戰(zhàn)略成本管理課件

1、Managing Cost and Strategy Chi-Wen Jevons LeeTulane and TsinghuaLecture One Value Chain: Strategy Design 李志文Three Keys to SuccessVision: Goal, Innovation, OpportunitiesStrategy: How to make it happen (allocating physical resources)Team: Who make it happen (building organizational human capital)Funda

2、mental Formula of Business SuccessEconomic Value = (price unit cost) x quantityPrice and Quantity: Customer Satisfaction, Customer LoyaltyCost: Source of Competitive Advantage Economy of ScaleEconomy of ScopeDivision of Labor and SpecializationSWOT Analysis of Competitive AdvantageStrengthWeaknessOp

3、portunityThreatFinding SWOT: Benchmark AnalysisBenchmarkingI have been thinking about Value Chain for years!Case: Sara LeeVirtual OrganizationOutsourcingTeam StructureBrand ManagementResearch and DevelopmentNeed of Cost ManagementExamples of Term Papers江帆：中國(guó)航天電子王安嘉：聯(lián)合報(bào)集團(tuán)曹偉宏，周蘇貴：海爾集團(tuán)謝淑儀：利豐Li and Fong

4、Dynamic Value Chain Product Cycle Globalization附加價(jià)值高的在香港進(jìn)行附加價(jià)值低的在香港以外的地方進(jìn)行在中國(guó)進(jìn)行縫合衣服的里布來(lái)自臺(tái)灣布料在南亞染色外面的布料采購(gòu)自韓國(guó)拉鏈由日本進(jìn)口 產(chǎn)品的設(shè)計(jì)標(biāo)簽包裝運(yùn)輸?shù)墓芾碡?cái)務(wù)AGlobal Sources小規(guī)模大規(guī)模大規(guī)模貿(mào)易公司零售商WalMartGapLLi & FungAvonB2B online companiesTrading companiesRetailersLi & Fong Competitive PositioningTerm Paper15 out of 50 Selected for Revision10 out of 15 get A, will write MBA Thesis under my