英語(yǔ)口語(yǔ)雙十一課件

TheDayOfDouble11SomePictures

BackgroundTmall

begantoholdthecommoditypromotiononnovember11,2009.Atfirst，thereasonisthatmakingpeopleremembertaobaoandtryingtoappealconsumerstoconsumethroughthecommoditypromotion.Butnow“Doubll11”hasbecomethee-commerceFestival,eveninfluencesofflinestores.DemandanalysisTherisingofconsumer’sincomehasincreasedthedemand2.TherapidgrowthofChinesenetizenhasstimulatedtheinternetmarketingpromotionTherapiddevelopmentoflogisticsCostanalysis1234PayingrentonaregularbasisisnotnecessaryE-commercebusinessesgenerallydonotrequirealotofinventory.LowerlaborcostIrregulartax.UtilityanalysisFromtheperspectiveofconsumersurplus,consumerbuyingbehavioraremainlyundertheinfluenceofconsumersurplus.Whenthepricedecreases,themoreconsumersarewillingtobuy,themoresurplusconsumerwillget.PricieanalysisClicktoaddTitleMantissapricingstrategy.

Discountpricing.ThreestrategiesThankyou！講稿需求分析。Needsanalysis.Demandanalysis（1）消費(fèi)者收入水平的提高導(dǎo)致需求增加。隨著我國(guó)經(jīng)濟(jì)的發(fā)展，我國(guó)的人均收入實(shí)現(xiàn)了穩(wěn)步的增長(zhǎng).收入的增加帶動(dòng)需求的增長(zhǎng)。(1)therisingofconsumer’sincomehasincreasedthedemand.Withthedevelopmentofeconomic,ourcountryhasachievedasteadygrowthinpercapitaincome,whichrisingthedemand.（2）中國(guó)網(wǎng)民的快速增長(zhǎng)，網(wǎng)絡(luò)營(yíng)銷發(fā)展迅速。截止到2014，中國(guó)網(wǎng)民數(shù)量達(dá)6.32億。網(wǎng)絡(luò)的普及為網(wǎng)絡(luò)零售業(yè)務(wù)的發(fā)展和壯大帶來(lái)了良好的契機(jī)。(2)therapidgrowthofChinesenetizenhasstimulatedtheinternetmarketingpromotionBy2014,ChineseIworkpopularizingprovidesagoodopportunitytoextendretailbusinesses（3）物流的迅猛發(fā)展。近年來(lái)我國(guó)物流運(yùn)行形勢(shì)總體，物流需求顯著增加，運(yùn)行效率有所提高，物流業(yè)增加值快速增長(zhǎng)，為保證國(guó)民經(jīng)濟(jì)平穩(wěn)較快發(fā)展發(fā)揮了重要的支撐保障作用。(3)Therapiddevelopmentoflogistics.SummarizingthegeneraltendencyofChineselogisticsinresentyears,theobviousincreaseinlogisticaldemand,thegreatimprovementinoperationalefficiencyandthehighspeedgrowthatthevalueaddedoflogisticindustry,whichallplayasignificantsupportingroleinthesteadyandrapiddevelopmentofournationaleconomy.講稿效用分析。從消費(fèi)者剩余的角度，消費(fèi)者產(chǎn)生購(gòu)買行為主要是受消費(fèi)者剩余的影響。當(dāng)價(jià)格降低時(shí)，與消費(fèi)者最多愿意支付的價(jià)格相比差的越多，消費(fèi)者剩余就越大.Utilityanalysis.Fromtheperspectiveofconsumersurplus,consumerbuyingbehavioraremainlyundertheinfluenceofconsumersurplus.Whenthepricedecreases,themoreconsumersarewillingtobuy,themoresurplusconsumerwillget.講稿定價(jià)分析。Pricinganalysis.折扣定價(jià)策略。折扣定價(jià)策略即以“高質(zhì)低價(jià)”為原則進(jìn)行定價(jià)。這看似犧牲了一部分利益，但是，利用折扣商品作為策略性商品吸引顧客的目光，實(shí)際上以巨大的銷量?jī)?yōu)勢(shì)占得了更多的利益。Discountpricing.

DiscountpricingisaSalesstrategywitha"highqualityandlowprice"principleforpricing.

ItseemsBusinesssellerssacrificeaportionoftheinterest,butdiscountsstrategywouldattractcustomerattention.Actuallyahugesellingadvantagehasmorebenefits.尾數(shù)定價(jià)策略。利用消費(fèi)者求廉的心理，制定非整數(shù)價(jià)格，以零頭數(shù)結(jié)尾，使用戶在心理上有一種便宜的感覺(jué)。如我們經(jīng)常看到網(wǎng)頁(yè)上某商品的價(jià)格標(biāo)為199元、288元。Mantissa[m?n't?s?]pricingstrategy.

Consumersseekingcheaperpsychologydevelopnon-integer['?nt?d??]price.,consumerswillhaveacheapfeelingpsychologicallyifcommidties[k?'mɑd?ti]endwithafraction.

Asweoftenseethepricesofsomegoodswhichindicateonpage199,288.捆綁定價(jià)策略。例如購(gòu)買一件外套需要支付150元，但是如果再加20元便可再購(gòu)買一件原價(jià)為70元的打底衫。Bundled['b?ndl]pricingstrategy.Forexample，consumersbuyacoatpaying150。butiftheypayanextra20Yuan，theywillgetashirtwhichisworth70Yuan。講稿5.消費(fèi)從眾心理。從眾是指?jìng)€(gè)體在社會(huì)群體的無(wú)形壓力下，不知不覺(jué)或不由自主的與多數(shù)人保持一致的現(xiàn)象。當(dāng)淘寶商城通過(guò)網(wǎng)絡(luò)、電視等多媒體途徑宣傳各種促銷活動(dòng)，營(yíng)造出了濃厚的節(jié)日氣氛。在淘寶商城原有的很多忠實(shí)的消費(fèi)群體的影響下，很多不經(jīng)常使用網(wǎng)絡(luò)購(gòu)物的消費(fèi)群體也會(huì)參加到活動(dòng)中。這樣的消費(fèi)從眾效應(yīng)為淘寶商城贏得了更多的消費(fèi)群體，提高了商城的銷售額。consumptionofherdmentality.Conformityofthoughtreferstoindividualswhoareconsistentwiththemajorityofpeopleinasocialgroupofinvisiblepressure,unknowinglyorinvoluntarily.TMallpublicizeitselfthroughtheInternet,televisionandothermultimediainordertomakepromotionsandcreateaveryfestiveatmosphere.UndertheinfluenceofalotoftheoriginalTMallloyal