巴西市場商業(yè)計劃書英文課件

BusinessPropositionAutel’sProductLineDistributioninBrazil?BusinessPropositionAutel’sPr1AboutBrazilPopulation:Approximately200million9thGDPintheWorld2007GDPGrowthRate:5.4%2008GDPGrowthRateProjection:5.2%CarSalesRecordin2007:29.7%growth2008CarSalesGrowthProjection:20%9thCountryontheRankofCarSales7thontheRankofMotorVehicleProducingCountries143,000AutomotiveRepairShops?AboutBrazilPopulation:Approx2AboutBrazilWhilemostoftheimportantcountriesarefacingarecession,Brazilkeepsgrowthabove5%andcarsalescontinueimpressive.TheautomotivemarketsinNorthAmericaandJapanarestagnant,whilethoseinSouthAmericaandAsiagrowsstrongly.Ofthemajormarkets,Russia,Brazil,IndiaandChinaseesthemostrapidgrowth.?AboutBrazilWhilemostofthe3AboutMeMynameisRomeroDubeuxdeAndrade,IamGary’sfirstemployee.Iworkwithhimforover4yearsnow,startingsincethebeginning,whenwedevelopedthebusinessplantotakeoverLaunch’sX431productlineexclusivelyintheUSmarket.Asyouknow,wesoldLaunch’sproductsintheUnitedStates,buildingagoodmarketandastrongnameforthem.?AboutMeMynameisRomeroDube4RomeroDubeuxdeAndradeIwasbornandraisedinBrazil.MyfatherisanAmericancitizen,whichmakesmeadualcitizenbybirthofbothBrazilandtheUnitedStates.IamfluentinPortuguese,SpanishandEnglish.GraduatedinInternationalBusiness–IntegratedUniversityofRecife,PE,Brazil?RomeroDubeuxdeAndradeIwas5DubeuxCom.&Rep.DubeuxCommerce&RepresentationsisafamilyownedcompanywhichIhaveworkedforasaSalesManagerwhenweweretheBrazilianDistributorforDaewoo,themachineryandequipmentKoreancompany.Thecompanyhasbeeninbusinessfor14yearswithanimpeccablereputation.Ihaveinheritedthecorporation,myprojectistore-structureitwithmyownstandardstointroduceAutel’sProductLinetotheBrazilianMarketthe?DubeuxCom.&Rep.DubeuxComme6DubeuxCom.&Rep.PortfolioTrevoIndustrySofimaIndusaFielIndustrialEquipmentDaewooHidromineralAlegriaExttraMineral?DubeuxCom.&Rep.PortfolioTr7CompanyResourcesMainOfficelocatedinS?oPauloNortheastOfficelocatedinRecifetofacilitatelogisticsoperation.VPNIntegrationAsteriskCallCenterSystemToll-freenumberandlocalareacodeVoipnumbersforthe7largestStates.Website(PortugueseandSpanish)SamedayproductdeliveryforordersinS?oPaulo,RiodeJaneiroandRecife.Operatedbyathirdpartymotorcyclecouriercompany.?CompanyResourcesMainOfficel8TeamSalesManagerOperationalManagerSecretaryTelemarketingSalesTeamIn-houseITdepartmentIn-houseMarketingdepartmentMultilingualTechnicalWriter

/TranslatorIndependentSalesReps.(minimumof1foreachofthe26states)?TeamSalesManager?9CompetitionAmarketresearchwasdone,wefoundthatonlyafewofourcompetitorsintheUSareoperatinginBrazil.ThepricesarealsohigherthanthesameproductssoldintheUnitedStates.TheonlyBraziliancompaniesthatmakesautomotivediagnosticequipmentisAlfatestandTecnomotor.TheirproductlinethatwillcompetewithAutelistheKaptorandtheRasther,whichhasaninferiorcapacitythantheMaxiDASDS708,thepriceisequivalent.Withlackofcompetitionanditslowerpricingstructure,Autel’sproductspotentialsalesperspectivesareprojectedtobeverysuccessfulfortheBrazilianmarket.?CompetitionAmarketresearchw10Competitionfor

OBDIICodeReadersPriceRange:$100.00~$450.00USCurrency(R$220,00~R$1000,00)BrazilianCurrency?Competitionfor

OBDIICodeRea11CompetitionforDS708PriceRange:$2900.00~$7000.00USCurrency(R$6.200,00~R$16.000,00)BrazilianCurrency?CompetitionforDS708PriceRan12Competitionnotfoundforallotherproducts

