初級商務英語閱讀《推銷產品》

1、初級商務英語閱讀推銷產品推銷產品是商務人士要學會的，因此在初級的商務英語考試里，相關的閱讀也是考察的一個方面。推銷產品 Presenting Your ProductJennifer要帶加拿大客戶 Bob Mckenzie先生和 Andrea Lloyd小花費一番心思了!英文Mr. Mckenzie, Mr. Lloyd, let metake you to our showroom. I thinkyoull be interested in seeing some of our latest innovations inmicrowave ovens.This is Actions pri

2、de and joy, the Kitchen Master. Its only aprototype but its a prime example of our future line of smart products.Weare all very excited about this oven. In trial runs, this product hasperformed very well.Its main design feature, and key selling point, is the “CorrectCook“option, which uses a sensor

3、to see if the dish has been properlycooked through and through. Basically, Correct Cook makes itvirtually impossible to over orunder cook food. You wontf ind thisfeature in any other microwaves.You must admit this type of feature will appeal to the manymicrowave users in the West. Weat Action are co

4、nvinced that smartproducts like the Kitchen Master are the wave of the future.翻譯Mckenzie 先生、Lloyd 先生，讓我?guī)Ф坏轿覀兊恼故臼覅⒂^。我想你們一定很想看看本公司最新型的微波爐。這是大廚師，本公司引以為傲的產品。您現在所看到的只是個個微波爐都感到十分興奮，在試用的時候，它表現得無懈可擊。這項產品設計上的主要特色和賣點，是在它的;里面真會煮設計后，就不可能有食物煮得太爛或半生不熟的機會發(fā)生;這項特點是其它微波爐所沒有的。Action 公司也深信，像大廚師這種智能型的產品，將會是未來的潮流趨勢。短語解說

5、pride and joy 最讓人引以為傲的人事或物pride and joy。My departments pride and joy has to be its latest award forproductivity and efficiency.我的部門最令人感到驕傲的，就是最近獲得了生產效率績優(yōu)獎。smart product 智能型產品smart原用來形容人，指其腦筋靈活、反應巧妙。因此，若有一樣產品稱得上smart很多麻煩，就像它也有腦筋一樣如蒸汽熨斗在達到某個設定溫度后，會自動切斷電源，即是一例。Germany is leading the way in producing an

6、d marketing smartproducts.德國在制造與行銷智能型產品方面，居領導地位。trial run 新產品的試用;測試功能，看它是否符合當初預定的功能。一指消費者在購買產品之前，先試試它的功能，如果一切令人滿意，才決定買下。trial,嘗試。Wewere very disappointed with the results from the new carsfirst trial run.這輛車在首度試開之后，讓我們非常失望。selling point 賣點以強調出來，作為吸引顧客購買的重點特色。point,重點。But, sir, I cannot sell a product that has no obvious selling points.Thats impossible!那是不可能的!wave of the future 未來的潮流;趨向這也是個口語說法，表示某事或某物在將來會受重視或歡迎 ;同時也意味著這件事物具有創(chuàng)新性。wave,波浪，潮流。As f