體驗商務英語綜合教程Unit4解析

優(yōu)選文檔Unit4AdvertisingPartIBusinessVocabularyDirections:Thereare20incompletesentencesinthispart.ForeachsentencetherearefourchoicesmarkedA,B,CandD.ChoosetheONEthatbestcompletesthesentence.ThenmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecenter.Thisparttotals20points,onepointforeachsentence.C1Outdooradvertisingisoneofthefastestgrowing_______________inthemarket.AmarketsBsectionsCsegmentsDsectorsD2Theworldofoutdooradvertisingbillboards,transportand‘streetfurniture’is______about$18billionayear,just6%ofalltheworld’sspendingonadvertising.AworthwhileBworthyCvaluedDworthC3ThesoaringcostsofTVare______________clientstoconsideralternatives.AmakingBdrivingCpromptingDlettingA4BMWrana‘teasers’campaigninBritainonbusshelters.AexclusivelyBlargelyCgreatlyDinclusivelyC5Placinganadonabusshelterfortwoweeks________________atabout￡90.AworksonBworksawayCworksoutDcalculatesD6Wearefacinga________________withourmarketshare.Whatarewegoingtodoaboutit?ApromotionBsaleCorderDcrisisA7Focus,alargeadvertisingagencybasedinParis,hasareputationforcreatingimaginativeand____________campaigns.AeffectiveBefficientCeffectDefficaciousC8Focusnowneedsto________________potentialclientsthatitstill.優(yōu)選文檔hasplentyofcreativeideastooffer.AensureBassureCconvinceDpersuadeB9Focushasbeenaskedto_________________ideasforadvertisingcampaignstomanagementsofthecompaniesconcerned.AofferBpresentCsupplyDfurnishD10Thelittlevillagewherehelivedwouldbeapopulartourist________________.AplaceBsiteCvisitDresortB11Thankyoufortheaboveorder______________ourbicycles.AofBforCbyDagainstC12ItisstipulatedinourSalesConfirmationNo.2007021____________the5,000bicyclesyouorderedaretobeshippedintwoequallotsinMarchandApril2007.AwhichBwhereCthatDwhatA13Yourequestedthat80%ofthebicycles____________inMarchandthebalanceinApril.AbeshippedBshippedCtoshipDhavebeenshippedC14Althoughwehavethequantity______________stock,itistoolateforustoship80%ofyourorderinMarch.AfromBforCinDatD15Wehavereceivedyourletterof28March,___________ustomodifythepreviousarrangementsfortheshipmentofthecaptionedorder.AaskedBtoaskCbeingaskedDaskingA16Younowwishtoadvancethedateofshipment____________onemonth.AbyBtoCforDatA17Inthecircumstances,weregret___________unabletomeetyourrequest.AtobeBbeingCbeDhavingbeenA18Inthiscase,youmust_____________theadditionalcharges.AbearBhaveborneCtobearDbearingD19Pleasetaketheabove____________accountandletusknowyourdecisionassoonaspossible.AtoBforCbyDinto.優(yōu)選文檔B20Wearepleasedtoinformyouthatthecaptionedorder_____________nowbeendispatched.AhaveBhasCareDisPartIIPhraseTranslationDirections:Directions:Thereare20Chinesephrasesinthispart.YouarerequiredtotranslatethemintoEnglishandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points,onepointforeachphrase.競爭對手產(chǎn)品Competitors’products隱性廣告Subliminaladvertising廣告媒體Advertisingmedia體育資助Sportssponsorship免費樣品Freesample廣告口號Advertisingslogan大眾媒體Massmedia售點顯現(xiàn)point-of-saledisplay戶外廣告Outdooradvertising大眾市場Mass-market電視黃金時段欄目廣告Prime-timeTVslot市場份額Marketshare街道設施Streetfurniture.優(yōu)選文檔公交車候車亭Busshelter金融服務financialservice營銷組合Marketingmix公共關系Publicrelations廣告宣傳活動Advertisingcampaign價格促銷Pricepromotion潛藏客戶PotentialclientPartIIISentenceTranslationDirections:Thereare10sentencesinthispart.YouarerequiredtotranslatethemintoChineseandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points,twopointsforeachsentence.1.Theworldofoutdooradvertisingbillboards,transportand‘streetfurniture’isworthabout$18billionayear,just6%ofalltheworld’sspendingonadvertising.