MaxiDiagJP701,EU702,US703,FR704VehicleMonitoringEPBServiceToolsTPMSDiagnostic&ServiceToolsOilResetToolsNoequivalentproductswherefoundintheBrazilianmarkettocompetewiththeabovelistedAutelproducts.Someexpensivescanners,similartoDS708,offersspecificpackageslikeAsian,EuropeanorAmericansoftware.ThiscouldcompetewithJP701,EU702,US703,FR704.Butthepricesareveryhigher.?Competitionnotfoundforall13PriceStrategyDismemberingHardwareandSoftwarePrices–DifferentlythantheUnitedStates,Brazilhasveryhighimporttaxes.OurstrategyistobebilledbyAutelontwodifferentinvoices,onebillofsaleforthehardwareandanotherbillofsaleforthesoftware.Thiswaywecanapplyalowerimportingtariffforthesoftware,translatingthesavingstotheendusers,beenabletoofferanevenmorecompetitivepricingstructure.?PriceStrategyDismemberingHar14MarketingTradeShows–AutomecisthemostimportanttradeshowinBrazil,ittakesplaceeverytwoyearsinS?oPaulo.TheupcomingshowwilbeinApril2009.WewillintroduceAuteltoBrazilatAutomecShow.InadditionaltoAutomec,thereare8otherimportanttradeshowsinBrazilthatwewillbeattending.Theseshowsare:Autopar,Tecnoshow,ReparaNordeste,SemanadoMecanico,Autonor,FEISA,AutopartsandAutop.?MarketingTradeShows–Automec15MarketingMagazineAds–Fullpageandhalfpageadswillbepublishedonthehighestcirculationautomotivemagazinesandjournalsinthecountry.Someofthemare:OMecanico,Sincope?as,PontoAPontoandBalc?oAutomotivo.?MarketingMagazineAds–Fullp16MarketingStateAssociationsforMechanics–Thereareapproximately143,000automotiverepairshopsinBrazil.Mostofthemareaffiliatedtoitsstateassociation.Wewillbecomeamemberonall27statesassociations,sowecanadvertiseontheirinformativejournalsandparticipateonmosteventsandmeetingstopromoteAutel.?MarketingStateAssociationsfo17MarketingSchoolProgram–Specialpricing(aslowasourcost)willbeofferedforschoolsandteacherssotheycanuseourproductsattheirclasses.Thiswillbeavaluableadvertisementforalltechniciansattendingclasses.SpecialStudentPricing–Discountcouponswillbeofferedtothestudentsfromtheschoolsandteachersthatareparticipatingonourschoolprogram,asanincentiveforthemtochoseAutelfortheirdiagnosticneeds.?MarketingSchoolProgram–Spec18MarketingAutoPartsStores–IntroductionofAutel’sproductlinewillbesetupbyarrangingmeetingswithallautopartsstoreschainsforacatalogpresentationtoofferdistributorshipofourproducts.Thegoalistohavethemajorautopartsstoresasourvendors,includingRedeAncora-thelargestchaininBrazil.?MarketingAutoPartsStores–I19MarketingPrintAdvertisement–Catalogs,brochuresandflyerswillbedesignedfordistributiontoalloursalesforceandfordirectmailing.WewillbeusingGPSsoftwaretoretrievecontactinformationfordirectmailingandtelemarketing.?MarketingPrintAdvertisement–20WebMarketingGoogleCampaign–Apayperclickcampaignwithunlimitedfundswillbesetuptoshowourwebsiteasthe1stresultwhenanusersearchesforanymainkeywordssuchasOBD,OBDII,codereader,automotivescanner,autodiagnostic,etc.BannerAds–Themostimportantautomotiveforumsandnewswebsiteswillhaveourbanners.AutomotiveForumParticipation–Activeparticipationonwebmessageboardsrelatedwithautomotivediagnosticsandscantools.?WebMarketingGoogleCampaign–21MissionStatementAutel'sproductlineisverydiversified,ithastoolsavailabletofulfillthediagnosticneedsforanykindofrepairshop.OurgoalistobuildastrongnameforAutelinBrazil,makingallthecodereadersandDIYersproductlineavailableforsaleonallautoparts/aftermarketstores.Asforthespecializeddiagnosticscannerslinewewanttosetupthelargestindependentsalesnetworkofdiagnosticequipmentsinthecountry.

Benefitingfromanoutstandingsalesnetworkandanaggressivemarketingplan,resultedfromapartnershipthatwillbenefitbothofus,

everyshopinBrazilwillknowAutel.AsforhavingthebestOBDCodeReadersandforhavingacompleteandmostaffordablespecializedcomprehensivediagnosticequipmentline.

