英語口語雙十一課件

TheDayOfDouble11SomePictures

BackgroundTmall

begantoholdthecommoditypromotiononnovember11,2009.Atfirst，thereasonisthatmakingpeopleremembertaobaoandtryingtoappealconsumerstoconsumethroughthecommoditypromotion.Butnow“Doubll11”hasbecomethee-commerceFestival,eveninfluencesofflinestores.DemandanalysisTherisingofconsumer’sincomehasincreasedthedemand2.TherapidgrowthofChinesenetizenhasstimulatedtheinternetmarketingpromotionTherapiddevelopmentoflogisticsCostanalysis1234PayingrentonaregularbasisisnotnecessaryE-commercebusinessesgenerallydonotrequirealotofinventory.LowerlaborcostIrregulartax.UtilityanalysisFromtheperspectiveofconsumersurplus,consumerbuyingbehavioraremainlyundertheinfluenceofconsumersurplus.Whenthepricedecreases,themoreconsumersarewillingtobuy,themoresurplusconsumerwillget.PricieanalysisClicktoaddTitleMantissapricingstrategy.

Discountpricing.ThreestrategiesThankyou！講稿需求分析。Needsanalysis.Demandanalysis（1）消費者收入水平的提高導(dǎo)致需求增加。隨著我國經(jīng)濟的發(fā)展，我國的人均收入實現(xiàn)了穩(wěn)步的增長.收入的增加帶動需求的增長。(1)therisingofconsumer’sincomehasincreasedthedemand.Withthedevelopmentofeconomic,ourcountryhasachievedasteadygrowthinpercapitaincome,whichrisingthedemand.（2）中國網(wǎng)民的快速增長，網(wǎng)絡(luò)營銷發(fā)展迅速。截止到2014，中國網(wǎng)民數(shù)量達6.32億。網(wǎng)絡(luò)的普及為網(wǎng)絡(luò)零售業(yè)務(wù)的發(fā)展和壯大帶來了良好的契機。(2)therapidgrowthofChinesenetizenhasstimulatedtheinternetmarketingpromotionBy2014,ChineseIworkpopularizingprovidesagoodopportunitytoextendretailbusinesses（3）物流的迅猛發(fā)展。近年來我國物流運行形勢總體，物流需求顯著增加，運行效率有所提高，物流業(yè)增加值快速增長，為保證國民經(jīng)濟平穩(wěn)較快發(fā)展發(fā)揮了重要的支撐保障作用。(3)Therapiddevelopmentoflogistics.SummarizingthegeneraltendencyofChineselogisticsinresentyears,theobviousincreaseinlogisticaldemand,thegreatimprovementinoperationalefficiencyandthehighspeedgrowthatthevalueaddedoflogisticindustry,whichallplayasignificantsupportingroleinthesteadyandrapiddevelopmentofournationaleconomy.講稿效用分析。從消費者剩余的角度，消費者產(chǎn)生購買行為主要是受消費者剩余的影響。當價格降低時，與消費者最多愿意支付的價格相比差的越多，消費者剩余就越大.Utilityanalysis.Fromtheperspectiveofconsumersurplus,consumerbuyingbehavioraremainlyundertheinfluenceofconsumersurplus.Whenthepricedecreases,themoreconsumersarewillingtobuy,themoresurplusconsumerwillget.講稿定價分析。Pricinganalysis.折扣定價策略。折扣定價策略即以“高質(zhì)低價”為原則進行定價。這看似犧牲了一部分利益，但是，利用折扣商品作為策略性商品吸引顧客的目光，實際上以巨大的銷量優(yōu)勢占得了更多的利益。Discountpricing.

DiscountpricingisaSalesstrategywitha"highqualityandlowprice"principleforpricing.

ItseemsBusinesssellerssacrificeaportionoftheinterest,butdiscountsstrategywouldattractcustomerattention.Actuallyahugesellingadvantagehasmorebenefits.尾數(shù)定價策略。利用消費者求廉的心理，制定非整數(shù)價格，以零頭數(shù)結(jié)尾，使用戶在心理上有一種便宜的感覺。如我們經(jīng)常看到網(wǎng)頁上某商品的價格標為199元、288元。Mantissa[m?n't?s?]pricingstrategy.

Consumersseekingcheaperpsychologydevelopnon-integer['?nt?d??]price.,consumerswillhaveacheapfeelingpsychologicallyifcommidties[k?'mɑd?ti]endwithafraction.

Asweoftenseethepricesofsomegoodswhichindicateonpage199,288.捆綁定價策略。例如購買一件外套需要支付150元，但是如果再加20元便可再購買一件原價為70元的打底衫。Bundled['b?ndl]pricingstrategy.Forexample，consumersbuyacoatpaying150。butiftheypayanextra20Yuan，theywillgetashirtwhichisworth70Yuan。講稿5.消費從眾心理。從眾是指個體在社會群體的無形壓力下，不知不覺或不由自主的與多數(shù)人保持一致的現(xiàn)象。當淘寶商城通過網(wǎng)絡(luò)、電視等多媒體途徑宣傳各種促銷活動，營造出了濃厚的節(jié)日氣氛。在淘寶商城原有的很多忠實的消費群體的影響下，很多不經(jīng)常使用網(wǎng)絡(luò)購物的消費群體也會參加到活動中。這樣的消費從眾效應(yīng)為淘寶商城贏得了更多的消費群體，提高了商城的銷售額。consumptionofherdmentality.Conformityofthoughtreferstoindividualswhoareconsistentwiththemajorityofpeopleinasocialgroupofinvisiblepressure,unknowinglyorinvoluntarily.TMallpublicizeitselfthroughtheInternet,televisionandothermultimediainordertomakepromotionsandcreateaveryfestiveatmosphere.UndertheinfluenceofalotoftheoriginalTMallloyal