonhowtodealwithsomeafter-salesproblems,atlast,practicehowtocomplainabouttheproblemsandhowtomakeanapology,bothins

55、pokenformandwrittenform.Homework:Questions:Whatdoyouunderstandbythetermtroubleshooting?2.Whatcanyoudotoavoidproblems?Whatsortofanalysiscanyoudotoassessacompanyssituation?Whatverbscanyouusetomakerecommendations?WhyareyoulearningEnglish?新視野商務(wù)英語（上）課程教案主講教師任課班級(jí)授課時(shí)間學(xué)時(shí)8學(xué)時(shí)教學(xué)題目UNIT5COMPANYHISTORY教學(xué)目的MAKETHE

56、STUDENTSFULLYUNDERSTANDTHEBUSINESSMATTERS,THEKEYWORDSANDSENTENCES,ANDALSOTHEUSAGEOFSOMEIMPORTANTWORDSANDEXPRESSIONS.MASTERTHEGRAMMARMENTIONEDINTHETEXT.教學(xué)重點(diǎn)THEKEYWORDSOFTHEWHOLETEXT,THEUSAGEOFSOMEEXPRESSIONS.教學(xué)難點(diǎn)THECOMPREHENSIONOFSOMEOFTHEDIFFICULTSENTENCES.教學(xué)方法DOUBLE-SIDETEACHINGMETHODANDSTUDENT-CEN

57、TEREDTEACHINGMETHOD教學(xué)內(nèi)容SEETHEFOLLOWINGPAGES教研室：系部：教務(wù)處：Unit5CompanyHistoryObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletoprovidinginformationonsomecompanieseg.Fordcollectinginformationonsomecompanieseg.Ford.LanguagefocusPastsimple:regularandirregularverbPronunciation:pastsimpleendi

58、ng/t/d/id/SkillsWriting:sequencingideasReading:companyhistoryofBicListening:companyhistoryofZurichFinancialBusinessCommunicationCompanypresentationKeyVocabularyCompanydetailhistorymarketingliteratureannualreportpresentationinformationfounderkeydateseventsLead-in1.whichkeyeventsfromthecompanyhistoryd

59、oyouthinkeachphotorepresent?2.Whendoyouthinkeacheventhappened?WhendidFordstart?WhendiditcometoBritain?Wordsandexpression:Patent:togetalegaldocumenttostopothersmanufacturingaproductAnti-establishment:notinagreementwithgovernmentorauthority.Rebel:someonewhofightsagainstauthorityCustomized:designedfora

60、particularcustomerLanguageFocusSequencemarkersandconnectorsWeusesequencemarkerstolistandsequencethings.First;firstofall;firstlySecondsecondlythirdthirdlythenafterthatnextlastlyfinallynow/todayWhenwelistideasorargumentsweusuallyuse:Firstly,secondly,thirdly,lastly,finallyThereareanumberofreasonsforthi