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1、109/110IBM Business Consulting ServicesIBM Business Consulting ServicesFlorida Power & Light On Demand Learning EnvironmentDeveloped forDeveloped forJune 22, 2004Florida Power & LightJune 22, 2004Florida Power & LightI/bcsTable of ContentsI/bcs TOC o 1-2 h z u Executive Summary3Our Understanding4Our

2、 Solution5The Value of Our Capabilities7The Value of Our Tools8Witness Systems eQuality Now and eQuality Producer11Our Ongoing Relationship with Florida Power & Light13IBMs Own Learning Transformation Story14Response to RFP Questions16Pricing23Assumptions25Client References and Citations26IBM Busine

3、ss Terms and Conditions32 Copyright 2004 IBM (unpublished). All rights reserved.If not otherwise expressly governed by the terms of a written confidentiality agreement executed by the parties, the information presented herein is IBM Confidential information and shall only be disclosed to those emplo

4、yees who have a need to know of its contents, shall not be disclosed to third parties or outside Florida Power and Light, and shall not be duplicated, used, or disclosed in whole or in part for any purpose other than to evaluate this proposal for the contemplated business arrangement with IBM withou

5、t the express written consent of International Business Machines Corporation (IBM). This proposal is valid for 90 days from the date on the cover.Executive Summary The Florida Power & Light Company (FPL) E-Learning Request for Proposal initiates the purchase of a simulation software package to allow

6、 the care center training department the ability to create call type simulation training via e-learning modules that will be used to coach Customer Service Representatives. IBM is recommending that its proprietary tool, Content Producer, be used as the web-based training authoring content developmen

7、t and content management engine, and is also responding at a broader and more strategic level.FPL is currently in the initial phase of a three-phase migration, a roll-out that is anticipated to require up to four years before full benefits can be achieved. In the first stage, FPL is defining the car

8、e center learning strategy, learning technology standards; e-learning development methodologies, and beginning the re-purposing of existing materials to web-based training/e-learning media.IBM proposes a three-pronged solution to meet FPLs requirement for an On Demand learning environment: tools, in

9、tegration, and services. Tools:Install IBM Content Producer as the “master” web-based training authoring tool and content manager / repository for shareable content objects.Install IBM Simulation Producer as application-based simulation toolInstall eQuality Now from Witness as the mini-Learning Mana

10、gement System for Care Install eQuality Producer as voice-based simulation toolIntegration:Integrate eQuality Now with FPL SAP Training and Events module and HR data basesPartner with IBM Knowledge Factories (on and off-shore) to out-task re-purposing and programming of existing training to e-conten

11、t format (web-based and virtual-classroom training)Services:Complete an e-Learning Strategy and Architecture alignment reviewFPL IBM Knowledge Factory to work with FPL training developers to customize templates and co-develop the first courseProvide Change Management support to facilitate transition

12、 of both the Care CenterIdentify benefits and return on investment projections to support business case for care center training transformation efforts, and track benefitsIBM believes that by following this approach, FPL can dramatically accelerate the implementation of proposed learning system, whi

13、le reducing the costs of training FPLs Care CenterIBM has used the power of e-Learning to transform itself, and produce savings in the hundreds of millions of dollars. By using the same approach and tools, IBM can assist FPL in entering the Future of Learning.Our UnderstandingIn order to provide con

14、sistent excellent customer service, and to accelerate the speed to proficiency of its care center representatives, FPL wishes to transform its existing approach to training to an On Demand learning environment. FPL is currently in the initial phase of a three-phase migration, a roll-out that is anti

15、cipated to require up to four years before full benefits can be achieved. In the first stage, FPL is defining the care center learning strategy, learning technology standards; e-learning development methodologies, and beginning the re-purposing of existing materials to web-based training/e-learning

16、media.FPL currently employs approximately 1300 people as Care Center Representatives in two call centers (Miami and West Palm Beach). FPL manages the care center processes using software tools from Avaya, Blue Pumpkin and Witness Systems. On the corporate level, FPL has deployed learning management

17、systems (LMS) from Plateau to support their nuclear generation facilities, and the SAP Learning Solution to support the balance of the enterprise. They are currently installing an instance of Documentum for document management. FPLs overarching goal is to deploy an On Demand learning environment to

18、support its 1300 care center representatives. The On Demand learning environment will support the care center representatives new hire training, employee development, and just-in-time learning needs. Below is the IBM summary of major requirements for the overall care center On Demand learning soluti

19、on:Integration with FPLs existing care center softwareIntegration with FPLs existing corporate learning infrastructure Integration with FPLs SAP PortalThe ability to deploy a courseware using a learning object moduleThe ability to reuse and repurpose existing FPL training content Support of SCORM 1.