?MissionStatementAutel'sprodu22保證質(zhì)量，是對社會的承諾。11月-2211月-22Monday,November7,2022以科技為動力，以質(zhì)量求質(zhì)量是企業(yè)的生命，質(zhì)量是企業(yè)的效益，質(zhì)量是企業(yè)發(fā)展的動力，以質(zhì)量求生存。00:29:0800:29:0800:2911/7/202212:29:08AM加強安全生產(chǎn)監(jiān)督檢查，防止和減少生產(chǎn)安全事故。11月-2200:29:0800:29Nov-2207-Nov-22做好品質(zhì)記錄，打好品管基礎(chǔ)。00:29:0800:29:0800:29Monday,November7,2022消防安全常抓不懈，抓而不緊等于不抓。11月-2211月-2200:29:0800:29:08November7,2022勿忘安全須時時警鐘長鳴，珍惜生命當(dāng)刻刻頭腦清醒。2022年11月7日12:29上午11月-2211月-22安全生產(chǎn)，違法必究。07十一月202212:29:08上午00:29:0811月-22當(dāng)你違章作業(yè)之際，正是災(zāi)難降臨之時。十一月2212:29上午11月-2200:29November7,2022質(zhì)量創(chuàng)郊率，效率出效益。2022/11/70:29:0800:29:0807November2022以科技為動力，以質(zhì)量求生存。12:29:08上午12:29上午00:29:0811月-22人人講安全，事事為安全；時時想安全，處處要安全。11月-2211月-2200:2900:29:0800:29:08Nov-22消除火患是最好的防范。2022/11/70:29:08Monday,November7,2022黃金有價人無價，人身安全事最大。11月-222022/11/70:29:0811月-22謝謝大家！保證質(zhì)量，是對社會的承諾。11月-2211月-22Wedne23BusinessPropositionAutel’sProductLineDistributioninBrazil?BusinessPropositionAutel’sPr24AboutBrazilPopulation:Approximately200million9thGDPintheWorld2007GDPGrowthRate:5.4%2008GDPGrowthRateProjection:5.2%CarSalesRecordin2007:29.7%growth2008CarSalesGrowthProjection:20%9thCountryontheRankofCarSales7thontheRankofMotorVehicleProducingCountries143,000AutomotiveRepairShops?AboutBrazilPopulation:Approx25AboutBrazilWhilemostoftheimportantcountriesarefacingarecession,Brazilkeepsgrowthabove5%andcarsalescontinueimpressive.TheautomotivemarketsinNorthAmericaandJapanarestagnant,whilethoseinSouthAmericaandAsiagrowsstrongly.Ofthemajormarkets,Russia,Brazil,IndiaandChinaseesthemostrapidgrowth.?AboutBrazilWhilemostofthe26AboutMeMynameisRomeroDubeuxdeAndrade,IamGary’sfirstemployee.Iworkwithhimforover4yearsnow,startingsincethebeginning,whenwedevelopedthebusinessplantotakeoverLaunch’sX431productlineexclusivelyintheUSmarket.Asyouknow,wesoldLaunch’sproductsintheUnitedStates,buildingagoodmarketandastrongnameforthem.?AboutMeMynameisRomeroDube27RomeroDubeuxdeAndradeIwasbornandraisedinBrazil.MyfatherisanAmericancitizen,whichmakesmeadualcitizenbybirthofbothBrazilandtheUnitedStates.IamfluentinPortuguese,SpanishandEnglish.GraduatedinInternationalBusiness–IntegratedUniversityofRecife,PE,Brazil?RomeroDubeuxdeAndradeIwas28DubeuxCom.&Rep.DubeuxCommerce&RepresentationsisafamilyownedcompanywhichIhaveworkedforasaSalesManagerwhenweweretheBrazilianDistributorforDaewoo,themachineryandequipmentKoreancompany.Thecompanyhasbeeninbusinessfor14yearswithanimpeccablereputation.Ihaveinheritedthecorporation,myprojectistore-structureitwithmyownstandardstointroduceAutel’sProductLinetotheBrazilianMarketthe?DubeuxCom.&Rep.DubeuxComme29DubeuxCom.&Rep.PortfolioTrevoIndustrySofimaIndusaFielIndustrialEquipmentDaewooHidromineralAlegriaExttraMineral?DubeuxCom.&Rep.PortfolioTr30CompanyResourcesMainOfficelocatedinS?oPauloNortheastOfficelocatedinRecifetofacilitatelogisticsoperation.VPNIntegrationAsteriskCallCenterSystemToll-freenumberandlocalareacodeVoipnumbersforthe7largestStates.Website(PortugueseandSpanish)SamedayproductdeliveryforordersinS?oPaulo,RiodeJaneiroandRecife.Operatedbyathirdpartymotorcyclecouriercompany.?CompanyResourcesMainOfficel31TeamSalesManagerOperationalManagerSecretaryTelemarketingSalesTeamIn-houseITdepartmentIn-houseMarketingdepartmentMultilingualTechnicalWriter

