電子商務基礎與應用

1、電子商務基礎 與應用一、用網(wǎng)網(wǎng)絡都做做些什么么？二、對電電子商務務的理解解？三、電子子商務領領域的突突出人物物有哪些些？四、淘寶寶2015年雙11一天的銷銷售額有有多少？五、淘寶寶剛過完完一個什什么節(jié)？第1章 電子子商務基基本概念念學習目的的通過本章章的學習習，應該該了解電電子商務務的發(fā)展展歷史和和代表人人物，準準確理解解電子商商務的定定義和內(nèi)內(nèi)容，深深刻體會會和思考考電子商商務對社社會帶來來的變革革和影響響，了解解電子商商務的最最新知識識，正視視電子商商務應用用中所存存在的問問題，知知曉電子子商務的的經(jīng)營之之道。關鍵詞電子商務務，電子子商務定定義，EB，EC,互聯(lián)網(wǎng)1.1電子商務務發(fā)展歷歷程

2、Contents1第1章 電子子商務基基本概念念1961年1969年1971年1983年分組交換換技術(shù)的論文文，互聯(lián)網(wǎng)的的標準通信方方式ARPANET 電子郵件 NCP向TCP/IP過度國際電子子商務務的的發(fā)展第1章 電子子商務基基本概念念（1）計算機機的廣泛泛應用（2）網(wǎng)絡的的普及和和成熟（3）電子商務務示范法法的制定（4）SET協(xié)議的制制定（5）電子商務務宣言（6）歐盟15國通過一一項電子子商務的的統(tǒng)一法法規(guī)19871991199420001995第一家互互聯(lián)網(wǎng)服服務供應應商-瀛海威北京大學學的錢天天白教授授向德國國發(fā)出第第一封電電子郵件件中國納入入互聯(lián)網(wǎng)網(wǎng)絡合作作計劃加入互聯(lián)聯(lián)網(wǎng)搜狐、新

3、新浪、網(wǎng)網(wǎng)易上市市第1章 電子子商務基基本概念念2.1999-2000年：中國國電子商商務星火火燎原各種購物物網(wǎng)站的的出現(xiàn)1.1995-1998年：中國國電子商商務的萌萌芽階段段金橋、金金卡、金金關等一一系列金金子工程程四個階段1234第1章 電子子商務基基本概念念3.2001-2004年：中國國電子商商務跌宕宕起伏2001年電子商商務進入入“調(diào)整整年”4.2005年至現(xiàn)在在：中國國電子商商務欣欣欣向榮第1章 電子子商務基基本概念念她于1995年5月創(chuàng)建了了瀛海威信息通信信有限責責任公司司的前身身北京科科技有限限責任公公司并擔擔任總裁裁。瀛海威是是國內(nèi)最最早提出出應在國國際互聯(lián)聯(lián)網(wǎng)絡上上提供中

4、中文信息息的網(wǎng)絡絡服務公公司；也也是最先先提供ISP（InternetService Provider）業(yè)務的的網(wǎng)絡商商之一。張朝陽，1964年10月31日出生在在陜西省省西安市市，搜狐狐公司董董事局主主席兼首席執(zhí)行行官。2015年1月9日，張朝朝陽的微微博ID搜狐charles通過了認認證，通通過微博博，公布布了兩個個重磅消消息：一一個是搜搜狐的SNS沒有做起起來(放棄做微微博業(yè)務務）；一一個是宣宣布搜狐狐2015年的大事事是門戶戶改革。第1章 電子子商務基基本概念念馬云，阿阿里巴巴巴集團主主要創(chuàng)始始人，1999年創(chuàng)辦阿阿里巴巴巴，并擔擔任阿里里集團CEO、董事局局主席，2013年5月10日

5、，辭任任阿里巴巴巴集團團CEO，繼續(xù)擔擔任阿里里集團董董事局主主席。依靠網(wǎng)絡絡媒體成成名的網(wǎng)網(wǎng)絡絡紅人1.2電子商務務概念第1章 電子子商務基基本概念念通過使用用互聯(lián)網(wǎng)網(wǎng)等電子子工具（這些工工具包括括電報、電話、廣播、電商、傳真、計算機機、計算算機網(wǎng)絡絡、移動動通信等等）在全全球范圍圍內(nèi)進行行的商務務貿(mào)易活活動。(EC)狹義電子子商務定定義第1章 電子子商務基基本概念念廣義電子子商務（EB）通過使用用互聯(lián)網(wǎng)網(wǎng)等電子子工具，使公司司內(nèi)部、供應商商、客戶戶和合作作伙伴之之間，利利用電子子業(yè)務共共享信息息，實現(xiàn)現(xiàn)企業(yè)間間業(yè)務流流程的電電子化，配合企企業(yè)內(nèi)部部的電子子化生產(chǎn)產(chǎn)管理系系統(tǒng)，提提高企業(yè)業(yè)的

6、生產(chǎn)產(chǎn)、庫存存、流通通和資金金等各個個環(huán)節(jié)的的效率。電子商務務（EB）企業(yè)資源源計劃管管理理信息系系統(tǒng)客戶關系系管理供供應應鏈管理理人力資源源管理網(wǎng)網(wǎng)上上市場調(diào)調(diào)研戰(zhàn)略管理理財財務務管理電子商業(yè)業(yè)（EB）電子數(shù)據(jù)據(jù)交換（EDI）網(wǎng)網(wǎng)絡營銷銷電子支付付物流配送送ContentsClicktoaddTextClicktoaddTextClicktoaddTextContentsThemeGalleryisa DesignDigital Content&Contentsmall developedbyGuildDesignInc.ContentsThemeGalleryisa DesignDigit

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