20、2 or greater, AICC and IMS meta taggingThe ability to validate learning and track scores at the e-learning module levelProvide search capabilities Support for all standard media types Requirements for the learning development tools, LMS and LMCS include:Rapid e-learning development capabilities Robu

21、st simulation capabilities for application simulation, call simulation with voice recognition. Branching capabilities to support dynamic scenarios based on users responseRandomizer capabilities (different scenarios every time user logs in)Support for a minimum of 10 concurrent content developersSupp

22、ort for third party contentThe requirements above are a summary of the requirements listed in the RFP. As IBM and FPL continue discussions to further define the care center On Demand learning solution, other requirements may become apparent as part of the due diligence process.Our SolutionIBM propos

23、es a three-pronged solution to meet FPLs requirement for an On Demand learning environment: tools, integration, and services. IBM believes that FPL can dramatically accelerate the implementation of the proposed learning system, while reducing the costs of training FPLs Care CenterIBM believes FPL al

24、ready owns much of the infrastructure detailed in RFP and that FPL can meet the Care Center representatives learning requirements and save money both in the short and long-term by making a small investment new call center software from Witness Systems and integrating the software with FPLs existing

25、Care Center software, SAP learning management system, and SAP enterprise portal.IBM also recommends that FPL migrate to a standardized SCORM compliant rapid e-learning development platform using IBMs Content and Simulation Producer software.IBM is teaming with Witness Systems for this solution becau

26、se of FPLs existing investment in Witness software to help it manage the FPL care centers. IBM suggests that FPL purchase eQuality Now and eQuality Producer from Witness Systems. We recommend that eQuality Now serve as the learning management software and that eQuality Now be integrated with FPLs ex

27、isting SAP Training and Events module and HR databases. IBM also recommends that FPL purchase eQuality Producer from Witness Systems. The eQuality Producer application will allow FPL to capture and create e-learning simulations of actual customer contacts audio for use as training.eQuality Now and e

28、Quality Producer focus on improving the customer experience, as well as increase job satisfaction and retention among agents. Organizations are implementing customer interaction recording software, supplemented by a dynamic learning environment, to help align their people, processes and technologies

29、 for increased performance and profitability. eQuality and eQuality Producer quickly address skill deficiencies with e-learning based on actual performance without the time-consuming hassles of expensive course development. To facilitate the rapid development and deployment of e-learning content IBM

30、 recommends that FPL migrate to IBM Content Producer for the development of e-learning content. Content Producer provides all FPLs requirements for e-learning content development while providing it with a toolset that can dramatically reduce the time and cost associated with producing SCORM complian

31、t e-learning courseware. Content Producer will provide FPL trainers and SME the ability to develop robust, web-based courseware either as a team or individually, using a workflow, template-based methodology. Content Producer also brings most of the LCMS functionality that FPL is seeking.To create si

32、mulations not associated capturing Care Center customer contacts IBM proposes that FPL use IBM Simulation Producer. Simulation Producer is rapid development tool that will allow FPL to quickly create SCORM compliant simulations that learners can view passively or use as reinforcement activates that

33、can be scored and the results captured in the FPL IBM recommends that FPL Care Center content development staff personnel participate in a one-week training course on IBM Content and Simulation Producer. The one-week course will To support FPLs transition to an On Demand learning environment IBM pro

34、poses that IBM works with Care Center key stakeholders and training personnel to validate FPLs training and change management strategies for implementing its On Demand learning environment. We believe that we can help FPL identify benefits and return on investment projections to support the business

35、 case for care center training transformation. We can also work with FPL to develop methodologies that can dramatically shorten its four-year deployment schedule and reduce the costs of developing and deploying training content using various training modalities. To further support FPLs transformatio

36、n to an On Demand learning environment, we propose that FPL partner with IBM Knowledge Factory. The IBM Knowledge Factory can help FPL to re-purpose and reprogram existing training materials into SCORM compliant e-content for the web-based and virtual-classroom training. The IBM Knowledge Factory is

37、 a dedicated team of instructional design professionals that focus solely on the development of learning content. IBM has Knowledge Factories located throughout the world and can provide FPL a team of professional developers capable of partnering with FPL Care Center training personnel to develop On

38、 Demand courseware faster and at a lower cost than FPL can produce the content in-house. The Value of Our CapabilitiesMore From PeopleOn Demand WorkplacesLearning &DevelopmentBetter HRMore From PeopleOn Demand WorkplacesLearning &DevelopmentBetter HRMore from People focuses on driving maximum busine

39、ss performance through strategic management of human capital. More from People can help FPL formulate the most appropriate people strategy as well as provide ongoing alignment of people and behavior to achieve desired business results or objectives for the organization. Learning & Development, worki

