北師大英語必修4unit-11Lesson-3-The-advertising-game-共24張課件

1、Unit 11 Lesson 3The advertising game Unit 11 Lesson 3 Lead-inCan you think of someadvertisements you have seen?List some places where you have seen advertising.Lead-inCan you think of someUseful keywordssimple, persuasive有說服力的, boring, shocking, attractive, good-looking, tasteless, humorous, surpris

2、ing, amusing, clever, offensive 冒犯的 serious, Useful keywordssimple, persua Be CreativeJust do it. 只管去做吧! Be CreativeJust do it. 只管去做北師大英語必修4unit-11Lesson-3-The-advertising-game-(共24張課件 Be CreativeThe choice of a new generation. 新一代的選擇（百事可樂） Be CreativeThe choice of a 北師大英語必修4unit-11Lesson-3-The-adve

3、rtising-game-(共24張課件北師大英語必修4unit-11Lesson-3-The-advertising-game-(共24張課件 Objectives By the end of this lesson, youll be able to know the design, the idea and the effect of advertisements; understand advertisement development; discuss advertising; Objectives Choose the words for their definitions1. t

4、o make known to the public, e.g. in a newspaper or on TV _2. something used for advertising things _3. the business of encouraging people to buy goods by means of ads _4. the person who makes ads _advertiser advertise advertisement advertisingadvertiseadvertisementadvertisingadvertiserChoose the wor

5、ds for their def 5. approach - method6.boom -rapid increase7.budget -plan of how money should be spent8.classic -traditional, typical9.concept -idea10.consist of -contain11.contemporary-belonging to the present time12.corporation-company13.neighbourhood-area around where you live14.suitable -right f

6、or something 5. approach - method6.boom Main ideaThe combination of design and new ideas. The new and general need of modern ads.About classic ad. The reason of making people forget the existence of ad.About public ads.12345Main ideaThe combination of deThe advertising gameEnjoy the advertisements a

7、nd put them in the suitable places.The advertising gameEnjoy the 北師大英語必修4unit-11Lesson-3-The-advertising-game-(共24張課件While-reading: 3rd reading Answering1. When does the simplest type of advertisement work? 2. Why are modern techniques of design not enough for advertisements to be noticed in modern

8、cities?3. What ideas do todays advertisers use to make you notice their products?4. What has the government done during the last decade? While-reading: 3rd reading A1. When does the simplest type of advertisement work? Answer the following questionsThey work for products that people need when there

9、is not much competition.1. When does the simplest type2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? Because people are used to seeing high standards of visual design.2. Why are modern techniques o3. What ideas do todays advertisers use to make y

10、ou notice their products?new and unusual ideashumourous They use humour as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something.3. What ideas do todays adver4. What has the government done during the last decade?saving waterf

11、ighting aidshelping the poorgiving up smokingOver the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.4. What has the government don Do you think advertising actually works? Have you ever bought anything because you liked the idea promoted in the ad?Posting-reading Do you think Posting-readingIts show time!Its show time!Voice your opinion Each group choose a product and make an advertisement for it. Other