Case Study Analysis guidelines案例分析框架

1、Case Study Analysis guidelinesIntroduction:A case study is a story of a business organization. Normally it provides the student with the back ground of the company, current strategy, performance, opportunities and threats. You are expected to analyze the firms strategy and problems and oppotiretsuna

2、ind come out with better strategic alternatives.An effective case analysis process involves the following stepsUnderstand the case: While preparing a case study read the case carefully and make a note of important issues relating to strategic management (underlining with pencil may be a good idea).

3、The aim of this phase is to develop familiarity with the case.Problem/opportunity Identification: Identify the problems the firm is facing and opportunities available as given in the case, along with the supporting information. This can be gathered from the narrative or statements attributed to diff

4、erent sources regarding the firmAnalysis: Analyze various issues that are leading to the problem (s) or opportunity (ies) as give in the case. The analysis can be based on financial performance or some qualitative factors mentioned in the case. Students can use different models for analysis like Rat

5、io Analysis, or qualitative models like balanced score card, triple bottom line etc. The analysis must lead to the clear findings regarding various issues.Developing alternate strategies: Using the knowledge you gained during the course you are expected to suggest three alternative strategies (solut

6、ions). Then compare strengths and weaknesses of each of these three recommended strategies and select the most suitable strategy.Develop an action plan for implementation: The final step in the process is developing a viable action plan to effectively implement the recommended strategy.Suggested For

7、matYou can use the following suggested report for your case study analysis Report.Introduction: Brief Introduction to the case.Company Background: Introduce the company, its background, important people etc. If not much information is given in the case, this part could be included in the introductio

8、n. But it is preferable and recommended that you have a separate section like this.External Environment analysis: Your analysis must cover all three sub-environments of external environments. At the end of this analysis you will identify the opportunities and Threats to the firm.General Environment:

9、 Here you have to discuss the effect of the applicable factors of seven factors (not all) of the general environment on the firm and its strategy ( present and future).Industry Environment: In this part you may like to analyze the firm using Michael Porters 5 Forces model. You will also discuss the

10、entry barriers in this industry.Competitor Environment: In this part you will identify the competitors, analyze their strategies, capabilities, competitive advantage, market share etc.Internal Environment Analysis: Internal environment analysis leads to identification of Strengths and Weaknesses. Yo

11、ur analysis must identifyResourcesCapabilitiesCore CompetenciesWeather the firm has sustainable competitive advantage or not?Analyzing the firm using value Chain.SWOT Analysis: Summarize the outcomes from 4 and 5 above.Business level Strategy:Identify their Business level strategy from the five gene

12、ric business level strategiesDiscuss the effectiveness or otherwiseMeasures to improve the effectivenessCorporate Level strategy:Identify their Corporate level strategy basing on the level of diversificationDiscuss the effectiveness or otherwise of Corporate Level strategyWhat can be done to improve

13、 the effectivenessAcquisition and Restructuring strategies:Discuss all the acquisitions and comment on whether their acquisition strategies area success.Discuss the factors behind the success or failuresDiscuss the restructuring if there is anyInternational strategies:(a) Discuss the International c

14、orporate strategiesDiscuss determinants of international entry using porters diamond modelEffectiveness of International Entry strategyInternational risk the firm is facingFindingsA summary of your findings about the case in a logical sequence and referring to supporting evidenceRecommendations(a) Suggest 3 alternatives strategies to improve the firm performance(b) Recommend the best strategyConclusionReferences: If any ( If you add latest information from other sources not