40、ng in conjunction with More From People inspires and equips people in bus-iness to improve performance, skills, and knowledge for results. Learning and Development (L&D) has experience supporting education and training through the entire instructional design process at all levels of the organization

41、. L&Ds experience in delivering integrated learning solutions in the energy industry is unparalleled. We can help FPL improve the effectiveness and reduce the cost of learning within the organization. We would achieve these results by addressing the fundamental organization, technology, and methods

42、FPL uses to facilitate employee learning and development to help meet their key business objectives. Our services include:Corporate learning strategy and organization Business applications and process trainingBusiness skills training Integrated learning and content management solutions Employee and

43、management development programsLeadership traininge-Learning technologiese-ContentIBMs L&D consultants have deep experience in developing training materials using all of the current development platforms. Our consultants are well versed in use of development tools from Macromedia, Adobe, and Techsmi

44、th, including Dreamweaver, Flash, Authorware and Director; the Adobe Creative Studio, and Techsmiths Camtasia.Better HR focuses on improving client HR service delivery and reducing the overall cost of their HR function. Better HR would help FPL transform the way HR works and delivers value to the bu

45、siness by helping it successfully design, implement and adopt the most appropriate combination of HR service delivery portfolios, operating models, technologies and processes for their organization.On Demand Workplace allows clients to achieve dramatic efficiency, effectiveness and innovation by int

46、egrating and simplifying core employee work processes. An On Demand Workplace would provide FPL integration and simplification of work processes using enterprise portals to enable the dynamic exchange of content. FPLs On Demand Workplace environment would enable your employees worldwide to conduct s

47、elf-service based transactions, queries and collaboration - not only for Knowledge Management, Learning and HR based services, but for other functions and processes across the extended enterprise as well.Leading Integrator of e-Learning- It takes integration expertise to piece together the complex c

48、omponents of a complete learning solution, as well as strategic change and business process improvement expertise to help ensure components work together as an effective whole. IBM would support FPLs vision of integrating its existing care center software, its current learning infrastructure and SAP

49、 portal, with the new e-learning tools and technologies to provide an on-demand environment that would meet its new hire training, employee development, and just-in-time learning needs. The Value of Our ToolsIBM has developed an unequaled set of tools to support our customers and consultants as they

50、 go through the instructional design process. All of our development tools support the latest learning standards including SCORM and AICC.Simulation Producer and Content Producer are no cost value adds that IBM brings to all of its HCM engagements. There are no fees associated with the use of either

51、 Simulation or Content Producer when the tool is used by IBMs consultants engaged on a project. IBM Content Producer Content Producer is an e-learning courseware authoring environment that replaces the tedious task of handcrafting courseware. IBM Content Producer provides subject matter experts the

52、ability to develop robust, web-based courseware either as a team or individually, using a workflow, template-based methodology. It offers a streamlined, drag-and-drop interface. IBM Content Producer is used by IBMs Learning Development to develop custom courseware for both the IBM Corporation and it

53、s clients worldwide. Content Producer features include: WYSIWYG Authoring Developing content is now as easy as creating a presentation. And, unlike other authoring tools, there is no need to continually re-publish screens to preview how they will look. The author works with the actual output on the

54、workspace.Easy Creation of Custom Templates Each project has its own unique requirements. Content Producer provides a robust and extensible architecture (using XML) that allows you to customize the behavior and look of your courses. You can then share your customized templates throughout your organi

55、zation.Shareable Content Using source code management, development teams can share content across courses, projects, and even worldwide engagements. You can choose from using Content Producer stand-alone, with the included IBM Content Producer Library, or by integrating with Microsoft Visual SourceS

56、afe.Learning Management Integration (LMS) Report data to your LMS using learning standards. Content Producer conforms to SCORM 1.2 specification for tracking and packaging, and AICC specification for tracking. If you do not have an LMS, you can alternatively use cookies for reporting learning data.

57、Microsoft Visual Source Safe Integration Enables Microsoft Visual SourceSafe to be used as a central repository for content development. You would choose this over the Content Producer Library, if you need the ability to version your content during development. You might also choose this if your dev

58、elopment team is more comfortable in a Visual Source Safe environment.Content Layering Enables you to layer one event on top of another event. It is very useful for creating a navigational interface that is available on all events in the Sharable Content Object (SCO).Event Merge Enables you to creat

59、e a set of global objects that can be merged onto any event. It is useful for placing objects that are used throughout a SCO in one place.IBM Content Producer adheres to the Sharable Content Object Reference Model (SCORM) in creating content. This model finds its primary basis in the reuse of common

60、 content. Above and beyond that, IBM Content Producer courses are separated into three distinct types of files in order to maximize reusability of its content.Content Files contain items such as text and media. Your text can be exported to Microsoft Word and sent to a translation center, and then ea