/TranslatorIndependentSalesReps.(minimumof1foreachofthe26states)?TeamSalesManager?32CompetitionAmarketresearchwasdone,wefoundthatonlyafewofourcompetitorsintheUSareoperatinginBrazil.ThepricesarealsohigherthanthesameproductssoldintheUnitedStates.TheonlyBraziliancompaniesthatmakesautomotivediagnosticequipmentisAlfatestandTecnomotor.TheirproductlinethatwillcompetewithAutelistheKaptorandtheRasther,whichhasaninferiorcapacitythantheMaxiDASDS708,thepriceisequivalent.Withlackofcompetitionanditslowerpricingstructure,Autel’sproductspotentialsalesperspectivesareprojectedtobeverysuccessfulfortheBrazilianmarket.?CompetitionAmarketresearchw33Competitionfor

OBDIICodeReadersPriceRange:$100.00~$450.00USCurrency(R$220,00~R$1000,00)BrazilianCurrency?Competitionfor

OBDIICodeRea34CompetitionforDS708PriceRange:$2900.00~$7000.00USCurrency(R$6.200,00~R$16.000,00)BrazilianCurrency?CompetitionforDS708PriceRan35Competitionnotfoundforallotherproducts

MaxiDiagJP701,EU702,US703,FR704VehicleMonitoringEPBServiceToolsTPMSDiagnostic&ServiceToolsOilResetToolsNoequivalentproductswherefoundintheBrazilianmarkettocompetewiththeabovelistedAutelproducts.Someexpensivescanners,similartoDS708,offersspecificpackageslikeAsian,EuropeanorAmericansoftware.ThiscouldcompetewithJP701,EU702,US703,FR704.Butthepricesareveryhigher.?Competitionnotfoundforall36PriceStrategyDismemberingHardwareandSoftwarePrices–DifferentlythantheUnitedStates,Brazilhasveryhighimporttaxes.OurstrategyistobebilledbyAutelontwodifferentinvoices,onebillofsaleforthehardwareandanotherbillofsaleforthesoftware.Thiswaywecanapplyalowerimportingtariffforthesoftware,translatingthesavingstotheendusers,beenabletoofferanevenmorecompetitivepricingstructure.?PriceStrategyDismemberingHar37MarketingTradeShows–AutomecisthemostimportanttradeshowinBrazil,ittakesplaceeverytwoyearsinS?oPaulo.TheupcomingshowwilbeinApril2009.WewillintroduceAuteltoBrazilatAutomecShow.InadditionaltoAutomec,thereare8otherimportanttradeshowsinBrazilthatwewillbeattending.Theseshowsare:Autopar,Tecnoshow,ReparaNordeste,SemanadoMecanico,Autonor,FEISA,AutopartsandAutop.?MarketingTradeShows–Automec38MarketingMagazineAds–Fullpageandhalfpageadswillbepublishedonthehighestcirculationautomotivemagazinesandjournalsinthecountry.Someofthemare:OMecanico,Sincope?as,PontoAPontoandBalc?oAutomotivo.?MarketingMagazineAds–Fullp39MarketingStateAssociationsforMechanics–Thereareapproximately143,000automotiverepairshopsinBrazil.Mostofthemareaffiliatedtoitsstateassociation.Wewillbecomeamemberonall27statesassociations,sowecanadvertiseontheirinformativejournalsandparticipateonmosteventsandmeetingstopromoteAutel.?MarketingStateAssociationsfo40MarketingSchoolProgram–Specialpricing(aslowasourcost)willbeofferedforschoolsandteacherssotheycanuseourproductsattheirclasses.Thiswillbeavaluableadvertisementforalltechniciansattendingclasses.SpecialStudentPricing–Discountcouponswillbeofferedtothestudentsfromtheschoolsandteachersthatareparticipatingonourschoolprogram,asanincentiveforthemtochoseAutelfortheirdiagnosticneeds.?MarketingSchoolProgram–Spec41MarketingAutoPartsStores–IntroductionofAutel’sproductlinewillbesetupbyarrangingmeetingswithallautopartsstoreschainsforacatalogpresentationtoofferdistributorshipofourproducts.Thegoalistohavethemajorautopartsstoresasourvendors,includingRedeAncora-thelargestchaininBrazil.?MarketingAutoPartsStores–I42MarketingPrintAdvertisement–Catalogs,brochuresandflyerswillbedesignedfordistributiontoalloursalesforceandfordirectmailing.WewillbeusingGPSsoftwaretoretrievecontactinformationfordirectmailingandtelemarketing.?MarketingPrintAdvertisement–43WebMarketingGoogleCampaign–Apayperclickcampaignwithunlimitedfundswillbesetuptoshowourwebsiteasthe1stresultwhenanusersearchesforanymainkeywordssuchasOBD,OBDII,codereader,automotivescanner,autodiagnostic,etc.BannerAds–Themostimportantautomotiveforums