整個戶外廣告市場（露天廣告牌,公共交通和路邊設施）大體價值180億美元一年,只占了全世界廣告支出的6%。2.Focus,alargeadvertisingagencybasedinParis,hasareputationforcreatingimaginativeandeffectivecampaigns.焦點公司是一家總部設在巴黎的大型廣告公司，它因為能創(chuàng)立富饒想象力并卓有見效的廣告宣傳活動而享有盛譽。3.Butitisoneofthefastest-growingsegments,havingdoubleditsmarketshareinrecentyears.但它是增加最快的細分市場之一，近幾年它的市場份額翻了一倍。4.Outdooradvertising’sappealisgrowingasTVandprintarelosingtheirs.隨著電視、平面廣告失去它們的吸引力，戶外廣告的吸引力卻不斷增加。5.Addingtoitsattractionshasbeenarevolutioninthequalityofoutdoordisplays.戶外顯現(xiàn)設施質量方面的革命也在不斷增加它的吸引力。.優(yōu)選文檔6.Particularlyattractivetothenewadvertisersisstreetfurniture,thefastestgrowingsegmentoftheoutdoormarket.路邊設施廣告作為增加最快的戶外廣告細分市場，對新的廣告商們特別有吸引力。7.Focushasbeenaskedtopresentideasforadvertisingcampaignstomanagementsofthecompaniesconcerned.焦點公司已經(jīng)被要求向相關公司的管理層闡述他們對于廣告宣傳活動的理念。8.Focusnowneedstoconvincepotentialclientsthatitstillhasplentyofcreativeideastooffer.焦點公司現(xiàn)在需要使?jié)摬乜蛻粝嘈潘钥梢怨芏嘤袆?chuàng)意的想法。9.Recentlyhowever,Focus’sreputationwasdamagedwhentwomajorclientschangedtorivalagencies.但是近來，焦點的聲譽因為兩個大客戶轉投競爭對手公司而受損。Ouraimistodeveloployaltyamongexistingcustomersandattractnewones.我們的目標是培養(yǎng)現(xiàn)有客戶的忠誠度，并且吸引新客戶。PartIVSentenceTranslationDirections:Therearefivesentencesinthispart.YouarerequiredtotranslatethemintoEnglishandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points,fourpointsforeachsentence.1我們很遺憾你們的發(fā)盤比美國供應商的價格高出5%。Weregretthatyourofferis5%higherthanthatoftheU.Ssuppliers.2羊毛行市目前疲軟，除非你方能降價5%，否則無法成交。Thecurrentwoolmarketisweak.Weseenoprospectsofbusinessunlessyoucanreducethepriceby5%.茲遺憾通知你方，當?shù)刭I主認為你方報價太高。.優(yōu)選文檔Weherebyregrettoinformyouthatlocalbuyersregardyouroffertobemuchonthehighside.我們的報價相當合理，且已為你地其他客戶所接受。Ourofferisquitereasonable,andithasbeenacceptedbyothercustomersinyourarea.至于男式襯衫，我們希望可以按湊近我們的價格達成交易。Asformen’sshirts,wehopetomakeadealclosetoourprice.PartVLetterTranslationDirections:Thereisoneletterinthispart.YouarerequiredtotranslateitintoEnglishandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points.敬啟者：感謝你們6月26日的報盤以及寄來的餐具樣品。盡管我們很欣賞這些餐具的優(yōu)異質量，但我們遺憾地說，你們的價格憂如太高。若是接受你們的報價將使我們在銷售中無利可圖，因為其他供應商對同樣質量的商品出價更低。因此，我們建議你方將價格減至25美元/套，否則無法成交。我們希望著你們的確認。DearSirs:ThankyouforyourofferofJune26thandtheenclosedtablewaresamples.Althoughwereallyappreciatethehighqualityofthetableware,weregrettosaythatyourpriceseemsuncompetitiveatall..優(yōu)選文檔Toacceptthepriceyouquotewouldleaveuslittleprofitonoursales,sinceothersuppliersofferlowerpricesforproductsofthesamequality.Therefore,wesuggestthatyoureduceyourpriceto$25perset,orbusinessisimpossible.Wearelookingforwardtoyourconfirmation.PartVIBusinessWritingDirections:Forthispart,youarerequiredtowriteontheAnswerSheetareplyinthefullcorrectformatbasedontheinformationgivenbelow.Thisparttotals20points.YouworkfortheParkHotelinNewYork.Readthisletterfromacompanyenquiringaboutroomvacancies.KLComputers95ScienceParkDrive#02-03TheCurieSingapore118285TheParkHotel134CentralParkSouthNewYork10019USA18June2003DearSir/MadamIamwritingtoenquireaboutroomvacanciesfor9-11July.Wewouldneedfourdoublerooms,preferablywithsomekindofcommunicationfacilitiesforcomputers.Iwouldbeverygratefulifyoucouldsendmeaquotationfortheaboveroomswithinformationaboutthebusiness.facilitiesthatthehoteloffers.Yoursfaithfully優(yōu)選文檔WriteareplytoMr.Chung:confirmingtheavailabilityoftheroomsconfirmingthedatesquotingthepricegivinginformationaboutbusinessfacilities.Write